Quantcast
Jump to content

Recommended Posts

Posted

With home still the place to be in early 2021, many consumers are investing in ways to make their living environments more comfortable, convenient, healthy and even a little bit more stylish. So much in fact that high-end home categories including premium household appliances, premium furniture and designer interiors are seeing across the board growth this year.

LG-Signature-01-600x308.jpg

In a recent survey conducted by the Luxury Institute’s Global Luxury Expert Network (GLEN), 56 percent of respondents agreed that high-end home appliances will see a jump in sales throughout 2021, while 68 percent felt the same about the home furnishings market and 96 percent expressed confidence in the continuing growth of the health and wellness sector.1

LG-Signature-02.jpg

With more time spent at home, consumers are fueling a boom in the home furnishings market as they find more time to curate their own living spaces. It might be argued that this trend is long overdue since who wouldn’t agree that homes should be designed by the people who are going to spend the most time in them? And premium furniture brands seem more than happy to embrace innovation while still adhering to their brand heritage and design identity.

Pairing timeless beauty with exclusive technical and design innovations, Italian luxury furniture maker Molteni provides the customization options – and style – that discerning consumers demand. A great example of this is Molteni’s tailored wardrobe system which offers a range of material and design choices, including doors with 180-degree hinges, exposed aluminum frames inlaid with four-millimeter-thick crystals and handles made from pewter or clad in eco skin.2

LG-Signature-03.jpg

Interior design can reflect current aesthetic trends and the technology as well as the individual tastes and lifestyles of a home’s occupants. Since the arrival of the pandemic, many people are choosing materials, fixtures and products for the home not only for reasons of lifestyle-fit, but because they create a more sanitary environment.

Several brands including Kohler and Marazzi have introduced solutions for a healthier, more hygienic living space to meet growing consumer demand. Kohler introduced a collection of touchless and voice-activated kitchen faucets compatible with Alexa and Google and toilets with hands-free flushing, to reduce the chances of spreading germs.3 Italian tile manufacturer Marazzi introduced antibacterial Carácter tiles with antibacterial properties.

LG-Signature-04-600x424.jpg

LG is also seeing strong interest in its luxury lifestyle products under the LG SIGNATURE brand. A perfect example is LG SIGNATURE Wine Cellar with InstaViewTM technology. With wine sales up during the pandemic, this might just be the perfect home furnishing for vino lovers to store different wine varieties in precisely-controlled, customizable climate zones for their viewing pleasure without opening the door – which would disturb the consistent temperature – with a simple knock.

LG-Signature-05.jpg

LG SIGNATURE honors the essence of each product it makes, elevating both functionality and aesthetics with state-of-the-art technology and distinctive, minimalist design. Cue LG SIGNATURE OLED R, the world’s first rollable TV that movie lovers will want to choose over the cinema. The TV’s 65-inch flexible OLED display delivers supreme picture quality and creates new design possibilities and spatial freedom by disappearing from view when not in use. LG’s revolutionary TV offers three compelling modes – Full View, Line View and Zero View – where the amount of visible screen changes to suit the content or the situation.

Empowered with advanced technology, stylish design, and hygiene-promoting features, the today’s luxury products represent innovation at its finest. The new wave of home-living solutions, like those from LG SIGNATURE, are making life infinitely more comfortable and elegant in the stay-at-home era.

# # #

1

link hidden, please login to view
, PR Newswire, Oct. 1, 2020.
2 .
3 , PR Newswire, Jan. 11, 2021.

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Similar Topics

    • By News Reporter
      Company Expands 6G Leadership With 3GPP Executive Role and Cutting-Edge R&D 

      SEOUL, March 14, 2025 — LG Electronics (LG) continues to solidify its leadership in 6G communications, a transformative technology poised to shape the future of connectivity. 
      Kim Lae-young, Senior Research Engineer at LG’s CTO Office, has been appointed Vice Chair of the Service and System Aspects (SA) plenary at the 3rd Generation Partnership Project (3GPP), the global authority on mobile communications standards. The SA plenary plays a pivotal role in defining 5G and 6G system architectures, service scenarios, requirements and security mechanisms. It also drives the evolution of 5G-Advanced and the standardization of next-generation 6G technologies. 
      This appointment underscores LG’s expertise in communications protocols and system architecture. The company has already demonstrated its leadership by serving consecutive terms as the chair company of the Applications Working Group in the Next G Alliance, a North American 6G technology initiative led by the Alliance for Telecommunications Industry Solutions. 
      With this latest leadership role, LG aims to accelerate 6G research and development while actively contributing to global standardization efforts. 6G technology – enabling ultra-fast, low-latency and AI-integrated communication – will be crucial to LG’s future innovations in AI-powered smart homes, mobility and smart factories. 
      LG has been at the forefront of 6G research, driving innovation through strategic partnerships and pioneering initiatives. In 2019, it established Korea’s first dedicated 6G academic research center, the LG-KAIST 6G Research Center. To further accelerate advancements, LG has built a robust R&D network with leading institutions, including Germany’s Fraunhofer Institute and Korea’s Research Institute of Standards and Science, strengthening the development of core technologies. Since 2022, LG has also hosted the 6G Grand Summit, a global forum that brings together experts to shape the future of next-generation connectivity. 
      LG’s advancements in 6G technology have earned global recognition. In 2022, the company successfully carried out the world’s longest outdoor terahertz (THz) wireless data transmission, covering 500 meters in an urban setting. Additionally, LG is working closely with partners to validate Advanced Duplex wireless communication technology, a potential cornerstone of future 6G standards. 
      “We are committed to advancing next-generation technologies to reinforce our leadership in the 6G communications ecosystem and enhance our global competitiveness,” said Je Yeong-ho, head of LG’s C&M Standard Lab. 
      # # # 

      link hidden, please login to view
    • By News Reporter
      Representatives of LG Saudi Arabia (LG) and Al Hassan Ghazi Ibrahim Shaker Co. (Shaker) recently gathered in Riyadh, Saudi Arabia, for a celebration three decades in the making. The glitzy gala event marked 30 years of partnership between the two innovative companies, who continue to deliver innovative heating, ventilation and air conditioning (HVAC) solutions tailored for Saudi Arabia and the greater Middle Eastern market.
      The partnership between LG and Shaker began in 2008 with the establishment of a joint venture – an advanced HVAC manufacturing facility in Riyadh. Over the years, their alliance has strengthened, solidifying their position as the leading providers of high-performance HVAC solutions in the region.

      The event featured speeches and multimedia presentations honoring past and present achievements, and looking ahead to the exciting future of LG-Shaker collaboration.
      “Our commitment to driving growth, enhancing customer satisfaction and contributing to the Kingdom’s sustainability goals is stronger than ever,” said Pilwon Jung, LG Electronics’ representative for the Middle East and Africa region.
      Mohammed Ibrahim Abunayyan, CEO of Shaker, highlighted the success and synergy of the long-standing relationship, emphasizing the shared values and belief in creating a better future.
      “This enduring partnership reflects our joint dedication to delivering leading, cutting-edge, energy-efficient HVAC solutions that align with Saudi Arabia’s strategic vision,” he said.

      The event also recognized key stakeholders, including top HVAC consultants and contractors, whose contributions have been integral to the partnership’s success.
      Aligned with Saudi Vision 2030, LG and Shaker continue to champion high-efficiency HVAC solutions that promote sustainability. One such innovation is the LG Multi V i, set to launch in the Kingdom later this year. This advanced system leverages AI-driven algorithms to intelligently adjust the indoor temperature for optimal comfort while helping to minimize energy consumption at the same time. In addition, the companies are showcasing the benefits of LG’s energy-efficient oil-free chillers and high-performance residential air conditioning solutions employing DUAL Inverter technology.
      Building on their strong, long-standing partnership, LG and Shaker remain wholly dedicated to leading the Saudi Arabian HVAC market with innovative and energy-efficient solutions for a smarter, more comfortable life.
      # # #

      link hidden, please login to view
    • By News Reporter
      Creativity thrives where art and technology intersect, sparking innovation that unlocks new forms of expression while deepening our appreciation for art. Embracing this powerful synergy, LG is dedicated to supporting artistic endeavors that push boundaries and redefine possibilities, as well as seeking transformations of contemporary art into unique experiences using state-of-the-art displays.

      In January, LG Singapore formed a groundbreaking partnership with ART SG 2025, presented by Founding and Lead Partner UBS, to merge its cutting-edge technology with the contemporary art of inspiring creators, crafting an unforgettable experience for all who bear witness.

      As a Supporting Partner, LG Singapore supplied ART SG’s galleries with an array of powerful and clear OLED evo TVs, with the impressive 42- and 75-inch models anchoring star local artist
      link hidden, please login to view’s latest installation – “Meet Eva Here.”
      This distinctive art piece invites the audience to engage with an AI companion (Eva) who listens, reflects and evolves through anonymous conversations displayed on screen. By interacting with Eva, participants can shape a living narrative that examines the boundaries of trust, identity and connection in the age of artificial intelligence.

      Among the exhibition’s esteemed visitors was the Ambassador of the Republic of Korea to Singapore, Hong Jin-wook, who was eager to meet representatives of LG Singapore due to his shared passion for art and technology.

      Recording no less than 41,000 visitors in its third year at the Marina Bay Sands Expo and Convention Centre, ART SG 2025 made greater waves in Singapore’s art scene this year. This partnership marks another step in redefining how users engage with art in an increasingly digital world, offering an open invitation to explore the evolving narratives emerging from this dynamic relationship.
      Contributed by LG Singapore
      # # #

    • By News Reporter
      Company Introduces SKS Brand Refresh, Showcases Superb
      New Built-in Kitchen Solutions at Premier Industry Event

      SEOUL, Feb. 20, 2025 — LG Electronics (LG) announces the rebranding of its SIGNATURE KITCHEN SUITE to SKS at the 2025 Kitchen and Bath Industry Show (KBIS) in Las Vegas, Nevada, U.S.A., from February 25-27. Originally launched in 2016, the SIGNATURE KITCHEN SUITE brand now enters a new era with a refreshed identity and a new lineup of cutting-edge kitchen appliances under the SKS name.
      The transformation reflects the brand’s refined aesthetic, modern positioning and steadfast commitment to sophisticated design and advanced innovation. The new “SKS” is designed to resonate more strongly with customers worldwide while maintaining the brand’s essence. This rebranding underscores SKS’s leadership in the luxury built-in appliances.
      Despite global market challenges, SKS is poised to solidify its leadership by leveraging cutting-edge Core Technology, AI-driven convenience and sophisticated design. This strategy positions the brand as a key player in the growing built-in appliance market, reinforcing its position as a premier household appliance leader. Following KBIS 2025, LG will roll out a comprehensive brand renewal across all customer touchpoints, including retail stores and showrooms, and will expand its U.S. presence with a third showroom.
      At KBIS 2025, LG is showcasing a range of innovative SKS appliances designed to enhance luxury kitchen aesthetics and functionality. Leading the lineup is the new 36-inch Cook-zone-free Induction Pro Range, featuring the industry’s first free-zone cooking surface range, allowing users to place cookware anywhere on the cooktop. This range also includes an advanced convection system for fast and even cooking, steam technology to preserve meal quality, a built-in camera for real-time monitoring and LG’s Gourmet AI for intelligent and precise heating control.
      Complementing the Pro Range, SKS’s new dishwasher offers a flawlessly flush fit with standard-depth cabinetry. Aligning perfectly with the front edge of the counter, the dishwasher helps customers maintain the clean, uninterrupted lines of their custom-designed kitchen.
      In addition, LG is introducing the groundbreaking SKS Island System, a highly-evolved kitchen island concept integrating LG’s cutting-edge cooking and ventilation technologies. This system features a hidden induction cooktop that blends with the countertop’s woodgrain finish when not in use, and a downdraft ventilation system with SKS’s proprietary air curtain technology for effective smoke and steam removal. Customizable built-in storage spaces around the ventilation system exemplify SKS’s commitment to personalized luxury.
      “The new SKS represents the natural and ongoing evolution of our ultra-premium kitchen brand, celebrating a decade of excellence,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “By embracing our True to Food philosophy, SKS will continue to deliver differentiated kitchen solutions that enhance the customer experience and strengthen LG’s leadership in the high-end built-in market.”
      Visitors to LG’s booth (West Hall #2417, Las Vegas Convention Center) at KBIS 2025 can experience firsthand the superior style and functionality of the latest LG premium kitchen innovations. For more information on SKS, visit
      link hidden, please login to view. # # #

    • By News Reporter
      LG is dedicated to enriching the lives of people in the communities where it operates. Recently, LG offices in Vietnam and Thailand made significant contributions by donating various LG products to support local initiatives. These acts of generosity underscore LG’s global commitment to corporate social responsibility and demonstrate the positive impact a company can have when it invests in the well-being of its local communities.

      In Vietnam, the Lunar New Year, or Tet, is a time of family reunions and shared experiences, with television playing a central role in these celebrations. To enhance the Tet experience for the people of Yen Bai Province, LG Vietnam donated 40 LG TVs to families who suffered significant losses during Typhoon Yagi. As part of its annual campaign, “Tet Nha la Tet Nhat” (Family Tet is the Best Tet), LG Vietnam extended support to 40 households facing severe hardships, including families of war veterans and those with meritorious services to the revolution, in the districts of Van Yen, Luc Yen and Tran Yen.

      No district suffered the wrath of Typhoon Yagi more than Van Yen, where the natural disaster destroyed vast areas, damaging, eroding or completely destroying countless houses. Large stretches of cropland along the rivers and streams were submerged in deep water, causing havoc to the lives and livelihoods of the locals. Last year,
      link hidden, please login to views to provide much-needed assistance to these people.
      Since Tet 2024, LG kicked off the “Tet Nha la Tet Nhat” campaign, named after the respected proverb “Tet Nhat.” “Tet” represents a meaningful time of year when Vietnamese people prepare the best for their families, while “Nhat,” meaning “best,” aligns with LG OLED TV’s global leadership and the world-class quality of its advanced products.

      The Year of the Snake marks 30 years of LG’s presence in Vietnam, symbolizing a deep commitment to continuous innovation and creative solutions for smart living. This milestone reflects LG’s dedication to improving the lives of Vietnamese customers and fulfilling its Life’s Good vision.

      In Thailand, LG recently donated 50 LG gram laptops to the Thailand Collaboration for Education (TCFE) program, an initiative of the Yuvabadhana Foundation. This donation, valued at over 2,301,000 baht (USD 68,000), will benefit over 400 students at Nikomphimaisuksa School in Nakhon Ratchasima province and Piyabut School in Lopburi province, both of which lack adequate computer equipment for effective digital learning.

      The donated laptops are high-performance, lightweight LG gram models equipped with Intel Core Ultra 5 Processors, making them ideal for modern AI software applications. Students in lower secondary school (Mathayom 1-3) will use these laptops to access digital curricula in science, mathematics and English. Upper secondary students (Mathayom 4-6) will leverage the laptops’ AI capabilities for advanced learning, including data analysis and enhanced comprehension.

      The TCFE program aims to reduce educational inequality and promote sustainable education in Thailand by focusing on four key areas: educational accessibility, teaching and learning quality development, life skills and moral cultivation and nutrition support. LG’s laptop donation directly supports two of these areas: improving access to education by providing equipment to remote schools and enhancing teaching and learning quality by enabling digital curriculum implementation.

      This donation reflects LG’s belief in the transformative power of AI in education and its commitment to ensuring all Thai youth have access to this technology. The company views this donation as part of its ongoing support for AI education in Thailand, which includes equipment donations, expertise sharing and future initiatives.
      From providing essential appliances to enhancing educational opportunities, LG Vietnam and LG Thailand are actively making a difference in the lives of those around them. To learn more about the activities of LG offices around the globe, visit the .
      Contributed by LG Vietnam and LG Thailand
      # # #
       
       

×
×
  • Create New...