By News Reporter
Company Aims for Further Growth and Changes
to Enhance Customer Value in Rapidly Changing Global Market
SEOUL, Nov. 24, 2023 — LG Electronics (LG) today announced organizational changes to take another leap forward towards achieving the Future Vision 2030 announced in July. The changes are being implemented to strengthen organizational capabilities and business competitiveness to realize the vision of transforming into a Smart Life Solution Company that connects and expands various spaces and experiences of customers beyond home appliances.
A key piece of the forward-thinking strategy is the newly-established Overseas Sales and Marketing Company, which will report directly to LG CEO William Cho. The company will be led by Thomas Yoon, who previously served as the president and CEO of LG Electronics North America.
The Overseas Sales and Marketing Company will play a crucial role in accelerating change and growth as well as enhancing LG’s global brand power by discovering and developing opportunities to create customer value. The new organization will manage overseas sales subsidiaries in North America, Europe, the Middle East and Africa, Latin America and Asia; Global Marketing Group; and the Direct-to-Consumer (D2C) Sales Business Group.
The company will not only seek to strengthen executive capabilities in the overseas operations of strategically critical businesses including B2B operations, but also provide necessary support to bolster qualitative growth of all other business units by aiding the development of overseas sales expertise as well as accelerating the advancement of platform-based businesses and innovative D2C business models. The D2C Business Sales Group will take on the role of expanding customer contact points by strengthening Online Brand Shop (OBS) activities and customer data-based digital marketing capabilities.
While maintaining its agile and responsive decision-making system across all four business units, LG will aim to spur further development of original technologies in each business unit and support the company’s business transformation.
The Home Appliance & Air Solution (H&A) Company will establish an engineering sales division under the Air Solution Business to enhance the engineering capabilities to maximize business synergy in heating, ventilation and air conditioning (HVAC), its core B2B business area. In addition, the Home Beauty Business will be transferred from the Home Entertainment Company to the H&A Company to create synergy with existing strong product lineups in ‘Home’ spaces.
The Home Entertainment (HE) Company is set to further accelerate its transition to become a media and entertainment powerhouse. To strengthen the smart TV operating system webOS, the webOS SW Development Group will be established for direct reporting to Park Hyoung-sei, president of the HE Company. Also, the eXtended Reality (XR) Business Division will be established directly under the headquarters.
Leading the company since 2019, president Park has been promoted in recognition of his contribution to upgrading the company’s business portfolio, improving profitability of premium product lineups and growing the webOS platform while solidifying the company’s position in the global OLED TV market.
The Vehicle component Solutions (VS) Company will set up the Global Customer Strategy Division directly under its headquarters to establish an integrated strategy for order and sales management and strengthen marketing functions to accelerate the growth of the business.
The Business Solutions (BS) Company will expand sales and business operations in major regions such as North America, Europe, the Middle East and Africa, Latin America and Asia. The current B2B India Business Department will be upgraded into the B2B India Business Division to maintain continuous growth in the country.
All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year.
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I have problems with one of my WebOS TVs which looks like a speed problem, but when I do a speed check on my iPhone from just a few feet away the connection speed looks fine. Thanks, Bob
Looks better than all those remote controls
for OLED 39la?
I have an LG 55NANO86VNA TV. It has always displayed Netflix and other content in DV with no issues.
Since the recent TV firmware update to 4.50.51, although Netflix shows DV content available, the TV no longer displays the DV logo top-right when any DV content is started.
Nano TV also does not play test DV content on a USB memory stick in DV. This used to play as DV, and still plays fine with DV logo top-right on my older LG TV.
Dolby Vision is 22.11.
Anyone else seen this issue. Any suggestions please.
By News Reporter
Home entertainment experiences are evolving to better match the unique preferences and tastes of users and add a touch of fun and enjoyment to their daily lives. In line with this trend, LG is taking the lead with its latest TVs, services and content so that everyone can access a more convenient home entertainment experience.
To bring greater pleasure to precious moments with family and friends, LG is introducing a range of new entertainment services to its smart TVs. From engaging casual games to lively karaoke sessions and creating unique content, LG Smart TVs are all about delivering an experience filled with enjoyment and excitement for everyone.
Amazing gaming experiences are provided by Busidol, the TV game developer behind the popular El Dorado series. LG TV owners can now enjoy six easy-to-play, 2D graphics-based hybrid casual games which support both Magic Motion Remote and the LG Lifestyle screens touch function.
The Chess: A Clash of Kings1 invites family or friends to gather around an LG TV screen for a classic match of chess that can be played on either side of the virtual board.
LG also features board games like Billion Marble1, which has players rolling three dice to move around the game board across various countries using in-game currency. Another game users can play is Incredible Tank1, a shooting action game offering intense real-time battles and the ability to personalize items, level up their tanks and increase their rank by excelling on the battlefield.
The user-friendly games provided by LG Smart TVs sharpen the player’s focus: Hidden Catch1 challenges players to spot the difference between two images, Card Match1 puts their memory to the test against friends and Animal Hit1 blends strategy with deduction by asking players to guess the card order.
Beyond gaming, LG Smart TVs will soon offer another form of entertainment with the upcoming introduction of K-araoke2, a service which brings fun-filled karaoke nights home. Through weekly updates, this service keeps users in tune with the latest hits, while offering an extensive collection of popular songs to choose from. It also boasts an easy-to-navigate interface and will support USB microphone allowing for rating and scoring the performance for the ultimate karaoke experience.
Another new LG Smart TV companion combines interaction and engagement to elevate the entertainment experience. Introducing Selfie Cam,3 the first TV-dedicated selfie app, which uses the USB camera4 and the TV’s Magic Remote to take and decorate photos by adding motion stickers, fun effects or frames based on AI to make moments even more memorable.
With CELEBe,5 a short-form reward-based blockchain web3 platform, LG Smart TV users can enjoy various short-form content while earning rewards through in-app activities centered around content viewing. Thanks to this platform, users can create their own content via the editing tools provided and receive rewards based on the views they accumulate. This not only promotes greater engagement but also the generation of more high-quality content.
To learn more about the LG Home Entertainment Company’s efforts to deliver differentiated lifestyle experiences, stay tuned to the
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1 Available on webOS 5.0 (2020 TV) or higher and LG StanbyME Go.
2 Available on webOS 6.0 (2021 TV) or higher in Australia, Belgium, Canada, Czech Republic, Finland, France, Germany, Greece, Hungary, Italy, Netherlands, New Zealand, Norway, Russia, South Korea, Spain, United Kingdom and US.
3 Available on webOS 6.0 (2021 TV) or higher.
4 Selfie Cam requires the use of separate camera hardware, which is not bundled with the TVs. For optimal performance, compatible cameras with Full HD or higher resolutions are recommended. LG recommends using the Logitech C920, C922, C925, C930 or the LG Smart Cam when using this app.
5 Available on webOS 4.0 (2018 TV) or higher in India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Thailand and Vietnam.