Quantcast
Jump to content

LG Ads Introduces Personalized Smart TV Platform, River OS


Recommended Posts

Posted

MOUNTAIN VIEW, Calif.--(

link hidden, please login to view
)--, leaders in connected TV and cross-screen advertising, today introduced a new smart TV operating system, called . River OS is built for ultimate personalization, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features at affordable price points.

The company has multiple OEM (original equipment manufacturer) partnerships in place, through which it plans to ship River OS-powered smart TVs in India by the end of 2021, and in the U.S. and elsewhere in 2022. Major content streaming services and apps will be readily available on River OS-powered TVs.

River OS delivers seamless and highly personalized search, discovery, recommendations and viewing across live linear and on-demand sources. Built to simplify voice control and personalization, River OS uses natural language processing to understand who is watching TV, and delivers recommendations catered to each individual in the household, without the need to manually switch between profiles. Through advanced machine learning, individual preferences are matched to the vast world of content available across the television universe, to present each viewer the programming that is most appealing to their tastes.

Universal content recommendations and program listings are served up in a personalized home page rendered dynamically for the specific person watching TV, enabling easy, automated navigation regardless of app, HDMI input, or streaming service. All device, input, channel, service and app switching is handled automatically by River OS.

John Gee, chief business development officer for LG Ads, said, "With streaming dominating viewing time today, it’s still too hard for people to find, discover and enjoy the programs they want to watch, across literally thousands of content sources available. River OS solves that challenge in an elegant way and delivers new, fully voice-controlled smart TV features that consumers will find innovative and essential. And we’re able to package ad-supported content in a way that allows our OEM partners to deliver a high-quality product at an affordable price point.”

Content partners and brand advertisers will have a rich array of interactive native ad formats, including home screen takeovers, for engaging consumers on the largest screen in the house. Native ads enable viewers to easily click through the ad units to trailers, videos, microsites, and other experiences.

Publishers, streaming service providers, and OEMs can contact [email protected] for more information.

About LG Ads

LG Ads Solutions is a leader in convergent TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented TV landscape, and maximize return on ad spend. The company brings together LG’s years of experience in delivering premium home entertainment products to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens, and understand resulting business outcomes. Our current OEM partners include LG, Sharp, Hisense, Toshiba, Seiki, Skyworth, Tivo, and Sling Media, with over 10 more OEMs committed to joining us in 2021. We are growing fast globally, and we are hiring! Contact us at [email protected].

Source: 

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Similar Topics

    • By News Reporter
      At the heart of LG appliances lies its powerful Core-Tech, now enhanced with AI capabilities. This technology enables intelligent control of key components, enhancing energy efficiency, ensuring delicate performance and delivering tailored solutions that embody LG’s vision of a Better Life for All.

      For instance, LG washing machines feature AI DD, which combines deep learning technology with the company’s 6 Motion Direct Drive technology. This system analyzes fabric types and optimizes washing cycles, utilizing six unique drum motions to provide tailored care for all kinds of fabrics. This not only enhances washing efficiency but also minimizes damage to clothing. However, LG’s commitment to enriching lives extends beyond products. LG offices worldwide actively utilize the company’s laundry solutions to benefit local communities.

      In September, Typhoon Yagi ravaged large parts of Southeast Asia including Vietnam. In response, LG Vietnam took action to help the residents of Nam Định and Yên Bái by operating mobile and stationary laundry stations free of charge. This initiative allowed nearly 425 locals to clean approximately 3.5 tons of clothing and blankets.

      To handle this significant volume of laundry, LG deployed over 60 employees to operate the washing stations, which were fully equipped with advanced washers and dryers. This ensured that every item was thoroughly cleaned and deodorized after exposure to contaminated floodwater.

      This initiative builds on LG’s previous efforts to assist communities in central Vietnam affected by natural disasters in 2020, where free laundry stations across the Quang Binh and Quang Tri provinces cleaned nearly 1,000 kilograms of laundry.

      Once this vital campaign concludes, LG Vietnam plans to donate the washing appliances used to educational and medical institutions in Yen Bai and Nam Định, ensuring they continue to serve the community. In addition, the company provided residents in 24 northern provinces with a special warranty from September 12 to October 10, covering repairs for LG appliances and electronics damaged by the typhoon.

      In India, LG has embarked on a new business venture with the launch of LG Laundry Crew, a self-laundry service designed for college and university hostels, starting at Galgotias University in Greater Noida this February.

      This service delivers the convenience of LG’s washers via the user-friendly “Laundry Crew” application, which facilitates reservations, operations and payments. This first-of-its-kind IoT-enabled laundromat system alleviates one of the biggest challenges of campus life, allowing students to save time for their studies.

      To enhance students’ lives, LG India had opened around 100 self-laundry service centers in various college campuses across India and plans to further expand this service to reach 200 self-laundry service centers.

      LG is equally committed to enhancing convenience for its commercial business partners. In Thailand, the company has expanded into commercial washing machines with the launch of its first LG Laundry Crew laundromat in February, coinciding with its launch in India. This expansion highlights three key strengths: strong consumer trust in the brand, specialized commercial washing machines and dryers tailored for laundromats and comprehensive after-sales services for store owners.

      With Thailand’s flourishing laundromat industry showing significant growth potential, combined with LG’s 35-year market leadership in the washing machine segment, LG Thailand was inspired to introduce the LG Laundry Crew—a pioneering laundromat franchise prototype. As the first official LG-branded laundromat franchise in Thailand, LG stands as the sole provider of commercial washing and drying machines specifically designed for laundromats, enabling entrepreneurs to optimize their investments and reduce operational costs by avoiding oversized equipment.

      LG’s established consumer trust and efficient after-sales support system underscore the company’s confidence in the success of this laundromat franchise venture. LG Thailand offers franchise owners an extensive range of benefits, including comprehensive after-sales support featuring complimentary monthly maintenance services for the first two years and bi-annual drum cleaning services to ensure consistent cleanliness and odor-free operation.

      More importantly, in response to the recent devastating floods in northern Thailand that particularly affected Chiang Rai and Phayao provinces, LG Thailand launched the “#LGFreeLaundryService” initiative between September 19-30, providing the free laundry service to assist over 1,300 flood victims across three strategic locations in both provinces, helping communities cope with the aftermath of flood-damaged belongings and mud-soaked materials. This initiative exemplifies LG’s core brand promise of “Life’s Good,” demonstrating our commitment to delivering innovation for a better life that extends beyond mere service provision to meaningful community support.
      Stay tuned to
      link hidden, please login to view to see what other aspects of life the company is revolutionizing around the globe. Contributed by LG Vietnam, LG India and LG Thailand
      # # #

    • By News Reporter
      Discover a World of Art on LG Smart TVs With Artlume’s Rich Collection of
      15,000 Artworks, From Iconic Classics to Unique AI Creations

      SEOUL, Nov. 28, 2024 — LG Electronics (LG) has announced a new partnership with Artlume, a pioneering digital art and AI platform, to bring inspiring art experiences to the comfort of home through LG Smart TVs. LG TV owners will be the first to enjoy this extensive catalogue on the big screen. With a shared vision to make art accessible at scale, this new collaboration transforms over 200 million LG Smart TVs worldwide into virtual art galleries, offering a broad selection of artworks that enrich the ambiance of living spaces.
      Available globally on LG TVs running webOS 6.0 (2020 TV models) and above, Artlume’s expansive collection includes classic masterpieces, contemporary photography, AI art and works from renowned institutions like the National Portrait Gallery in London and the Ashmolean Museum. With over 15,000 artworks available to explore and stream, users can curate personalized playlists via the mobile app to display their favorite art on their LG Smart TVs.
      Artlume’s user-friendly features allow instant changes to displayed artworks for enhanced creative control. The platform also integrates AI art generation, empowering users to create and publish unique art with simple word prompts, which can then be proudly shared through the screen.
      “LG is the perfect partner for us, aligned with our goal to bring love, beauty and passion to people’s lives through the universal language of art,” said Patrick Ashworth, founder & CEO of Artlume. “We are committed to leaving a profound positive impact on humanity by educating future generations, supporting mental health through the beauty of art, and sharing museum art with the world.”
      “LG is dedicated to transforming how people experience art,” said Chris Jo, senior vice president of platform business at LG Media Entertainment Solution Company. “Through this partnership with Artlume, we are bringing a wide array of incredible art to LG Smart TVs, enriching living spaces.”
      As LG expands its collaborations with leading partners in the arts segment, users are invited to explore a diverse range of artistic expressions from around the globe, all from the comfort of home.
      # # #

      link hidden, please login to view
    • By News Reporter
      As digital transformation reshapes daily life, large public venues are evolving into hubs of digital interaction, becoming smarter and more connected to offer experiences beyond traditional entertainment. By integrating advanced digital signage and technologies, modern arenas showcase the potential of smart infrastructure in elevating visitor experiences. LG’s state-of-the-art LED signage at Nokia Arena serves as a prime example of how technology can enhance both the functionality and allure of public spaces.

      On October 10, 2024, the World Smart Sustainable Cities Organization (WeGo) and the Seoul Metropolitan Government hosted the 2024 Seoul Smart City Prize Ceremony in Seoul, Korea. This event aimed to promote smart city models that prioritize human well-being alongside technological progress. LG and Nokia Arena received the Seoul Smart City Prize in the Human-CentriCity category for their implementation of cutting-edge digital solutions at the venue in Finland, demonstrating the company’s dedication to enriching event experiences with innovative technology.

      A landmark of Tampere, Finland, Nokia Arena is a multi-leisure complex featuring a massive state-of-the-art sports arena that accommodates up to 15,000 spectators, alongside tourism facilities such as hotels, restaurants and casinos.

      Throughout Nokia Arena, LG’s LED signage solutions cover a total of 1,245 square-meters, comprising 456 monitor signage units that seamlessly integrate into the venue, significantly enhancing the fan experience. LG has partnered with various developers to bring its smart technologies to life, focusing on promoting digital inclusion. This includes a range of LG digital signage solutions, including video walls, Transparent OLED Signage and commercial TVs tailored for retail spaces and guest rooms.

      Upon arrival, visitors are greeted by a massive 180-square-meter LED cube that immerses audiences in stunning visuals, featuring curved round edges that offer a vibrant viewing experience from any angle. A 550-meter Outdoor Ribbon Board LED display surrounds the seating area, adding dynamic motion to the stadium atmosphere. In addition, LG Ultra Stretch signage further enhances the experience by providing helpful information, such as digital advertisements and path guidance
      As the demand for digital signage grows across various sectors, LG’s innovative LED signage solutions are transforming how businesses connect with their audiences in complex leisure spaces, including stadiums, shopping malls and restaurants. With a human-centered approach, LG is set to lead the future of display technology by delivering intuitive, user-friendly solutions that elevate the overall user experience.
      To learn more about how LG LED displays are revolutionizing the customer experience around the world, visit
      link hidden, please login to view. # # #

    • By Information Technology
      Hello Everyone,
       
      I am new here. I have LG Smart TV (50UN7340PVC) and would like to connect with Logitech Conference USB camera (BCC950). Does anyone have idea whether it support or no? When I connect, the message pop up that HID device connected. After that I can't find any option for the camera. Please advise. Thank you
    • Solution For That Pollution
    • By Alex
      Samsung has made fridges with touchscreens before. LG has made fridges with doors that turn transparent to show you the inside. This year at CES 2018, those two ideas are finally merging into one with LG’s new InstaView ThinQ smart refrigerator, which features a 29-inch touchscreen that becomes transparent if users knock on it twice.
      LG actually tried this two years ago, with a version called the Smart InstaView Door-in-Door that ran a full version of Windows 10, but it’s not clear that the company ever shipped the Windows version.
      This version uses the touchscreen to manage your food using LG’s webOS software and Amazon’s Alexa, which will let you tag food with virtual stickers and expiration dates and get automatic reminders when things are running low or about to go bad. There’s also a wide-angle panoramic camera on the inside of the fridge that will let you remotely view your fridge while you’re out and about to check and see if you’re actually out of milk or not.

      Unfortunately, the only image that LG has shared showing the fridge is a low-resolution shot on its YouTube page banner, but it seems that you’ll be able to still use the screen while it’s translucent, allowing you to tag food directly in a vaguely augmented reality-esque move.
      LG is also touting how all of its ThinQ kitchen gadgets can talk to each other to make kitchen tasks easier. So your ThinQ fridge can talk to your EasyClean oven, which will help you cook food through step-by-step instructions from the recipe app from your fridge. Then, your EasyClean oven can notify your QuadWash dishwasher about the kind of meal you cooked, so it can more efficiently select a wash cycle for that dish. Of course, all this requires spending thousands of dollars replacing every appliance in your kitchen (and if this all works as well as LG claims it does), but it’s still an intriguing vision of a Jetsons-like future utopia.
      No price or release date for the InstaView ThinQ refrigerator or any of LG’s other new appliances have yet been announced.
      Source: 
      link hidden, please login to view
  • Similar Tagged Content

×
×
  • Create New...