LG ELEVATES ITS DIGITAL TRANSFORMATION WITH OPENING OF NEW CLOUD CALL CENTER
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By News Reporter
Television has long been a canvas for visual storytelling, but today it has evolved into something far more immersive. At LG, we’re redefining what a TV can be – transforming the screen into a seamless platform for art, creativity and personal expression.
This transformation is first and foremost enabled by LG TV’s unrivaled picture quality. With LG OLED’s self-lit pixels delivering perfect blacks and infinite contrast, our displays provide the ultimate digital canvas, capable of reproducing the most delicate textures and vibrant colors exactly as the artist intended.
Building on this visual excellence are LG’s True Wireless technology and LG Gallery+, our new visual curation service available on every 2025 LG TV in more than 150 countries. Together, they turn the TV into a wall-mounted masterpiece, blending effortlessly into any space while giving users direct access to world-class art.
Perhaps the most compelling expression of this idea is the LG SIGNATURE OLED T, a 77-inch transparent display that pairs ultra-sharp 4K OLED picture quality with complete wireless freedom through LG’s proprietary True Wireless technology. The product recently earned a Best of Innovation Award from the Consumer Technology Association ahead of CES 2026, and it reflects a growing shift: TVs are becoming part of interior design as well as a medium for creative expression.
A World of Art Where You Are
Built on the award-winning webOS platform, LG Gallery+ offers more than 4,500 curated image and video content ranging from timeless classics to modern artwork, gaming landscapes and personal photo uploads. With adaptive smart features and personalization options, it lets users instantly reshape the atmosphere of a room – whether setting a mood for a celebration or enjoying a quiet Sunday morning.
LG’s collaboration with the National Gallery in London brings iconic works from internationally recognized artists into the home through LG Gallery+. The service continues to grow, offering a unique way for people to explore, curate and enjoy art in everyday life – such as starting the day bathed in the vivid colors of Van Gogh’s A Wheatfield.
True Wireless Clears the Way for TV’s Future
When paired with True Wireless technology, LG Gallery+ becomes even more powerful. By relocating connections to the discreet Zero Connect Box, the wireless technology removes visible cables and frees the TV from traditional placement restrictions. The result is pristine wall-mounted installation that is reminiscent of a home gallery, available in both the ultra-premium LG OLED evo M5 and the more accessible LG QNED9M from the QNED evo lineup.
A wireless TV alone may still appear as a giant black screen when inactive – but with LG Gallery+, it becomes a living canvas that enhances the space even when not in use.
What to Look for in a Digital Canvas
Art deserves technologies that preserve every detail. LG’s 2025 OLED evo models deliver perfect blacks, brilliant colors and exceptional brightness – ideal for displaying rich textures and subtle tonal transitions. AI-powered picture optimization analyzes more than 1.6 billion image settings, tailoring display modes for each viewer and environment.
For creators, features like Dynamic Tone Mapping Professional offer precise control over HDR10 content, enabling professional-level calibration across lighting conditions and supporting more immersive digital art experiences.
QNED evo Makes Colors Pop for More People
For those seeking a wider range of options, LG QNED evo TVs bring many OLED-inspired innovations to a broader audience. Featuring Mini LED technology powered by the Alpha AI processor, QNED evo offers enhanced contrast and accuracy in images to ensure deeper blacks, brighter highlights and well-balanced picture quality. With Dynamic QNED Color solution that offer outstanding depth, clarity and precision, QNED evo delivers striking realism in both bright and dark spaces. Available from 50 to 100 inches, the lineup balances versatility and performance – ideal for gaming, movies, sports and digital art alike.
Choose the Canvas That Fits Your Life
Whether it’s LG SIGNATURE OLED, OLED evo or QNED evo, each model offers a path to experiencing art and content in new ways. True Wireless opens spaces. LG Gallery+ fills them with meaning. Together, they invite users into a more creative, personal and beautifully connected world.
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Credit Usage Guidelines
When using featured artwork from the National Gallery, London in an article, ensure the following credits are provided:
Stacked Credit Format
Vincent van Gogh, 1853–1890
A Wheatfield, with Cypresses, 1889
© The National Gallery, London
Line Credit Format
Vincent van Gogh, 1853–1890. A Wheatfield, with Cypresses, 1889 © The National Gallery, London
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By News Reporter
In London’s Thriving Art Season, Se Ok’s Ink Abstraction Comes Alive on
LG OLED TVs, While LG Engages Artists via Partnership With National Gallery
SEOUL, Oct. 16, 2025 — Amid the energy of Frieze London 2025, LG Electronics (LG) celebrates the abstract artistry of Se Ok Suh (1929–2020), a pioneer of modern Korean ink abstraction. At Frieze London 2025, this visionary artist’s abstract ink paintings are reinterpreted by his sons, Do Ho Suh and Eul Ho Suh, as an inspiring digital art experience on LG OLED TVs.
To translate Se Ok Suh’s artistic vision from ink painting to digital art experience, renowned contemporary artist Do Ho Suh, and visionary architect Eul Ho Suh, closely collaborated to create an immersive spatial arrangement. LG OLED TVs provide the ideal digital canvas to present their vision. Through this partnership, Do Ho gives new life to the beauty and radical inventiveness of Se Ok Suh’s “People” series, animating marks that explore the philosophical relationship between humanity and infinite space.
Presented across multiple LG SIGNATURE OLED T transparent TV and OLED evo TVs, the black ink abstract works are rendered through overlapping video animations, drawing viewers into a compelling narrative that captures the meditative flow of Se Ok Suh’s ink paintings. The innovative capabilities of LG’s transparent OLED screens create a visually striking and immersive experience that will captivate viewers, highlighting the layered interplay and refined lines of Se Ok Suh’s brushwork. The perfect black facilitated by LG’s self-lit OLED technology brings out the depth and subtlety of every stroke in astonishing detail.
Extending the creative energy sparked by Frieze London across the city’s vibrant art scene, the story behind the project, showcased at Frieze London, will be elaborated for the wider art community at the National Gallery in London. A special event will enable wider reflection on this intergenerational collaboration and the inspiration Do Ho Suh drew from his father’s work in this reinterpretation.
LG recently began the journey of its partnership with the National Gallery, one of the world’s favorite art destinations, reflecting its commitment to nurturing contemporary artists and their work. As the National Gallery’s Modern and Contemporary Art Partner, LG supports current and upcoming artist projects and relationships with other cultural institutions at the intersection of art and technology.
“My father often spoke of the infinite universe and space in his work, while he was painting,” said Do Ho Suh. “When I witnessed the moment the LG OLED screen became transparent, it felt as if a two-dimensional picture was transformed into three-dimensional space, revealing the space behind the painting that has been invisible until now.”
“This exhibition is a meaningful opportunity to share the legacy of Se Ok Suh’s work, digitally reimagined by Do Ho Suh and Eul Ho Suh for Frieze London,” said Kate Oh, head of Experiential Marketing at the LG Media Entertainment Solution Company. “During London Art week, we are excited to take part in projects and events with the cultural partners including National Gallery in London and Korean Cultural Centre UK (KCCUK) to support artists and inspire art lovers and the wider art community across London.”
During Frieze London 2025, LG and the KCCUK are also hosting K-Art Lab, an interactive exhibition exploring the dialogue between Korean heritage and contemporary creativity. At the event, Se Ok Suh’s reimagined works are showcased on LG’s 83-inch OLED TV, providing visitors a deeply engaging visual experience.
Visitors to Frieze London 2025 can explore LG’s latest OLED TVs and Se Ok Suh’s artwork, reinterpreted by his sons, in The Regent’s Park from October 15 to 19.
LG OLED TVs continue to inspire new forms of artistic expression through the integration of art and technology, creating innovative ways to experience creativity in the digital age. To learn more about LG’s latest collaborations and initiatives, visit
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By News Reporter
LG Welcomes Customers to Next-Generation Retail Experiences at TAKANAWA Gateway City’s
NEWoMan TAKANAWA With Advanced Transparent OLED and Micro LED
SEOUL, Sep. 10, 2025 — LG Electronics (LG) is redefining the future of retail and urban experience marketing by bringing its most advanced display technologies to one of Japan’s most anticipated commercial destinations. With its latest Transparent OLED Signage and ultra-premium Micro LED display, LG is reinforcing its global leadership in high-value retail and transportation hub displays – delivering immersive digital experiences that seamlessly blend into the world’s most iconic venues.
LG has supplied its Transparent OLED Signage and ultra-high-definition Micro LED signage, LG MAGNIT, to NEWoMan TAKANAWA, a flagship complex opening near TAKANAWA Gateway Station in Tokyo.
NEWoMan TAKANAWA is the centerpiece of the TAKANAWA Gateway Station area’s urban regeneration initiative, conducted by LUMINE, a subsidiary of the East Japan Railway Company. As a comprehensive shopping center with a total floor area of approximately 60,000 square meters and around 180 stores, its grand opening is set for September 12, following a partial pre-opening in March.
Transparent OLED Signage: Blending Digital and Physical Worlds
In the event hall on the third floor of the North Building, LG has installed a massive 380-inch Transparent OLED display to offer visitors an innovative spatial experience that creates a unique fusion of real and virtual environments. To achieve this impressive scale while maintaining a sense of openness rather than confinement, sixteen 55-inch Transparent OLED Signage units have been arranged in an eight-by-two configuration.
LG’s Transparent OLED Signage brings a new level of design freedom with its see-through display that blends effortlessly into any setting. Thanks to its modular design, panels can be seamlessly connected on all sides, enabling the creation of transparent video walls in of virtually any size.
LG MAGNIT: Ultra-Premium Micro LED Displays
LG MAGNIT displays have been installed at the second-floor entrances of the North and South buildings. Using Micro LEDs smaller than the width of a human hair (under 100 micrometers), LG MAGNIT delivers self-emissive light and color with clear picture quality, high color reproduction accuracy and precise image processing.
In the North Building, a vertical 2.4-meter-wide by 7.45-meter-high LG MAGNIT captivates visitors with its vivid imagery, while in the South Building, a horizontal 9-meter-wide by 2.02-meter-high display follows the customer pathway, enhancing spatial immersion.
Strengthening Presence in Japan’s Competitive Market
In Japan – often considered a challenging market for foreign brands – LG is making significant inroads with its premium signage and its OLED TVS, which boast superior picture quality defined by perfect color and perfect black. The company is solidifying its leadership in the premium segment, maintaining the top position in the ultra-large OLED TV market (70 inches and above) since last year.
Proven Performance in Iconic Venues Worldwide
LG’s premium signage serves as a display solution that enhances the value of the space at major global landmarks. At Gardens by the Bay in Singapore, 55-inch Transparent OLED Signage units provide visitors with detailed plant information while blending seamlessly into the lush natural surroundings.
“We will strengthen our leadership in the global retail display market with ultra-premium solutions that deliver not only superior visual quality but also transformative customer experiences,” said Paik Ki-mun, head of Information Display Business at the LG Media Entertainment Solution Company. “Our Transparent OLED and Micro LED technologies are enabling retailers and developers to reimagine their spaces with displays that inform, inspire and captivate.”
To learn more about how LG’s innovative signage can transform a venue,
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* Credit for featured image: Michiyo Yaegashi ©HERALBONY Co., Ltd.
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By News Reporter
Carrying forward the Life’s Good philosophy, LG Taiwan has expanded its rural education initiatives in partnership with Feng Chia University’s School of Architecture for the second consecutive year.
What began last year in Hualien has now grown into a larger, more heartfelt mission – this time bringing LG Taiwan’s Managing Director Jeong Yeon-kwan and General Manager Peter Lo to the Chin-Ai Music Book Hut in Chudong, joined by a dedicated team of volunteers.
Welcomed warmly by Feng Chia University, Mr. Jeong reaffirmed LG’s dedication to bridging the urban-rural divide. He outlined a mission that goes beyond improving educational facilities, one that seeks to empower children of all backgrounds with the skills, confidence and values needed to flourish in the rapidly evolving era of AI.
Built and sustained by the Chin-Ai Music Orchestra, this unique community hub blends music, reading, performance and local market functions to offer underprivileged children of Indigenous families a safe place to learn and grow, an opportunity many of them have never had before.
But it’s not all about music and practical life skills, the orchestra also covers tuition fees, removing financial barriers so children can focus entirely on their studies and build resilience, independence and confidence for the future.
Working side by side with university students and local youth, LG volunteers spent the day paving walkways, building a pizza oven, enhancing drainage systems and organizing goods for the Book Hut’s charity sales.
By evening, the hard work gave way to music, as the Chin-Ai youth orchestra performed a heartfelt concert in a moment many volunteers will never forget. The same children who had worked tirelessly all day then filled the air with melodies of hope and pride.
In another showing of commitment to education in rural areas, LG donated over NT$ 1.5 million worth of smart home appliances – from refrigerators and washing machines to dehumidifiers – to Book Huts in Hsinchu and Kaohsiung, easing the daily challenges of local students by providing them with greater convenience and comfort.
In the same spirit, LG teamed up with social innovation enterprise Pley School to bring the LG Notebook AI learning toolkit to Book Hut. Through imaginative scenarios and roleplaying activities, children explored how AI can make life easier while also reflecting on potential risks. They even created their own “AI Usage Guidelines,” sparking lively discussions and meaningful connections between generations.
At its core, this initiative shows that sustainability is also about people – creating opportunities, building resilience and fostering community. By blending innovation with genuine care, LG Taiwan is taking steps to create a Better Life for All and bring the spirit of Life’s Good to life in lasting ways.
Contributed by LG Taiwan
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By News Reporter
Enhanced Gaming Portal Features Expanded Library of Games, Dynamic Play
Powered by Industry-Leading Performance and Quick Access to Gaming Gear Purchases
SEOUL, Aug. 20, 2025 — LG Electronics (LG) is advancing its Gaming Portal1 as the ultimate gaming platform, offering a wide range of games and unparalleled versatility for webOS-powered TVs and devices. Now available in over 30 countries, the revamped Gaming Portal is transforming how players experience both native webOS games and AAA titles, whether accessed via remote control or a game pad.
The new UX upgrade, rolling out across regions from August, makes it effortless for players to discover and play AAA titles. Its intuitive “Play with Gamepad” menu now lets players select their preferred cloud gaming service, such as Amazon Luna, Blacknut, Boosteroid and Xbox Game Pass Ultimate, delivering instant access to countless titles. So, whether it’s racing on an iconic track or working together to defeat a final boss, there’s an adventure waiting for every player.
Further elevating the gaming experience, LG recently announced a collaboration with NVIDIA to achieve a groundbreaking first. LG TVs2 are the world’s first to support up to 4K 120Hz with HDR cloud gaming via the native GeForce NOW app, setting a new benchmark for immersive, high-performance streaming experiences.
The new UX upgrade also streamlines the player experience by offering quick access to essential gaming accessories such as game pads and controllers. Newly launching “Recommended for you” tabs connect users to promotions or purchase options. For example, the “Recommended for you. Game Pad” tab will connect players to 20 percent discount on an Xbox Wireless Controller, available in 17 European markets.3 Users in the U.S. can purchase LG’s Magic Remote from the ShopTime app via the “Recommended for you. Magic Remote” tab, allowing them to enjoy games playable just with a remote.
For gamers who thrive on chasing a high score and climbing the ranks, Gaming Portal brings “High Score Challenge,”4 a new feature designed to ignite competition. Easily accessed from the “All Games” tab, this playful twist keeps players engaged as the competition heats up on Color Mash and other games.
LG’s Gaming Portal is continuously expanding its diverse library with compelling solo adventures and competitive multiplayer experiences. Through an exciting collaboration with Blacknut,5 a leading game streaming service, players can now access cloud games through individual title subscriptions. This includes the beloved adaptations of popular classics Agatha Christie – Murder on the Orient Express and Who Wants to Be a Millionaire?, as well as Nickelodeon Kart Racers 3: Slime Speedway. The portal also features immersive titles like Everdream Valley, where players customize clothing and interact with animals on their own farm, and Overcooked! 2, which puts teamwork skills to the ultimate test by injecting chaos into the kitchen. The Blacknut catalog also boasts a unique selection of titles playable without a controller, like The Jackbox Party Starter and soon-to-launch Inua – A Story in Ice and Time.
Gamers can also discover a wealth of free games through LG’s partnership with Play.Works, a global leader in Connected TV (CTV) gaming. This collaboration brings popular titles like Wheel of Fortune, Tetris® and PAC-MAN directly to webOS-powered TVs and devices, all free to play. New Additions include Creature Mix, where players can blend animal DNA with AI to craft one-of-a-kind creatures, and epic dungeon adventure game Temple Maze.
“With over 4,000 cloud-based titles and 600 free single and multiplayer games, LG’s Gaming Portal is quickly becoming an all-in-one hub for every player,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “Through new UX upgrades and a growing ecosystem of partners, we are bringing every kind of game closer to users worldwide through their effortless discovery.”
Central to delivering compelling game streaming experiences on webOS, LG’s Gaming Portal provides players with seamless access to an ever-growing array of cloud gaming titles and versatile features. Now available across LG Smart TVs, Smart Monitors and third-party TVs running webOS,6 LG is committed to continuously optimizing the game streaming experience through an expanding library of games and user-centric features.
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1 Currently available on LG’s Smart TVs and Smart Monitors, and third-party TVs running webOS6.0 and beyond, in Albania, Australia, Austria, Belgium, Brazil, Canada, Chile, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Ireland, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, Türkiye, the UK and the U.S.
2 Supported TVs include 2025 LG OLED TVs and will expand later this year to more platforms and models.
3 Xbox Wireless Controller promotion is accessible in markets where Microsoft Store online is available.
4 Selected partners, including Couchplay and Playworks, currently offer titles available for High Score Challenge.
5 Service varies by region.
6 webOS versions may differ by country, device type or other factors.
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