By News Reporter
Today’s brands are more challenged than ever as they try to find the perfect message for a demanding audience. LG is taking on this challenge with a new campaign that introduces audiences to the unique characteristics of OLED technology through LG’s next-generation OLED and LG OLED evo (model G1) TVs. With a and four accompanying online videos, LG’s latest campaign, Light Up Your World, uses imagery and themes that resonate with its core audience to highlight the memorable, emotionally impactful user experience that is possible with LG OLED and its self-lit pixels.
The title, Light Up Your World, is a nod to the self-emissive pixels unique to OLED technology which delivers superbly lifelike and nuanced images by virtue of its inherent characteristics and individual pixel-level control. The title also communicates the message that LG OLED TV not only offers a next-level viewing experience but also delivers light and joy into our daily lives.
The main video of the campaign shows a woman following a hypnotic, floating point of light, much like Alice in Wonderland and the White Rabbit. On route to her unknown destination, she sees different objects that light up and lead her on a magical expedition before eventually arriving back home to her sofa and LG OLED TV after having experienced a world of breathtaking images, including a self-lit tree with luminescent leaves representing the light-emitting pixels of LG OLED technology.
Four additional videos make up the full Light Up Your World collection. Each of the videos correspond to different aspects of LG’s “4S” keywords as it relates to LG OLED TV: Sharp, Swift, Smooth and Slim.
Light the Story Up highlights the sharp picture quality and immersive cinematic experience offered by LG OLED. With millions of self-lit pixels, LG OLED TVs produce rich, sharp details and perfect blacks to make even the darkest of scenes come alive. And with even more brightness, the LG OLED evo panel delivers punchier images with improved clarity, transporting viewers into their favorite scenes, making them part of the action.
In Light the Play Up, LG OLED TVs are shown their capability for fast gaming action via speedy response time and immersive big-screen experience. Thanks to blazing fast performance, gamer-centric features and support for the latest HDMI specifications and NVIDIA G-Sync, LG OLED evo guarantees stutter- and tear-free gameplay that gives gamers that performance edge to become the champions they were meant to be.
The episode Light the Game Up highlights the incomparably smooth and natural motion of OLED, demonstrating how LG’s OLED Motion technology makes the fast-paced movements in exhilarating sporting events and action sequences smooth, clear and easy to follow. With LG OLED, those viewing at home will feel less like fans and more like one of their favorite superstars as the TV reveals the spin of the ball, droplet of sweat and blades of grass with absolute clarity.
Lastly, Light the Space Up focuses on OLED’s slim design and its ability to help customers create a truly inspiring space in their home. LG’s Gallery Design unlocks a new world of TV aesthetics, featuring minimalist bezels and an impossibly slim profile that wouldn’t look out of place in an art gallery or museum. The design allows anyone to be an artist, free to curate his or her space exactly as imagined.
The campaign also touches on topics important to every consumer: health and environment. LG is addressing consumers’ concerns and striving to make a better future for the planet. Its efforts in both areas are explored in videos soon available to view on LG’s official online channels.
LG’s new campaign communicates the rewarding, personal viewing experiences that come with LG OLED and illustrates how the TVs’ self-lit pixels can light up any scenario with the most dynamic picture quality around. The global campaign signals a new direction for LG OLED storytelling at a time when its star is shining the brightest.
And the story doesn’t end there…
# # #
link hidden, please login to view
I wish LG would consider updating their Codecs list or at least give us a way of installing this codecs in our TV manually. i know my TV is capable of playing a lot of stuff but i'm always stuck with "not supported" for most of the media i have.
One of the most wished stuff i'd love to see is
Added support for H.264 10bit (still very popular and used a lot)
as well as Opus codecs (its a Free codec and its getting a lot use recently especially with H.265 MKV videos)
Like i said, please add this codecs and more or at least give us a way of doing it ourselves. i know there might be legal issues and some codecs are payed, so just let us install it ourselves instead.
By News Reporter
For companies involved in the business of automobiles, there’s nothing more important than safety. Safety is so important that for some, it’s the biggest selling point when promoting their products. Today’s consumers are too savvy to just believe the words in a brochure or commercial. Moreover, automotive components are even more challenging to communicate because consumers are unfamiliar with everything that goes into a car and what they do.
For LG’s fast growing vehicle component solutions business, certification of functional safety technologies that are key to the future of the autonomous vehicle is especially rewarding. The ISO 26262 Functional Safety Product certificate for LG’s ADAS (Advanced Driver Assistance Systems) front camera module was issued by TÜV Rheinland, one of the world’s leading global testing organizations. LG also received a Functional Safety Process certificate for the entire development progress from product design and verification to production.
The ISO 26262 certification is an automotive international standard that guarantees the functional safety of each product and process by measuring the probability of an accident occurring due to a breakdown in automobile parts or error in the product development process. This certification is becoming more important as global automakers increasingly demand higher functional stability as a prerequisite for the supply of parts, especially for autonomous driving.
LG’s ADAS front camera module plays the important role of being the “eye” of a self-driving car as it collects a multitude of traffic information in front of the vehicle. The ADAS module recognizes obstacles and makes quick decisions such as braking when there is a risk of collision. The module also helps ensure safer driving by tracking the lanes on the road and maintaining a certain distance from other vehicles.
“Our organization is extremely happy and blessed to be LG’s partner in this kind of projects, as LG is one of the most successful companies in the area,” said Manual Diez, global field manager of cybersecurity and functional safety at TÜV Rheinland. “LG will be one of the main actors in the automotive world by keeping the high standards of quality LG is known for.”
“As a Tier 1 global automotive parts supplier, it took a lot of effort and time from our team to obtain this certification,” said Dr. Kim Jin-yong, president of the LG Electronics Vehicle component Solutions Company. “We will strive to become an innovative partner for our customers in the auto parts industry by securing high quality and productivity.”
Independent testing and certification firms play an important role in the automotive ecosystem by making sure the players deliver quality, reliable products. And that’s a role that all automobile and component makers should get behind.
# # #
link hidden, please login to view
By News Reporter
Unseen, unheralded and often underappreciated, heating, ventilation, and air conditioning (HVAC) solutions are the unsung heroes of modern life that provide physical comfort and fresh air in all kinds of environments. Working unobtrusively in the background, HVAC is what keeps our homes, offices, hospitals, hotels, shopping malls and every indoor setting imaginable blissfully cool in the summer and delightfully warm in the winter while delivering fresh and healthy air all year around.
For more than half a century, LG Electronics has been a leading innovator in the commercial HVAC solution space, supporting its customers to thrive and grow with its technologically advanced products. With an innovative product portfolio, solid R&D foundation and more than 50 educational academies around the world preparing highly skilled experts, LG has been strengthening its industrial leadership by offering a full range of optimal solutions for nearly every sector and setting imaginable.
To showcase the value it brings to businesses worldwide and to share its vision for a more sustainable future, LG recently produced a brand video entitled “Ahead of the Expected.” Set to a dynamic beat, the uplifting video introduces the audience to the outstanding value offered by LG HVAC solutions, highlighting how LG is empowering its customers by providing an unrivalled level of “Integration, Commitment and Expertise.”
The company’s integrated solutions leverage the latest technologies to deliver powerful performance and greater operational efficiency, ensuring a reduction in the total cost of ownership. LG’s commitment to its customers is also evident in the wealth of services it offers, from installation to system engineering to maintenance; all carried out by highly-skilled professionals. LG’s devotion to creating a sustainable future through environmentally responsible HVAC products is matched only by its drive and ability to maximize value for its clients today, and anticipate what they’ll need tomorrow.
Thanks to its considerable expertise and know-how, LG can meet the unique demands of every business, providing solutions that guarantee fresh, clean indoor air tailored to the specific requirements of each building or facility.
Although they may be out of sight and mind, LG HVAC solutions are right there next to us every day, doing what they’ve always done – making our lives more comfortable whether we’re sleeping, eating, working, shopping or just relaxing and having fun.
Check out LG’s new “Ahead of the Expected” video .
# # #
link hidden, please login to view
Just bought an LGLED-65UJ630 65INCH TV. Right away I started to get the message "This app will now restart to free up more memory". After searching the internet and forums, I now understand that this problem is huge, it has been going on for years now and it is right across many models of LG TV's.
I have tried everything to fix this problem. It has the latest firmware. I did the factory reset and that lasted 4 hours before I got the message back. I turn off the TV and leave it for 10 minutes, maybe one hour later I get the message. I delete browsing history, maybe 10 minutes and I get the message..... you get the message.
As I understand it, the problem is that LG TV's don't have enough internal memory, but they have shipped a ton of their "smart" TV's with this problem.
My question is, has anybody heard anything from anybody, anywhere about a solution to this problem. I really want to keep this TV, but it is not fit for purpose in this state.