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By News Reporter
This year marks a special milestone for LG Electronics: the 50th anniversary of our Gasan R&D Campus, the birthplace of many innovations that have reshaped how people live.
To celebrate the occasion, we held a commemorative event at the Campus located in Gasan-dong, southwestern Seoul, under the banner “50 Years of Technology and Passion, a Promise for Tomorrow.” The event brought together key figures from the Campus’s past and present – including research center heads and former division leaders – to reflect on a shared journey and reaffirm our commitment to advancing the global home appliance industry.
Founded in December 1975 as the Goldstar Central Research Lab, and at that time located within the company’s headquarters, the Gasan R&D Campus was the first privately established research facility in Korea. At a time when most companies maintain small R&D teams inside their factories, LG made a bold and forward-thinking decision to establish a centralized campus in the Seoul metropolitan area. Decades later, this decision appears prescient, with the Gasan R&D Campus having time and again proven itself invaluable to our company’s mission – to make life better for customers around the globe.
Beginning with just 10 researchers in a small, crowded workspace, the team quickly made history by developing one of Korea’s first domestically produced electronic POS cash registers in 1977. Energized by this early success, the lab continued to set new milestones for the nation’s electronics industry. It pioneered Korea’s first electronic Korean-English bilingual typewriter and independently developed Custom ICs, establishing in-house capabilities for semiconductor design and manufacturing. Building on these achievements, the lab rapidly expanded its scope from office and banking equipment to everyday home appliances – transforming fans, refrigerators and washing machines into electronically controlled, microprocessor-equipped devices. As projects multiplied and talent grew, the lab relocated to the Guro Industrial Complex, laying the foundation for what would ultimately become a powerhouse of home appliance innovation.
Today, the Campus spans 20 floors above ground and five basement levels, home to specialized laboratories like the Clothing Science Lab and Air‑Science Lab. It has powered the development of category‑leading and life‑improving innovations to market.
Among these are the LG Styler clothing care system; the world’s first Direct Drive (DD) motors for washing machines; linear compressors for refrigerators; and ThinQ UP appliances, which constantly evolve to meet users’ changing needs.
The Campus also drives breakthroughs in advanced materials. Observing that enamel glass powder is commonly used on interior metal surfaces of electric ranges in major global markets, our researchers set out to create an easier to clean alternative. This led to the development of the LG EasyClean oven in 2013, enabling cleaning with only water.
More recently since 2023, we have expanded our advanced materials business under the LG PuroTecTM brand – another milestone supported by the world-class capabilities at Gasan.
As we reflect on 50 years of progress, the Gasan R&D Campus remains our strategic core – a place where technology meets empathy, where innovation is fueled by purpose and where our commitment endures:
To deliver a Better Life for All.
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By News Reporter
As we celebrate LG’s 35-year journey in Indonesia, I am filled with both gratitude and optimism for what lies ahead. Our presence in this vibrant nation has been more than a business story – it has been a partnership built on shared growth, innovation and resilience.
Aligning With Indonesia’s Industrial Vision for Sustainable Growth
Indonesia’s manufacturing sector continues to be a vital driver of national progress, contributing between 17 and 20 percent of the country’s GDP and employing more than 20 percent of the workforce. The Industrial Services Roadmap 2025–2045 sets out a bold vision to expand industry, create future-ready jobs and integrate technology with sustainability – an ambition that closely aligns with LG’s own values and long-term direction.
Vice Minister of Industry Mr. Faisol Riza highlighted that in 2024, Indonesia’s Manufacturing Value Added (MVA) reached USD 265.07 billion (Rp 4,349 trillion), ranking 13th globally and first in Southeast Asia. This strong performance reflects the growing competitiveness of Indonesia’s industrial base and its crucial role in ensuring economic resilience.
Further underscoring this momentum, the Industrial Confidence Index (IKI) for September 2025 stood at 53.02, signaling continued expansion across 21 of 23 manufacturing subsectors, which together account for nearly 98 percent of non-oil and gas manufacturing GDP. Optimism about the coming months remains high – driven by confidence in policy direction, innovation and industrial strength.
Over Three Decades of Milestones: Building a Fully Integrated Operation
At LG, we are proud to have grown alongside Indonesia, becoming a trusted partner in its industrial and technological transformation. Over the past three and a half decades, we have invested in local capabilities, championed innovation and embedded sustainability into every aspect of our operations – all to enhance lives and strengthen industries.
Our manufacturing facilities in Tangerang and Bekasi produce a wide range of products, from refrigerators and washing machines to monitors, commercial displays and televisions – serving both domestic and regional markets. Last month, we expanded our production capabilities through a strategic partnership in air conditioner manufacturing, operated by a partner company. This initiative reflects our ongoing commitment to advancing Indonesia’s industrial ecosystem.
With a network of over 190 service centers across the archipelago and strong collaborations with local distributors and partners, we ensure that LG products and services reach customers in every region.
Today, our locally self-sufficient operation – spanning R&D, manufacturing, marketing and customer care – empowers more than 4,000 local talents and supports national priorities such as Making Indonesia 4.0 and the Industrial Services Roadmap. Together, we are driving continuous innovation, operational excellence and customer satisfaction.
Beyond Business: Empowering Communities and Driving Inclusive Growth
Our commitment to Indonesia goes well beyond business. Through our CSR platform, LG Loves Indonesia, we focus on sustainability, education and community well-being to create meaningful and lasting impact.
Under LG Loves Green, we promote energy-efficient living and environmental responsibility – planting 32,000 trees and supporting recycling initiatives for fabric, food waste and e-waste to raise public and youth awareness.
LG Loves Children enhances early childhood literacy in partnership with the Ministry of Education and Culture, publishing and distributing two series of LG Children’s Books nationwide. We also established three libraries in low-literacy regions, each offering more than 350 curated titles to inspire learning.
Through LG Loves School, we help vocational students build practical skills for future careers by upgrading school labs with LG products and training tools.
Meanwhile, LG Loves and Cares supports local communities through initiatives like Lebaran Sehat, which provides food packages during festive seasons, as well as product donations that improve daily living standards.
Each of these initiatives reflects our belief that true progress must be inclusive – empowering individuals and uplifting communities across Indonesia.
Looking Ahead: A Shared Future of Sustainable Growth
As we look toward the future, LG’s dedication to Indonesia remains steadfast. We deeply value the trust and partnership we have built with the government, industry peers and the Indonesian people. Our approach – anchored in local manufacturing excellence, technology transfer and environmental stewardship – demonstrates our long-term commitment to inclusive and sustainable growth.
Together, under the shared spirit of Life’s Good, we will continue to create a better, more sustainable tomorrow for all.
Contributed by Ha Sang-chul, president of LG Indonesia
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By News Reporter
Celebrating Innovation and Leadership in Europe’s Premium TV Market,
Company Launches Exclusive Consumer Benefits Across the Region
SEOUL, May 22, 2025 — LG Electronics (LG) proudly announces a major industry milestone: becoming the first brand to surpass 10 million OLED TV sales in Europe.1 Achieved in the second quarter of 2025, this accomplishment reflects the continued trust of European consumers in LG OLED as the benchmark for premium TV viewing. For more than a decade, LG has led the OLED TV segment by consistently pushing the boundaries of self-emissive display technology, building a legacy of innovation and excellence in the global premium TV market.
Dominance in Europe’s Premium OLED Segment
According to Omdia, a global market research firm, LG shipped over 10 million OLED TVs in Europe as of April 2025. Since launching its first OLED TV in the region in 2013, LG has steadily grown its footprint, reaching sales milestones of 2 million in 2019, 4.9 million in 2021, 8 million in 2023 and 9.5 million in 2024.
In the first quarter of 2025 alone, LG shipped approximately 391,100 OLED TVs in Europe, maintaining a dominant 56.4 percent market share and leading key markets including the UK, Germany and France. Today, more than one in every two OLED TVs sold in Europe bears the LG logo – a testament to the brand’s unparalleled popularity.
LG’s C Series, particularly the latest C5 model, continues to be the best-selling OLED TV in the region, offering enhanced immersive viewing that makes it a top choice among consumers.
12 Consecutive Years of Global OLED TV Leadership
LG’s global dominance continues, with a 52.4 percent share of OLED TV shipments in 2024 – marking its 12th consecutive year as the world’s leading OLED TV brand. This success stems from LG’s relentless focus on elevating the TV experience through cutting-edge audiovisual innovations and AI-driven personalization.
At the core of LG’s OLED excellence is its exclusive α (Alpha) AI processor, engineered for optimal picture and sound performance. Continuous technological innovations – such as rollable, transparent, true wireless, and three times brighter OLEDs, along with hyper-personalized content through the webOS platform – have also contributed to solidifying the brand’s reputation as the benchmark in premium TV technology.
Debuting Groundbreaking Innovations in 2025 OLED TV Lineup
This year marks the European debut of LG’s world-first transparent and true wireless 4K OLED TV, launching in May in Germany and Spain, with the UK and France to follow in June. This game-changing product represents a monumental leap in both technology and design innovation, reflecting LG’s relentless drive to deliver new and better models.
The 2025 LG OLED evo lineup introduces Brightness Booster Ultimate, delivering up to three times the brightness of conventional OLEDs for more vivid, lifelike images. With perfect blacks, accurate color reproduction and certifications from UL Solutions, Intertek and TÜV Rheinland, these displays ensure top-tier picture quality in any environment.
Powered by the new Alpha 11 AI Processor Gen2, these TVs intelligently upscale lower-quality content with pixel-level precision and offer Dynamic Tone Mapping Pro for detailed HDR10 customization – ideal for creators and enthusiasts alike. Enhanced AI-powered features including the AI Remote, Voice ID, LLM-based AI Search and a proactive AI Chatbot provide a personalized and seamless user experience from the moment the TV is turned on.
Top Ratings from Europe’s Most Trusted Experts
LG OLED TVs continue to receive top ratings from leading consumer organizations across Europe, securing the highest scores in 12 countries,2 including the UK, Germany, France, Italy and Spain. In the UK, LG has been recognized as the Home Entertainment Brand of the Year by the Which? Awards for five consecutive years, with the OLED G4 and C4 models earning top scores of 80.
Design excellence remains a hallmark of LG OLED TVs. Models such as the OLED T have won prestigious honors like the iF Design Award and Red Dot Design Award, while LG’s commitment to sustainability is recognized through certifications such as Reducing CO2 and Measured CO2 from the Carbon Trust – for the fifth consecutive year.
LG webOS: Steady Growth with Premium Content & Partnerships
LG’s leadership extends beyond hardware. Its TVs have also gained popularity by offering an always growing selection of content and services powered by its proprietary webOS platform.
LG Channels, now one of the top five most-used apps on LG TVs in key European markets, is available in 16 countries, with over 1,700 channels delivering movies, live sports, and premium entertainment. Viewing hours in Europe have increased by over 45% year-over-year.3 Strategic content partnerships with ITV Studios, Lionsgate, A+E, NBCU, FIFA+ and BBC Studios Distribution Limited fuel this rapid growth. LG’s owned-and-operated LG 1 channel brings curated premium content from partners like NBCUniversal, Fremantle, Lionsgate and Filmrise. LG has partnered with Rakuten to launch its LG Movies & TV video-on-demand service in key European markets. LG offers over 500 family-friendly games for free, with major partnerships such as Xbox Cloud Gaming (Beta) available on a subscription-based gameplay, all easily accessible from LG’s gaming portal. 2025 LG QNED evo: OLED Innovation Expands to Premium LCD TVs
LG is redefining the premium LCD TV segment with its 2025 QNED evo lineup. These new models inherit key technologies from LG’s OLED TVs, deliver a variety of advanced color solutions and incorporate cutting-edge Mini LED technology. They are also powered by the latest Alpha AI processor, offer top-tier gaming performance and feature the versatile webOS platform.
Certified by Intertek for achieving 100 percent color volume, these cutting-edge TVs reproduce rich, true-to-life colors in both bright and dark environments. With the company’s proprietary Dynamic QNED Color solution, viewers can expect outstanding depth, clarity and precision regardless of lighting conditions.
Celebrating 10 Million OLED Sales with Exclusive Promotions
To commemorate its achievements and express gratitude to its European customers, LG is kicking off Streaming Week 2025, offering free and discounted subscriptions from streaming partners across Europe via a dedicated app, downloadable from Content Store or Apps.
“LG OLED TVs have set the standard of premium TVs by delivering an unprecedented self-emissive display viewing experience,” said Heaven Lee, Europe Region representative of LG Electronics. “The 2025 LG OLED evo will feature an even sharper screen and a smarter AI-powered webOS platform to deliver an immersive viewing experience to our customers in Europe.”
To learn more about premium OLED models and consumer benefits available in your region, visit
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1 Omdia OLED TV Accumulated Sales in the European Market (2013~2025.4)
2 UK “Which?,” France “Que Choisir,” Germany “Stiftung Warentest,” Spain “OCU Compra Maestra,” Italy “Altroconsumo,” Netherlands “Consumentengids,” Sweden “Råd & Rön,” Belgium “Testaankoop,” Portugal “Deco Proteste,” Czech Republic “dTest,” Denmark “Forbrugerrådet Tænk,” and Finland “Kuluttaja.”
3 As of January 2025 LG internal data
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By News Reporter
As the Ramadan crescent lit up the sky, so did a spirit of generosity, togetherness and reflection. For LG Middle East and Africa (MEA), this sacred season wasn’t seen as a marketing opportunity – it was embraced as a deeply human one. That’s why this year’s Ramadan campaign wasn’t driven by product briefs or sales targets. It came from a simple belief: Life’s Good When Shared – especially when shared with family.
Ramadan is as much about family as it is about fasting. From preparing iftar with love to gathering around the table at sunset, every moment is an act of care. This deep emotional connection inspired a campaign that celebrates life’s simple joys at home, supported quietly and seamlessly by LG innovations working behind the scenes. With Life’s Good When Shared, LG set out to remind us all of what truly matters.
“We wanted to honor the warmth and togetherness Ramadan evokes in the home,” said Phil Jung, Middle East & Africa Region representative of LG Electronics. “For us, ‘Life’s Good’ means making life easier, more comfortable and connected for everyone. Ramadan beautifully reflects this spirit.”
To bring this message to life, LG MEA invited hundreds of creators across the region not to promote products – but to open their homes and share their stories. They welcomed viewers into their homes, showed off their family recipes and introduced the people closest to them. The response was truly heartwarming, with over 61 million total views from Iraq to Saudi Arabia and Algeria – and total engagements reaching more than 2 million – filling social feeds with authentic, unscripted Ramadan moments.
What stood out wasn’t just the reach – it was the way these stories resonated across cultures and communities. This wasn’t a polished, top-down campaign – it was a bottom-up celebration. From every story posted came thousands of shares, heartfelt comments and emotional responses.
Instead of glowing product reviews, what surfaced were deeply personal connections. Comments like “This reminds me of my mother,” “This made me smile” and “This is what Ramadan feels like” flooded in, showing how authentic storytelling can touch hearts far beyond a typical campaign.
This Ramadan, LG didn’t try to sell a story – it created space for families to tell their own. And with every dish served, hug given and smile captured, one thing became clear: Life’s truly good when it’s shared.
Contributed by LG Middle East and Africa
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By News Reporter
Representatives of LG Saudi Arabia (LG) and Al Hassan Ghazi Ibrahim Shaker Co. (Shaker) recently gathered in Riyadh, Saudi Arabia, for a celebration three decades in the making. The glitzy gala event marked 30 years of partnership between the two innovative companies, who continue to deliver innovative heating, ventilation and air conditioning (HVAC) solutions tailored for Saudi Arabia and the greater Middle Eastern market.
The partnership between LG and Shaker began in 2008 with the establishment of a joint venture – an advanced HVAC manufacturing facility in Riyadh. Over the years, their alliance has strengthened, solidifying their position as the leading providers of high-performance HVAC solutions in the region.
The event featured speeches and multimedia presentations honoring past and present achievements, and looking ahead to the exciting future of LG-Shaker collaboration.
“Our commitment to driving growth, enhancing customer satisfaction and contributing to the Kingdom’s sustainability goals is stronger than ever,” said Pilwon Jung, LG Electronics’ representative for the Middle East and Africa region.
Mohammed Ibrahim Abunayyan, CEO of Shaker, highlighted the success and synergy of the long-standing relationship, emphasizing the shared values and belief in creating a better future.
“This enduring partnership reflects our joint dedication to delivering leading, cutting-edge, energy-efficient HVAC solutions that align with Saudi Arabia’s strategic vision,” he said.
The event also recognized key stakeholders, including top HVAC consultants and contractors, whose contributions have been integral to the partnership’s success.
Aligned with Saudi Vision 2030, LG and Shaker continue to champion high-efficiency HVAC solutions that promote sustainability. One such innovation is the LG Multi V i, set to launch in the Kingdom later this year. This advanced system leverages AI-driven algorithms to intelligently adjust the indoor temperature for optimal comfort while helping to minimize energy consumption at the same time. In addition, the companies are showcasing the benefits of LG’s energy-efficient oil-free chillers and high-performance residential air conditioning solutions employing DUAL Inverter technology.
Building on their strong, long-standing partnership, LG and Shaker remain wholly dedicated to leading the Saudi Arabian HVAC market with innovative and energy-efficient solutions for a smarter, more comfortable life.
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