Quantcast
Jump to content

LG Unveils OLED-Inspired Art Projects Across London


Recommended Posts

From Popular Contemporary Artists to Rising Stars,
LG OLED Ready to Light Up Truly Inspiring Works of Art

LG-SELF-LIT-Art-Project-01.jpg

SEOUL, Oct. 15, 2021 — LG Electronics (LG) is kicking off a series of art initiatives in London as part of its “SELF-LIT” campaign featuring LG OLED technology. Opening this week, LG presents to the world a new genre of art, LG OLED Art, powered by the company’s self-lit LG OLED TV technology.

Consistent with LG’s philosophy, Art Inspires Technology, Technology Completes Art, the SELF-LIT Masterpiece and the SELF-LIT Museum feature the works of acclaimed artists beautifully displayed on LG’s most advanced OLED TVs to deliver realistic colors and textures via millions of self-lit pixels. With incredibly accurate color reproduction and infinite contrast, the artworks deliver the artists’ creative works exactly as intended with true-to-life colors and deep blacks for maximum immersion and realism.

The inaugural exhibition, LG OLED X : A History of Painting, will be on display at LG’s space during , one of the most influential international contemporary art fairs in the world. As the sole consumer electronics brand to exhibit at Frieze London, the LG-Hirst collaboration will feature extraordinary works from the artist exploring the creative potential of innovative technology and how it can be a powerful partner for new developments in digital art.

The exhibition features major works by the artist including paintings from his Kaleidoscope and Spin series alongside stunning self-lit digital reproductions and the artist’s NFT series displayed on LG’s premium OLED TVs. The world’s first rollable TV, LG SIGNATURE OLED R, as well as the stylish LG SIGNATURE OLED 8K and the art-inspired LG G1 Gallery Series will offer new perspectives on Hirst’s impressive artworks through their unmatched picture quality.

Also, until the end of this year, LG will expand its SELF-LIT project with the LUX, New Wave of Contemporary Art exhibition at at the heart of the city’s creative community. Leveraging OLED’s unique attributes, leading installation artists such as and will demonstrate their creativity using over 100 OLED products including LG TVs, signage solutions and transparent OLED displays, inviting visitors to experience mesmerizing visual art inspired by groundbreaking technologies.

Through a series of iconic exhibitions that seamlessly combine technology and art to complement one another, LG aims to deliver more enriching experiences to gallery-goers. Every digital artwork brought to life by LG OLED will be uploaded to the project as they are unveiled, so that art enthusiasts and OLED fans around the world can enjoy them anytime, anywhere.

# # #

link hidden, please login to view

Link to comment
Share on other sites

  • Replies 0
  • Created
  • Last Reply

Top Posters In This Topic

Popular Days

Top Posters In This Topic

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Similar Topics

    • By News Reporter
      Hopes and aspirations for a good life are universal desires. However, defining what constitutes a good life differs from person to person, culture to culture – there’s just no limit to the myriad of possibilities that brings a ray of light into our lives. This is why LG joined forces with up-and-coming director Jackson Tisi and budding artists around the globe for its Life’s Good Film Project. After all, there’s no better medium than the artistic voice of young souls to explore the multifaceted perspectives that shape our world and the future.

      This year, LG called on 531 young auteurs from 33 countries to capture the peoples, cultures and landscapes around the world that highlight the good in life. Tisi led the way with his exceptional creative vision, weaving the clips together into a vibrant 20-minute . The impactful collaboration was shaped around LG’s optimistic message, Life’s Good, but the story is told in the voice of the young visionaries through the lens of their own unique and powerful experiences, delivering a colorful variety to the project both in terms of subject matter and aesthetic visuals.
       
      The film delves into the multitude conditions of the human existence within six chapters that embody a unique element of a good life – from the beauty of nature, the vitality of physical movement, personal growth nurtured in times of solitude to the togetherness and warmth of a close-knit community. The final chapter depicts today’s young generation united in celebration of life, eloquently bringing the film to a close. This emotionally uplifting message – and the amazing depth and range of visual sensations that it accompanies – was lauded by several film industry outlets.

      The Life’s Good Film, delivering LG’s brand message, but also gaining sympathy from all around the world in the creative and sophisticated manners, was named a winning entry in well-established film festivals such as the and the . The and nominated the entry as a finalist and the named it second-finalist, a rare feat among brand collaboration films. The much-praised film will be reaching a wider public audience with official screenings at the , , and the in the coming weeks.

      “LG hopes to bring a better tomorrow to everyone, especially for the benefit of the younger generation,” said Lee Jung-suk, head of LG’s Global Marketing Center. “We will continue to spread our iconic brand narrative by empowering tomorrow’s leaders and storytellers as the messengers.”
      # # #

      link hidden, please login to view
    • By News Reporter
      Advancing Business Portfolio with Greater Focus on Digital Transformation   

      SEOUL, Nov. 25, 2021 — LG Electronics (LG) today announced that William Cho, its Chief Strategy Officer, will also take on the responsibility of Chief Executive Officer effective December 1. LG’s top strategist since 2019, Mr. Cho was responsible for establishing LG’s Business Incubation Center and fostering new businesses opportunities in the form of in-house ventures as well as startup partners during his six-year tenure as president of LG North America.
      Having joined Goldstar in 1987 and spending four years in LG’s overseas office in Germany, Mr. Cho has a storied career including roles as president of LG Canada, Australia and the United States. A graduate of Pusan University, Mr. Cho received his master’s degree in business from Yonsei University in Seoul.
      Other notable changes include the appointment of Kim Byoung-hoon as Chief Technology Officer. Currently serving as the head of the Future Technology Center, Dr. Kim is being promoted to executive vice president and will simultaneously assume the roles of Chief Technology Officer as well as the new Information and Communication Technology leadership position.
      Jang Ik-hwan, a 31-year veteran of LG, is being promoted from SVP to EVP and will assume the top position at the Business Solutions Company after successfully growing the IT business portfolio to make LG one of the fastest-growing brands in the notebook, laptop and monitor business. SVP Eun Seok-hyun has been tapped to lead the Vehicle component Solutions Company as its third and newest president. Mr. Eun was previously responsible for growing the smart business division under the same company.
      Going forward, the new leadership team will accelerate changes focusing even more on customer value in pursuit of growth with each business unit assuming greater responsibility. Toward this end, LG will reorganize its Customer Satisfaction Management Center into the new Customer Value Innovation Office with oversight by the CSO. The role of the CVIO will be to more effectively identify and incorporate customer feedback and pain points into the product planning, development and sales processes. In addition, the Customer Experience Innovation Department under the Home Appliances and Home Entertainment Companies will be upgraded to Customer Experience Innovation Division.
      Also, to discover potential growth engines and expedite future innovations, the M&A department under the umbrella of the Chief Strategy Office will be elevated to division level for more resources. Similarly, to increase its focus on future trends and customer needs, LG’s Life Soft Research (LSR) department will be promoted to Life Soft Research Lab to increase its influence within the Design Management Center. And to speed up its digital transformation process related to customer experience, LG will elevate the AI Big Data department to division level under the watchful eye of the new Chief Data Office (CDO).
      All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year.
      # # #

      link hidden, please login to view
    • By News Reporter
      In a unique initiative to address food insecurity and spread kindness across the United States, LG is working with global nonprofit Lasagna Love to positively impact communities by connecting neighbors through homemade lasagnas.
      LG USA enlisted the help of celebrity chefs and foodies to kick off the . They will be pitching in to bake lasagnas and posting their experience across their social media channels to inspire others to volunteer and keep the cooking challenge going.

      The campaign, which launched on Nov. 8 in time for the season of giving, has a goal of delivering 15,000 meals and connecting people in their communities throughout the USA. The social media campaign encourages others to join Lasagna Love’s mission of addressing the incredible rise in food insecurity among families and providing a simple act of kindness to those in need of a helping hand.

      LG believes in empowering home cooks and providing them with the innovative tools they need to make the most of their time in the kitchen. Through the partnership with Lasagna Love, LG will be sharing recipes and cooking tips for LG’s InstaView ranges to motivate consumers to get involved and give them all the tools they need to make and gift the perfect lasagna.

      “We’ve all been in a place of needing support, whether it’s a family struggling with food insecurity, a neighbor feeling isolated, or a friend who could use a little encouragement, we hope to inspire others this holiday season to spread Lasagna Love’s mission and connect people in their communities,” says Gail Conroy, senior director of marketing, LG Electronics USA.

      Lasagna Love’s mission is simple: feed families, spread kindness and strengthen communities. According to CEO and Founder Rhiannon Menn, “Lasagna Love was created through the simple act of one family making a home-cooked meal for another family in need. As we continue to scale our mission of spreading kindness, what’s most inspiring is how we’re making life a little better not only for the families receiving a meal, but also for the volunteers who are cooking.
      “We’re thrilled to be partnering with an innovative company like LG that truly understands the power in this one simple act of kindness and wants to help us reach even further,” she says.
      # # #

      link hidden, please login to view
    • By Faseone01
      My TV just keeps turning on and off when plugged in . Cannot get to any menus , I have tried to unplug and it continues to do the same thing.

×
×
  • Create New...