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By News Reporter
Collaboration With Expo City Dubai Marks a Major Step in Company’s B2G Expansion
SEOUL, Nov. 25, 2025 — LG Electronics (LG) is accelerating its qualitative growth strategy in the Middle East by expanding its business-to-government (B2G) portfolio.
On November 19, LG signed a strategic partnership with Expo City Dubai – a city borne out of the Dubai government-backed 2020 World Expo – to collaborate on the development of a next-generation smart city. The agreement was signed by William Cho, CEO of LG Electronics and Ahmed Al Khatib, Chief Development and Delivery Officer, Expo City Dubai.
The partnership builds on discussions at the Korea–UAE Business Roundtable, where both governments agreed to deepen cooperation in AI-powered service development and AI infrastructure. It also further deepens LG’s long-standing relationship with Expo City Dubai, an innovation-driven, people-centric community and the new center of Dubai’s future. The company previously supplied LED signage for Expo 2020 and later committed to providing built-in home appliances – including refrigerators, dishwashers and ovens – for 3,000 households currently being built within the smart city.
As a provider of Space as a Service – offering holistic, space-optimized solutions – LG will support the project with innovative infrastructure across multiple areas, including AI data center cooling solutions and smart home systems powered by the company’s AI Home Hub platform.
Through this latest partnership, LG aims to strengthen its position as a comprehensive solutions provider across the B2C, B2B and B2G sectors in the Middle East.
“With our differentiated HVAC technologies and AI Home Hub-based smart solutions, we are committed to contributing to sustainable growth in the Middle East,” said William Cho, CEO of LG Electronics. “We will accelerate efforts to capture new B2B and B2G opportunities with solutions built around each country’s future direction.”
Accelerating B2B and B2G Growth Across the Middle East
LG continues to expand its presence in major markets such as the UAE and Saudi Arabia. The company has operated in the UAE for 30 years and manages regional headquarters overseeing operations across 75 markets in the Middle East and Africa.
In September, LG signed an MoU to supply cooling solutions for the Middle East’s largest net-zero AI data center – currently being built in Oxagon, the advanced industrial district within Saudi Arabia’s NEOM gigaproject. The agreement – made in partnership with ACWA Power, SHAKER Group and DATAVOLT – positions LG as a strategic contributor to next-generation data center infrastructure.
In Saudi Arabia, LG began its air conditioner partnership with SHAKER Group in 1995 and formed a joint venture in 2006, expanding its B2C and B2B businesses. In recent years, the company has expanded its participation in government-led initiatives, driving consistent growth in B2G revenue. Looking ahead, LG aims to increase the share of its B2B business to around 45 percent of total revenue by 2030.
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By News Reporter
LG Brings the Spirit of Life’s Good to Communities Across Indonesia
With optimism and innovation at our core, we continue to share our Life’s Good philosophy by inspiring joy and connection in local communities. Throughout 2025, LG Indonesia has carried this spirit across the country through meaningful initiatives marking its 35th anniversary – celebrating togetherness, creativity and the everyday moments that make life good.
By combining technology with shared experiences, LG Indonesia is bringing innovation closer to everyday life and creating opportunities for people to experience how technology can uplift and inspire.
Taking Innovation on the Road
Earlier this year, LG Indonesia took our latest AI-powered products and LG ThinQ technology on the road with the Life’s Good Truck Roadshow campaign.
Over several months, the Life’s Good Truck visited 21 cities across Java, inviting visitors to explore and experience our innovations firsthand. Through interactive activities and hands-on product trials, local communities had the chance to engage with LG’s cutting-edge technologies outside of a traditional showroom – turning every stop into a celebration of innovation and connection.
A New Space for Creativity and Connection
Following the roadshow, LG Indonesia opened LG ZonaSeru at CGV Cinemas in Central Park Mall, Jakarta – a space designed to inspire, educate and entertain. More than a display area, LG ZonaSeru reimagines the customer experience as a creative hub where technology and culture meet. With interactive installations, workshops and community events, the space brings people together and embodies the Life’s Good spirit through shared discovery and fun.
Celebrating 35 Years with the Life’s Good Festival 2025: K-Wave Edition
To mark 35 years in Indonesia, LG Indonesia proudly introduced the Life’s Good Festival 2025: K-Wave Edition, hosted at LG ZonaSeru.
Running through the end of the year, the festival invites visitors of all ages to explore the richness of Korean culture through engaging classes in Hangul, K-Food, K-Beauty and K-Pop Dance. Each session is led by professional instructors and popular influencers who make every class accessible, creative and full of energy.
In the K-Food Class, participants can cook healthy Korean dishes using the LG NeoChef Microwave Grill Oven, while the Hangul Class introduces the Korean alphabet and simple vocabulary. The K-Beauty Class offers hands-on insights into skincare and style trends, and the K-Pop Dance Class gets everyone moving with choreography inspired by their favorite idols.
Throughout the festival, visitors can also experience our latest award-winning innovations – including the LG AI OLED evo C5 TV, LG WashTower, LG InstaView Refrigerator, LG DUALCOOL Air Conditioner and LG PuriCare Dehumidifier – each designed to make everyday living smarter, healthier and more enjoyable.
Life’s Good – Every Day, Everywhere
These initiatives show that Life’s Good is more than just a slogan. It’s about creating real experiences that connect people across cultures, celebrate optimism and make technology meaningful in everyday life.
As we celebrate 35 years in Indonesia, we remain committed to bringing innovation directly to communities – enriching daily living with smart, intuitive design and a spirit of togetherness that makes Life’s Good for everyone.
Contributed by LG Indonesia
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By News Reporter
At LG, we’ve always believed that the kitchen is the true heart of the home – a place where innovation meets creativity, and where Life’s Good can be experienced in every meal. To celebrate this spirit, LG Australia teamed up with MasterChef Australia to inspire home cooks across the country to embrace their culinary confidence. To mark the collaboration, LG Australia hosted A Taste of the Good Life – an exclusive event that gave guests an immersive culinary experience and a chance to see our innovative kitchen solutions in action.
Held shortly after the finale of MasterChef Australia Season 17, the event brought together media and influencers at the Are Media test kitchen in Sydney. Hosted by Declan Cleary, third runner-up MasterChef contestant and LG ambassador, the event showcased how our appliances make it easier for anyone – from beginners to passionate home cooks – to create delicious meals with confidence.
Upon arrival, guests were welcomed with a unique touch of LG hospitality: their coats were steamed and refreshed using the LG Styler, ready for pick-up at the end of the evening. Each was also gifted an LG x MasterChef Australia apron and chef’s hat to set the tone for culinary inspiration both at the event and back at home.
The program commenced with Shannon Tweedie, Home Appliance Solutions Marketing Manager at LG Australia, who shared the story of our partnership with MasterChef Australia. Martin Kim, product specialist at LG Australia, followed with a demonstration of how features like the InstaView refrigerator contribute to great recipes by keeping ingredients fresher for longer.
The highlight of the event was a cooking masterclass led by Declan Cleary. Together with Martin, he showcased the versatility of the LG 6-in-1 InstaView oven, walking guests through its different cooking modes while preparing a selection of dishes designed to spark inspiration for everyday cooking.
Following Declan’s masterclass, guests participated in a series of three interactive and educational workshops. First, cocktail specialist Jenna Hemsworth led a master mixology session, where she demonstrated LG’s slow melting craft ice feature and how it can elevate any cocktail creation. Next, Are Media’s resident food stylist, Michelle Cranston, hosted a food photography masterclass, sharing her expertise on plating and capturing Insta-worthy shots. Finally, Declan Cleary returned with his “sauce it, sear it, style it” workshop, bringing the magic of MasterChef Australia to life while showcasing the fast-heating capabilities of the LG Induction cooktop.
Throughout the event, guests also had the chance to experience our broader lineup of home and entertainment solutions – from the CordZero vacuum and StanbyME to the OLED C5 TV.
As a nod to the iconic MasterChef Australia Mystery Box challenge, guests were invited to guess how many ingredients were stored inside our InstaView French Door Fridge. The lucky winner, announced at the end of the event, took home their very own LG InstaView fridge – fully stocked with fresh ingredients to kickstart their culinary adventures.
Before heading home, every guest received co-branded cookware from LG and MasterChef Australia – a small but meaningful gift to keep the inspiration going long after the event.
The response was overwhelmingly positive, with attendees praising both the interactive workshops and the practical demonstrations. More than just a showcase, A Taste of the Good Life brought our complete kitchen solution to life in a way that was fun, memorable and inspiring.
With MasterChef Australia, we’re not just demonstrating innovation – we’re helping Australians discover new confidence in the kitchen, proving once again that when it comes to life at home, Life’s Good.
Contributed by LG Australia
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By News Reporter
Company Accelerates Growth Strategy, Expanding Footprint in the Global South
SEOUL, Sep. 8, 2025 — LG Electronics (LG) CEO William Cho is advancing the company’s Global South growth strategy through a strategic partnership to provide cooling solutions for an AI data center under development in Oxagon, the industrial hub of Saudi Arabia’s NEOM City project.
On September 2 in Riyadh, Cho met with Abdulelah Abunayyan, Chairman of SHAKER Group, the manufacturer and sole distributor of LG Air Conditioners, following the 30th anniversary of the strategic partnership; and Rajit Nanda, CEO of DATAVOLT, a global data infrastructure provider. The parties signed a memorandum of understanding (MOU) under which LG will supply advanced thermal management solutions for next-generation data centers being developed by DATAVOLT.
DATAVOLT, headquartered in Saudi Arabia with offices in the USA, Uzbekistan, India and the UAE and with a presence in South Korea and South Africa, develops hyperscale data centers that incorporate renewable energy and alternative fuels. Its flagship project in Oxagon is planned as one of the largest AI data centers in the region. DATAVOLT is also investing in hyperscale data centers in Uzbekistan, Bangladesh, and other parts of Asia.
“We are building a new generation of net-zero, AI-ready data centers designed for performance, scale and sustainability,” said Rajit Nanda, CEO of DATAVOLT. “Partnering with LG allows us to integrate world-class cooling technologies that are critical to enabling the digital transformation of governments and enterprises across the Kingdom of Saudi and beyond.”
“Our 30-year partnership with LG has been instrumental in shaping the HVAC market in Saudi Arabia, and today’s collaboration marks another step forward in that journey,” said Mohammed Ibrahim Abunayyan, CEO of SHAKER Group. “By joining forces with LG and DATAVOLT, we are driving innovation in advanced, energy efficient cooling solutions and supporting the Kingdom’s ambition to become a global technology hub.”
By integrating large-scale chillers with coolant distribution units, LG is positioning AI data center thermal management as a new growth engine within its heating, ventilation and air conditioning (HVAC) business. In addition to cooling, LG is developing capabilities to propose integrated solutions such as heat recovery and DC power systems, which can further contribute to energy efficiency in data centers.
The collaboration is also meaningful from the perspective of LG’s “One LG Solution” strategy, which seeks to leverage capabilities across LG Group affiliates. Beyond thermal management, opportunities may extend to battery solutions from LG Energy Solution and data center design, build and operation solutions from LG CNS, drawing on LG Group’s global network.
During his visit, Cho also assessed the market environment and business performance of LG operations in Saudi Arabia, Nigeria, the Levant and Maghreb, highlighting the importance of tailoring strategies to local market dynamics.
“The Middle East and Africa hold tremendous potential,” said CEO Cho. “The Middle East offers abundant B2G and B2B opportunities driven by government-led industrial restructuring and large-scale development projects. By leveraging our strong brand and differentiated offerings in areas such as AI home and smart solutions, we need to focus on capturing new growth across the region.”
Recently, Pilwon Jung, LG’s regional representative for the Middle East and Africa, signed an MOU with Mohammad Al Habib Real Estate Co., a major Saudi developer actively involved in government-backed projects, including premium housing developments.
This marks CEO Cho’s third visit to the Global South this year, following trips to India in January and to Vietnam and Indonesia in May. The Global South is a cornerstone of LG’s growth strategy, with the company positioning the region as a key engine for long-term expansion amid shifting global economic dynamics.
The Middle East and Africa together account for about a quarter of the world’s population and are recognized as regions of strong growth potential. In particular, the Middle East has accelerated diversification beyond oil under government-led initiatives. According to Korea Trade-Investment Promotion Agency’s 2025 Export Outlook and Regional Market Conditions report, non-oil GDP growth in the Gulf Cooperation Council, including the UAE and Saudi Arabia, is projected to reach 4 percent this year – the highest in three years.
LG has a long history in the Middle East and Africa, first entering the region through branches in Kuwait (1979) and Côte d’Ivoire (1990). Over the past five years, LG’s sales in the region have grown by more than 30 percent.
In HVAC, LG continues to introduce solutions designed for the region’s climate in collaboration with SHAKER Group. These include outdoor units with heat exchangers engineered to withstand sandstorms and high temperatures, produced at the local LG-SHAKER manufacturing facility. LG is also strengthening its service infrastructure with dedicated maintenance subsidiaries across the region.
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By News Reporter
The annual FOOD & WINE Classic, held recently in the stunning mountain town of Aspen, Colorado (USA), is considered the pinnacle culinary event in the U.S., attracting luminaries, passionate foodies and leading industry experts for an unforgettable celebration of food and wine culture. The renowned three-day celebration of food, wine and culture, features more than 40 cooking demonstrations, 70 chefs and beverage experts and immersive tasting experiences hosted by FOOD & WINE magazine. As the exclusive appliance partner of the prestigious event, SKS (formerly Signature Kitchen Suite) took center stage. The luxury built-in kitchen brand hosted more than 4,000 visitors at the SKS demonstration kitchen inside the Grand Tasting Pavilion, treating them to immersive culinary experiences and sharing the essence of the SKS “True to Food” philosophy.
Throughout the three days of this year’s FOOD & WINE Classic, SKS served up a stellar menu of cooking demonstrations, chef-led tastings and interactive sessions showcasing the artistry and precision of the brand’s modern luxury cooking appliances. Attendees viewed live demos, product showcases and inspiring conversations with top culinary talent, including James Beard Award winner Stephanie Izard and best-selling cookbook author and renowned food personality Mark Bittman, who also hosts the SKS True to Food series, a collection of short films that celebrate cooking craftmanship and respect for food on every level. SKS Executive Chef Nick Ritchie captivated audiences with his rendition of Sous Vide Colorado Lamb Chops with Mostarda di Frutta. His delectable demonstration also provided attendees with an up-close look at how SKS technology can elevate both flavor and aroma while giving each ingredient the respect it deserves.
One of the main highlights was the culinary seminar, Mark Bittman’s in Hot Water – Turning Up the Heat on Sous Vide, Steam and Searing, led by Bittman and Chef Ritchie. This session offered an in-depth exploration of the advanced techniques that can be used when cooking with SKS’s award-winning appliances that empower home chefs to achieve restaurant-quality results in their own kitchens.
SKS booth visitors enjoyed a variety of chef-crafted dishes, such as ricotta dumplings with hen sauce, a duet of savory chocolate truffles and Smokeye Hill Huckleberry Sour cocktails served over SKS Craft Ice. Supporting these delicious experiences were key SKS luxury kitchen appliances, including the 48-inch Dual-Fuel Pro Range and the 36-inch Induction Cooktop, which boasts industry-leading power and heating precision. With diverse functionality that includes sous vide, steaming and searing, SKS appliances perfectly illustrate how performance, precision and advanced technology can enhance the art of cooking.
The 2025 FOOD & WINE Classic marked the first major public showcase of SKS products since the global rebrand (from Signature Kitchen Suite to SKS) was announced at the Kitchen & Bath Industry Show (KBIS) 2025 in February. With its successful showing in Aspen, SKS has further cemented its reputation as a luxury built-in brand; one that continues to redefine the modern kitchen while enabling–and inspiring–“Technicurian” home chefs everywhere to achieve gourmet-level results in their own kitchens.
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