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    • By News Reporter
      Since the initiation of the in the 1960s, the fragility of our world has become a global topic, requiring united social action and even multinational companies to reconsider their strategies. That focus has also shifted in a more sustainable direction that puts nature conservation first, a change that can be seen in the attitude of today’s rapidly growing eco-conscious consumers.
      In matters relating to conscious spending, there isn’t a more active group than Gen Z, with saying they prefer buying from brands that actively support social and environmental causes over those that do not. Society’s youngest consumers are now the ones informing the public on all things green, making this generation the leaders of real societal change.

      On a governmental level, the EU introduced new Energy Labels on March 1, taking a stricter stance on products that wish to be labeled green. Such environmental labels are important because they provide insightful energy consumption and environmental data that today’s consumers expect before purchase. The new energy designation replaces the outdated system by providing manufacturers with added incentive to improve energy efficiency.
      Photo Credit: European Commission
      A washing machine’s spin efficiency could be crucial in determining the energy consumption of a dryer, since low spin performance increases running time and uses more energy. When it comes to noise, although the difference between 72dB and 73dB may seem small, the new rules could have an appliance demoted an entire letter grade.1
      As part of its commitment to reduce its carbon footprint, LG has converted all DUAL Inverter Heat Pump Dryers to use only R290 refrigerant, which has a lower global warming potential (GWP) than R134a refrigerant.2 As a result, LG’s DUAL Inverter Heat Pump Dryer earned the Green Product Mark from TÜV Rheinland for meeting the requirements of pollution prevention, sustainable use of resources and climate change mitigation.3
      And in an effort to further reduce greenhouse gas emissions, LG makes every effort to make products lighter, using fewer resources during the production process. LG is developing and supplying energy-efficient products that carry the Energy Star label and are certified by the European Commission for contributing to the reduction of greenhouse gas emissions and helping to modify usage behavior for a greener lifestyle.

      For example, the Inverter Linear Compressor found in LG’s refrigerators efficiently keep food fresh longer and noise levels lower compared to LG’s conventional models.4 LG’s world-class inverter technology regulates the speed and revolution of motors and compressors depending on the situation to optimize operation. The unique linear motion of the compressor enables LG refrigerators to reach target temperatures quickly while reducing friction points for heightened durability and less noise.

      For LG washers with LG Inverter DirectDrive technology, the motor is directly connected to the drum without the use of a belt or pulley, allowing for greater durability and energy efficiency while reducing noise compared to models without DirectDrive. LG is so confident of the durability of its core technologies that all inverter components are backed with a 10-year warranty.

      Photo Credit: Corporate Knights
      LG’s contributions for a greener world have been recognized both globally and locally. LG was ranked the 13th most sustainable global corporation by and As You Sow’s annual list. In its home country, LG claimed This Year’s Green Product award from the non-profit civic group Korea Green Purchasing Network (KGPN) for the eleventh straight year and also took KPGN’s Award of Green Masterpiece (AGM), an accolade exclusively for businesses that have made a significant contribution to the conservation of the environment.

      The damage inflicted on our planet and all the life on it is one of the greatest threats we face as a global community. Overcoming such a global problem is only possible with the support of all members of society. Through its products, LG will continue to set an example that responsible products and good business can go hand in hand.
      # # #
      1 The acoustic airborne noise emission class of a household washing machine is determined on the basis of acoustic airborne noise emission at spinning phase. A-grade is assigned to noise level below 73dB ().
      2 GWP for R290 is 3 versus 1,430 for R134a.
      3 Tested by TÜV Rheinland in August 2020 with R290 applied to LG dryer models RC*0***V**.
      4 Tested by VDE by comparing energy consumption between LG model GBB530NSCXE (LG Inverter Linear Compressor) and GBB530NSQWB (LG conventional reciprocating compressor). Energy consumption test based on ISO 15502 standard.

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    • By News Reporter
      The changing of the seasons is a great time to refresh and revitalize your home with a seasonal reset. Cleaning your dwelling from top to bottom may never be fun, but it can be done smarter and easier with the help of the LG ThinQ app.
      1. Lighten your load

      Thanks to the ThinQ app’s Routine feature, you can apply customized settings to all connected appliances in the house in one step. Select Fresh Air Mode, for example, and the air purifier starts up, the robot vacuum begins roaming and the ceiling fan starts spinning. Now with LG’s smart appliances doing their part to lighten the load, it’s time to get cleaning!
      2. Take breaks in between

      With the ThinQ app and LG’s smart appliances, you have more me time because you won’t have to constantly check on the progress. You’ll never have to run back and forth checking on the laundry because the ThinQ app can tell you exactly how much time is left and send you a notification when your sheets and pillowcases are clean or dry. With ThinQ by your side (or in your pocket), you can afford to sit back, relax and enjoy the new season.
       3. Your personal technician

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      4. Go green

      When you’re taking care of your home, also think about taking care of your planet. With the ThinQ app’s Energy Dashboard, you can easily monitor how much energy every LG smart appliance is consuming so you can adjust settings accordingly to save electricity. LG’s eco-conscious appliances help reduce your home’s carbon footprint thanks to their efficient use of energy and water.
      5. Replenish and reorder effortlessly

      When it comes to keeping LG appliances running their very best, there’s no need to head to the store with ThinQ. For consumables such as detergent and filters, use the Store feature on the ThinQ app and have them delivered right to your front door. You can also take advantage of Amazon smart reorders by linking the ThinQ app with Alexa. Once connected, you can receive notifications when it’s time to replenish essential items such as laundry detergent to easily reorder from Amazon using voice commands.2

      With the ThinQ app from LG, undertaking a residential reset for the new season is a much smarter and simpler affair. Learn more about LG’s smart appliances and the ThinQ app at .
      # # #
      1 PCC available in the North America and Europe.
      2 Amazon smart reorders available only in Germany, UK and US. Products available for smart reorder differ by country.


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    • By News Reporter
      In this episode of On the Job, we take a look at the pivotal role played by the LG’s unsung brand and packaging designers.

      In the consumer electronics industry, the term “design” usually conjures up images of gadgets and devices on a drawing board. Although the way a product looks is without a doubt a key factor to its popularity, so too are the way it’s packaged and branded. Done well, these two elements can go a long way toward creating a unique, instantly recognizable identity, one that resonates with consumers and communicates the core values of a product or lineup and the company that made them.
      At LG, the responsibilities of brand and package design fall on the visual identity (VI) team at LG Corporate Design Center. When designing a logo or package for a new model or product range, the VI team considers a range of factors such as consumers’ needs, legibility and usability, never losing sight of their goal to establish a clear identity that creates a good first impression but also an instant understanding of what the brand stands for.

      A distinctive logo is at the heart of any good brand’s visual identity. LG’s VI team develops a symbol that embodies the essence of every product and effectively communicates their differentiated values. LG SIGNATURE, LG PuriCare, LG CordZero, LG OLED TV and LG UltraGear are just a handful of the globally recognized logos the team has created to date.
      Able to enhance a product’s appeal and reinforce its overall aesthetic, packaging design gives the VI team another way to express the identity of each LG brand, in addition to affording adequate protection for the company’s diverse offerings.

      LG UltraGearTM gaming monitors have made a name for themselves among serious gamers worldwide by providing great picture quality and performance. Seeking to match the monitors’ strong reputation with an equally dynamic symbol, LG introduced a new UltraGear logo in 2020.  In order to convey that LG UltraGear is a key “weapon in the quest for gaming victory and glory,” the VI team set about researching the legendary weapons of mythical heroes and gods, such as the shield of Isis, King Arthur’s Excalibur, and the Harpe of Perseus. The team ultimately drew inspiration from the famous Greek sculpture known as the Winged Victory of Samothrace – also known as the Nike of Samothrace – representing action and triumph.

      The winged motif seemed like the perfect choice for the UltraGear emblem due to the prevalence and significance of wings throughout gaming history. Wings symbolize many things: aerial superiority over opponents, fast travel to new destinations, tactical advantage by surveying from above. The final version of the logo depicts Nike’s wings in the form of a stylized U and G in two versions, one flat and the other in 3D.

      From left: Seo Young-seok, Jun A-reum, Nam A-ran
      “Creating and developing LG UltraGear’s emblem was a meaningful and rewarding process,” stated Seo Young-seok of LG’s VI team. “We feel that it successfully expresses the identity of our premium gaming monitor brand and how seriously LG takes the needs of the gaming community.”

      To increase consumer awareness and raise the profile of the new emblem at launch, LG hosted an art contest to involve fans in the creative process because there is nothing more powerful than visually communicating the value of a product through great design to grab the attention of consumers in a crowded market.
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