By News Reporter
Company’s Bath Solution, PuriCare HydroTower and System Ironing Deliver
Enhanced Hygiene, Ease-of-Use and Thoughtful Design
SEOUL, Feb. 23, 2024 — LG Electronics (LG) is unveiling a range of home lifestyle solutions at the 2024 Kitchen & Bath Industry Show (KBIS) in Las Vegas, USA, from February 27-29. The company’s latest innovations, including the bath solution, PuriCare HydroTower and system ironing, use sophisticated technologies and user-friendly design to elevate and enrich daily living.
Bath Solution for an Enhanced Bathroom Experience
LG is expanding enhanced customer experience to the bathroom, one of the main living spaces in the home, by presenting a bath solution that provides convenience and comfort. LG’s Smart Bath and Shower Purifier offers a refreshing shower experience, delivering clean, purified water through an advanced water filter. The system intelligently monitors water usage and provides timely filter replacement alerts to help facilitate a consistently pure stream of water.
For greater comfort in the shower, LG’s Smart Bath and Shower Purifier leverages thermostatics to maintain the selected water temperature. Its intuitive control unit features a digital display that allows users to see the current water temperature, making it easy to adjust the heat – or coolness – of the water to their satisfaction. LG’s bath solution also includes the Smart Airflower, which supports a comfortable bathroom environment by actively controlling air temperature and humidity. Designed to rapidly circulate air and reduce dampness, the Smart Airflower is equipped with two fans that extract moisture, and one that sends out warm, dry air.
The third part of the bath solution is a versatile smart mirror that serves as a hub for AI-based services, provides helpful content including shower and bath tips for bathroom usage and functions as a conventional mirror.
PuriCare HydroTower for Hygiene, Health and Convenience
The LG PuriCare HydroTower combines cutting-edge air purification and humidification technologies and boasts a stylish, column-type form factor that complements any décor or space. Making its international debut at KBIS 2024, the HydroTower was successfully launched in South Korea last year, where it surpassed 10,000 units sold in only 50 days.
Producing a refreshing, purified mist, the HydroTower maintains a clean water supply and water tank by utilizing advanced tech that removes harmful substances and minerals, and prevents limescale.1,2 LG’s innovative product heats water to 100 degrees Celsius to halt bacterial growth,3 delivering peace of mind as well as effective humidification. Additionally, the HydroTower is capable of filtering ultrafine dust particles from the air, providing a healthier, more pleasant indoor environment.4
Before it commences humidification operation, the PuriCare HydroTower uses steam to cleanse and automatically dry the path that the moisture particles pass through, further boosting hygiene.5 LG’s user-friendly design allows for the easy removal and disassembly of components – such as the cover and water tank – for convenient rinsing. What’s more, the product can quickly reach the user’s desired humidity level, providing a robust humidification capacity of 700 cubic centimeters (23.6 ounces) per hour.
All-in-One System Ironing
Technologically advanced yet elegantly simple, LG’s system ironing delivers effective wrinkle management to help users elevate their personal style. A sleek, collapsable ironing board with an integrated steam iron and accessory storage, system ironing generates five-bar high pressure steam – which is five times the pressure of a conventional steamer – to smooth out unwanted creases. The additional steaming power comes from a high-pressure steam generator and from the internal heating system built into the ironing board surface. The high-pressure steam particles produced by system ironing penetrate fabrics to greatly reduce the appearance of wrinkles.
Incorporating two fans that help eliminate moisture from garments, the ‘Styling Board’ works to prevent fabric shrinkage, making it suitable for managing delicate items of clothing. The convenient design of LG’s system ironing offers simple board-height adjustment, a ‘holding’ button that automatically locks the product’s wheels during ironing, and an easy-folding design for hassle-free storage.
“LG is excited to introduce KBIS 2024 visitors to an exceptional lineup of home innovations, including the bath solution, PuriCare HydroTower and system ironing,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to introduce smart life solutions across diverse categories, deeply rooted in our understanding of customer lifestyles, seeking to lead the market through thoughtful innovations for a better life.”
LG’s new home solutions will be on display at the company’s exhibition booth (West Hall #2343, Las Vegas Convention Center) during KBIS 2024 in Las Vegas, Nevada.
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1 Tested by Korea Textile Inspection & Testing Research Institute (KOTITI) using the HydroTower model HY703RWAA to measure the concentration of substances that cause water hardness (tap water) by comparing post-filter concentration with initial levels, resulting in 99.9 percent of removal of scaling induced by Calcium and Magnesium. Actual performance may vary based on the usage environment.
2 Tested by Korea Conformity Laboratories (KCL) using the HydroTower model HY703RWAA to measure filtration performance (residual chlorine in glass), optional filtration performance (water hardness) and dissolution stability. The results demonstrated a 100 percent removal rate for residual chlorine, 100 percent removal of water hardness, and compliance with dissolution safety standards. It is different from filtration for purifying drinking water. Actual performance may vary based on the usage environment.
3 Reduces 99.999 percent of harmful bacteria in the water tank. Tested by Korea Textile Inspection & Testing Research Institute (KOTITI) and Korea Testing & Research Institute (KTR) using the HydroTower test model HY703RWAA measuring the number of bacteria (Staphylococcus aureus, Bacilluspneumoniae, Klebsiella pneumoniae) in water under conditions of 20±5 degrees Celsius and 50± 10 percent humidity after the completion of the ‘humidifying water sterilization’ mode. Actual performance may vary based on the usage environment.
4 Reduces 99.999 percent of ultrafine dust as small as 0.01 micrometers. Tested by Korea Conformity Laboratories (KCL) using the HydroTower model HY703RWAA to measure the dust removal rate in Clean Turbo Mode under conditions of 23±1.0 degrees Celsius and 50±2.0 percent of room humidity. Actual performance may vary based on the usage environment.
5 Tested by LG Internal Lab using the HydroTower model HY703RWAA to measure the weight change of the humidification flow path after one hour of operating Turbo Humidification mode, then stopping the operation (Auto Drying) under conditions of 23±2 degrees Celsius and 50±10 percent humidity. Actual performance may vary based on the usage environment.
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By News Reporter
Suitable for Both Small Businesses and Large Enterprises, New Cloud-Based Platform
Streamlines Management of LG Digital Signage Solutions
SEOUL, Jan. 26, 2024 — LG Electronics (LG) is set to unveil its innovative cloud solution platform, LG Business Cloud, at Integrated Systems Europe (ISE) 2024. The convenient, new platform allows business customers to browse and subscribe to LG digital signage cloud solutions and manage them all remotely. LG Business Cloud is compatible with multiple LG digital signage lineups including Micro LED displays, commercial TVs, Transparent OLED Signage and LED displays.*
LG Business Cloud enables customers to establish a commercial cloud solution for their LG digital signage with a straightforward, one-time sign-up process. Along with eliminating the need to browse several different pages, submit inquiries and engage with sales representatives, the new platform offers educational videos (from beginner to expert level) catering to diverse business needs and explaining how to get the most out of LG’s specialized cloud offerings. Additionally, the structure of LG Business Cloud enhances user convenience, allowing for customer inquiries to be addressed directly on the website.
The platform includes the LG SuperSign Cloud digital signage content management solution (CMS) and LG Pro:Centric Cloud, the company’s hotel TV-focused CMS. These solutions give users the flexibility to customize content (e.g., welcome messages, facility information and promotions) displayed on their LG digital signage and to set up display schedules. Also on LG Business Cloud is the LG ConnectedCare remote management solution, which actively monitors the performance/condition of LG signage and promptly sends email notifications if unexpected events are detected. Additionally, LG ConnectedCare lets users remotely adjust various signage settings, such as screen brightness and volume.
The versatile Business Cloud platform enables users to explore all of LG’s cloud solutions and experience them firsthand by taking advantage of the trial licenses on offer. Once customers have selected the LG cloud solution they wish to subscribe to, they can configure the duration of the relevant license agreement and easily activate the license post-purchase. What’s more, LG Business Cloud places no restrictions on the number of devices that customers can use to access it; empowering businesses of all sizes, from small enterprises to corporate giants, to manage their signage displays more efficiently.
Furthermore, LG Business Cloud boasts a user-friendly interface that makes it accessible for users of all levels. Users can monitor the status of connected LG digital signage in real-time, and enjoy the efficiency of effortless remote control. Customers can take advantage of remote control functions such as on/off and reboot, as well as a dashboard feature that enables them to easily check signage operating status.
In addition, the partner solutions offered through LG Business Cloud also include media art applications that grant users access to a variety of dynamic artwork, and service applications that deliver real-time weather, flight and local tourism information.
A valuable tool for retail, corporate and public sector clients, LG Business Cloud is a one-stop solution for comparing, subscribing to and managing LG digital signage cloud solutions. It consolidates an array of related services and functionalities to elevate the overall customer experience, and will eventually encompass additional product categories to deliver even greater value and convenience.
At CES 2024, LG CEO William Cho highlighted the B2B business as LG’s new growth engine, noting that the company will expand its product portfolio to include even more innovative, customer-driven solutions. Following last year’s successful launch of the home solutions business, which combines subscription services with smart home appliances, LG plans to use the same model (seamlessly integrated services and hardware) to grow its B2B solutions business.
“LG Business Cloud is a dedicated platform that simplifies the management of LG digital signage cloud solutions for businesses of all sizes,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “LG is a total solutions provider, offering innovative commercial signage displays and convenient, time-saving management software that enhance the customer experience.”
LG Business Cloud will be on show at ISE 2024 in Hall 3 (Stand 3K 100) of Fira Barcelona’s Gran Via conference center from January 30 to February 2 and is scheduled to launch in the first quarter of this year. The ability to purchase solutions from within LG Business Cloud will be available initially in North America before expanding to other markets around the globe, including South Korea and Europe.
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* Applicable to digital signage products equipped with LG webOS version 6.0 or above.
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By News Reporter
LG Offers Greater Versatility Across a Wider Range of Products From
Third-Party Brands With Latest Upgrade to Its webOS Ecosystem
SEOUL, Nov. 17, 2023 — LG Electronics (LG) announced that the new webOS Hub 2.0S for third party brands – released for TVs in September – is branching out this month to include smart monitors, responding to the expanding smart TV market as well as the highly increasing number of single-person households. While smart TVs are catered to family households, the rising trend of single-person households has led to a significant demand for smart monitors, making webOS Hub 2.0S, which offers both convenience and a large variety of content, a great choice for smaller screens as well.
The new webOS Hub 2.0S presents greater hardware adaptability, broadening its availability beyond smart TVs, and is able to provide more options for third-party brands to offer a customizable user experience.
A new addition on the main home UI screen of webOS Hub 2.0S is the Card App Home Hub & Music, granting access to an abundance of services with one remote click. Featuring a smart home ecosystem dashboard, users can customize control capabilities with supportive device status monitoring for TVs and IoT-based devices.
Designed to meet a diverse range of user needs, the webOS Hub 2.0S offers comprehensive services with a variety of features. Users can easily access music from popular apps such as Spotify or music stored in USB drives via the Card App Music feature. Functions such as Remote PC allow easy access to content for hybrid work, ensuring users a seamless transition to office PCs or laptops. The platform enables convenient video calling and conferencing with support for USB cameras* and encourages productivity with an elevated home fitness experience. To cater to students and working professionals, webOS 2.0S allows accessibility to streaming services like Netflix and YouTube. Compatibility with Apple Home and AirPlay* enables users to easily and securely control compatible smart home accessories and effortlessly stream movies, music, games, and photos using their Apple devices as well.
Affirming its exceptional services and unparalleled versatility, LG has diligently bolstered its market presence over the past three years by integrating the webOS Hub into various third-party products with over 300 brands joining in this exciting endeavor.
Following the success of the company’s approach, LG is expanding the webOS Hub platform to a broader range of smart TVs and smart monitors, solidifying its presence in the industry with a commitment to providing seamless access to the webOS Hub experience across multiple devices.
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*Apple Home and AirPlay, USB camera features are only available on the 1.5GB model equipped with webOS Hub 2.0S.
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By News Reporter
Home entertainment experiences are evolving to better match the unique preferences and tastes of users and add a touch of fun and enjoyment to their daily lives. In line with this trend, LG is taking the lead with its latest TVs, services and content so that everyone can access a more convenient home entertainment experience.
To bring greater pleasure to precious moments with family and friends, LG is introducing a range of new entertainment services to its smart TVs. From engaging casual games to lively karaoke sessions and creating unique content, LG Smart TVs are all about delivering an experience filled with enjoyment and excitement for everyone.
Amazing gaming experiences are provided by Busidol, the TV game developer behind the popular El Dorado series. LG TV owners can now enjoy six easy-to-play, 2D graphics-based hybrid casual games which support both Magic Motion Remote and the LG Lifestyle screens touch function.
The Chess: A Clash of Kings1 invites family or friends to gather around an LG TV screen for a classic match of chess that can be played on either side of the virtual board.
LG also features board games like Billion Marble1, which has players rolling three dice to move around the game board across various countries using in-game currency. Another game users can play is Incredible Tank1, a shooting action game offering intense real-time battles and the ability to personalize items, level up their tanks and increase their rank by excelling on the battlefield.
The user-friendly games provided by LG Smart TVs sharpen the player’s focus: Hidden Catch1 challenges players to spot the difference between two images, Card Match1 puts their memory to the test against friends and Animal Hit1 blends strategy with deduction by asking players to guess the card order.
Beyond gaming, LG Smart TVs will soon offer another form of entertainment with the upcoming introduction of K-araoke2, a service which brings fun-filled karaoke nights home. Through weekly updates, this service keeps users in tune with the latest hits, while offering an extensive collection of popular songs to choose from. It also boasts an easy-to-navigate interface and will support USB microphone allowing for rating and scoring the performance for the ultimate karaoke experience.
Another new LG Smart TV companion combines interaction and engagement to elevate the entertainment experience. Introducing Selfie Cam,3 the first TV-dedicated selfie app, which uses the USB camera4 and the TV’s Magic Remote to take and decorate photos by adding motion stickers, fun effects or frames based on AI to make moments even more memorable.
With CELEBe,5 a short-form reward-based blockchain web3 platform, LG Smart TV users can enjoy various short-form content while earning rewards through in-app activities centered around content viewing. Thanks to this platform, users can create their own content via the editing tools provided and receive rewards based on the views they accumulate. This not only promotes greater engagement but also the generation of more high-quality content.
To learn more about the LG Home Entertainment Company’s efforts to deliver differentiated lifestyle experiences, stay tuned to the
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1 Available on webOS 5.0 (2020 TV) or higher and LG StanbyME Go.
2 Available on webOS 6.0 (2021 TV) or higher in Australia, Belgium, Canada, Czech Republic, Finland, France, Germany, Greece, Hungary, Italy, Netherlands, New Zealand, Norway, Russia, South Korea, Spain, United Kingdom and US.
3 Available on webOS 6.0 (2021 TV) or higher.
4 Selfie Cam requires the use of separate camera hardware, which is not bundled with the TVs. For optimal performance, compatible cameras with Full HD or higher resolutions are recommended. LG recommends using the Logitech C920, C922, C925, C930 or the LG Smart Cam when using this app.
5 Available on webOS 4.0 (2018 TV) or higher in India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Thailand and Vietnam.
By News Reporter
Company’s Free Streaming Service on LG Smart TVs Offers Popular Sports Channels
Including FIFA+ and DAZN in Europe, Latin America and Australia
SEOUL, July 31, 2023 — LG Electronics’ (LG) exclusive, free streaming service, LG Channels, is set to offer LG Smart TV owners in Europe, Latin America and Australia an almost limitless stream of sports content to satisfy their appetite for action, regardless of their favorite competition or team.
Recently launched on LG Channels, FIFA+ is home to football fandom around the globe.1 LG Channels users in regions including Europe, US, Latin America and Australia2 will be able to access FIFA+. Featuring a wide range of Originals, live broadcasts and an extensive archive, FIFA+ has become a global hub for the beautiful game, and now, the channel will be on the home screens of millions globally as the FIFA Women’s World Cup 2023 continues apace.
Further, wedo Sports via wedoTV was also launched on LG Channels in Germany, Austria and Switzerland this month, which puts the spotlight on eminent sporting events like world-class horse racing such as the recent Royal Ascot and the Breeder’s Cup, and sailing competitions such as the German Sailing Bundesliga, the Sailing Champions League and SailGP. The German-language, 24-hour service also features weekly programs with highlights from football, Formula 1, e-sports, martial arts and other sports, as well as documentaries about sports legends like Tiger Woods, David Beckham and Michael Schumacher, and world-famous teams like Manchester United and other well-known national clubs.
Bringing joy to Europe’s passionate football fan base, LG has launched a special Advertising-based Video on Demand (AVOD) content featuring Shoot for Love, a popular YouTube Channel where they put well-known footballers to the test.
More events are coming to European sport fanatics in the upcoming months. Unbeaten, a premium sports channel featuring the biggest events and athletes in football, tennis and golf history, will be coming to LG Channels users in five European countries.3 Meanwhile, Tennis Channel, the only 24-hour live sports app dedicated to the sport and the lifestyle that comes with it, gives tennis aficionados in the UK, Germany and Austria all the content they could possibly need.
These new channels are not the first in LG’s continued content partnerships to bring the best of sports to LG Channels. Last May, LG Channels partnered with the world’s leading live sports streaming service, DAZN,4 to add DAZN FAST, a free-to-air channel delivering a curated selection of sports content; DAZN Rise, a broadcaster of women’s sports in Germany and Austria; DAZN Combat, a channel for boxing and MMA buffs; and DAZN Women’s Football, presenting live matches from the fiercest female players in the UEFA Women’s Champions League and more.
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1 Country availability varies.
2 Content available in the United States, Australia, Europe (United Kingdom, France, Germany, Spain, Italy, Austria, Belgium, Denmark, Finland, Ireland, Luxembourg, Netherlands, Norway, Portugal, Sweden, Switzerland), Latin America (Brazil, Mexico, Colombia, Chile, Peru, Argentina) and Asia (Japan, South Korea).
3 United Kingdom, France, Germany, Spain, Italy.
4 DAZN FAST and DAZN RISE available in Germany, DAZN Combat and DAZN Women’s Football available in France, Finland, Sweden, Norway, Netherlands, Brazil, Mexico, Argentina.
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