By News Reporter
The last year and a half have been the ultimate test of resilience for everyone and HR at LG has been at the forefront of managing these difficult times. Throughout the pandemic, the HR team navigated new ways for employees and management to work as the company has been forced to rethink and adapt to the new environment.
Here at LG, the health and safety of our employees are our highest priorities. In this regard, we have always led by example such as the time we made the difficult decision to be the first multinational company to , the largest trade show in the industry, at the start of the pandemic as we felt it was the only way of ensuring the safety of our employees, customers and partners.
Since early last year, LG’s HR teams across the globe have been reinforcing business and organization sustainability as well as continuous internal communication and transparency at all levels. It is this close alignment in direction that has allowed HR to act swiftly and provide invaluable support across the organization and to our valued employees since the very beginning.
To provide the best working environment possible, aligning LG’s HR leaders around the world immediately proved vital, with constantly open and transparent communication making this all possible. To guarantee that our global HR teams were on the same page, we created specific communication channels to deliver video presentations on the direction of our global HR strategy as well as employing more frequent virtual face-to-face discussions with HR leaders from around the globe.
As well as taking care of employees’ physical health, LG made an equal effort to support their psychological and mental health. In India, one of the countries hit particularly hard, we went above and beyond to support the physical and mental health of our staff. First step was to implement a Happy Calling system which involved our HR staff calling each employee every four to five days to check on their well-being and ensure that they and their families are safe and well looked after. This system allowed us to help employees from the privacy of their homes by accepting all questions and requests confidentially.
For global employees working from home, we wanted them to stay connected and collaborate as a team. To foster this, we hosted various online group activities including remote yoga classes, virtual lunches, happy hours and online cooking lessons for the whole family. We implemented various new programs because of our firm belief in the importance of human connections among employees. We have faith that these activities help our employees take on one of the most difficult times in modern history.
Our health and well-being initiatives are not entirely new as we have been carrying out such activities for some time. These activities were already in place to cultivate growth among employees all around the world, regardless of their location. As a purpose- and principle-oriented company, LG’s people management philosophy pursues personal and professional growth in every single aspect, including health and well-being.
As the global head of HR at LG, my focus has always been on supporting LG Electronics and its talented workers and preparing them for the future by transforming the way we work together, nurturing the talent and capabilities of our people so that we may succeed and grow together in a fast, innovative and highly competitive market.
The pandemic showed us the importance of this goal in all its clarity.
By Carlos Olave, LG Global HR Leader
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My Lg TV which has the smart functions and magic remote is playing up.
I often use web browser or you tube or similar apps to watch videos etc.
Recently however, it keeps crashing and displays a message to the effect that the memory in the app is low or it need to close to free up more memory?
My TV is less then 2 years old and is doing this. I love the telly and the smart features especially the web browser function, however this recent issue is making me think about the longevity of such LG smart TVs and whether I should've spent a few hundred more and got another telly.
Please can someone advise what I can do to fix this as it takes away the whole point of smart TV.
By News Reporter
In this final episode of our six-part AI Experience series, we examine the dynamics of the human-AI relationship and what that will mean for the evolution of the technology.
Throughout history, humans have always been masters of the technologies and machines they have created. But with artificial intelligence, the dynamics of this relationship may change. Distinct from other technologies in that it can learn from interactions and usages, AI is perhaps most recognizable today as the virtual assistants we call by name when we want something, whether that be information or the kitchen lights to turn off. As AI continues to evolve, it is expected to outgrow this role as helper to become more of a companion.
Even now, AI-enabled devices are able to provide some degree of companionship. For the elderly or others living on their own, products such as smart speakers can offer a valuable sense of connection, responding verbally to queries in more conversational ways. Beyond the comfort of another voice and the feeling of a sympathetic (and synthetic) ear, AI machines can also provide a degree of safety by connecting users to relevant services when needed. If we take that one step further, AI systems will in the future be able to perceive changes in our behavior to determine our moods and respond appropriately, making it easy for humans to forget that they’re still communicating with a machine.
Below, we take a look at five different areas concerning the constantly evolving relationship between humans and AI.
Human-AI collaboration is already having an impact on how we perform tasks and make decisions, although its scope is somewhat limited at this time. Once the technology has reached a certain point where we can better understand context, motivation and non-verbal cues, AI will then be able to contribute to genuinely collaborative endeavors, meaningfully helping us to increase our capabilities and knowledge in almost every arena imaginable.
“We are all interesting creatures, not because we exist in a vacuum and we can just think on ourselves, we’re interesting because we interact with others,” said Charles Lee Isbell Jr., dean of computing at Georgia Institute of Technology. “We learn by interacting with others, they get transferred knowledge generation to generation. And I think that is sort of where the sweet spot is around AI.”
Collection of data is crucial to machine learning and its continuing improvement. Going forward, it’s critical that what AI learns should be made as transparent as possible. Experts from a diverse range of disciplines should be actively involved throughout AI’s development to ensure the learning process itself is robust, representative and ethically sound. Learning about AI and its implications is something everyone – not just those directly involved in its creation – should invest time in, as education may help us to predict and avert future challenges and threats.
Professor Zafiroglu of 3A Institute advocates a multidisciplinary approach, urging the next generation of AI practitioners to “go out into the world and work in a variety of settings, from policy and industry to academia and education at the non-university level to think tanks as well as product and strategy teams.” Incorporating different perspectives and learnings into AI will help to forge intelligent systems that can work with, as well as for us.
Having empathy means the ability to understand and share someone else’s feelings, a distinctly human trait. For AI to be able to detect the emotional state of a user and respond appropriately, it will need the capacity to recognize body language, tone of voice and most probably, physiological changes. Once it can do all of these things, and accurately interpret the demands of the specific context, AI will become immeasurably more helpful. For instance, recognizing an individual’s concern about a job interview, an empathetic AI could help alleviate this concern by generating a list of interview questions, providing feedback on answers or recommending the optimal route to the interview venue.
With the obvious benefits of an AI with high emotional quotient also come considerable risks with regards to privacy so a safety net should be put in place to prevent its misuse. The European Union and many governments worldwide are currently addressing the question of how to ensure effective oversight for high risk AI technologies. At the same time, the companies providing these technologies will need to demonstrate that next to delivering value, user safety is their main concern.
As with any relationship, the human-AI relationship will require time and effort to develop properly. Humans must accept that AI will take a certain amount of time to learn from and adapt to their behaviors and preferences and to acquire new skills. Users should also understand that fallibility is not a one way street as AI is learning from them. Users also have to contend with any biases, preconceptions or misconceptions they may have, which can affect the nature or outcome of an interaction.
Whether AI incorporates bias purposefully or not, we must consider the consequential nature of decisions that AI systems are making. Either way, our relationship with AI will be just like our relationship with each other. In other words, it’s going to take time and effort.
The way we interact with an AI solution is directly influenced by the design of its interface. Some forms of AI are more collaborative in nature, requiring frequent human input to deliver maximum value, while others run quietly in the background, automating our lives and supporting us with infrequent interaction. Different types of systems obviously necessitate different kinds of interfaces but it must ultimately be intuitive to use if it is to gain greater acceptance and wider adoption. Along with ease of use, interoperability is something that companies must work towards if AI is to flow seamlessly from one area of our lives to another.
“There are no standards of interoperability,” states Gabi Zijdervel, chief marketing officer and head of product strategy at Affectiva. “I believe a consortium of industry will have to come together to solve this, cross-vertical and cross-use cases.”
Although some still fear that AI will replace actual humans, the more likely future is one companionship and partnership. With the foundation already in place, we can look forward to a more equal and rewarding relationship with AI, not to mention a shining new chapter in the history of humankind.
For more on this topic, visit . Developers and potential partners interested in LG’s ThinQ Platform should check out .
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By News Reporter
Sports have always been a way to bring people together from around the world. And when it comes to soccer, saying that it is more than just a sport is an understatement in Brazil, which is often referred to as ‘o País do Futebol’ – the country of football.
Understanding the value of soccer to connect with Brazilians, LG in Brazil is proud to again partner with São Paulo Futebol Clube (SPFC), continuing a nearly decade-long relationship. From 2001 to 2010, LG Brazil was the main jersey sponsor of the São Paulo team and the two organizations rekindled their partnership in time for the Paulista Championship final in May on its home pitch, Morumbi Stadium.
The partnership with LG was a trophy-laden period for the club, with São Paulo winning important national and international football titles such as the World Championship and the Copa Libertadores da América in 2005. The club went on to becoming the champion of Brasileirão for three consecutive years from 2006 to 2008, in addition to victories in the 2002 Super Championship and the 2005 Paulista Championship.
The return of the LG logo on the SPFC jersey sparked nostalgia among fans, generating phenomenon buzz online with more than 60,000 organic reactions. On social media, LG supported the team along with its fans with more than 18,000 impressions on . In addition, the brand has attracted more than 70,000 new followers across its various social media pages, including , and . Also, the fan-created hashtag #ficaLG for “stay LG” had more than three thousand mentions and became a trending topic on Twitter Brazil.
Fans were not the only ones excited about the reunion of LG Brazil and SPFC. Players were also happy to be reunited, especially before such an important match. The club claimed a 2-0 victory, bringing back its first Paulista title since 2005 and proving once again that this partnership is truly a match made in heaven.
LG and the São Paulo club have a very successful history, which is still remembered fondly by LG fans. And it’s with that faith in sportsmanship that LG will continue to support the teams and players to make everyone’s life better in Brazil.
Contributed by LG Brazil
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By News Reporter
In the fifth episode of the AI Experience series, we look closer at the importance of contextual understanding in the advancement of AI. For more on this topic, visit . Developers and potential partners interested in LG’s ThinQ Platform should check out .
From AI speaker that recommend movie and TV shows matched to our personal tastes, AI is helping to make daily life more convenient in numerous ways. But we’ve all had that experience when Siri or Alexa responds with the wrong information or doesn’t understand the question. For AI to improve, it needs to better understand context.
“These limitations have inspired the call for a new phase of AI, which will create a more collaborative partnership between humans and machines,” said David Foster, head of Lyft Transit, Bikes and Scooters. “Contextual AI is technology embedded, understands human context and is capable of interacting with humans.”
When the “Age of Contextual AI” arrives, human-AI relationship will take a giant leap forward. Machines and services that can understand context in terms of physical space, the end user’s personality and style of communication – as well as myriad other factors that we take for granted, but are central to our ability to comprehend how society and personal interactions work – will become more like partners and more integrated than ever into the way we live.
Let’s take a look at five different areas that, if successfully navigated, will go a long way toward ensuring that the concept of contextual AI comes to its full fruition.
Different kinds of spaces come with different sets of rules – some written and some unwritten. Based on those rules, we might dress and act in a certain way and also interpret what someone is saying, or what is going on around us, through a space-specific lens. One could argue that the pandemic has made environmental context even more difficult to discern for AI, with our homes now doubling as offices, classrooms, gyms, movie theaters, etc. This shift raises the importance of creating AI that can not only partially determine meaning or motive through reference to the specific type of space, but also from the nature of the interactions taking place within that space.
“We have to assume that AI is going to operate in a heterogeneous world with a lot of non AI-friendly consumers and devices or vehicles,” said Foster. “So the ability to be adaptive, predictive and context-aware is going to be key.”
When AI systems designed for different spaces and areas of our lives eventually converge, there will be serious implications around the exchange of personal data, including the way it is shared, when it is shared and for what purpose. To prevent or reduce risk, it is crucial to include end users in the development process, and to have both developers and policymakers work collaboratively to consider and uncover as many of the consequences as possible of a more integrated and contextually-aware AI network.
With any new technology comes new moral considerations. Given the speed at which AI is developing, it is challenging for humans to evaluate whether each action is being performed in a responsible or ethical manner. Therefore, the task of imbuing AI with a set of values that informs its behavior has become particularly pressing.
While it is ultimately the developers who will ensure that core human values are built into AI systems, the task of choosing what those values are should be not be the domain of any one group. A broad collective that encompasses the full diversity of the modern human experience should be enlisted for this task, as this will help to establish a value set that is more representative of society as a whole and not geared to the interests or beliefs of any single segment.
To engineer an AI that understands context, including distinctly human principles and patterns of behavior, demands the collection and analysis of significantly more user data. Increasing concerns around privacy in the digital age will undoubtedly result in users opting out of providing potentially sensitive personal information, which will unfortunately hinder AI from reaching its full potential, and individual AI solutions from rendering full value.
By transparently declaring and detailing the purpose and need for the collection of each data point, companies developing AI can help foster trust in their technologies and in their ethics as a business. If users can see the need for granting access to certain data and a clear benefit from doing so – such as the collection of home appliance usage data to help them achieve a greener, more cost-effective household – they will be more likely to share that information and to perceive the company as an ally in helping them reach their goals.
AI is already being used in the creative sphere in a variety of interesting ways, from helping to write pop ballads to suggesting creative ideas in filmmaking when IBM’s AI platform, Watson, created the first-ever AI-made movie trailer for 20th Century Fox’s horror film, Morgan. * While such usages represent considerable advancements in AI’s capabilities, experts question the extent to which the technology can develop its own sense of creativity.
“You can give AI a bunch of training data that says, ‘I consider this beautiful. I don’t consider this beautiful,’” says Arvind Krishna, senior vice president of hybrid cloud and director of IBM Research. “Now, if you ask it to create something beautiful from scratch, I think that’s certainly a more distant and challenging frontier.”
However, the idea that AI will one day be able to develop its own sense of creativity is essential to the unlocking of its full potential – specifically, the ability to go beyond the input data to develop new ideas and come to new contextual understandings that will enrich our lives and allow us to accelerate towards a brighter future.
Non-verbal cues such as a speaker’s facial expressions, tone of voice and body language play an important role in interpersonal communication and are factors that AI will need to be able to recognize if it is to provide better, more advanced services. However, because non-verbal cues can differ from person to person, the challenge of designing AI systems that can perceive such differences and respond accordingly, is considerable.
With the development of contextual understanding, AI will become more natural to interact with and more reliable in its ability to provide the information – or perform the tasks – we require of it. As it learns to infer meaning from the situation and surroundings, and the communication style of the end user, artificial intelligence will come closer than ever to being a genuine partner to humankind.
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