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By News Reporter
Hopes and aspirations for a good life are universal desires. However, defining what constitutes a good life differs from person to person, culture to culture – there’s just no limit to the myriad of possibilities that brings a ray of light into our lives. This is why LG joined forces with up-and-coming director Jackson Tisi and budding artists around the globe for its Life’s Good Film Project. After all, there’s no better medium than the artistic voice of young souls to explore the multifaceted perspectives that shape our world and the future.
This year, LG called on 531 young auteurs from 33 countries to capture the peoples, cultures and landscapes around the world that highlight the good in life. Tisi led the way with his exceptional creative vision, weaving the clips together into a vibrant 20-minute . The impactful collaboration was shaped around LG’s optimistic message, Life’s Good, but the story is told in the voice of the young visionaries through the lens of their own unique and powerful experiences, delivering a colorful variety to the project both in terms of subject matter and aesthetic visuals.
The film delves into the multitude conditions of the human existence within six chapters that embody a unique element of a good life – from the beauty of nature, the vitality of physical movement, personal growth nurtured in times of solitude to the togetherness and warmth of a close-knit community. The final chapter depicts today’s young generation united in celebration of life, eloquently bringing the film to a close. This emotionally uplifting message – and the amazing depth and range of visual sensations that it accompanies – was lauded by several film industry outlets.
The Life’s Good Film, delivering LG’s brand message, but also gaining sympathy from all around the world in the creative and sophisticated manners, was named a winning entry in well-established film festivals such as the and the . The and nominated the entry as a finalist and the named it second-finalist, a rare feat among brand collaboration films. The much-praised film will be reaching a wider public audience with official screenings at the , , and the in the coming weeks.
“LG hopes to bring a better tomorrow to everyone, especially for the benefit of the younger generation,” said Lee Jung-suk, head of LG’s Global Marketing Center. “We will continue to spread our iconic brand narrative by empowering tomorrow’s leaders and storytellers as the messengers.”
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By News Reporter
India has seen its share of challenges during this pandemic. So when a powerful second wave overwhelmed health facilities in April 2021, LG’s team in the country sprang into action. With a long history of community building in India, LG pledged USD 5.5 million to a project overseeing the creation of makeshift hospitals and the supply of life-saving medical equipment to help those in desperate need of hospital beds, equipment and much-needed oxygen.
By working in unison with local government bodies and NGOs – People to People Health Foundation, United Way Mumbai and Doctors for You – LG identified 21 government hospitals feeling the full force of the pandemic in cities such as Delhi, Bangalore, Pune, Udaipur, Lucknow, Chennai and Sikkim. The allocation of equipment to hospitals was determined by requests received directly from hospital management and assessment of the program coordinators.
LG also donated medical beds, ventilators, digital scanning machines, oxygen cylinders and lifesaving ambulances to more than 21 hospitals with a keen eye on making sure that rural towns such as the southernmost town of Kanyakumari far from the New Delhi nerve center weren’t left out. This life-saving support allowed All India Institute Of Medical Sciences (AIIMS), one of India’s most sophisticated medical facilities, to make more beds available to COVID-19 patients.
With daytime temperatures hovering around 41°C (106°F), wearing masks and protective gear made working in India’s hospitals insufferable. Aware of the heavy burden on the medical staff and the long hours they were working every day under extreme conditions, LG donated appliances such as air conditioners, refrigerators and washing machines to help hospitals in the region provide their real-life superheroes with more comfortable environments.
This wasn’t the first time LG lent a helping hand to communities since the pandemic began and it certainly won’t be the last. At the start of the lockdown in April of 2020, LG joined forces with the Akshaya Patra Foundation to bring one million meals to Indians in need. This latest initiative by LG will allow every hospital to be fully operational, treating the maximum number of patients.
In the meanwhile, LG will be working nonstop to make life good for millions as the pandemic continues in India.
Contributed by LG India
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By News Reporter
Designed for All Types of Business Usage Scenarios,
Unique Display Solution Redefines Work in the New Era
SEOUL, Oct. 19, 2021 — LG Electronics (LG) announces the launch of LG One:Quick, a display solution so revolutionary that its arrival brings with it a whole new category. Developed in response to the new ways people work, LG One: Quick has the potential to change and expand how individuals, coworkers and teams communicate in the new reality of remote working. LG One:Quick consists of One:Quick Works (model 55CT5WJ), One:Quick Flex (model 43HT3WJ) and One:Quick Share (model SC-00DA), a dedicated wireless screen sharing solution.*
One:Quick Works is an advanced 55-inch 4K UHD video conferencing display and all-around productivity tool suitable for a variety of workplace environments such as a conference room. One:Quick Flex with its 43-inch 4K UHD touchscreen is designed with a movable stand to accommodate diverse usage scenarios across all types of businesses settings. Both models are based on the Windows platform and are compatible with a huge library of video conferencing applications and collaboration tools. Once paired with One:Quick Share, users can easily and quickly connect their laptops wirelessly to compatible LG digital signage products.
One:Quick Works For Maximum Productivity
A welcome addition to any conference space, LG One:Quick Works delivers seamless interactive communication for smooth, productive office meetings. A winner of Red Dot Award 2021 and iF Design Award 2021, this all-in-one solution features a built-in Windows PC, crisp 4K UHD camera, microphone, speaker and digital whiteboard. In addition to LG’s built-in video conferencing solution, One:Quick Remote Meeting, users can use shortcuts to effortlessly install popular video conferencing and collaboration apps such as Teams, Webex and Zoom to instantly enhance productivity. The high-gain microphone is effective in clearly capturing voices up to six meters away with minimal background noise while the 3,840 x 2,160 resolution camera automatically tracks and focuses on the individual speaking. Both the camera and microphone can be easily disabled for maximum privacy and peace of mind.
One:Quick Works also offers easy-to-use management and control features. Ready out-of-the-box and free for the first six months, LG’s One:Quick Remote Meeting video conferencing application works seamlessly with One:Quick Works to share documents in various formats, perform real-time interactive drawings and automatically detect who’s speaking on the other end.
One:Quick Flex For Ultimate Versatility
LG One:Quick Flex is designed for a wide variety of business use scenarios such as small group meetings, one-on-one discussions and group presentations but is also an excellent option for hospitals, schools and homes where people may be working, learning or talking to other parties remotely. With a video camera that captures a wide 88-degree field of view, the display rotates to work in both landscape and portrait modes and features a split-view mode for easier multitasking. A microphone and camera, intuitive interface, full touch pen support and whiteboard functionality complete the package. One:Quick Flex can be mounted to a movable stand for easy transport between the shared meeting space to the CEO’s corner office for an important video conference.
One:Quick Share For Wireless Screen Sharing
LG One:Quick Share allows users to effortlessly share their laptop screens with compatible LG digital signage models. After the simple connection process, users can share their PC screen by simply pressing the button on the One:Quick Share USB dongle. Switching the source device is just as easy, with up to four sources able to connect to LG digital signage products simultaneously. And with One:Quick Share, setting adjustments of connected LG signage products such as volume, picture mode and screen brightness can be performed without a remote control.
“As a market leader in developing solutions for businesses, LG always strives to deliver thoughtfully-designed, technologically-advanced products that make work more productive and convenient,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Our new One:Quick series is a solution borne out of necessity by a new environment that forced us to think outside the box. By providing our customers with new ways to interact and get things done, we hope they will be able to better balance and enjoy work and life.”
LG’s latest collection of advanced display solution products is designed to deliver an intuitive experience that enhances productivity and collaboration to take office communications to a whole new level of ease and convenience. LG’s One:Quick series will be available starting this month in Korea with key markets in North America, Europe and Asia to follow.
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* Compatible with select LG digital signage products.
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By News Reporter
In this segment of On the Job, we take a look at the development of 6G technology, its challenges and its promises.
Estimated to be 50 times faster than 5G, 6G is expected to transform the communication spectrum. But isn’t this what the industry predicted for 5G? How much of this is true and how much of this is just wishful? With the help of someone in the know, let’s take a look at what 6G promises for the future.
Recently, LG a breakthrough in 6th generation mobile telecommunication development by successfully demonstrating the transmission and reception of wireless 6G THz data over 100 meters in an outdoor setting. 6G uses terahertz frequencies which refer to the spectrum between 0.1 to 10 THz electromagnetic wave with wavelengths of 30 to 3000 micrometers. THz signals are very sensitive to shadows which significantly impact coverage. Furthermore, lower frequency terahertz experiences larger free space fading. While only a test, the LG demonstration was a meaningful achievement and milestone in the evolution of 6G.
According to Dr. Lee Ki-dong, principal research engineer at LG Electronics, 6G technology will play a key role for promising future industries including autonomous vehicles, AI robots and virtual and augmented reality-based technologies. As a leader in 6G development, Dr. Lee has more than two decades of experience in the research and standardization of wireless communication systems and is an expert in C-V2X (Cellular Vehicle to Everything), a key technology for autonomous vehicles and service robots that connect to networks. Earlier this year, Dr. Lee was elected chairperson of the Applications Working Group of the Next G Alliance, an initiative of the Alliance for Telecommunications Industry Solutions (ATIS) to advance the development and standardization of 6G.
LG is in a unique position to establish global leadership in 6G, with a world-class portfolio and experience in 5G, where it ranked second globally as of June with more than 4,000 5G standard essential patents, according to German patent research firm IPlytics. For LG, 6G is a key component of its focus on mobility, autonomous vehicles and cloud-based service robots. A pioneer in C-V2X innovations, LG has been an industry leader in the fast-growing telematics market for nearly a decade and is leading the way in establishing global standards for this technology.
Dr. Lee envisions a new era of fully autonomous ground and aerial vehicles at the end of this decade, potentially paving the way for wider commercialization of AI service robots as a solution to the imbalance of resource allocation. Healthcare delivery, for example, is expected to reach a critical point with demand for workers expected to far exceed supply. Remote or local medical robotics service utilizing networked robots could improve the quality of healthcare delivery and help save lives.
With aging populations in many countries, the old-age dependency ratio (OADR) is expected to rise significantly in the next three decades. According to the UN’s , OADRs were highest in Europe and North America with 30 persons aged 65 or older per 100 persons aged 20-64 years and projected to reach 49 elderly per 100 under 65 years of age in 2050. In this scenario, service robots can play a key role in our future society that requires more labor resources to support the aging population.
“What self-driving cars and remote surgery have in common is the need for connectivity that 5G cannot readily support but which ultra-responsive and extremely low-latency 6G can. But while the technology will be ready, it’s also critically important for governments to be on board as well and that requires the right regulations which is why LG’s involvement in Next G Alliance is so important.”
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By News Reporter
LG and music have always had a special relationship. Millions around the world are familiar with the Life’s Good song from TV commercials or ringtones. But music, like fashion, changes with the times. So when the decision was made to update the song for the 21st century, there was no question that young artists needed to be part of that process.
But who best to lead that effort?
At only 29 years old, Charlie Puth is the perfect representative and leader of the Life’s Good Music Project. As one of the music industry’s most consistent hitmakers and sought-after collaborators, Puth has already amassed eight multi-platinum singles, four GRAMMY nominations, three Billboard Music Awards, a Critic’s Choice Award and a Golden Globe nomination. His 2018 GRAMMY-nominated LP, Voicenotes, was RIAA Certified Gold only four days after its release and he has logged over 5.6 billion streams worldwide.
With Puth on board, the Life’s Good Music Project was born to give aspiring musical talent around the globe the opportunity to share their unique voices with the world. Launched in May, the project received more than a thousand entries representing 36 nations over a one month period. LG’s collaborative initiative also struck a chord with audiences worldwide, with related posts on social media garnering more than 68 million total views.
The , selected by Puth himself, collaborated on the song after initial introductions over a . Puth and the four young Music Project winners started working together on their melodic message of hope and positivity. Guided by Puth’s creative vision, each member of the talented team shines on the final recording, contributing to a heartfelt harmony that inspires gratitude for what we have today, and joy and optimism for what the future holds.
“As the song’s lyrics go, ‘sometimes you’ve just got to pick yourself back up’,” said Sade Whittier of Long Island, New York, one of the winners. “Taking part in LG’s project, I learned that anything’s achievable if you keep going, and I hope the young dreamers out there will think so too when they listen to the final song.”
“Meeting and collaborating with artists from around the world was an amazing experience and I was so impressed with all of their talent,” remarked Puth. “The song we created together is really wonderful and I can’t wait for everyone to hear it.”
The Life’s Good Song and its timely message of hopefulness will also be coming to TikTok starting September 6 to encourage more participation in the positive movement. Fans can take part by posting a video of themselves dancing along to the catchy, new track and using the hashtag #LifeisGoodMusic_LG. The Life’s Good Song and performance video is now available to enjoy on LG’s and .
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