Quantcast
Jump to content


[ON THE JOB] ACCELERATING UX DESIGN INTO THE FUTURE


Recommended Posts

LG-Dashboard_01.pngPhoto Credit:

In this segment of On the Job, we take a look at user experience (UX) designers and the crucial role they play in LG’s Vehicle component Solutions Company.

The future of mobility is fast approaching, with software predicted to account for 90 percent of all vehicle-related innovation within a decade.1 According to some estimates, around 461 million vehicles will have been equipped with digital head units – the control center for an automobile’s information and entertainment center – and 115 million with digital cockpit architecture, between the years 2020 and 2030.2

And it’s software that gives digital dashboard displays, head units, cockpits among other in-vehicle systems, their ability to enhance the overall driver and passenger experience. And as an expert in both plastic OLED (P-OLED) and user experiences (UX), LG is helping to shape the future of mobility with advanced in-vehicle digital displays.

LG-Dashboard_02.pngPhoto Credit:

As the automotive interior becomes more complex and more informative, the role of the UX designer is growing in importance. While UX design may not be as well-known as a car’s exterior design, there is no question that it’s one of the most dynamic fields related to design today with much room to evolve. Currently, the UX in vehicles relates to three main elements: traditional driver clusters such as speedometers and odometers; rear-seat entertainment (RSE); audio, video and navigation (AVN).

UX-Designers.pngFrom left: Park Ji-yeong, Yoo Ah-yeon , Ko Seung-yeon, Oh Ji-won, Jeong Hye-in, Ahn Jong-yoon

From concept to production, the development cycle of a car today takes years. The whole time, LG’s UX designers are involved every step of the way, considering every angle, every possible experience. Safety and convenience are of the greatest importance to LG UX designers, especially when it relates to AVN and driver cluster displays.

UX-Design_01-600x224.png

Details from font, text size, screen brightness and visibility at different times of the day to accessibility of commonly-used functions is factored in to produce an optimized graphical user interface (GUI). And because drivers’ preferences differ widely, both physical controls must coexist seamlessly with more flexible touch displays without confusing the vehicle’s occupants.

But beyond usability and safety, LG’s in-car displays must also deliver exceptional style. The integrated infotainment system must exude a sleek, modern aesthetic that complements the interior and makes the driver and passengers feel as though they’ve stepped into a luxurious cockpit.

UX-Design_02.png

But a UX designer’s role doesn’t just stop at the drawing board or the CAD system. LG UX designers are also well versed in customer service.

“While working on the digital cockpit for a client, I took up residence in their offices for many months because the collaboration with our clients doesn’t simply end with the design,” said Park Ji-yeong, senior UX designer at LG Electronics. “Automobile software is updated for years, even for models launched almost a decade ago, so we make it a priority to follow up with our clients regularly.”

LG-Dashboard_03-600x337.png

As UX designers at LG work to advance the in-vehicle experience, the information and entertainment technology inside the vehicle cabin will continue to evolve and become more complex. So it’s a fairly sure bet that the job of a vehicle user experience designer will only be more vital to the driving experience, even if the driving is mostly done by the car.

# # #

1
2

link hidden, please login to view

Link to post
Share on other sites


  • Replies 0
  • Created
  • Last Reply

Top Posters In This Topic

Popular Days

Top Posters In This Topic

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Similar Topics

    • By News Reporter
      In the fifth episode of the AI Experience series, we look closer at the importance of contextual understanding in the advancement of AI. For more on this topic, visit . Developers and potential partners interested in LG’s ThinQ Platform should check out .
      From AI speaker that recommend movie and TV shows matched to our personal tastes, AI is helping to make daily life more convenient in numerous ways. But we’ve all had that experience when Siri or Alexa responds with the wrong information or doesn’t understand the question. For AI to improve, it needs to better understand context.

      “These limitations have inspired the call for a new phase of AI, which will create a more collaborative partnership between humans and machines,” said David Foster, head of Lyft Transit, Bikes and Scooters. “Contextual AI is technology embedded, understands human context and is capable of interacting with humans.”
      When the “Age of Contextual AI” arrives, human-AI relationship will take a giant leap forward. Machines and services that can understand context in terms of physical space, the end user’s personality and style of communication – as well as myriad other factors that we take for granted, but are central to our ability to comprehend how society and personal interactions work – will become more like partners and more integrated than ever into the way we live.
      Let’s take a look at five different areas that, if successfully navigated, will go a long way toward ensuring that the concept of contextual AI comes to its full fruition.

      Spaces
      Different kinds of spaces come with different sets of rules – some written and some unwritten. Based on those rules, we might dress and act in a certain way and also interpret what someone is saying, or what is going on around us, through a space-specific lens. One could argue that the pandemic has made environmental context even more difficult to discern for AI, with our homes now doubling as offices, classrooms, gyms, movie theaters, etc. This shift raises the importance of creating AI that can not only partially determine meaning or motive through reference to the specific type of space, but also from the nature of the interactions taking place within that space.

      “We have to assume that AI is going to operate in a heterogeneous world with a lot of non AI-friendly consumers and devices or vehicles,” said Foster. “So the ability to be adaptive, predictive and context-aware is going to be key.”
      When AI systems designed for different spaces and areas of our lives eventually converge, there will be serious implications around the exchange of personal data, including the way it is shared, when it is shared and for what purpose. To prevent or reduce risk, it is crucial to include end users in the development process, and to have both developers and policymakers work collaboratively to consider and uncover as many of the consequences as possible of a more integrated and contextually-aware AI network.

      Values
      With any new technology comes new moral considerations. Given the speed at which AI is developing, it is challenging for humans to evaluate whether each action is being performed in a responsible or ethical manner. Therefore, the task of imbuing AI with a set of values that informs its behavior has become particularly pressing.
      While it is ultimately the developers who will ensure that core human values are built into AI systems, the task of choosing what those values are should be not be the domain of any one group. A broad collective that encompasses the full diversity of the modern human experience should be enlisted for this task, as this will help to establish a value set that is more representative of society as a whole and not geared to the interests or beliefs of any single segment.

      Purpose
      To engineer an AI that understands context, including distinctly human principles and patterns of behavior, demands the collection and analysis of significantly more user data. Increasing concerns around privacy in the digital age will undoubtedly result in users opting out of providing potentially sensitive personal information, which will unfortunately hinder AI from reaching its full potential, and individual AI solutions from rendering full value.
      By transparently declaring and detailing the purpose and need for the collection of each data point, companies developing AI can help foster trust in their technologies and in their ethics as a business. If users can see the need for granting access to certain data and a clear benefit from doing so – such as the collection of home appliance usage data to help them achieve a greener, more cost-effective household – they will be more likely to share that information and to perceive the company as an ally in helping them reach their goals.

      Creativity
      AI is already being used in the creative sphere in a variety of interesting ways, from helping to write pop ballads to suggesting creative ideas in filmmaking when IBM’s AI platform, Watson, created the first-ever AI-made movie trailer for 20th Century Fox’s horror film, Morgan. * While such usages represent considerable advancements in AI’s capabilities, experts question the extent to which the technology can develop its own sense of creativity.
      “You can give AI a bunch of training data that says, ‘I consider this beautiful. I don’t consider this beautiful,’” says Arvind Krishna, senior vice president of hybrid cloud and director of IBM Research. “Now, if you ask it to create something beautiful from scratch, I think that’s certainly a more distant and challenging frontier.”
      However, the idea that AI will one day be able to develop its own sense of creativity is essential to the unlocking of its full potential – specifically, the ability to go beyond the input data to develop new ideas and come to new contextual understandings that will enrich our lives and allow us to accelerate towards a brighter future.

      Personality
      Non-verbal cues such as a speaker’s facial expressions, tone of voice and body language play an important role in interpersonal communication and are factors that AI will need to be able to recognize if it is to provide better, more advanced services. However, because non-verbal cues can differ from person to person, the challenge of designing AI systems that can perceive such differences and respond accordingly, is considerable.
      With the development of contextual understanding, AI will become more natural to interact with and more reliable in its ability to provide the information – or perform the tasks – we require of it. As it learns to infer meaning from the situation and surroundings, and the communication style of the end user, artificial intelligence will come closer than ever to being a genuine partner to humankind.
      # # #



      link hidden, please login to view
    • By News Reporter
      With Brazil still being devastated by COVID-19, businesses in the country are looking at the current situation not as a short-term change but a long-term direction. So instead of taking temporary steps to bide time until social distancing is lifted, the Brazil operation of LG Electronics took the step of opening a new facility that enables them to connect with customers while delivering an immersive experience with LG products without violating social distancing rules.

      The LG Business Solutions Center (BSC) in the Barra Funda district on the west side of São Paulo was designed to provide an opportunity to interact with LG’s products in different commercial “zones” such as a Hotel, Hospital, Education, Retail, Meeting Room and Airport all from the safety and comfort of a private showroom. From commercial air conditions to digital signage to transparent OLED displays, the LG BSC is the one-stop location for all things B2B.

      Covering 3,000 square meters, the LG Business Solution Center is thought to be the largest showroom of its kind in Latin America. The LG Business Solution Center also serves as a learning center with an area reserved for training repair staff air conditioning professionals with practical and theoretical instructions on how to repair residential and commercial units. The space can also be reserved for private workshops, seminars and presentations for customers, partners as well as employees.

      But what really sets LG BSC apart from other showrooms is that the products interact with one another because many of LG’s B2B products are also smart and connectable. The showroom also features a space specially developed for the Connected Home utilizing LG ThinQ, the company’s smart devices brand with artificial intelligence.

      “The LG Business Solution Center is one of our biggest projects in the country and is designed to drive the brand’s business with a broad portfolio and services ecosystem,” said Julio Baek, president of LG Electronics Brazil. “Investing in a space where our partners and consumers can experience our products and solutions reinforces LG’s focus on innovation and technology.”
      Contributed by LG Brazil
      # # #

      link hidden, please login to view
    • By Angel Beagle
      I have no idea what these software updates do.
       
       
      Sent from my iPad using Tapatalk
       
    • By Esteban Díaz
      After recent update my browser changed, now, it looks better and fluid but control play and pause buttons don't work in browser video player anymore.
      Is there a way to fix it? Maybe a downgrade?
      It is really annoying can not play and pause the videos
       
    • By News Reporter
      Utilizing VUNO’s AI Algorithm, LG’s X-ray Acquisition Software
      Reduces Analysis Time by Detecting Abnormalities in Images

      SEOUL, June 22, 2021 — LG Electronics (LG) today unveiled an improved X-ray acquisition software for the company’s Digital X-Ray Detector (DXD) line of medical imaging device products. The DXD software, developed in collaboration with , is LG’s first healthcare solution to utilize artificial intelligence. Paired with LG DXD, the advanced software provides a more convenient, more time-efficient way to generate and analyze X-ray images.
      Designed for large hospitals as well as private clinics*, LG’s DXD with X-ray acquisition software leverages advanced AI to help busy medical staff swiftly spot abnormalities in chest X-rays, reducing reading time by automatically flagging suspicious readings on the displayed image. Featuring VUNO’s clinically proven AI algorithm, LG DXD enables medical professionals to view original X-rays and AI-analyzed images at the same time, ideal for diagnosing pulmonary diseases such as tuberculosis, pneumonia or lung cancer. LG DXD can analyze X-rays for interstitial opacity, consolidation, pneumothorax, pleural effusion and nodule/mass then inform the medical provider of any abnormalities and provide an abnormality score with a colored heat map or contour that marks any lesions detected.
      LG is enhancing its range of high-quality medical solutions with the debut of a 14 x 17-inch wireless DXD with oxide panel that delivers high-resolution, low-dose images. The implementation of oxide and thicker cesium-iodide (CsI) scintillator and improved software means greater detective quantum efficiency (DQE) resulting in approximately 50 percent less radiation dosage. And with an IP68 rating, the new DXD is safe to use in dusty or wet conditions, while the eight hour battery life means easy portability and long usage times.
      “LG Digital X-Ray Detector is now even more powerful with the integration of VUNO’s AI technology,” said Jang Ik-hwan, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Our improved diagnostic tool will enable medical facilities to reduce incidences of misdiagnosis, provide faster analysis and assist healthcare professionals in detecting thoracic diseases early.”
      LG’s latest DXD medical solutions will be available starting in North America, followed by key markets in Europe and Asia.
      # # #
      * Relevant medical device certifications pending in relevant markets.

      link hidden, please login to view







×
×
  • Create New...