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By News Reporter
Company Shares Its Optimistic ‘Life’s Good’ Message and
Latest Innovative Products With France’s Younger Generations
SEOUL, June 5, 2024 — LG Electronics (LG) recently held a ‘Life’s Good’ brand activation celebrating Korean gaming and popular culture at Espot Paris – Europe’s largest e-sports stadium – in Paris, France. A collaboration between LG and the Paris-based Korean Cultural Center, and themed “Life’s Good, Let’s Play,” the unique event offered young Parisians a chance to experience the best of ‘K-culture’ alongside LG’s latest lifestyle innovations.
The two-day event explored Korea’s rich gaming history, providing insight into its past and present, and a glimpse into its exciting future. Visitors were able to take advantage of several interactive activities, such as playing online games on LG’s UltraGear gaming monitors, receiving coaching from top gamers, and playing traditional Korean games (including the Honeycomb Challenge) that have become well-known internationally thanks to the Korean Wave.
Due in no small part to the participation of popular Korean gaming influencers, Life’s Good, Let’s Play attracted a significant number of visitors, reaching around two thousand attendees. The event kicked off with a conference hosted by Kang “Ambition” Chan-yong, a League of Legends Worlds 2017 champion and gaming content creator, who shared insights on Korean e-sports. The highlight of the second day was a match between an all-star team of former Korean professional gamers and Karmine Corp, a French e-sports team in partnership with LG. Both teams showcased their skills using LG UltraGear gaming monitors (model 25GR75), renowned for their immersive gaming experience, ultra-fast response times and a refresh rate of up to 360Hz.
The event also featured a variety of entertaining activities, such as photo zones with backgrounds displaying iconic Korean scenes, including the majestic Gwanghwamun (the largest gate of Seoul’s Gyeongbok Palace) and the picturesque streets of the country’s historic Hanok villages. Additionally, visitors got to enjoy the distinctive smells and flavors of Korean street food, providing them with a special, senses-pleasing experience that captured the joy-of-living and bold optimism encapsulated by LG’s ‘Life’s Good’ brand slogan.
Prior to the Espot Paris event, LG participated in ‘Noli: jeux coréens’ (Noli: Game of Korea), a special exhibition run by the Korean Cultural Center in France from May 24 to October 5. Held under the theme of ‘Korea, the history of world e-sports leaders,’ the exhibition introduced visitors to the evolution of e-sports in South Korea and included a video covering Gen.G, the highly-successful e-sports team sponsored by LG.
LG plans to solidify its position as a premium brand in Europe’s rapidly-growing gaming market through continuous communication and engagement with young customers. According to market research firm Future Market Insights, the gaming monitor market in Western European is expected to grow at an average annual rate of approximately six percent, reaching an estimated value of around USD 1.16 billion by 2033.*
“This event presented us with a wonderful opportunity to share our love of K-culture and to connect with the younger generations; a consumer group whose influence is steadily growing in France and all across Europe,” said Heaven Lee, executive vice president and Europe Region Representative of LG Electronics. “We will continue to enhance LG’s brand image as part of our long-term strategy to secure sustainable future growth.”
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By News Reporter
LG OLED Brings Back the Works of Kim Whanki to New York in 50 Years with Frieze New York and the Korean Cultural Center New York
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By News Reporter
LG OLED Brings Back the Works of Kim Whanki to New York in 50 Years
with Frieze New York and the Korean Cultural Center New York
SEOUL, May 3, 2024 — LG Electronics (LG) is delighted to present a unique opportunity to experience iconic works by the most beloved artist of South Korea, Kim Whanki (1913-1974), in partnership with Frieze New York and the Korean Cultural Center New York (KCCNY).
A solo presentation of Kim Whanki, “We Meet Again in New York,” will be on view at the LG OLED Lounge at Frieze New York 2024, from May 1 to 5. At the same time, a special exhibition of the Korean master at KCCNY titled “Whanki in New York” will be on view from May 2 to June 13. The two presentations together mark the first public showing of Kim’s works in New York, 50 years after his passing in 1974.
The Pioneer of Abstraction Finding His Voice in New York
Kim is a pioneer of Korean abstract art and best known for his works that epitomize archetypal Korean aesthetics. His artistic pilgrimage – from Korea to Japan, France and ultimately America – has shaped his signature style of pure lyrical abstraction derived from nature, which had a profound influence on generations of abstract painters in Korea. He has been a highly sought-after name in the art market as his works make up nine of the top ten highest-priced artworks by modern Korean artists sold at auction, among which all were completed in New York in his signature “all-over dot” style.
Presenting Kim’s works in New York holds immense significance because it was the city where he finally reached the epitome of his artistic identity with the conception of this unique “all-over dot” painting technique. It was the resulting mastery of the artist tirelessly experimenting with a multitude of materials, techniques and styles, aiming to achieve harmony in color and pattern while capturing the elegance of Asian ink paintings. He was inspired by memories from his homeland and the bustling New York art scene where he cavorted with American painters including Mark Rothko and Barnett Newman. In turn, he became an inspiration to the next generation of Korean American artists like Nam June Paik (1932-2006). New York was where Kim shot for the stars – he held a total of six solo exhibitions in the city in his lifetime with the last one presented a year before his passing in 1974.
LG OLED Continuing the Celebration of Kim Whanki’s Legacy
A total of five abstract masterpieces created during Kim Whanki’s New York period and digitally expressed by a new generation of artists today, will be on view at the LG OLED Lounge at Frieze New York 2024. The group of Korean multimedia artists – including Je Baak, professor at Seoul National University College of Fine Arts; Verseday, a media art creator group; Mano Ahn, CEO of Ahn Graphics; and Jason Kim, CEO of BESIGN – took tremendous care to understand the artist’s intention when he first created the artwork so that they could capture the essence of each piece. This approach revealed richer details and enhanced visual effects in lighting, colors and clarity enabled by LG’s self-lit OLED technology, while preserving Kim’s original artistic intentions. LG OLED, in its commitment to pushing art’s innovation and accessibility, is partnering with Frieze New York and KCCNY to bring these digital expressions of the legendary Korean master back to New York, the city that made the artist Kim Whanki.
The concurrent retrospective exhibition of Kim Whanki at KCCNY, “Whanki in New York,” where LG OLED engages as the Headline Partner, provides more opportunities to catch a glimpse into Kim’s creative world. In addition to the five digital expressions of his works shown by LG OLED, 27 original artworks on loan from the Whanki Museum, including personal items such as diaries, photographs and letters, will be on view. And for the very first time, private collections from New York acquaintances of Kim and his wife will also be on display.
“LG Electronics is proud to celebrate the legacy of Kim Whanki and present a unique opportunity for the global audience to engage closely with a legendary artist who has not been well known in New York until now,” says Kate Oh, vice president of the Brand Communication Division at the LG Home Entertainment Company. “Through our digital canvas, LG OLED and a new generation of artists have revived Kim’s artworks in unprecedented detail, offering an innovative tribute to his legacy.”
LG continues to deliver enriching art world experiences, illustrating the close connection between art and technology through inspiring exhibitions and innovative artist collaborations. The digital artworks brought to life by LG OLED can be found on the OLED Art project website for art enthusiasts and fans around the world to enjoy them at their convenience. To follow the LG OLED ART journey, visit
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By News Reporter
Last year, the company successfully welcomed back
link hidden, please login to view, the renowned event in the Middle East and Africa (MEA) region after a four-year break. This year, LG Middle East and Africa hosted the event once again to introduce the company’s latest offering in the MEA market.
Held in Abu Dhabi from April 24-25 under the theme of “Reinventing Together,” LG Showcase 2024 spotlighted the latest innovations, serving as the ultimate venue for engaging with stakeholders. The event featured four distinct zones – Cinema, Camping, Café and ThinQ Home – each showing how LG’s innovative products and solutions enhance convenience and entertainment in everyday life. This year’s event largely focused on LG’s lineup of home entertainment products, ranging from TVs to audio and gaming products, offering hands-on experience to over 500 visitors.
Upon entrance, visitors were welcomed by the flagship 97-inch LG SIGNATURE OLED M, the world’s first consumer TV featuring Zero Connect technology, which enables the transfer of 4K video and audio wirelessly at 120Hz. This iconic feature resolves all cable management nightmares and allows for an uncluttered space by having all devices connected to the Zero Connect Box and positioned away from the TV.
Also on display was the innovative LG StanbyME, the 27-inch movable smart screen with a unique flexible design, allowing users to easily take it from room to room to watch content as they please. Designed with mobility in mind, it features a base with 5 hidden wheels and a built-in battery offering up to three hours of screen time. Beyond its display capabilities, the LG StanbyME functions as a smart screen, offering various connectivity options such as wireless mirroring and NFC, which can be activated with a simple tap. In addition, it supports a range of streaming services and applications, all pre-installed for convenience. To top it off, it also comes with touch screen capabilities, as well as a remote for easy use.
LG also showcased its improved LG webOS, which brings to the table a completely revamped home screen with wider title cards and smoother tiles for categories such as Game, Music and Home Office. The smart operating system, now celebrating its 10th anniversary, expanded into 300 TV brands and 3,500 content partners, including local partners. Over the past decade, the number of active users in the MEA region has surged by twentyfold.
During the event, the company also highlighted its new α (Alpha) 11 processor that will be used in its flagship TVs, which will deliver powerful AI capabilities and enhance the overall viewing experience. This new processor, found in the LG SIGNATURE OLED M4 and LG OLED G4 TVs, is four times more powerful than its predecessor and will refine clarity, color and sharpness, as well as providing a 70 percent improvement in graphics performance and a 30 percent faster processing speed.
LG also put on display its range XBOOM speakers, which deliver bold and loud sounds with strong bass and massive sound. For instance, the LG XBOOM XL9T and its smaller variant LG XBOOM XL5S is the optimal speaker for any party, produces immense sound with booming base and high notes with pixel art and multi color ring lights to bring life to any space. Also on display was XBOOM Go XG8T, an on-the-go speaker that not only packs a powerful punch in audio but can also boost sound further and turns up the party with its studio light feature.
LG also showcased the LG TONE Fit TF7, an earbud that focuses primarily on comfort, convenience and immersive sound. The LG TONE Fit TF7 offers a superior fit for fitness enthusiasts, ensuring customers can focus solely on their workout without any distractions.
And, in the ‘Gaming’ zone, the company unveiled its latest innovations designed for productivity and entertainment. The latest lineup of LG UltraGear OLED gaming monitors is a true testament to LG’s commitment to the gaming industry. Available in sizes of 32-inch (model 32GS95UE), 34-inch (model 34GS95QE) and 45-inch (model 45GS95QE), these OLED gaming monitors are the pinnacle of gaming displays, bringing in a true immersive experience. Also showcased is the LG MyView Smart Monitor, a must-have for productivity and entertainment, even without having to connect to a PC. Designed for multi-tasking, this monitor will allow you to do your daily work, control home gadgets and even stream your favorite content, all from one display.
What’s more, in the ‘Cinema’ zone, the company showcased various products, including the (model LSAL006) and LG Soundbar (model MR11 and S94P2), which can create immersive viewing experiences in the home. With a stunning 118-inch, 4K (3840 x 2160) resolution Micro LED display, LG MAGNIT delivers unparalleled picture quality through the brilliance of Micro LED technology.
Moving over to the ‘ThinQ Home’ zone, LG also showcased its diverse range of home appliances that not only enhance daily life, but also provide functionality, unique upgradability and personalization. This includes the ever-popular refrigerator with MoodUP, which can transform the vibes of any kitchen with LED panel doors that can have their colors customized through the LG ThinQ app; the LG Styler, a premium steam cleaning solution that can refresh garments in minutes; and the ARTCOOL air conditioner lineup which features the LG DUAL Inverter Compressor, a critical element that brings powerful cooling without compromising on efficiency.
LG Showcase 2024 was a great opportunity to introduce how the company is continuously pushing innovation with its diverse range of products and services that enhance the overall customer experience.
Contributed by LG Middle East and Africa
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By News Reporter
Busan, South Korea’s beautiful port city, is among several cities to have officially announced their desire to host World Expo 2030, after it turned in a formal bid to the Bureau International des Expositions in September under the city’s theme: “Transforming Our World, Navigating Toward a Better Future.”
To express its passionate support for a Korean city beloved by millions across the globe, LG CEO William Cho recently headed to three countries in Africa including Tanzania, Côte d’Ivoire and Ethiopia as a special envoy for South Korea.
On his first visit to the region since his appointment last year, Mr. Cho was on a mission to not only promote greater cooperation with East Africa, but also highlight the company’s full support for vibrant Busan’s World Expo 2030 ambitions.
During his visit, CEO Cho also made sure to state how East Africa had become a promising, rapidly-growing market through strong economic fundamentals underpinned by a youthful, urbanizing middle-class population and ever-increasing investment in infrastructure and other key economic sectors.
“As we see great opportunities and potential in this market, we will continue to strengthen our business relationships with countries in the region to help them unlock their full potential,” said Mr. Cho.
While visiting Tanzania, Mr. Cho met with Prime Minister Kassim Majaliwa and several other senior government officials to pledge the company’s commitment to expanding the nation’s distribution and retail network in an effort to aid the growth of the economy and make life better for local communities.
During this memorable meeting, Prime Minister Majaliwa lauded LG for believing in the country through investment and creating opportunities for locals.
“We applaud LG for its contributions to our economy and reaffirm our government’s support in creating a conducive environment for local and foreign companies willing to do business in Tanzania,” said Prime Minister Majaliwa.
To expand its business in Kenya, Tanzania, Ethiopia and Sudan, LG is opening new shops and refurbishing existing ones as it seeks to keep pace with the continent’s rising demand for the company’s home appliances, entertainment devices and air solutions.
The company will continue championing Busan, Korea’s picturesque coastal city, as the perfect host for World Expo 2030 by executing diverse promotional events worldwide with the help of its influential global network comprised of 140 subsidiaries.
Contributed by LG Kenya
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