A SHOWROOM FOR AFRICA IN THE ERA OF SOCIAL DISTANCING
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By News Reporter
Designed in Collaboration With Piero Lissoni, the Showroom Showcases
Lifestyle Solutions Centered on the SKS Luxury Portfolio
SEOUL, Nov. 17, 2025 — LG Electronics (LG) has opened the SKS Chicago Showroom, a dedicated space for its’s SKS brand of ultra-premium built-in home appliances, in Chicago, Illinois – a city known for its architecture and design heritage. The new showroom brings SKS’s refined vision to life and strengthens the brand’s presence in the North American luxury built-in appliance market.
The SKS Chicago Showroom is an innovation hub where visitors can experience SKS’s “True to Food” philosophy and advanced technologies in an immersive, lifestyle-oriented setting. Located inside THE MART (formerly the Merchandise Mart) – one of North America’s premier destinations for kitchen and interior design professionals – the showroom helps designers, builders and consumers imagine how the latest SKS solutions can enrich modern living with style and simplicity.
Designed in collaboration with world-renowned architect Piero Lissoni, the new venue – themed the “SKS Theater” – is a curated space where visitors can absorb the unique culture of LG’s luxury appliance brand. Lissoni’s minimalist approach and attention to detail give the showroom a calm, refined atmosphere that highlights how SKS products integrate naturally into premium living spaces. Inspired by the brand’s unmistakable aesthetic, the showroom also presents immersive media art installations combining light, sound and visuals to express the heart of SKS’s True to Food philosophy.
Covering 8,672 square feet, the showroom includes five fully-tailored kitchens – Serenity, Midnight, Residence, Immersive and Interactive – each presented on a grand scale with soaring ceilings and 20-foot kitchen islands. More than 50 SKS appliances are displayed throughout, including pro-ranges and rangetops with the industry’s first built-in sous vide, advanced induction cooktops for rapid and precise heating, and innovative refrigerators and wine storage solutions.
Bringing an unparalleled visual brilliance and immersive experience to SKS at The MART are 81 square meters of LG MAGNIT direct-view LED displays, which create a luxury cinematic and digital art showcase – including “The Culinary Journey,” a compelling multimedia piece by artist KAMW.
The SKS lineup showcases a comprehensive range of built-in luxury appliances, from refrigeration to cooking and laundry solutions. Highlights include 48- and 36-inch built-in French door refrigerators, 30-, 24- and 18-inch refrigerator and freezer columns, and 24- and 18-inch wine columns. The cooking collection features 48-inch sous-vide pro ranges and transitional wall ovens equipped with Gourmet AI. The showroom also offers an exclusive preview of the new 29-inch SKS washer and dryer pair.
Since its 2016 launch, SKS has embodied LG’s vision for the luxury market. The brand’s 2025 rebrand from Signature Kitchen Suite to SKS has strengthened its identity and recognition, while continued participation in events such as KBIS has reinforced its leadership in design and innovation. The opening of the Chicago showroom marks another key milestone in this journey.
The third SKS showroom in the U.S. following the opening of the Napa Experience & Design Center showroom in Napa, California (opened in 2019) and Skyline Showroom in New Jersey (opened in 2023) – the Chicago venue extends SKS’s presence across North America. It offers unique experiences not only for design professionals but also for discerning customers seeking a modern, luxury lifestyle.
“The SKS Chicago Showroom is a pioneering space where customers can experience our vision for ultra-premium living and understand the philosophy that drives our brand,” said Chris Jung, president and CEO of LG Electronics North America. “This is not simply a venue for displaying our built-in luxury portfolio – it’s an immersive destination that merges design and technology with art, architecture and the experiential to create something truly unique for our U.S. customers.”
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By News Reporter
Despite living in a world more connected than ever before, many people paradoxically feel a deeper sense of disconnection. As part of its ongoing efforts to understand that true fulfillment comes from genuine connections and reflecting LG’s commitment to expand “Life’s Good” in digital spaces, LG Electronics conducted a global survey to explore the state of connection in the digital age. The findings offer timely insight into the emotional disconnect often hidden behind the screens we interact with every day.
Conducted across the United States, United Kingdom, Australia, India and Canada, the survey gathered responses from 5,000 individuals between the ages of 18 and 45. It revealed that 68 percent of people find it more difficult to form real friendships and meaningful connections in today’s social media-driven world. The most common barriers include a lack of time, practical distance, and the fear of awkwardness—pointing to deeper issues beneath the surface of digital engagement.
Perhaps more concerning, 62 percent of participants reported spending more time online every week than engaging in deep, meaningful interactions with people. Furthermore, one in three respondents said they had experienced a meaningful connection only once or not at all in the past month.
And yet, the desire for more remains clear: 82 percent said they believe their lives would benefit from more meaningful connections, and 86 percent agreed such relationships help them view life more optimistically.
To counteract the disconnection often felt in an era dominated by superficial interactions, such as likes and comments on social media, LG launched “Radio Optimism,” a new brand campaign designed to spark genuine connection through the power of music. Inspired by the storytelling spirit of traditional radio, the campaign invites people to create one-of-a-kind AI-generated songs and share them with someone special. In doing so, LG is helping to turn digital interactions into heartfelt moments that build bridges instead of barriers.
The campaign reflects LG’s enduring brand promise—Life’s Good—and its belief that technology should serve not just our convenience, but our emotional well-being. In a time when many are scrolling past what really matters, LG is encouraging people to pause, reflect and reconnect.
The campaign website is available in English and Spanish, with plans to support additional languages to enable broader participation. The official campaign website can be found at
link hidden, please login to view, and visit to know more details about LG’s brand promise. # # #
* Survey Methodology
Timings: Fieldwork conducted from April 29 – May 1, 2025, via Focaldata
Countries: 5 – US, UK, Australia, India and Canada
Age: 18-45
Sample Size: 5,000 participants across US, UK, Australia, India and Canada, with 1,000 participants in each market, and nationally representative splits by age, gender and region.
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By News Reporter
In a world where small actions can drive meaningful change, LG Taiwan is leading the way with a shining example of compassion and community commitment. For 13 years, LG Taiwan has worked hand-in-hand with the Children Are Us Foundation, a local charity dedicated to empowering individuals with intellectual disabilities through vocational training and social enterprise programs, including the production of handmade lunchboxes. Through sponsoring these lunchboxes, LG has helped deliver nutritious meals to over 4,000 underprivileged children living in rural areas. LG has contributed not only financial support but also time and care through volunteer activities that foster deep connections with individuals with intellectual disabilities.
This year, the partnership took a creative turn with the introduction of an “aesthetic living” concept – an initiative that leverages collaborative art projects to nurture focus, creativity and communication skills. This evolution reflects LG Taiwan’s belief that technological advancement must go hand in hand with social responsibility, in line with LG’s brand promise of Life’s Good.
Led by managing director Jeong Yeon-kwan, LG Taiwan volunteers recently participated in the Mandala Star art project, a powerful expression of inclusivity and empowerment. Designed to promote self-expression and a sense of achievement, the project transforms individuals with disabilities from passive recipients to active creators. Through vibrant colors, imaginative patterns and shared experiences, participants explored their creativity while building confidence and forming meaningful bonds with volunteers.
These efforts reflect LG Taiwan’s ongoing dedication to the company’s Better Life for All vision. By combining innovation with human connection, LG is using its influence to foster positive social change. Through hands-on engagement and heartfelt outreach, LG is bringing the Life’s Good spirit to local communities – one action, one smile and one story at a time.
Contributed by LG Taiwan
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By News Reporter
At Frieze London 2024, LG OLED and Akomfrah Bring Art and Technology
Together to Inspire Audiences With a Thought-Provoking Film Installation
SEOUL, Oct. 11, 2024 — LG Electronics (LG) has once again partnered with the widely respected artist and filmmaker, Sir John Akomfrah, for Frieze London 2024. This collaboration follows LG’s recent support of Akomfrah’s British Pavilion at the 60th International Art Exhibition at La Biennale di Venezia 2024. At Frieze London 2024, LG OLED has invited Akomfrah – an artist and filmmaker known for investigating themes such as memory, post-colonialism, temporality and aesthetics – to present a new video installation at the fair.
Becoming Wind (2023) is a five-channel video installation that focuses on the intersection of social and environmental issues, looking specifically at the experience of non-binary and trans actors and activists in the context of the climate crisis. A profound meditation on identity formation is framed by an allegorical representation of the Garden of Eden and its disappearance; a montage of footage evoking the abundant richness of past biodiversity is interrupted by glimpses of blazing wildfires, scenes of racial discrimination and a fragmented text, underscoring responsibilities to confront multiple and intersecting crises.
Powered by the compelling fusion of art and technology, multiple ultra-large LG OLED displays bring Akomfrah’s artistic narratives to life with stunning picture quality on an incredible scale. Notably, LG OLED’s self-lit nature reveals the full, vivid expression of the colors, enriching the depth and realism of the artwork’s multi-sensory elements for a truly immersive experience.
LG’s commitment to making LG OLED a more sustainable choice closely aligns with Akomfrah’s drive to address climate change, human communities and the plight of migrant diasporas globally. LG OLED TVs incorporate fewer components than LCD TVs due to the absence of a backlight, which results in the 65-inch OLED TV using 60 percent less plastic compared to an LCD TV of the same size. Weighing in at about 20 percent less than an LCD TV of the same screen size, OLED screens also contribute to the reduction of CO2 emissions during transit. In addition, recycled plastic accounts for approximately 20 percent of the plastic used in the manufacturing of all LG TVs, including OLED models. These efforts have culminated in LG OLED TVs receiving environmental product certifications from the UK’s Carbon Trust and Switzerland’s SGS for four consecutive years, underscoring the company’s commitment to sustainability.*
“I’m truly delighted to be able to bring my artistic vision to life with LG OLED,” said Akomfrah. “Becoming Wind aims to draw viewers into a deep state of contemplation about the intrinsic relationship between nature, humanity and technology through the interplay between sound and visuals. LG OLED’s advanced audiovisual capabilities and technological advancements enhance the sensory elements of the art, seamlessly integrating image, sound and emotion to take audiences on a visually compelling and intellectually stimulating journey.”
“We are pleased to continue our collaboration with renowned artist Sir John Akomfrah to highlight how LG OLED captivates audiences by enhancing the depth of his thought-provoking artwork,” said Kate Oh, vice president of the Brand Communication Division at LG Home Entertainment Company. “LG OLED remains committed to supporting both artists and audiences who embrace our passion for innovation and positive change. We will continue to empower artists who seek to inspire the world through the intersection of art and technology.
Visitors to Frieze London 2024 can experience Akomfrah’s artwork Becoming Wind from October 9 to 13 at The Regent’s Park. Visit the
link hidden, please login to view to step into a world of artistic brilliance and explore captivating collaborations with LG OLED ART. # # #
* Carbon Trust: Carbon Footprint Reducing certifications (2024 LG OLED evo G4 77”/65”/55”)
Carbon Footprint Measured certifications (2024 LG OLED evo G4 97”/83”, C4)
SGS: Environmentally Evaluated certifications (2024 LG OLED evo G4/C4/B4)
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By News Reporter
Milan Design Week, also known as Salone del Mobile, is the world’s preeminent furniture and design fair. Held in Italy’s famous fashion capital, it is a truly global showcase of innovation, creativity and luxurious style. Amidst this year’s celebration of inspiring and aspirational home living, LG presented its latest premium built-in products, including collaborations with renowned designers, at the Signature Kitchen Suite Showroom on Milan’s Piazza Cavour.
Open since 2020, the showroom artfully exhibits the sleek offerings of the Signature Kitchen Suite while introducing visitors to the brand’s True to Food philosophy. This stylish space, where tradition meets innovation, spans three levels – ground floor, basement and mezzanine – each featuring stellar Signature Kitchen Suite built-ins designed and made to the most exacting standards. The advanced appliances on display are complemented by a nature-inspired décor designed by Calvi Brambilla, an esteemed multidisciplinary design studio based in Milan.
One of the showroom’s special zones cleverly evokes the natural beauty of Italy through the use of Milano Pink, a warm, soothing color inspired by the pink hues that adorn the Alps when viewed from Milan at sunset. Visitors can experience the unique value of Signature Kitchen Suite and LG home appliances firsthand by exploring the showroom’s Food Academy and simulated domestic spaces, which include a kitchen, living room, bedroom and laundry room.
Structured around the theme of the Art of Precision, the showroom compellingly conveys the Signature Kitchen Suite design philosophy through a hand-picked selection of artworks and engaging experiential programs. Visitors can discover different examples of the ‘art of precision’ via the exhibit’s Master Craftsmen encounters, where a flavorist, a watchmaker, a baker and a glazier each demonstrate the level of care and skill that LG’s premium built-in brand has come to represent.
A delightful display of delicate origami decorations, which greets guests as they enter the showroom’s reception area, serves as another symbolic tie to the craftsman-like quality of Signature Kitchen Suite appliances. The origami pieces are accompanied by dozens of bottles containing artisanal vanilla essence, each with its own unique aroma.
Coinciding with Milan Design Week, LG showcased a variety of stunning appliances brought to life through its collaborations with high-end furniture brands and design groups. This year, acclaimed furniture designer and architect Patricia Urquiola, known around the world for iconic designs such as the Dudet Chair and Sengu Table, partnered with LG to create a new masterpiece for Signature Kitchen Suite. Visitors to the Signature Kitchen Suite Showroom have the privilege of seeing Urquiola and LG’s ultra-chic undercounter modular refrigerator in person.
A seamless fit for both kitchens and living rooms, Urquiola’s unerringly elegant creation aligns with the popular home and interior design trend of blurring the boundaries between living spaces. Resembling a sophisticated cabinet or set of drawers,the refrigerator offers custom size and color choices to suit the specific needs and preferences of each customer. Its upper compartment can be used for the efficient storage of bottled water, beer, wine (or other beverages) and even cosmetics, while its lower compartment functions as a convenient freezer.
Another aesthetically-unimpeachable appliance that debuted during Salone del Mobile was the Signature Kitchen Suite Wine Cabin. A collaboration between LG and m2atlier, a Milan-based architectural design group, this remarkable piece provides temperature-controlled wine storage in its lower compartment, storage space for wine glasses and bottles in its upper compartment, and a beautiful cigar box in between.
The Wine Cabin’s central rotating base supports a structure that can be customized with different finishes. Encased in micro-ribbed glass, the effortlessly luxe m2atlier design was conceived as a “precious container” for the Signature Kitchen Suite under-shelf wine cellar.
From creative collaborations with leading designers to carefully curated exhibits, the Signature Kitchen Suite Showroom in Milan celebrates the essence of design, technology and luxury living.
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