By News Reporter
In this installment of On the Job, we go inside LG’s Air Science Research Center to get a close and personal look at how researchers are helping to bring better air quality to the home.
What do smoke detectors, smart doorbells and security systems all have in common? They are all ways to make our homes safer. But few consumers think about the safety of the air we breathe at home. Clean air is more important to our health and wellbeing today, with people and families spending more time at home than before social distancing became the status quo. But cooking, cleaning, heating and pets all affect the air we breathe. Consider nearby construction activity, the changing of seasons and passing cars and there are even more factors outside of our control that affect family health. With this in mind, LG is investing even more in research to increase its technological capabilities and to better understand the science behind indoor air quality.
Established in 2018, the LG Air Science Research Center in Seoul is dedicated to the research and development of next-generation core technologies for use in the company’s air care products including air purifiers, air conditioners and dehumidifiers. By analyzing the properties of dust particles, toxic gases and microorganisms that accumulate under different conditions, the lab’s researchers are able to develop more effective methods of cleaning and making the air throughout the home safer for its occupants to breathe.
The Air Science Research Center is divided into three main sections: Home Environment Test Facility, Microorganism Test Facility and Dust and Odor Test Facility. In the Home Environment Test Facility, researchers recreate real-life environments to assess the effectiveness of new air care technologies. The facility houses an enclosed area where the ceiling height and floor space can be adjusted to mimic the interior dimensions of various buildings, from small apartments to large commercial spaces.
The Microorganism Test Facility is where the performance of LG’s air purifiers are put to the test. Here, various microorganisms are dispersed and the effectiveness of each air purifier model’s performance is recorded. At the Dust and Odor Test Facility, the speed and efficacy of the company’s advanced filters on fine dust is measured by introducing dust or gas particles into a sealed test space. The deodorizing capability of LG’s air quality technologies is also tested here. In recognition of its high standards and reliability of its methodology, the LG Air Science Research Center was officially accredited as a national microbiological and fine dust tester by the Korea Laboratory Accreditation Scheme (KOLAS) this February.
“To help create a better home environment as most of the world was sheltering at home, we introduced PuriCare Air Purifier with special features for coping with pet hair and odors,” said Noh Jin-hee, a specialist at the Air Science Research Center. “We visited pet shops, pet cafes and homes to study the air conditions which we captured as data. We analyzed and used the information to develop the most effective filter and filtration settings for managing the air when living with furry companions.”
To expand the knowledge base and refine research methods related to indoor air quality, LG cooperates and shares its information with other experts and specialists in related fields. Through the efforts of its dedicated researchers and investment in a world-class R&D and testing facility, LG is better able to live up to its reputation as a global air care solution provider to create a more comfortable, pleasant and healthier home for both consumers and their four-legged friends.
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I finally updated the software on my TV, and now I have to force a reset whenever I want to turn it on. (Unplug for 60 seconds.) The TV will not turn on without a reset, from either the remote or the power button. Once it's on it responds normally to the remote. It doesn't matter how long the TV's been turned off - when I want to turn it back on, I have to reset it.
Has anyone else had similar problems?
By News Reporter
In the connected era, it could be said that we are living in the “age of relationships” in which creating, nurturing and leveraging relationships with our acquaintances, followers, customers, etc. is the thing that separates success from failure. While this might not be a unanimous belief, one thing everyone can agree on is that good communication isn’t something that happens naturally, it must be nurtured and honed.
For companies and brands, how they communicate their messages is just as important as what they communicate. So it was especially gratifying to learn that LG’s team in Australia was recognized with one of Asia’s most prestigious industry communications awards for its . The program, which helps recognize and reward community groups in Australia, was honored with the Diamond SABRE Award for Superior Achievement in Reputation Management for building stronger stakeholder relationships and contribute to corporate performance.
More than 500 volunteer organizations and individuals have been celebrated as part of the LG Local Legends in the past 12 months. The program was launched at a time when charities and community service organizations were in critical need of support, with many finding it difficult to secure resources, manpower and critical funding. LG Local Legends helps elevate the profile of these community groups around the country through media, social media and online channels.
The SABRE Awards celebrate engagement, credibility and relationship building among individuals and organizations across North America, Europe, Asia Pacific, Asia, Africa and Latin America. More than 1,200 entries from across the Asia Pacific region were received and judged by an expert panel of nearly 100 senior industry professionals.
“The LG Local Legends program shows that even in these difficult times individuals and groups can rise above these hardships to selflessly make the lives of others better,” said Louise Annetts, corporate marketing manager at LG Electronics Australia. “It has been a pleasure to help recognize the incredible efforts of those in our communities, as well as receive broader recognition of the program at this year’s SABRE Awards. We are looking forward to celebrating more deserving Australians in 2021.”
LG Local Legends was also recognized with a certificate of excellence in the Best in Real-Time Engagement category, whilst a recent LG SIGNATURE launch was also shortlisted at the awards in the best Home and Furniture category.
To learn more about the LG Local Legends program visit .
Contributed by LG Australia
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We bought an LG TV model 43UP75003 in Europe. We want the menu to be in the Hebrew language and also to enjoy unique applications that exist in Israel.
We entered the Area Option in the technicians menu. And any combination of numbers we entered did not change the region settings.
I find it hard to believe that a company like LG will allow TV to be converted to any region in the world, and include all the languages of the world as any other brand in the world does, including the Palestine region, but they would not allow it into Hebrew !
I guess I probably do not find the appropriate code for Israel. which oviessly got Change from previous years, If there is anything that knows a solution to the issue. We would be happy to receive support.