HOME ENTERTAINMENT THAT’S HEALTHIER FOR CONSUMERS, FRIENDLIER TO THE PLANET
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By News Reporter
Celebrated annually on June 5, World Environment Day presents a vital opportunity to raise awareness about environmental issues and take action to protect our planet. This year, LG offices around the world participated in tree planting initiatives, engaging with local communities to create a better environment for all.
LG Singapore kicked off its activities this June with a tree planting event that brought together employees and environmental enthusiasts under the
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More than seventy employees gathered at Camp Road to plant 50 trees in the cosy Tanglin area. The seven species planted included the dwarf powder puff tree, batoko plum tree, pink kopsia tree, white chempaka tree, frangipani tree, spicate eugenia tree and the river tarenna tree. These species play a vital role in enhancing Singapore’s ecosystem and natural landscape.
Employees eagerly rolled up their sleeves to dig plots and transfer saplings to their new homes, working together with a shared purpose to contribute to the local community. Welfare packs were given to the participants to ensure that everyone stayed hydrated during the planting session.
LG’s tree planting efforts contribute to broader environmental goals, such as combating climate change and preserving biodiversity. By taking action at the local level, LG Singapore demonstrates its commitment to worldwide sustainability efforts and a greener future for generations to come.
Joining in on the action, LG Argentina hosted a tree planting activity as part of the company’s voluntary corporate social responsibility (CSR) activities. For the second consecutive year, LG Argentina participated in the Plantarse Urban Forests Program, leading local environmental initiatives. The partnership has already seen more than 750 trees planted, representing an estimated CO2 reduction of 145,000 kilos.
is an organization that promotes sustainability and cultural change through a combination of approaches, themes and funding sources to address social and environmental issues.
Thirty-five LG volunteers ventured to an ecological reserve to recreate the area’s original ecosystem. This activity is one of many environmental and CSR initiatives that LG conducts in collaboration with numerous non-governmental organizations such as Plantarse and .
LG Argentina also took part in native forest regeneration efforts in Pampa de Achala, Córdoba, planting 125 trees. Dominated by the endemic Tabaquillo species, these high altitude forests required participants to trek up the mountain with tools, plants and irrigation systems.
Last but not least, LG Vietnam planted trees at a local university to show the company’s dedication to ‘Life’s Good’ and making the planet a better place for all.
Aligned with the company’s global environmental strategy, LG Vietnam planted 50 saplings at Hutech University’s Hitech Park Campus, with the participation of LG employees and students. Each tree will provide shade and cleaner air for students, symbolizing a promise to foster a greener and healthier environment for the younger generation to develop. This meaningful activity not only embodies the ‘Life’s Good’ commitment, but it also helps to enhance the engagament of the company and the youth.
LG offices worldwide remain steadfast in their commitment to positively impacting the environment through a variety of activities. Stay tuned to the to learn more about LG’s diverse activities around the world and how the company’s employees contribute to a better future.
Contributed by LG Singapore, LG Argentina and LG Vietnam
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By News Reporter
Good product design is all about understanding and meeting customers’ needs. As a leader in the home appliance industry, LG integrates ‘customer-centricity’ into every stage of the design process to ensure its products deliver a more convenient and emotionally satisfying user experience. The company continues to show the way forward, making innovative appliances and smart home solutions for a better life based on its ‘3F’ design philosophy.
The Essence of 3F: Fit, Feel, Finish
“LG uses the term ‘3F’ to refer to the appearance, performance and other tangible and intangible qualities of its products experienced by the customer,” said Chung Wook-jun, vice president and head of H&A Design Lab at LG Electronics’ Life Innovation Design Center. “In essence, 3F is a set of principles that guides the company as it weaves the core values of completeness, ease of use and emotional satisfaction into each product it makes.”
3F stands for Fit, Feel and Finish. ‘Fit’ refers to seamless (zero gap) product design and overall design uniformity, while ‘Feel’ encompasses the smooth and resilient operation of moving parts as well as the satisfying feedback that interfaces, doors and other components provide when handled by users. ‘Finish’ focuses on matching the right colors with the right materials and achieving a clean, consistent aesthetic across product lines. The definition of 3F has gradually expanded over time and now extends to elements such as ergonomics, user experience (UX) optimization and user interface (UI) usability.
Officially introduced in 2001, 3F is now deeply ingrained in the way LG works. The company even formed a specialized organization to focus on 3F, which collaborates closely with several departments – including product planning, design, development, quality control and sales – to maintain a cohesive approach to customer-centric design.
Customer-Centric Design Research
The core aspect of 3F work is to guarantee the completeness of every product LG develops. Through securing a high level of completeness in the development phase, the company helps to prevent potential quality issues from arising during production.
At the concept planning stage, LG identifies and addresses any deficiencies or inconveniences associated with previously released models to prevent their recurrence in new products. Using its own internally developed ergonomic standards, the company thoroughly evaluates products for ease-of-use and to determine if further improvements are needed. Prior to finalization and mass-production, LG re-evaluates its products using up to 160 different criteria to assess whether completeness has been achieved.
When a prototype is produced at the design verification stage, it is tested under actual usage conditions. Data-driven feedback derived from these tests – such as the precise measurement of the force needed to open an appliance’s door – enables the relevant departments to make necessary adjustments.
Quality testing at LG involves extensive processes to ensure products meet usage and reliability standards. Should a product fail any test, LG carefully identifies and addresses the root cause of the issue. Subsequently, the product undergoes hundreds of additional tests until it meets the company’s exacting internal standards. Multiple methods are employed to confirm that each unit produced matches the usability and reliability standards set during the development phase. The data gathered throughout these various processes is meticulously analyzed to refine future designs.
Subtle Details that Reflect LG’s 3F Design Principles
The recently launched LG SIGNATURE washer/dryer exemplifies the company’s commitment to its 3F design principles. Manufactured using the same methods employed to produce luxury goods, the washer/dryer successfully delivers the ‘high-end’ aesthetic and feel of LG’s original design concept. The attention to subtle details that is so much a part of 3F design can be seen in the dryer’s filter grip, which has been designed in accordance with knuckle-width studies and numerous customer acceptance surveys to provide optimal usability.
To enhance the sophistication and operability of the control knobs applied to its washing machines, LG conducted a comprehensive range of 3F research initiatives and even developed its own custom measuring equipment. The company’s efforts led to the creation of a control knob reminiscent of the center-console control dials found in luxury automobiles, providing a pleasingly premium look and feel while also contributing to a better user experience in both a practical and emotional sense.
Introduced last year on select LG refrigerator models, the Auto Soft Closing System is another example of LG’s customer-centric 3F design. The system uses dampers to ensure that the refrigerator door closes softly and quietly, enhancing usability, convenience and customer satisfaction.
The 3F design principle, which reveals LG’s strong commitment to the pursuit of perfection, is intertwined with another uniquely LG concept: ‘Affection-ism.’ Affection-ism could be described as a ‘design mindset,’ centering on caring for customers via the delivery of ‘Uncompromising Customer Experiences,’ ‘Human-centered Innovation’ and the ‘Warmth to Power a Smile.’ By staying true to its core values and customer-first philosophies, LG will continue to provide products that exceed expectations and make everyday life that much better.
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By News Reporter
With the stage set for an action-packed summer of sports, LG’s latest lineup of TVs and soundbars are here to bring every world-class play to life. To curate the most authentic spectator experience at home, LG is combining breathtaking visuals with mesmerizing audio, ensuring that every game-defining moment or demonstration of athletic brilliance can be viewed in all its glory.
As sport broadcasts in 4K resolution become more available, LG TVs are set to deliver the vibrant colors and lifelike clarity that fully immerse spectators in the unmistakable tension of a knockout competition this summer. Pairing 4K images with an ultra-large LG TV screen allows sports fans to fully engage with every crucial moment and celebration. From capturing the game-winning action to faithfully depicting the stadium’s energetic atmosphere, this powerful combination puts the viewer into the thick of the action with an unrivalled level of realism.
Powered by the α (Alpha) AI processor, which optimizes picture and audio quality, every detail of the game, down to each blade of grass and chant of the crowd, is presented with sharp and vivid clarity. The latest cutting-edge Alpha AI processors developed by LG also feature AI Super Upscaling1 with precise pixel-level image analysis, revealing the details and depth in the scene. Even when a broadcast is not in 4K, AI Super Upscaling intelligently enhances the resolution of the incoming signal to transform it into detailed 4K images. Using advanced algorithms to increase pixel density, LG TVs ensure that every shot on goal and thrilling play is displayed with clarity, so not a single moment is missed.
For tailored viewing experiences, LG TVs offer several versatile settings such as Sports Mode, which adds greater clarity to the players’ movements and expressions. Another aspect that sets LG TVs apart is the ability to render fast-paced games with precision. TruMotion technology, which offers five different options, helps boost the clarity of fast movements such as a pass, shot or dunk. The LG OLED evo M, G and C series have all been VESA certified with a ClearMR 9000 rating, meaning they boast 85 to 95 times more clear pixels than blurry ones.
The LG OLED and QNED TVs have wide viewing angles that let viewers share those ‘where were you?’ sports moments with family and friends, who can watch from practically anywhere in the room. The ultimate sports viewing experience is attainable through LG OLED’s self-lit pixels that emit light in all directions, or QNED’s Quantum Dot and NanoCell color technologies which deliver crisp, vivid pictures from every angle.
To cater to the unique needs and preferences of every sports fanatic, LG OLED TVs come in various sizes. For larger rooms, the ideal option could be the ultra-large 97-inch model which places them at the heart of every play and celebration. For smaller rooms, LG OLED TV models start at 42 inches to let viewers watch the big game without sacrificing image clarity or detail. LG’s newest QNED TVs are available from 43 to 98 inches, so there’s something for every type of fan.
LG’s convenient Sports Portal2 has been introduced as a hub for sports channels, live content, match schedules, scores and more. This new feature lets viewers use keywords to search the web and offers curated lists of major sports leagues and apps to personalize the sports entertainment experience.
LG TVs’ Multi-View feature, powered by the Alpha 11 processor, divides the screen into four sections so that users can watch four different sources of content at once. This advanced feature delivers unmatched flexibility on top of highly immersive sports viewing experiences.
The latest Alpha processor also uses AI to optimize the audio experience. For example, AI Sound Pro enriches sound by utilizing the virtual 11.1.2 surround sound from the TV’s built-in speaker system, effectively capturing the stadium’s distinctive ambiance and injecting it into the living room.
LG’s OLED and QNED TVs effortlessly pair with LG’s compatible soundbars through WOWCAST Built-in.3 Notably, WOW Orchestra creates three-dimensional audio with the TV’s built-in speakers and separate soundbar working in harmony to unify sounds and envelope viewers with dynamic soundscapes, making it feel like they’re in the stadium themselves.
Geared up with a center up-firing speaker and AI-powered tuning, LG soundbars harness the power of Dolby Atmos to transform the home into a stadium of spectators. Dolby Atmos provides immersive audio experiences from the crisp snap of a ball being kicked to the thunderous applause cascading around viewers. The added height channel vividly captures the movement of players and the roar of the crowd, with sound emitting from multiple directions to achieve a new level of realism. Timely, as some sporting events this summer will be broadcast in 5.1.4 immersive audio, creating a dome of surround sound for greater spatial realism.
LG soundbars’ center up-firing speaker also delivers clear dialogue, so viewers can catch the commentator’s every word. Combined with LG’s Triple Level Spatial Sound Technology, the three-dimensional sound experience is further enhanced by utilizing multiple audio channels and height effects to add a virtual mid-layer. This helps fans feel like they are almost beside the athletes, hearing the subtlest details across the auditory landscape.
When the game is over, but friends want to keep the excitement alive, LG TVs and soundbars can deliver captivating visuals and powerful sounds for movie night. With Dolby Vision, LG TVs vividly elevate movies with their vibrant colors and sharp details, delivering cinematic immersion in the comfort of home. When paired with LG Dolby Atmos soundbars, the audio experience envelopes viewers in rich, dynamic soundscapes that heighten the realism of every scene. For the avid gamer, LG TVs boast high-quality displays and gamer-centric features that ensure compelling graphics and immersive audio for dynamic, breathtaking gaming experiences.
To receive further updates on LG’s game-changing technologies that unlock new ways of sports viewing, stay tuned to
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1 AI Super Upscaling available with TVs powered by the company’s Alpha 8 AI processor, Alpha 9 AI processor and Alpha 11 AI processor.
2 Available on LG 2024 OLED TVs, QNED TVs, NanoCell TVs and UHD TVs.
3 LG OLED TV M/G/C/B series and QNED TV models that support 120Hz feature WOWCAST Built-in.
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By Mohammad1403
Hello there,
Is it possible to turn off search on the home screen, or filter results to show only apps? Ideally, I'd like to limit content to be appropriate for kids.
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