By News Reporter
Company Offering LG Smart TV Owners Worldwide Opportunity to Watch
Acclaimed Apple TV+ Series and Films for Free for Limited Time Only
SEOUL, Dec. 2, 2022 — LG Smart TV owners in over eighty countries will gain access to three months of Apple TV+ for free, supplying them with popular, award-winning content to enjoy over the holidays.1 Starting this week, the promotion is available to new Apple TV+ subscribers and applies to all compatible 4K and 8K LG Smart TV models from 2018 to 2022 running webOS 4.0 to webOS 2022. To redeem this offer, users must access the Apple TV+ app via a compatible LG Smart TV and follow the redemption instructions.2
With Apple TV+, LG Smart TV owners can enjoy premium Apple Original drama and comedy series, feature films, documentaries, and kids and family entertainment, including this year’s Oscar Best Picture winner “CODA,” record-breaking Emmy Award winner “Ted Lasso,” holiday musical comedy “Spirited” and hit series such as “Bad Sisters,” “Slow Horses” and many more, as well as live sports, beginning with “Friday Night Baseball” and Major League Soccer matches coming in February 2023. After its launch in 2019, Apple TV+ became the first all-original streaming service to launch around the world and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 280 wins and over 1,200 awards nominations.
LG Smart TVs leverage cutting-edge picture and sound technologies for stunning home entertainment experiences. The company’s industry-leading TVs employ Dolby Vision IQ and Dolby Atmos enhancing the immersive home entertainment experience, especially when streaming the Dolby mastered Apple TV+ titles.
To add even more convenience to the viewing experience provided by LG Smart TVs supporting webOS 4.0 or higher, viewers can use LG Magic Remote to point, click and scroll the app’s interface and utilize its built-in microphone to search, discover and start watching the high-quality content featured on Apple TV+ via simple voice commands.3 What’s more, webOS 22 supports personal profiles to deliver to each individual their own personalized viewing experience.
# # #
1 Start date may vary by region. Offer ends January 31, 2023. Promotion applies to countries where Apple TV+ is available. Please check local details at
link hidden, please login to view.
3 Voice command available in twenty-two languages.
My TV has stopped recognising the live TV signal from the aerial since the OS updated recently. The aerial works fine when plugged into other devices but when plugged into the TV it doesn’t recognise the signal for days on end. When this happens, it will no longer allow me to do a signal test via the settings (the option is greyed out). I’m guessing it’s either a) a problem with the input (hardware) or; b) a problem with the OS (software).
By Ajay Lele
I shifted to India from UAE with my 55SM9000PVA LG TV. Since it is a TV for the middle east, I can not change the region to India. Therefore I can not log in to my LG account and have apps from the LG content store of India. Ok, so I thought I should be able to use my account in UAE and use the apps which I used in UAE. Now these apps say the IP address is not from the region, so can't run those apps. So I am stuck up with an expensive smart TV without smartness. No service center, neither LG India have any answers to it. I hate using set top boxes please help.
By News Reporter
In this installment of On the Job, we go inside LG Experience Informatics (EI) Task to look at how LG leverages data analysis to uncover hidden needs and create personalized customer experiences that improve everyday life
Hyper personalization is the new must. In this era, consumers are much more evolved in terms of their engagement with brands and are seeking products that can adapt to their individual needs and offer user experiences that suit their unique preferences and lifestyles. With LG Object Collection, which presents a range of chic, customizable living solutions that can elevate any home décor, and LG ThinQ UP Appliances, which allow users to select and add convenient, new features and functions, LG is at the forefront of the personalized appliance trend.
When creating personalized products or services, it is crucial to first discover customers’ unvoiced needs – and this is where data collection and analysis are so important for a lifestyle innovator like LG. To enhance its capabilities and efficiency in this area, the company established Experience Informatics (EI) Task, a dedicated unit that uses large-scale quantitative analysis to thoroughly assess a diverse range of customer experience data. EI Task is enabling LG to better predict future purchasing intentions and gain greater insight into the lifestyles and needs of its customers.
Recently, EI Task received a significant boost to its operations with the introduction of the Lifegraphy system which provides customer insights through customer-centric data structures and interpretation algorithms developed based on years of customer research experiences. Lifegraphy enables its users to comprehend customer experiences from multiple angles and flexibly explore customer needs by converting abstract concepts, including customer values and lifestyle, into numerical data.
Before the invention of Lifegraphy, the task of understanding customers and uncovering what they really want was handled by LG personnel proficient in data analysis and statistics. Unfortunately, the considerable time and effort required to complete their research made it difficult to keep up with fast-changing industry trends and customer tastes. Moreover, challenges in sharing and interpreting data collected by different divisions and projects brought further inefficiency to the overall process.
But now, thanks to the advent of the Lifegraphy system, any business unit or group within LG can accurately analyze customer data without requiring an expert team of analysts or statisticians to do so. As such, they can establish the initial design and marketing direction for new products much faster than before, meaning a shorter development period and more precise targeting of specific consumer segments. Another advantage of Lifegraphy is that, because it lessens the impact of personal opinions, the results it provides are more objective and, therefore, more reliable.
Lee Kun-woo, lead of LG EI Task
“The Lifegraphy system was designed based on a belief that, if data collected from extensive research become a tool and was used continuously by many people, it would contribute to developing products and services that offer better customer experiences,” said Lee Kun-woo, lead of EI Task.
Many experts involved in creating this efficient system faced numerous challenges and obstacles along the way. The biggest problem to solve was how to visually express the digitized, abstract concepts the system delivers in a way that any employee could easily understand.
Noh Eun-young, a specialist at LG EI Task
“There were people who insisted on providing the collected data as-is, but we spent much time and effort to persuade and explain to them the importance of presenting data in a way that actually helps LG employees understand target customers,” said Noh Eun-young, a specialist at LG EI Task. “No matter how much data we have, it is meaningless if we cannot interpret it accurately, and that’s exactly what Lifegraphy helps us do.”
LG’s newly introduced MoodUP refrigerator is an example of a successful product conceived with assistance from the Lifegraphy system and perfected by the talented designers at LG. The refrigerator boasts LED doors that can change color to match users’ moods or preferred decorating palettes – without the cost and hassle of having to physically replace the actual panels. Through the LG ThinQ app, users can choose from 22 colors for the upper door panel and 19 colors for the lower, and instantly apply their new selection whenever the mood takes them.
Thanks to the convenient, effective Lifegraphy system and the endeavors of those who designed and use it, LG is bringing exciting, new innovations to the home appliance space and taking the personalized customer experience to a whole new level.
# # #
link hidden, please login to view