By News Reporter
Organizational Moves to Consolidate Company’s Capabilities to Create
Differentiated Customer Value, Accelerate Future Growth Engines
SEOUL, Nov. 24, 2022 — LG Electronics (LG) today announced organizational changes designed to bolster its preparedness for the future. The changes are being implemented primarily to accelerate the company’s future growth engines and enhance its ability to create differentiated customer value and experiences.
A key piece of LG’s forward-looking strategy is the establishment of the Corporate Customer Experience (CX) Center, which will report directly to LG’s headquarters. The CX Center will be led by executive vice president, Lee Chul-bae, who previously served as head of the Corporate Design Management Center. The main role of the CX Center will be to create a seamless and expanded customer experience. It will also develop strategies and roadmaps to foster greater innovation at every stage of the customer experience journey from product planning and customer service to future business models.
The CX Center will also encompass the CX Strategy Division, which will be charged with the discovery and promotion of company-wide goals and core tasks, and the LSR Customer Research Center, formerly the Life Soft Research (LSR) Lab.
LG’s Platform Business Center will play a new role in integrating and organizing LG ThinQ services, responsibilities that were previously distributed across corporate and business headquarters. Established in July 2021, the Platform Business Center has been leading the creation of LG’s fandom based on data. Moving forward, the Center will be headed by LG’s vice president, Jung Ki-hyun, who joined the company in September this year. Jung has had a distinguished career with roles at eBay Korea and Google as well as acting as the CEO of Meta Korea.
In 2023 and beyond, LG will continue to focus on improving supply chain management (SCM) and augmenting its already-strong Digital Transformation (DX) capabilities. To this end, the company’s Procurement and SCM Management Center has been renamed the Global Operation Center, with the functions and roles of the Production Planning Division transferred from the Production Engineering Research Institute. The Global Operation Center will create synergies across the company’s operations – such as production, purchasing and SCM – through promoting improvements based on DX technologies.
Aiming to spur further growth through improved organizational performance, LG will strengthen its agile and responsive decision-making system across all four business units.
Lyu Jae-cheol, head of the Home Appliance & Air Solution (H&A) Company, has been promoted to president in recognition of his success in improving H&A’s performance and product portfolio. An expert in his field, Lyu has worked in various areas of LG’s home appliance business since 1989, including in the R&D and production departments.
Eun Seok-hyun, head of the Vehicle component Solutions (VS) Company, was promoted to vice president. Under his leadership, LG’s vehicle component solutions business has achieved operational stability with an improved profit and loss structure, and has constructed a strong business portfolio encompassing several key future mobility technologies.
Another of the newly-announced changes, the H&A Company’s “Living Appliance Business’ and “Kitchen Appliance Business” will become the “Living Solution Business” and “Kitchen Solution Business,” respectively. The renaming aligns with LG’s renewed focus on customer experience innovation and points to the greater emphasis the company is placing on the expansion of content and services.
The Home Entertainment (HE) Company is set to increase its capacity to create customer value by establishing the Indonesia Research and Development Division under the HE R&D Lab Institute to enhance collaboration between overseas R&D and manufacturing bases.
The VS Company aims to strengthen its capabilities in purchasing, producing and SCM by establishing an operation group that manages the integrated operation of the electric vehicle component business.
The Business Solutions (BS) Company set up a new EV Charger Business Division directly under the company to accelerate the full-fledged development of EV charging solution business that was launched last year.
All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year.
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By News Reporter
Equipped With the Company’s Powerful Filtration Systems, LG CordZero Vacuum
Cleaners Meet the Highest Grade for Indoor Air Quality and Safety
SEOUL, Nov. 16, 2022 — LG Electronics’ (LG) CordZeroTM vacuum lineup products have received Gold certification from UL Solutions1, a global leader in applied safety science. The products, including the LG CordZeroThinQ A9 Kompressor and CordZero A9 stick vacuums, CordZero R9 robot vacuum and the All-in-One Tower, are the first in the vacuum cleaner category to have earned UL’s certification, confirming the effectiveness of reducing the risk of chemical and particle emissions requirements.
Committed to making the home a healthier and safer place, LG offers a number of Gold-certified solutions for a better life, including residential air conditioner models and the LG DUAL Vane system air conditioner. The latest LG air solution products to have met UL’s strictest standards for volatile organic compound (VOC) emissions, CordZero vacuums provide excellent cleaning performance without negatively impacting air quality in the home. Leveraging LG’s comprehensive filtration system, CordZero vacuums effectively remove dust from the indoor environment and, just as importantly, prevent it from reentering.
VOC emissions can cause a variety of health complications and can be particularly harmful to young children and the elderly. Gold is the highest grade achievable in UL’s certification program, confirming that a product generates low VOC emissions2, making indoor spaces safer and more comfortable for everyone.
Serving as a docking station for LG CordZero stick vacuums, the innovative All-in-One Tower features an antibacterial dust bag, a removable and washable motor protection filters and a highly efficient automated dustbin-emptying system that prevents fine dust particles from escaping. Space-saving and easy to use, the All-in-One Tower also provides quick charging and hassle-free storage for vacuum accessories.
“As part of our goal to create a ‘Better Life for All,’ we are expanding our efforts to provide products that are better for consumers and the environment,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to offer differentiated customer experiences through state-of-the-art home appliances designed with the health of people and the planet in mind.”
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1 The certification indicates UL 2819 – 2013 Gold Standard for Chemical and Particle Emissions for Electronic Equipment (UL GREENGUARD Gold Certification), certifying products tested in accordance with UL 2823 test method.
2 In its “Total Exposure Assessment Methodology (TEAM) Study,” the United States Environmental Protection Agency (EPA) found that exposure to volatile organic compounds (VOCs) can be harmful to people’s health, causing a variety of issues including eye, nose and throat irritation, headaches, loss of coordination and nausea, damage to the liver, kidneys and central nervous system. ( link hidden, please login to view)
By News Reporter
Bringing Superb Mini LED Picture Quality to the Healthcare Sector, Company’s Latest
Surgical Display Delivers Outstanding Image Accuracy, Performance and Convenience
SEOUL, Nov. 15, 2022 — LG Electronics (LG) is unveiling its first 27-inch, 4K surgical monitor with Mini LED technology (model 27HQ710S) at MEDICA 2022, the international tradeshow for the medical sector taking place in Düsseldorf, Germany, from November 14-17.
LG 4K Mini LED surgical monitor boasts exceptional picture quality courtesy of the company’s Mini LED technology, which provides clear, precise images. The product’s 27-inch, 4K resolution (3,840 x 2,160) screen leverages thousands of tiny LED diodes to provide a peak brightness of 2,000cd/m² and a 1,000:1 contrast ratio. With an impressive 1,500 local dimming zones, the surgical monitor displays vibrant, high quality color images with consistent brightness across the entire screen.
In addition to contributing to excellent image reproduction, LG’s new surgical monitor’s bright, high quality display is suitable for use in hospital operating rooms and surgical centers. The surgical monitor also covers 20 percent more of the sRGB color gamut than its predecessor (model 27HJ710S). The combination of these attributes, along with a compact and easy to clean design, makes LG’s surgical monitor a valuable addition to the surgical suite.
Furthermore, the design of the new surgical monitor delivers the durability and reliability optimized for the surgical environment. Thanks to the use of Optical Bonding Glass, the 27HQ710S reduces distracting reflections from theater lighting, while the product protects its front and rear (IP45- and IP32-rated, respectively) against foreign material and splashes.
“The market for medical monitors that can deliver bright, high quality color images in true 4K resolution is growing in size, and this is reflected in the products being showcased at this year’s MEDICA,” said Silas Choi, vice president and head of the B2B solution business division at LG Business Solutions Company. “The 27HQ710S is the result of LG’s efforts to bring its superior LED technology to the medical sector. We believe that this new model will be a valuable addition to the surgical suite.”
Visitors to LG’s exhibition booth (Hall 10, Stand D40) at MEDICA 2022 can explore the full range of LG medical displays, including the new 4K Mini LED surgical monitor.
LG Surgical Monitor (27HQ710S)
Panel Inch (Aspect Ratio) 27-inch (16:9) Resolution 4K (3,840 x 2,160) Backlight Technology Mini LED Surface Treatment Protection Glass (1.3t, Anti-reflection, Anti-fingerprint) Color Gamut (Typ.) DCI-P3 110.9% (CIE1976, Area), DCI-P3 98% (CIE1976, Coverage), sRGB 139% (Area), sRGB 100% (Coverage)
Viewing Angles (CR≥10) 178° (Right / Left), 178° (Up / Down)
Brightness (Typ.) 800cd/m2 Contrast Ratio (Typ.) 1000: 1 Response Time 5ms (GTG (Gray-to-Gray)) Feature DICOM Compliant Yes HW Calibration Yes HDR HDR 10, HDR Effect Super Resolution+ Yes Video Signals
Input Terminals HDMI 2.0 x1, DisplayPort x1, DVI x1, 3G-SDI x1 Output Terminals DisplayPort x1, DVI x1, 3G-SDI x1 Connectivity USB 1 Upstream (ver. 3.0), 1 Downstream (ver. 3.0) Power Input AC: 100-240VAC, 50/60Hz Monitor DC in 19V~24V
Power Consumption (Max.) 120W Power Consumption (DC Off) Less than 0.3W Resistance Rating IP45 (Front), IP32 (Excluding Front), IK06 User Convenience Picture-By-Picture: Yes (2PBP / 3PBP / 4PBP) / Picture-In-Picture: Yes Rotation & Mirror Mode, Failover Input Switch, 2 Hot Keys, Flicker Safe
Physical Specifications Weight 8.0kg (18lb) # # #
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LG Debuts First Joint Virtual Care Solution With Amwell at HLTH 2022 to Address Hospital Workforce ShortagesBy News Reporter
New Carepoint Solution Leverages Existing LG Healthcare TVs and Features Advanced Monitoring Capabilities to Improve Efficiency of Bedside Care Response and Maximize Resources
LAS VEGAS, Nov. 15, 2022 — Global innovator
link hidden, please login to view (LG) announced its first joint solution with digital healthcare enablement leader ®, designed to expand the boundaries of digital health innovation and address a major issue faced by hospitals across the country – workforce shortages. Showcased at HLTH 2022, the Carepoint TV Kit, by LG and powered by the Amwell Converge platform, leverages existing LG healthcare TVs, a leading brand of TVs in hospitals and healthcare facilities, in patient rooms to allow providers to remotely engage, monitor and discharge patients, thereby reducing healthcare professionals’ workload.
The new solution, called the Carepoint TV Kit 200L, is engineered to expand clinicians and care teams reach through virtual rounding, nursing, e-sitting and isolation room monitoring. This enables tasks like patient admission and discharge, medical reconciliation, care coordination with patients, family members and other providers and patient monitoring all to be done from one convenient location, resulting in increased efficiencies, reduced drive-time and rounding time, maximized resources and optimized time and space.
“We’re spearheading a digital transformation of the healthcare system in hospitals by providing an innovative platform that makes care more virtual, accessible and efficient while helping to improve quality of care,” said Atul Singh, general manager for Digital Health at LG Electronics. “Our new TV Kit solution helps alleviate the challenges that hospitals struggle with day-to-day, such as better managing labor shortages and offering clinicians and care teams greater flexibility and easier access to patients.”
“We are facing an all-time high level of healthcare worker burnout and financial constraint spurred by the pandemic. Technology innovation such as this can reduce the burden on clinicians and care teams while improving patient engagement and ultimately enabling a better care experience for all,” said Susan Worthy, Chief Marketing Officer at Amwell. “We are honored to continue expanding our partnership with LG as we work together to empower hospitals and their staff with the tools and innovations necessary to achieve their goals.”
LG and Amwell first announced a collaboration in as part of LG’s strategic vision for creating new socially impactful products and services for the next generation. LG is the longtime largest provider of smart TVs for hospital patient rooms in the United States. Now the global electronics giant is further increasing its focus on innovation and expanding its healthcare portfolio. As a dedicated partner, LG is committed to working Amwell and its Converge platform to help deliver on its promise of healthcare innovation.
To learn more about the Carepoint TV Kit 200L solution visit or
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LG Grows New Business Ventures with Selection of Finalists in First ‘Mission For The Future’ ChallengeBy News Reporter
Chosen ‘Mission for the Future’ Companies and LG to Jointly Pursue
Innovative Solutions for Digital Health, the Metaverse and Electric Mobility
SAN FRANCISCO, Calif., Sep. 13, 2022 — LG Electronics’ North American Innovation Center (LG NOVA) has selected its link hidden, please login to view companies for its Mission for the Future global challenge program. Representing multiple potential business paths in three industries, the companies will be working with the LG NOVA team to collaborate on new business ventures, alongside continuing to grow and scale their companies, qualifying for potential investment from LG and other investors within the LG NOVA ecosystem to develop impactful solutions for people, communities and the planet.*
“This inaugural year of our challenge demonstrated how effective and powerful collaboration between technology startups and established corporations can help accelerate the innovation process,” said LG Electronics Senior Vice President of Innovation Dr. Sokwoo Rhee and head of LG NOVA. “Congratulations to the Finalists and all the companies that participated in the Mission for the Future challenge. We look forward to the journey with these companies innovating for a brighter, more technologically advanced future.”
The finalists were selected from an initial pool of approximately 1,300 applicants. They secured the top spot after working closely with the LG NOVA Entrepreneur-In-Residence team over a six- to nine-month period to build and test the proposals. Throughout the process, the companies had opportunities to meet with LG business teams and investors within LG NOVA ecosystem. Finalists were presented to LG Electronics Global CEO William Cho.
With this selection of companies, LG NOVA will build new businesses in Digital Health, Electric Mobility and the Metaverse, pursuing multiple paths to deliver new services and solutions that will help us move forward faster into the future.
Digital Health – With digital health capabilities key to enabling the delivery of healthcare to diverse and disparate communities, LG NOVA is working to expand and scale greater access to healthcare and personal health services.
is a digital care platform to prevent and reverse chronic metabolic, digestive and mental health conditions using gut microbiome insight, genetics, AI and food-as-medicine. Together, LG and Digbi will work to make care globally accessible at home and the office, and to advance cure. is a B2B2C precision health platform powered by genomics and AI, offering personalized health and well-being solutions to the world’s leading enterprises. LG and Lifenome plan to bring to market the world’s first precision maternal and family health platform, supporting pregnant individuals 24/7 from conception all the way to the early stages of a child’s life. is a sensor-based technology platform that can use a camera in patient-owned devices to virtually capture health and biological readings to assist doctors in enhancing medical diagnosis and treatment effectiveness. Expanding upon new services available to doctors and providers, LG’s work with Mindset Medical is expected to make it easier for medical providers to understand patient health over time or during live virtual doctor visits. develops virtual treatment rooms, integrating immersive VR/AR technology, licensed clinicians and real-time data analytics on one platform, providing a comprehensive therapeutic care solution for patients through the continuum of care, from the hospital to the patient’s home. LG and XRHealth will continue to grow the service offering to deliver more insights to clinicians and enable more precise personalized care. Electric Mobility – With LG’s commitment to sustainability as an organization, LG NOVA is working to pursue new opportunities to expand access to electric vehicles (EV) and electric mobility solutions by enabling more businesses to leverage their infrastructure to provide EV services.
empowers major EV service providers with an end-to-end EV charging and smart energy management software platform.LG and Driivz will work together to enable the hospitality industry across the U.S to offer EV charging-as-a-service, while optimizing their EV charging operations and providing their customers with an exceptional EV charging experience. uses innovative AI and blockchain-based distributed energy resource management systems (DERMS) and transactive energy software platforms to enable power optimization across smart cities, smart homes and e-mobility. By working with I-EMS, LG will help modernize the electricity grid and optimize energy management to deliver better power management solutions for the market. offers an affordable and convenient way for electric vehicle owners to charge their EVs without a direct-access charger at home or on the road. LG and SparkCharge plan to work together to deliver turnkey EV solutions for businesses to create a stream of revenue from their parking spaces. The Metaverse – The Metaverse will bring greater capabilities that will change how we engage across the digital space in the future. LG is looking to broaden its role and explore new services and applications for enterprises that leverage the capabilities of the Metaverse.
provides immersive 3D workspace technology to enable distributed teams to cost-effectively work, collaborate and train from anywhere, on any AR, VR or 2D device. LG will work with iQ3 Connect to deploy immersive training and realtime collaborative workspace solutions for enterprises. is a brain training and optimization platform deployed in VR to create immersive environments and training protocols that utilizes the scientific principles of neuroplasticity to enhance focus and cognitive performance. Expanding upon iQ3 capabilities, LG and NeuroTrainer will work together to add platform capabilities and enhancements designed to further refine NeuroTrainer as a powerful tool for corporate wellness and mental resiliency. LG NOVA’s (2022) is now open for submissions. Deadline to submit is Thursday, October 6, 2022. Please visit for more information on how to submit new ideas to LG NOVA.
*Subject to due diligence and other considerations.
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