LG Accelerates SDV Ecosystem Expansion by Hosting Eclipse SDV Community Meetup
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By News Reporter
Strengthening Customer Value Via International Research Collaboration and
Comprehensive Field Testing Across Diverse Climates Over Two Years
SEOUL, Nov. 28, 2025 — LG Electronics (LG) continues to accelerate the development of high-performance heat pump technologies through its Global Heat Pump Consortium, expanding research across diverse climate conditions – from cold-humid regions to extreme heat. With a sharpened focus on efficiency, dependability and field-validated performance, LG is paving the way for the new era of energy-conscious heat pump innovation.
As global demand for cleaner heating intensifies and regions such as Europe phase out fossil-fuel boilers to support decarbonization targets, heat pumps are emerging as a key technology in the transition to more sustainable climate control. However, conventional heat pump often see reduced performance in low temperatures or cold-humid conditions, limiting adoption in some markets. To overcome this challenge and accelerate global deployment, LG is ramping up collaborative research initiatives to develop solutions optimized for diverse climates.
In 2023, LG established the Consortium for Advanced Heat Pump Research (CAHR) in Alaska, joining forces with the University of Alaska Anchorage (UAA) and the University of Alaska Fairbanks (UAF) to undertake R&D for high-efficiency cold-climate heat pump solutions. Since then, LG has expanded this collaborative network – now comprising 12 universities across five countries – and broadened its research into climate-specific heating, ventilation and air conditioning (HVAC) technologies.
These efforts are already yielding measurable results. At AHR Expo 2025 in the United States, LG and research partners from UAA and UAF presented findings based on long-term operational data from joint laboratories in Anchorage and Fairbanks, demonstrating improved low-temperature heating performance and efficiency by reducing thermal resistance in outdoor heat exchangers. The research contributed to the development of LG’s residential cold-climate heat pump, winner of the 2025 AHR Innovation Award in the Sustainable Solutions category.
Further momentum is coming from the European Consortium for Advanced Heat Pump Research (ECAHR), founded in June 2024. The consortium recently completed real-world testing of LG’s R32-based Air-to-Air Heat Pump (AAHP) in Norway. Results showed that energy use and carbon emissions reductions of approximately 60 to 80 percent, compared with an electric heater.1 These significant findings were published in the August and October issues of REHVA Journal,2 a respected publication for HVAC professionals.
To verify product performance in real-life environments, LG is conducting extensive field testing across seven global locations worldwide – including the United States, China, Norway and Saudi Arabia – spanning LG’s air-to-water heat pumps (AWHP), Multi V systems and residential air conditioners.
These field studies generate insights that directly influence product design. For example, observations that frost commonly accumulates on the lower section of outdoor heat exchangers in extreme cold led LG to introduce a redesigned structure that reduces frost buildup and enhances operational stability in severe winter conditions.
Strengthened by its global research collaborations and robust field-testing infrastructure, LG is advancing the development of next-generation heat pump technologies that deliver high efficiency and reliable performance in diverse climates. Recently, LG announced a partnership with King Saud University and Pusan National University to establish a tropical-climate testing facility in Saudi Arabia – reinforcing the company’s commitment to regionally optimized HVAC innovation.
“Through strengthened global research collaboration and extensive field validation, LG is accelerating the advancement of heat pump technology,” said James Lee, president of the LG ES Company. “We remain committed to delivering reliable, high-efficiency and sustainable heat pump solutions that meet the needs of customers around the world.”
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1 Level of reduction may vary depending on outdoor temperature.
2 Evaluating the Economic and Environmental Benefits of Air-to-Air Heat Pump Systems in Nordic Climates, and Performance Analysis of Air-to-Water Heat Pump Systems Using R290 Refrigerant Adapted to Nordic Climates.
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By News Reporter
Enhanced Gaming Portal Features Expanded Library of Games, Dynamic Play
Powered by Industry-Leading Performance and Quick Access to Gaming Gear Purchases
SEOUL, Aug. 20, 2025 — LG Electronics (LG) is advancing its Gaming Portal1 as the ultimate gaming platform, offering a wide range of games and unparalleled versatility for webOS-powered TVs and devices. Now available in over 30 countries, the revamped Gaming Portal is transforming how players experience both native webOS games and AAA titles, whether accessed via remote control or a game pad.
The new UX upgrade, rolling out across regions from August, makes it effortless for players to discover and play AAA titles. Its intuitive “Play with Gamepad” menu now lets players select their preferred cloud gaming service, such as Amazon Luna, Blacknut, Boosteroid and Xbox Game Pass Ultimate, delivering instant access to countless titles. So, whether it’s racing on an iconic track or working together to defeat a final boss, there’s an adventure waiting for every player.
Further elevating the gaming experience, LG recently announced a collaboration with NVIDIA to achieve a groundbreaking first. LG TVs2 are the world’s first to support up to 4K 120Hz with HDR cloud gaming via the native GeForce NOW app, setting a new benchmark for immersive, high-performance streaming experiences.
The new UX upgrade also streamlines the player experience by offering quick access to essential gaming accessories such as game pads and controllers. Newly launching “Recommended for you” tabs connect users to promotions or purchase options. For example, the “Recommended for you. Game Pad” tab will connect players to 20 percent discount on an Xbox Wireless Controller, available in 17 European markets.3 Users in the U.S. can purchase LG’s Magic Remote from the ShopTime app via the “Recommended for you. Magic Remote” tab, allowing them to enjoy games playable just with a remote.
For gamers who thrive on chasing a high score and climbing the ranks, Gaming Portal brings “High Score Challenge,”4 a new feature designed to ignite competition. Easily accessed from the “All Games” tab, this playful twist keeps players engaged as the competition heats up on Color Mash and other games.
LG’s Gaming Portal is continuously expanding its diverse library with compelling solo adventures and competitive multiplayer experiences. Through an exciting collaboration with Blacknut,5 a leading game streaming service, players can now access cloud games through individual title subscriptions. This includes the beloved adaptations of popular classics Agatha Christie – Murder on the Orient Express and Who Wants to Be a Millionaire?, as well as Nickelodeon Kart Racers 3: Slime Speedway. The portal also features immersive titles like Everdream Valley, where players customize clothing and interact with animals on their own farm, and Overcooked! 2, which puts teamwork skills to the ultimate test by injecting chaos into the kitchen. The Blacknut catalog also boasts a unique selection of titles playable without a controller, like The Jackbox Party Starter and soon-to-launch Inua – A Story in Ice and Time.
Gamers can also discover a wealth of free games through LG’s partnership with Play.Works, a global leader in Connected TV (CTV) gaming. This collaboration brings popular titles like Wheel of Fortune, Tetris® and PAC-MAN directly to webOS-powered TVs and devices, all free to play. New Additions include Creature Mix, where players can blend animal DNA with AI to craft one-of-a-kind creatures, and epic dungeon adventure game Temple Maze.
“With over 4,000 cloud-based titles and 600 free single and multiplayer games, LG’s Gaming Portal is quickly becoming an all-in-one hub for every player,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “Through new UX upgrades and a growing ecosystem of partners, we are bringing every kind of game closer to users worldwide through their effortless discovery.”
Central to delivering compelling game streaming experiences on webOS, LG’s Gaming Portal provides players with seamless access to an ever-growing array of cloud gaming titles and versatile features. Now available across LG Smart TVs, Smart Monitors and third-party TVs running webOS,6 LG is committed to continuously optimizing the game streaming experience through an expanding library of games and user-centric features.
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1 Currently available on LG’s Smart TVs and Smart Monitors, and third-party TVs running webOS6.0 and beyond, in Albania, Australia, Austria, Belgium, Brazil, Canada, Chile, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Ireland, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, Türkiye, the UK and the U.S.
2 Supported TVs include 2025 LG OLED TVs and will expand later this year to more platforms and models.
3 Xbox Wireless Controller promotion is accessible in markets where Microsoft Store online is available.
4 Selected partners, including Couchplay and Playworks, currently offer titles available for High Score Challenge.
5 Service varies by region.
6 webOS versions may differ by country, device type or other factors.
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By News Reporter
LGEDV Emerges as Strategic R&D Hub, Expanding Research Portfolio
to Automotive Components, webOS and Home Appliances
SEOUL, Nov. 5, 2024 — LG Electronics (LG) is strengthening its research and development (R&D) capabilities in Vietnam, expanding its local research program into areas including vehicle components, the webOS platform and home appliances.
This year, LG’s Vietnamese R&D subsidiary, LG Electronics Development Vietnam (LGEDV), has integrated living, kitchen and air solutions – all considered core products – into its software development and verification portfolio.
LG established its local R&D network in Vietnam in 2016 with the opening of the R&D Center in Hanoi. Growing its on-the-ground capabilities, the company set up two additional R&D branch offices in Haiphong and Da Nang in 2020. Last year, LG reorganized its Vietnamese research structure, bringing the VS R&D Center under the auspices of LGEDV, which has now become one of the company’s key research institutes in Southeast Asia.
LGEDV primarily focuses on software development and verification for LG’s In-Vehicle Infotainment (IVI) systems, which are central to the company’s strong performance in the B2B mobility solutions sector. The IVI business, which covers telematics, Audio Video Navigation (AVN) and clusters, accounts for more than 50 percent of all revenue generated by LG’s vehicle component solutions business. In addition to IVI systems, LGEDV has been involved in the development of the webOS platform since 2022, and has expanded its scope to include home appliances this year.
LG is continuously strengthening its R&D competencies in Vietnam through various recruitment and talent development initiatives, including in-house training programs led by experts from LG headquarters. The company has successfully attracted and nurtured talented individuals from Vietnam’s young, well-educated population.
Vietnam’s highly-skilled R&D workforce continues to grow, supported by the government’s aggressive R&D talent development strategies, which center on the cultivation of ICT talent at Hanoi National University. According to Vietnam’s General Statistics Office, the country’s population exceeded 100 million last year, with people under the age of 40 accounting for approximately 60 percent of the total populace.
Indicative of the caliber of Vietnam-educated developers, five out of ten coding experts selected by LG last year were from LGEDV. Huynh Tan Y, a researcher with LGEDV, won the LG Coding Competition at the LG Software Developer Conference (SDC) 2023, which involved around 100 developers from all across the LG Group.
LGEDV currently employs around 1,100 research staff, with plans to increase this figure to over 1,200 by the end of the year. A testament to LG’s effectiveness in the area of R&D recruitment and talent development, the company’s rapidly-growing Vietnamese R&D workforce numbered only 200 as recently as 2019.
LG is building a global system of close R&D cooperation, with Korea at its center, and aims to further strengthen its capabilities in product development and technology research.
The company maintains research institutes and development teams under each of its business units, with the CTO division developing core technologies from a mid to long-term perspective. In Korea, LG has R&D arms in Seocho, Yangjae, Gasan, Incheon, Changwon and Magok, while internationally, it operates 22 research institutes spanning North America, Europe, Japan, India and Vietnam. These institutes focus on global R&D activities and business responses geared toward identifying future growth engines.
Along with world-class R&D centers, LG’s Vietnam operations encompass manufacturing facilities in Haiphong, producing washing machines, refrigerators, vacuum cleaners and IVI products, as well as a sales subsidiary in Hanoi.
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By News Reporter
Company Drives Strategic Growth With AI webOS, an Intelligent Platform
that Delivers Outstanding Customer Value and Unique User Experiences
SEOUL, Sep. 30, 2024 — LG Electronics (LG) last week held webOS Summit 2024 in Incheon, South Korea, sharing its strategic vision and future initiatives for expanding the AI webOS ecosystem and growing its platform business. Themed “Empowering webOS with AI,” the second webOS Summit played host to around 300 attendees representing 140 partner companies – including content developers, producers and providers – from 24 countries. The event also marked a major milestone: the tenth anniversary of the launch of webOS on LG smart TVs.
AI webOS plays a pivotal role in LG’s ambitious business transformation, shifting from a consumer electronics manufacturer to a Smart Life Solution Company. With a strategic investment of over KRW 1 trillion (USD 740 million), LG aims to significantly enhance the capabilities of its webOS platform and related businesses.
To achieve its strategic vision and elevate the value of its unique offerings, LG is continuously broadening the extensive selection of content and services accessible on AI webOS. The platform, which delivers exceptional experiences to LG TV users in over 180 countries, currently provides over 4,000 apps, including those for entertainment, home fitness, education and gaming.
This year, LG is reinforcing the reputation of AI webOS as an advanced gaming platform by adding a variety of new services and experience innovations. At present, the cutting-edge platform offers around 4,500 games across popular cloud gaming services such as GeForce NOW and Amazon Luna. To make gaming on its TVs even more responsive, LG has teamed up with MediaTek and Razer, leveraging new Bluetooth Ultra-Low Latency (BT ULL) technology to reduce input lag to an imperceptible 1ms when using a Bluetooth gaming controller. Demonstrated during webOS Summit 2024, this impressive responsiveness enhances the cloud gaming experience, giving users more precise control and making gameplay more immersive.
LG is also bolstering its competitive edge in content and services by actively seeking out and securing top industry talent. The company recently hosted a global hackathon to discover compelling new games and AI-powered content suitable for AI webOS and is also collaborating on game development with respected institutes of higher education, such as Sungkyunkwan University and New York University.
Furthermore, with the introduction of webOS Pay, LG has made it faster and more convenient for users to purchase content and services on AI webOS. The simple-to-use payment service contributes to the seamless, personalized shopping experience on LG’s intelligent platform.
Over the last decade, LG has sold a remarkable 220 million smart TVs and has consistently strengthened its webOS platform business through licensing agreements with an array of local and global companies. LG first made webOS available to other TV makers in 2021, and since then, the versatile platform has been adopted by over 400 brands. The company is now poised to further expand the webOS ecosystem via an array of webOS-powered automotive infotainment solutions, digital signage, smart monitors, gaming monitors and projectors.
Additionally, the webOS platform is shoring up LG’s strong competitiveness in the advertising business. In 2024, revenue generated by advertising and services on webOS is projected to exceed KRW 1 trillion, which represents a fourfold increase from 2021.
A significant contributor to this excellent performance is LG Channels, a free, ad-supported streaming service that provides over 3,800 channels and is now available in 29 countries. The company has augmented its already stellar offering of top-notch viewing options on its free service with the launch of LG Channels Showcase and LG 1 – new channels boasting a curated selection of premium entertainment. What’s more, LG is adding value to the user experience via the provision of AI-based ad solutions that make content recommendations even more relevant to user preferences.
With its Affectionate Intelligence vision for a more caring, empathetic and attentive AI technology, LG is continuously enriching and enhancing the customer experience. The application of Affectionate Intelligence allows webOS users to enjoy easier control as well as personalized content and service recommendations suited to their individual tastes and lifestyles. Through collaborations with innovative partner companies and the seamless integration of the latest technologies, LG is constantly refining its cutting-edge platform.
Along with informative presentations and demonstrations, webOS Summit 2024 featured an experience zone where attendees were able to see first-hand how powerful AI technologies are driving customer experience innovation on webOS. One of the many intelligent features offered on LG’s platform, AI Concierge employs voice recognition, search history and user data to provide customized app and viewing recommendations. Thanks to its ability to recognize different voices, AI webOS can take each LG smart TV user straight to their own personalized Home Screen without having to manually select their profile.
“Our webOS platform business continues to go from strength to strength based on close collaboration with our valued partners and an unrelenting focus on meeting the diverse needs of our customers,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “Celebrating a decade of webOS innovation, and now enriching customer’s everyday lives with AI webOS, LG is accelerating its transformation into a leading media and entertainment platform company.”
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By News Reporter
First in the 5G Private Network Industry to Receive Domestic Network
Equipment Certification from Korea Association of Network Industries
SEOUL, Sep. 26, 2024 — LG Electronics (LG) is stepping up its presence in the 5G private network market, a key infrastructure for future industries. The company has recently achieved a significant milestone by becoming the first in 5G private network industry to receive the “Domestic Network Equipment Certification” from the Korea Association of Network Industries for its self-developed 5G private network solution.
The “Domestic Network Equipment Certification” is awarded to products that are developed and manufactured in South Korea, a key credential for supplying to public institutions. This certification marks LG’s official recognition for internalizing core 5G private network technologies.
A 5G private network is a customized network deployed in specific areas like factories and buildings, offering high-speed data transmission and exceptional stability. It serves as a vital foundation for innovations such as digital and AI transformation (DX/AX) and smart factory operations.
LG’s certified 5G private network solution leverages advanced software to handle network functions typically managed by traditional 5G equipment like Radio Access Network (RAN) and 5G Core. This software-based approach allows for faster data processing and improved stability, with the added benefit of enabling upgrades without hardware replacement, significantly lowering operational costs.
Harnessing its strong software capabilities, LG’s solution delivers a customized 5G private network tailored to meet diverse client needs and installation environments. For instance, it can create secure, isolated networks for clients with high-security requirements or integrate external cloud services for companies that require frequent collaboration with external partners.
In addition to network setup, LG’s solution offers a device control platform for seamless management of connected devices. This includes LG’s own products, such as robots and digital signage, as well as clients’ existing equipment like CCTV and smart safety devices, all integrated via the 5G private network.
With the momentum from this domestic certification, LG plans to actively pursue both enterprise-focused and public 5G private network initiatives, targeting sectors like smart factories and more.
Recognizing the immense potential of the 5G private network market, LG has committed significant resources to technology development. The company holds around 30,000 telecommunications patents, including many related to 5G, ranking it among the world’s top innovators. Last year, LG formally added “facilities-based telecommunications business” to its portfolio, positioning itself for full-scale commercialization of its 5G solutions.
LG also brings extensive real-world experience, having tested its 5G private network solution at various reference sites, including its Tennessee factory, a smart factory in Chungbuk, a logistics center in Incheon and a university hospital in Seoul.
The global 5G private network market is expected to grow rapidly, from approximately USD 2 billion in 2023 to around USD 11.8 billion by 2028, with a projected annual growth rate exceeding 40 percent, according to market research firm MarketsandMarkets.
“We will continue to provide customized 5G private network solutions for clients who need fast, stable networks, leveraging our outstanding 5G technology and operational expertise, accumulated in various sectors such as factories, logistics centers and hospitals,” said Lee Jun-sung, vice president and head of LG’s Private Network Business Development Department.
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