Quantcast
Jump to content

LG Helps Rediscover Good


Recommended Posts

From flash floods, ravaging bushfires and the global pandemic, the world as we know is changing. While finding a sense of joy and hope in these times can seem insurmountable, LG Electronics in Australia is hoping Aussies can find something to smile about with its campaign, Rediscover Good, which aims to inspire viewers to rediscover the good in everyday life because “life’s full of good when you look for it.

Rediscover-Good-01.png

Launched as a series of television commercials and rolling out in Australia now, the campaign sets out to reframe the small moments in everyday life. The explores a family with two school-aged children enjoying a simple, yet hectic, weekend family breakfast before racing to their child’s soccer game. The family is shown interacting with various LG products such as InstaView® Door-in-Door® refrigerator and QuadWash™ dishwasher, showing how their lives are just a little bit easier with LG technology.

Rediscover-Good-02-600x340.png

The same family appears in the commercial, with the focus on the son and the family pet getting into many fun messes throughout the day. However, thanks to the LG WashTower™ single-unit laundry solution which ensures clothes, duvets and dolls are fresh and clean in no time, the mess these two created are soon just a memory.

Rediscover-Good-03-600x341.png

The features Millennial friends coming together for a fun-filled movie night at a home where LG products are featured through tiny moments. From gaming on the LG OLED Evo TV and blaring music on the XBOOM Go portable speaker while tidying up with the LG CordZero cordless vacuum to making popcorn in the NeoChef™ microwave, the 30-second clip demonstrates how LG products offer ease and convenience, allowing consumers to focus on rediscovering the good.

Rediscover-Good-04.png

These stories bring today’s local culture to life and connect with consumers in a fun, personal and creative way. As part of the campaign, Life’s Good care packages filled with an array of wonderful items such as blueberry pancakes, teddy bears, knitted throws and cookbooks that could be enjoyed while social distancing were sent to fans and partners of LG in Australia.

Rediscover-Good-05.jpg

The Rediscover Good campaign, whilst weaving in everyday moments to create an engaging visual display, reminds us all to take a step back and truly celebrate the joy and appreciate the good found in the everyday, a much needed reminder for not only Australians but everyone around the world.

 Contributed by LG Australia 

# # #

link hidden, please login to view

Link to comment
Share on other sites

  • Replies 0
  • Created
  • Last Reply

Top Posters In This Topic

Popular Days

Top Posters In This Topic

Popular Days

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Similar Topics

    • By Arthur Dent
      Just getting the runaround from LG, only want a baseline figure, they sent me this
       
      , our technicians have explained that we cannot calculate the unit's actual power consumption when not in standby because there are too many factors that could affect this calculation. These factors include how many pixel refreshers are run, whether the unit is connected to the internet, external devices connected, speakers connected, sound systems connected, HDD connected and recording set ups. I am afraid that we consequently cannot answer your question.

      we all know LG are not helpful to customers , but there’s no need to keep proving it.
      this TV has a good energy rating so figures must be available, they either dont care or understand what I am asking
       
      thanks
       
    • By SS1003602
      I have recently shifted from UAE to India. I have 55" LG 3D smart TV model no. 55UB8301. My problem is 1. I can not change country from UAE to India in settings -Country option because India is not available in the list.
      2. I can not download any app which are normally available in Indian smart TVs like Hotstar/Sonyliv/Amazon prime etc.
      3. In screen mirroring option using my Android phone, I can play any video stream from mobile to smart TV BUT only Amazon prime videos are not played. 
      Can anyone help me for above issues...?
    • By Rob Infantino
      We have two LG OLED TVs. WebOS appears differently on each. And we are able to download the Paramount+ app on one TV, but not on the other.
      OLED65C7P (older) running software version 6.00.25
      WebOS TV Version 3.9.0-62709
      Does not allow the Paramount+ app to be installed
      OLED65C9PUA (newer) running software version 5.10.25
      WebOS TV Version 4.9.3-5340808
      Allows the Paramount+ app to be installed
      How can we get WebOS to appear the same on both TVs?
       
    • By VickiB
      Every time we turn on our "smart" TV, it tries to connect to cable. We don't have cable. That's not very smart.
      Because we don't have cable, we have static; it's noisy and annoying until I can push enough buttons on the remote to get to something else.
      Is there a way to tell this thing not to boot into "TV" mode? (Best if it would remember what it was doing when I turned it off).
       
    • By News Reporter
      Virtual Worlds in Popular Online Games Allow Players to
      Join With LG and Habitat Korea to Help Communities in Need

      SEOUL, Sep. 27, 2021 — For its 2021 LG Healthy Home Solutions Campaign, LG Electronics (LG) is inviting fans of and Fortnite to virtually experience its latest healthy home solutions and make a positive difference in people’s lives. By uploading gameplay screenshots to social media, players can make a donation to Habitat for Humanity South Korea courtesy of LG.
      LG Home Island in Animal Crossing the Horizon features three themed zones where players can explore the company’s state-of-the-art appliances and engage in fun missions. In the Cleaning Maze Clothing Care Zone, fans will see LG’s washing machine, dryer and Styler wardrobe management system while guiding their avatar through the maze course challenge. Juicy Fresh Kitchen Zone allows visitors to experience LG’s refrigerator, range and dishwasher while Cool Breeze Air Zone is where they can experience the healthy air and advanced cooling capabilities of the company’s air solution products.
      Players who complete the LG Healthy Home mission by unlocking all of the home appliances in LG’s map in Fortnite, the free-to-play Battle Royale game played by millions worldwide, can gain valuable healing items. After the completion of the mission, players can claim victory by being the first to seize the LG Battle Square.
      LG will make a donation to Habitat Korea on behalf of players who take a screenshot at the Habitat Korea Photo Zone and post it to their Facebook, Instagram or Twitter accounts with the hashtag #LGHome. Donations will go toward Habitat Korea’s projects in Kenya, India and Vietnam and to further support communities in need, LG will provide refrigerators, washing machines and other appliances to public facilities such as schools and libraries.
      “The LG Healthy Home Solutions campaign offers a unique virtual experience and a fun, interactive way to support a truly worthy cause both safely and responsibly,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Our successful campaign resulted in over 200 new home appliances being placed in new homes and improving the lives of hundreds of families.”
      To join in LG’s campaign, enter the Dream Address DA-0265-8322-0996 in Animal Crossing the Horizon or the island code 0850-7901-9021 in Fortnite. Full details can be found at .
      # # #

      link hidden, please login to view

×
×
  • Create New...