By News Reporter
The ‘Doi Moi’ generation,* known for their social media savvy and drive for upward mobility, exerts a considerable influence on Vietnam’s fast-growing economy. Recognizing the importance of connecting with this demographic, LG has opened the dynamic ‘Another Saigon’ brand experience space in the heart of bustling Ho Chi Minh City.
At Another Saigon, visitors are immersed in four distinct areas that offer a comprehensive experience of the LG brand and its newest products, featuring leading technologies and reflecting the latest lifestyle trends. Moreover, the space showcases charming miniatures of displayed appliances and provides a seamless purchasing experience through QR codes, transforming the customer journey from brand exploration to product acquisition.
The exhibition space is thoughtfully divided into four sections: Hello, LG zone, which underscores LG’s commitment to ESG principles for a Better Life for All; The Curation of Good Life zone, which focuses on Objet Collection appliances and spatial/interior design integration; The Solution of Good Life zone, which seamlessly connects visitors to the online brand shop via product miniatures and QR codes, and introduces the stories of LG’s Core Techs and The Joy of Good Life zone, where LG’s MoodUP refrigerators with color-changing door panels (controllable via the ThinQ app) are artfully displayed.
Located on the ground floor of Another Saigon, Hello, LG zone highlights some of the many activities and initiatives LG undertakes globally to foster a sustainable future. This zone also introduces lifestyle solutions such as the LG PuriCare AeroFurniture, Styler ShoeCare and Styler ShoeCase, all featuring components made from environmentally friendly recycled plastics. Visitors can also explore the innovative LG Styler clothing care solution, which gently refreshes garments without the use of chemical-based detergents.
On the first floor, The Curation of Good Life zone serves as a showcase for LG’s premium home appliance lineups like the stellar Objet Collection – including exciting, new products that are yet to be released. Meanwhile, The Solution of Good Life zone on the third floor not only showcases the InstaView refrigerator and WashTower washer and dryer but also provides insight into LG’s Core Techs for home appliances, such as durable and efficient compressors and motors used in the company’s washers, dryers and air conditioners.
In The Joy of Good Life zone, guests are treated to a visually stunning experience combining immersive videos of natural landscapes and the many different hues of LG’s refrigerator with MoodUP. The refrigerators’ advanced LED door panels switch colors in sync with LED displays installed around the zone, illuminating the space with a delightful dance of inspiring color. Visitors are encouraged to capture the vibrant display and upload images and videos to share their experiences on social media.
Additionally, Another Saigon reveals LG’s commitment to collaborating with local enterprises to realize a more sustainable future for Vietnam. Courtesy of upcycling design group Dong Dong, visitors can take home an upcycled laundry bag in one of the sophisticated colors from the Objet Collection. What’s more, they can enjoy beverages from Cacao Land, a Vietnamese chain specializing in fair-trade cocoa drinks, and try out exciting video games from VNG Games, Vietnam’s leading game distributor.
Back in South Korea, where the company is headquartered, LG has opened a series of ‘Another Life’ offline experience spaces to offer a welcoming atmosphere while providing customers with exclusive opportunities to interact with and learn about LG’s lifestyle-enhancing products. The first to open was the ‘Another Kitchen’ experience space in 2022, dedicated to the company’s smart, stylish and efficient kitchen appliances. Next came ‘Another Vibe,’ a space focusing on community revitalization in the nation’s lively and always-evolving capital city, Seoul. Last year, the ‘Another House’ experience space was set up to help reinvigorate the local economy by breathing new life into abandoned houses, while ‘Another Style’ highlights the LG Styler as well as the importance of minimizing environmental impact.
Delivering a differentiated brand experience, Another Saigon is enabling LG to form new connections with Vietnam’s young generations. Notably, 86 percent of visitors to the space have been in their 20s and 30s, with the vast majority expressing positive feedback about the energetic and enriching environment LG has brought to Ho Chi Minh City.
Through establishing creative, interactive spaces like Another Saigon, LG continues to engage and connect with young consumers around the world, introducing them to a smarter way of living and sharing its firmly-held belief in a Better Life for All.
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* Vietnamese citizens born after Vietnam launched its ‘Doi Moi’ economic reforms in 1986.
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By News Reporter
LG’s 2024 OLED TVs Enhances Immersion and User Experience With 4-Times the
AI Processor Performance Delivering Outstanding Visuals, Audio and Personalization
SEOUL, Jan. 3, 2024 — LG Electronics (LG) is introducing the company’s 2024 OLED TV lineup, taking home entertainment experience to a new level. Powered by the company’s latest AI processor with 4-fold higher AI performance, these new additions to the OLED lineup deliver unparalleled viewing experiences with even more vibrant, lifelike picture quality.
Driven by a customer-centric approach, LG’s “Sync to You, Open to All” vision expresses the company’s aim to create personalized experiences for every lifestyle, with products that are accessible to all. To this end, LG’s webOS smart TV platform provides tailored solutions and services with an expanded ecosystem featuring extended connectivity, offering unique encounters as a media and entertainment platform company to provide the ultimate TV experience for all.
LG is introducing the all-new and expanded OLED TV lineup for 2024 with a cutting-edge AI-powered processor; developed by LG, exclusively designed for OLED TVs. Notably the LG SIGNATURE OLED M4 and LG OLED G4 TVs are equipped with the new α (Alpha) 11 AI processor, which effectively enhances picture and audio quality. This provides a 70 percent improvement in graphic performance and a 30 percent faster processing speed compared to its predecessor.
LG’s newest OLED TVs come with upgraded AI upscaling utilizing precise pixel-level image analysis, to effectively sharpen objects and backgrounds that may appear blurry. All driven by the discerning judgment of the AI itself, the company’s OLED TVs deliver a more clear and vibrant viewing experience. Moreover, the ingenious AI processor adeptly refines colors by analyzing frequently used shades that best convey the mood and emotional elements intended by filmmakers and content creators. Dynamic Tone Mapping Pro splits pictures into blocks and fine-tunes brightness and contrast by analyzing variations in brightness where light enters the scene, creating images that look more three-dimensional.
This all culminates with the LG SIGNATURE OLED M4, LG’s wireless OLED TV. Now available in a new 65-inch screen size, allowing for a diverse range of screen options. From the versatile 65-inch model to the 97-inch giant, cleaner and distraction-free viewing is easily attainable. The innovative wireless Zero Connect Box completely eliminates all connected cables. The OLED M4 is the world’s first TV with wireless video and audio transmission at up to 4K 144Hz, delivering superior OLED performance with accurate details and an elevated sense of immersion.
“Bolstered by a class-leading OLED TV and impressive QNED lineup, LG continues to assert its dominance in the premium TV market with the promise of the best possible customer experience through a distinguished selection of content and services available on the company’s webOS smart TV platform,” said Park Hyoung-sei, president of the LG Home Entertainment Company.
Besides offering impressive picture quality, AI Sound Pro offers richer and fuller audio while leveraging the built-in speakers’ virtual 11.1.2 surround sound to build the perfect viewing environment. AI technology also effectively separates vocals from soundtrack to enhance the clarity of dialogue, and seamlessly elevates the audio as if it were emanating naturally from the center of its screen.
LG’s latest OLED evo models gain further credibility for their razor-sharp picture quality with the Video Electronics Standards Association’s (VESA) ClearMR certification.1
LG OLED TV’s reputation as the ultimate gaming TV is secure with the latest models featuring several gaming advantages including an impressive 4K 144Hz refresh rate2 and comprehensive HDMI 2.1 features. These advanced TVs also come with Game Optimizer to let gamers easily switch between display presets designed for different gaming genres, and support NVIDIA G-SYNC® Compatible and AMD FreeSync to eliminate immersion-breaking tearing and stuttering for the most dynamic, true-to-life gaming experience.
LG elevates the home entertainment experience even further with versatile personalization and added convenience. By utilizing the latest version of webOS, users can create up to 10 individual profiles to tailor the experience. LG’s latest smart TVs can even recognize users’ voices based on profiles and offer personalized recommendations by interpreting patterns from comprehensive usage history.
Based on individual profiles, users can customize the Home screen in the latest webOS smart TV platform and set up their personalized settings with minimal effort. This allows them to access their favorite services and content effortlessly and benefit from a personalized Picture Wizard, a service that lets them adjust image quality to their liking. Making the user experience even more seamless, the Home screen’s user-friendly interface provides a preview of their most recently watched content, which means they can easily access information about recently used apps and play videos promptly and effortlessly.
With the webOS Re:New program,3 LG is offering the latest webOS upgrade to existing LG Smart TV owners to give them an up-to-date TV experience for the next five years. This upgrade applies to the company’s 2022 OLED TV models and 2022 QNED Mini LED 8K models, and in the future, will be extended to more LG TV products worldwide as well, enabling the customers who purchase these LG TVs to benefit from distinctive user experiences thanks to the continuous five-year webOS upgrade.
LG is committed to delivering the best user experiences to everyone by enhancing the accessibility of its products and facilitating seamless experiences across multiple devices. LG 2024 smart TVs with the latest webOS can interact with smart home devices supporting Matter, the universal standard for smart home IoT interoperability. The newest LG TVs also support Apple AirPlay and Google Chromecast built-in for improved compatibility with mobile devices, allowing users to effortlessly cast content from a device to their ultra-large screen to unlock exceptional viewing at home.
For an enriched home entertainment experience with heightened immersion, LG OLED TVs and QNED TVs4 effortlessly pair with LG soundbars through WOWCAST Built-in, resulting in superior audio quality from seamless wireless connectivity. WOW Orchestra creates three-dimensional audio immersion, with the TV’s built-in speakers and soundbar working in harmony to present a unified audio system.
To enhance the user experience for individuals with diverse abilities, LG TVs offer a wide range of accessibility features within Quick Card’s Accessibility section. This means that everyone can now effortlessly find accessibility features on the Home screen, including useful services designed to support disabilities. Additionally, remote control tutorials and chatbot services help users access services with just their voice.
Visitors to CES 2024 will have the opportunity to explore LG’s latest innovations and achievements in creating a smart, better life, from January 9-12 at the company’s booth (#16008, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, visit
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1 Certification does not apply to 97-inch OLED evo models.
2 LG’s 2024 OLED TVs in the M4, G4 and C4 series with screens up to 83 inches support 4K at 144Hz.
3 Pop-up notifications offering a full upgrade without the need to select specific UX, UI or features are only sent to customers who have agreed to receive them. Please note that this upgrade does not cover the TV’s hardware performance, features or durability.
4 LG OLED TV M/G/C/B series and QNED TV models that support 120Hz feature WOWCAST Built-in.
By News Reporter
A company that understands there’s no place like home, LG is trying to make home life even better through expanding the customer experience offered by its advanced appliances.
LG presents consumers with a diverse range of products spanning around 20 different product categories, including home appliances, TVs, information technology and signage solutions. Right now, there are almost 200 million LG smart home appliances delivering customized convenience to people all over the globe. Via its rich ecosystem of products, and with the consent of its customers, the company is actively collecting and organizing data throughout the entire customer journey. Based on the analysis of this data, LG is developing various services and features to further improve the customer experience.
By utilizing ‘big data,’ the company is showing how digital transformation (DX) can simultaneously enhance business competitiveness and bring greater value to consumers. LG is applying DX technology to several key areas of its operations, such as product development, manufacturing and sales; improving the way the company works while also creating first, unique and new – or F.U.N. – customer experiences.
Let’s take a look at some of the innovative ‘DX-powered’ services that LG is able to provide its customers.
Proactive Customer Care
Inconvenient and rare though it may be, sometimes, home appliances don’t function as intended. To help avoid any major breakdowns, and the hassle that invariably comes along with them, LG developed a technology that preemptively checks for any potential issues and takes action in advance if any is required. The collection and analysis of home appliance data makes it possible to identify if a product has been incorrectly installed or is being improperly used, flagging the problem before any actual damage is done.
LG is expanding this preventive maintenance technology, which is being used throughout its home appliance lineups, by incorporating data-based AI care services. One such service enables the company’s washing machines to notify users when the drum needs cleaning due to laundry contamination or inform them if there is a risk of pipes freezing or bursting due to cold ambient temperatures. Active rather than passive, LG’s AI customer care features can be easily managed using the LG ThinQ app.
Upgradable Home Appliances
LG’s paradigm-altering ThinQ UP home appliances can adapt to the unique and changing lifestyles of each customer thanks to their impressive upgradability. A first for the home appliance industry, ThinQ UP technology, which allows customers to choose which additional features or functions they download and install, was no small task to develop.
In addition to providing a more tailored experience to users, ThinQ UP has helped LG to lower the total cost of developing and testing new functions for its appliances. In the future, ThinQ UP functions will be continuously improved based on customer usage data.
In order to deliver innovations like ThinQ UP, it is essential to first gain a deep understanding of how customers live. LG achieves this through analyzing product usage data and a variety of ‘external’ user data, such as whether the user is sensitive to heat, how much water they drink, and whether or not they have pets.
Developed and managed by LG, the Customer Index provides a wealth of data that the company is leveraging to make its smart home appliances – and related services – even smarter. The Index is helping to extend and enhance the user experience by revealing underlying usage patterns as well as customers’ hidden wants and needs – which LG then addresses by crafting clever, new services linked to its products.
In the future, owners of LG Objet Collection products who are interested in interior design will be able to use the company’s interior platform to find décor inspiration and purchase interior accessories that match with the aesthetic of their home appliances. As another example of what could soon be possible, LG’s Styler, washing machine and dryers may be able to connect users with specialist mobile laundry services aligned with their specific needs uncovered through the analysis of usage data.
By seamlessly combining products, data and services into a unified whole, LG will create continuous customer experience innovation that delivers unprecedented value and convenience. And through its commitment to implementing DX technologies, the company will keep on growing and refining its ability to help consumers everywhere enjoy healthier, happier lives.
Stay tuned to
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[Executive Corner] Masterpieces of Home Entertainment and Modern Living: The Evolution of LG OLED ContinuesBy News Reporter
Over the past decade, LG has solidified its leadership of the premium TV market through the continuous evolution of its OLED TVs. The company’s commitment to understanding and catering to users’ needs is reflected in its latest OLED products – tailored solutions that deliver superior performance, convenience, usability and accessibility. To create these masterpieces of home entertainment and modern living, LG has done what it has always done: listen carefully to its customers and find innovative technology and design solutions that add value to everyday life.
A New Level of Innovation with LG OLED
As a result of always putting customers’ needs first, LG OLED has become a mainstay of the global premium TV market in 10 years. Its unmatched contrast brings incomparable viewer immersion, enabling perfect blacks and true-to-nature colors that make any kind of content look and feel more real. Additionally, the unprecedented flexibility of the company’s OLED technology has led to unique new form factors and a previously unobtainable level of thinness.
Among the innovative form factors the company has introduced is the LG SIGNATURE OLED R, which features a rollable self-lit screen that can roll down and disappear into the TV’s base. The rollable OLED was developed with the goal of removing the ‘big black screen’ from users’ living rooms; giving them back their space and providing a greater degree of decorating freedom.
This year, LG OLED achieved a significant milestone with the unveiling of the LG SIGNATURE OLED M3. The groundbreaking product is the first-ever TV with a wireless solution capable of video and audio transmission at 4K 120Hz – a feat made possible by LG’s Zero Connect technology. At 97-inch, the M3 also offers the largest screen size of any OLED TV currently available.
The impressive TV and its cutting-edge wireless solution provide a stylish, distraction-free viewing experience, and were designed in response to customers’ desire to have more scope and individual choice when it comes to curating the layout and look of their living space.
Enhancing the User Experience and Everyday Life
Nowadays, people care about more than just tech specs and screen sizes, seeking TVs that can deliver next-level convenience and a personalized user experience.
When consumers told LG they wanted an OLED TV that could be conveniently mounted flush to the wall, the company listened. Applied to the Gallery OLED TV lineup, LG’s refined Gallery Design allows the rear of the TV to ‘hug’ the wall, presenting consumers with a remarkable centerpiece for their space – one that looks like a part of the wall and delivers a truly immersive viewing experience. This year’s G3 OLED evo models boast an aesthetic upgrade via the introduction of the ultra-seamless One Wall Design, which leaves no visible gap when the TVs are installed. LG has also added convenience through adopting a composite fiber material* that reduces the overall weight of its OLED TVs, making them much easier to move and mount.
Part premium TV, part sophisticated furniture piece, each LG Lifestyle Screen presents differentiated value that goes far beyond what a conventional TV can offer. LG OLED Objet Collection Posé, for example, augments the surrounding décor with its unique, aesthetically-pleasing appearance, and has an effective cable management system that helps users enjoy a cleaner space. In addition to looking stylish from any angle, Posé provides stunning OLED evo picture quality with vibrant, distortion-free colors from practically any viewing angle.
Personalized TV Experience
LG is changing the way people use and think about TV by providing personalized experiences based on its Life’s Good philosophy and Sync to You, Open to All vision. The latest LG TVs offer various customizable features and settings – including user interface configuration, content recommendations and picture options – that users can fine-tune to suit their individual preferences. By leveraging usage-data, LG can suggest features and recommend apps, services and shows tailored to the tastes of each user. Along with the ability to automatically adjust color and contrast according to how the user likes them, the company’s new TVs deliver the ease and intelligence of AI Concierge, which not only provides a curated selection of content choices based on past usage and searches, but also suggests trending titles as well as useful settings and features.
With a decade of OLED TV expertise already under its belt, LG is determined to maintain its dominance in the premium TV market. The company understands that delivering unparalleled customer experiences is key to the future success of LG OLED, and looks forward to creating new value and new consumer-driven display innovations that enhance everyday life.
By Jung Jae-chul, home entertainment research and development lab leader of HE R&D Lab at LG Electronics
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* Applies to 55/65/77-inch G3 models, 42/55/65/77-inch C3 models and 77-inch A3 model.
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By News Reporter
New Subsidiary to Take Key Role in Developing, Verifying IVI System Software
to Strengthen Rapidly Growing Vehicle component Solutions Business
SEOUL, March 9, 2023 — LG Electronics’ (LG) R&D center in Vietnam has officially become an R&D subsidiary in a move aimed at strengthening LG’s rapidly growing electric vehicle related business. The opening ceremony for the new subsidiary was held yesterday in Hanoi, Vietnam, and attended by Nguyen Le Hung, deputy director of High Technology Department of Ministry of Science and Technology in Vietnam, Oh Young-ju, ambassador at Embassy of the Republic of Korea in Vietnam, and Lee Sang-yong, senior vice president of R&D Laboratory at LG Electronics Vehicle component Solutions (VS) Company.
The Vietnam-based R&D subsidiary will be tasked with developing and verifying software for in-vehicle infotainment (IVI) systems, which have been a major focus for the company’s mobility business. IVI systems, a key technology for future mobility that includes telematics and Audio, Video, Navigation (AVN) solutions, simultaneously provide a variety of driving-related information and entertainment functions.
According to market research firm Strategic Analytics, LG is leading the global market for IVI systems with a 23 percent share as of the third quarter of 2022. The company has now recorded a double-digit share of the IVI market for two years consecutively.
LG has continuously strengthened R&D capabilities in Vietnam for automotive parts since it established the Hanoi R&D Center under its Vietnam Production Corporation in 2016. With the success of the first center, the company created an additional R&D branch office in Da Nang in 2020.
The new R&D subsidiary is part of LG’s strategy to solidify its position in the global auto parts market and lead the fast-approaching autonomous driving era. Based on the balanced growth of its three core businesses – IVI systems, lighting and headlight systems via ZKW Group and e-powertrains developed through a joint venture between LG and Magna – the company now possesses the technological capabilities, scale and experience to accelerate the arrival of next-generation mobility solutions.
LG also aims to increase the workforce at the newly formed LG Electronics Development Vietnam, Ltd., boosting the number of skilled professionals more than 30 percent, from 750 to 1,000 employees, by 2024.
Since 2021, LG has been operating programs in collaboration with Vietnamese universities to help foster talented, young locals seeking careers in software development. These include the awarding of academic scholarships and guaranteeing employment for high-performing students at universities in Da Nang and neighboring cities. The program is slated to expand to universities in Hanoi this year.
“We will continue to provide mobility solutions that deliver differentiated value to our global auto industry customers,” said Lee Sang-yong, senior vice president of R&D Laboratory at LG’s VS Company. “By boosting our infrastructure to the next level, LG will continue to further enhance our capabilities and develop next-generation, innovative mobility solutions.”
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