LG and Artist Do Ho Suh Present Inspiring Digital Art on Transparent OLED TV at Frieze London
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By News Reporter
Television has long been a canvas for visual storytelling, but today it has evolved into something far more immersive. At LG, we’re redefining what a TV can be – transforming the screen into a seamless platform for art, creativity and personal expression.
This transformation is first and foremost enabled by LG TV’s unrivaled picture quality. With LG OLED’s self-lit pixels delivering perfect blacks and infinite contrast, our displays provide the ultimate digital canvas, capable of reproducing the most delicate textures and vibrant colors exactly as the artist intended.
Building on this visual excellence are LG’s True Wireless technology and LG Gallery+, our new visual curation service available on every 2025 LG TV in more than 150 countries. Together, they turn the TV into a wall-mounted masterpiece, blending effortlessly into any space while giving users direct access to world-class art.
Perhaps the most compelling expression of this idea is the LG SIGNATURE OLED T, a 77-inch transparent display that pairs ultra-sharp 4K OLED picture quality with complete wireless freedom through LG’s proprietary True Wireless technology. The product recently earned a Best of Innovation Award from the Consumer Technology Association ahead of CES 2026, and it reflects a growing shift: TVs are becoming part of interior design as well as a medium for creative expression.
A World of Art Where You Are
Built on the award-winning webOS platform, LG Gallery+ offers more than 4,500 curated image and video content ranging from timeless classics to modern artwork, gaming landscapes and personal photo uploads. With adaptive smart features and personalization options, it lets users instantly reshape the atmosphere of a room – whether setting a mood for a celebration or enjoying a quiet Sunday morning.
LG’s collaboration with the National Gallery in London brings iconic works from internationally recognized artists into the home through LG Gallery+. The service continues to grow, offering a unique way for people to explore, curate and enjoy art in everyday life – such as starting the day bathed in the vivid colors of Van Gogh’s A Wheatfield.
True Wireless Clears the Way for TV’s Future
When paired with True Wireless technology, LG Gallery+ becomes even more powerful. By relocating connections to the discreet Zero Connect Box, the wireless technology removes visible cables and frees the TV from traditional placement restrictions. The result is pristine wall-mounted installation that is reminiscent of a home gallery, available in both the ultra-premium LG OLED evo M5 and the more accessible LG QNED9M from the QNED evo lineup.
A wireless TV alone may still appear as a giant black screen when inactive – but with LG Gallery+, it becomes a living canvas that enhances the space even when not in use.
What to Look for in a Digital Canvas
Art deserves technologies that preserve every detail. LG’s 2025 OLED evo models deliver perfect blacks, brilliant colors and exceptional brightness – ideal for displaying rich textures and subtle tonal transitions. AI-powered picture optimization analyzes more than 1.6 billion image settings, tailoring display modes for each viewer and environment.
For creators, features like Dynamic Tone Mapping Professional offer precise control over HDR10 content, enabling professional-level calibration across lighting conditions and supporting more immersive digital art experiences.
QNED evo Makes Colors Pop for More People
For those seeking a wider range of options, LG QNED evo TVs bring many OLED-inspired innovations to a broader audience. Featuring Mini LED technology powered by the Alpha AI processor, QNED evo offers enhanced contrast and accuracy in images to ensure deeper blacks, brighter highlights and well-balanced picture quality. With Dynamic QNED Color solution that offer outstanding depth, clarity and precision, QNED evo delivers striking realism in both bright and dark spaces. Available from 50 to 100 inches, the lineup balances versatility and performance – ideal for gaming, movies, sports and digital art alike.
Choose the Canvas That Fits Your Life
Whether it’s LG SIGNATURE OLED, OLED evo or QNED evo, each model offers a path to experiencing art and content in new ways. True Wireless opens spaces. LG Gallery+ fills them with meaning. Together, they invite users into a more creative, personal and beautifully connected world.
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Credit Usage Guidelines
When using featured artwork from the National Gallery, London in an article, ensure the following credits are provided:
Stacked Credit Format
Vincent van Gogh, 1853–1890
A Wheatfield, with Cypresses, 1889
© The National Gallery, London
Line Credit Format
Vincent van Gogh, 1853–1890. A Wheatfield, with Cypresses, 1889 © The National Gallery, London
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By News Reporter
In mid-October, London once again became the global epicenter of artistic inspiration as Frieze London 2025 filled the city with creative energy and cultural dialogue. Joining the celebrations, LG showcased its passion for art and innovation through a stunning presentation that brought together the visionary legacy of Korean modern art and the cutting-edge power of LG OLED technology.
At Frieze London 2025, LG presented the renowned abstract ink paintings of Se Ok Suh (1929 -2020), a pioneer of modern Korean ink abstraction, digitally reimagined by his sons – renowned contemporary artist Do Ho Suh and visionary architect Eul Ho Suh.
Photo credit: LG
By combining traditional art forms with LG’s state-of-the-art OLED TVs, the Suh family transformed Se Ok’s iconic ink paintings into a dynamic, immersive digital experience. Do Ho reimagined the beauty and radical inventiveness of Se Ok’s “People” series on the OLED screens, animating marks that explore the philosophical relationship between humanity and infinite space.
Photo credit: LG
LG SIGNATURE OLED T transparent TV and LG OLED evo TVs served as the canvas for this immersive reimagining, presenting overlapping video animations of Se Ok’s black ink abstractions. Each brushstroke came alive with movement and depth, enhanced by the OLED’s perfect contrast and luminous clarity. Viewers were drawn into a rhythmic interplay of form and light – a seamless fusion of art and technology.
Eul Ho, who designed and curated the exhibition space, created an environment that reflected both the fluid motion of the artworks and the elegant transparency of LG’s OLED displays. The installation invited visitors to experience art not as something observed, but as something felt – a living, breathing interaction between tradition and innovation.
Photo credit: KCCUK
Extending beyond Frieze London, this exceptional exhibition continued at the Korean Cultural Centre UK (KCCUK), where Se Ok’s works – reinterpreted by his sons – were displayed on LG’s 83-inch OLED TV. This collaboration between LG and KCCUK formed part of a broader mission to celebrate Korean cultural heritage and bring Se Ok’s visionary artistry to a wider audience. Alongside the digital presentation, a documentary offered deeper insight into Se Ok’s creative journey and the philosophical ideas that shaped his practice.
Photo credit: Unexpected View 2025 at the National Gallery
© Ben Fisher
Adding to its expanding role in the art world, LG has also partnered with the National Gallery in London, one of the world’s leading cultural institutions. Reflecting a shared commitment to nurturing creativity, the collaboration includes LG’s sponsorship of the Gallery’s “Unexpected View” program – a monthly series where curators and contemporary cultural figures engage in thought-provoking discussions about iconic masterpieces.
Photo credit: Unexpected View 2025 at the National Gallery
© Ben Fisher
Through this initiative, LG and the National Gallery aim to inspire new ways of seeing and understanding art, connecting the past and present through dialogue and exploration. The program encourages audiences to rediscover the relevance of classic works and consider their influence on modern artistic expression.
“It is a privilege for the National Gallery to embark on this significant collaboration with LG, a globally recognized innovator, as we continue to honour our heritage and artistic tradition and pursue a new endeavour to connect and expand connect with and expand our engagement in modern and contemporary art,” said Daniel F. Herrmann, Ardalan Curator of Modern and Contemporary Projects at the National Gallery, London. “Together with LG, we aim to explore new approaches to our masterpieces, extend the reach of our world-renowned collection and foster engagement with the art of today and tomorrow.”
LG’s participation in Frieze London 2025 and its partnerships with leading cultural institutions demonstrate the company’s ongoing commitment to expanding the boundaries of digital art and technology. Through LG OLED ART, the company continues to empower artists, reimagine visual storytelling and invite audiences to experience art in new, inspiring ways.
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By News Reporter
LG Welcomes Customers to Next-Generation Retail Experiences at TAKANAWA Gateway City’s
NEWoMan TAKANAWA With Advanced Transparent OLED and Micro LED
SEOUL, Sep. 10, 2025 — LG Electronics (LG) is redefining the future of retail and urban experience marketing by bringing its most advanced display technologies to one of Japan’s most anticipated commercial destinations. With its latest Transparent OLED Signage and ultra-premium Micro LED display, LG is reinforcing its global leadership in high-value retail and transportation hub displays – delivering immersive digital experiences that seamlessly blend into the world’s most iconic venues.
LG has supplied its Transparent OLED Signage and ultra-high-definition Micro LED signage, LG MAGNIT, to NEWoMan TAKANAWA, a flagship complex opening near TAKANAWA Gateway Station in Tokyo.
NEWoMan TAKANAWA is the centerpiece of the TAKANAWA Gateway Station area’s urban regeneration initiative, conducted by LUMINE, a subsidiary of the East Japan Railway Company. As a comprehensive shopping center with a total floor area of approximately 60,000 square meters and around 180 stores, its grand opening is set for September 12, following a partial pre-opening in March.
Transparent OLED Signage: Blending Digital and Physical Worlds
In the event hall on the third floor of the North Building, LG has installed a massive 380-inch Transparent OLED display to offer visitors an innovative spatial experience that creates a unique fusion of real and virtual environments. To achieve this impressive scale while maintaining a sense of openness rather than confinement, sixteen 55-inch Transparent OLED Signage units have been arranged in an eight-by-two configuration.
LG’s Transparent OLED Signage brings a new level of design freedom with its see-through display that blends effortlessly into any setting. Thanks to its modular design, panels can be seamlessly connected on all sides, enabling the creation of transparent video walls in of virtually any size.
LG MAGNIT: Ultra-Premium Micro LED Displays
LG MAGNIT displays have been installed at the second-floor entrances of the North and South buildings. Using Micro LEDs smaller than the width of a human hair (under 100 micrometers), LG MAGNIT delivers self-emissive light and color with clear picture quality, high color reproduction accuracy and precise image processing.
In the North Building, a vertical 2.4-meter-wide by 7.45-meter-high LG MAGNIT captivates visitors with its vivid imagery, while in the South Building, a horizontal 9-meter-wide by 2.02-meter-high display follows the customer pathway, enhancing spatial immersion.
Strengthening Presence in Japan’s Competitive Market
In Japan – often considered a challenging market for foreign brands – LG is making significant inroads with its premium signage and its OLED TVS, which boast superior picture quality defined by perfect color and perfect black. The company is solidifying its leadership in the premium segment, maintaining the top position in the ultra-large OLED TV market (70 inches and above) since last year.
Proven Performance in Iconic Venues Worldwide
LG’s premium signage serves as a display solution that enhances the value of the space at major global landmarks. At Gardens by the Bay in Singapore, 55-inch Transparent OLED Signage units provide visitors with detailed plant information while blending seamlessly into the lush natural surroundings.
“We will strengthen our leadership in the global retail display market with ultra-premium solutions that deliver not only superior visual quality but also transformative customer experiences,” said Paik Ki-mun, head of Information Display Business at the LG Media Entertainment Solution Company. “Our Transparent OLED and Micro LED technologies are enabling retailers and developers to reimagine their spaces with displays that inform, inspire and captivate.”
To learn more about how LG’s innovative signage can transform a venue,
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* Credit for featured image: Michiyo Yaegashi ©HERALBONY Co., Ltd.
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By News Reporter
Featuring 88 LG OLED Screens, Inaugural Exhibition by Artist TZUSOO
Transforms MMCA’s Central Seoul Box Into a Gateway for Digital Art
SEOUL, July 31, 2025 — LG Electronics (LG) announces “MMCA×LG OLED Series 2025 – TZUSOO,” the inaugural exhibition of a multi-year partnership with the National Museum of Modern and Contemporary Art, Korea (MMCA). This forward-looking project explores the creative possibilities at the intersection of art and technology – beginning with a large-scale digital installation by Korean media artist TZUSOO, on view at MMCA Seoul’s iconic Seoul Box from August 1, 2025, through February 1, 2026.
The MMCA×LG OLED Series transforms Seoul Box – a soaring, publicly accessible space at the heart of MMCA – into a dedicated platform for contemporary media art. Each year, the series will present a new work by a leading contemporary artist, with LG as the title sponsor providing technical support to help bring ambitious artistic visions to life.
For the inaugural edition, TZUSOO presents “Agarmon Encyclopedia: Leaked Edition,” a multimedia installation comprising the sculpture “Agarmon” alongside the two-channel video work “The Eight Spirits of Flesh.” Known for her distinct voice rooted in digital-native culture and her explorations of gender and identity, TZUSOO engages themes of life, desire and generative cycles through a hybrid of organic forms and digital avatars.
The installation is powered by 88 55-inch LG OLED screens, arranged into two towering media walls specifically designed to fill the Seoul Box space. With perfect blacks and vivid colors, LG OLED displays enhance the visual intensity of “The Eight Spirits of Flesh,” immersing viewers in a world where digital creatures shift and interact across screens. The scale and technical sophistication of the installation mark a significant moment for media art at MMCA – and underscore LG OLED’s digital canvas as a powerful and creative medium.
“It’s an honor to support the first of many exhibitions of the MMCA×LG OLED Series by helping bring the artist’s bold visual experiment to life through the immersive power of our LG OLED technology,” said Kate Oh, head of Experiential Marketing at the LG Media Entertainment Solution Company. “We hope this series offers audiences a deeper, more sensory experience of contemporary art and expands the possibilities for how it can be expressed and appreciated by art enthusiasts on a digital canvas.”
“As the first artist selected for the MMCA×LG OLED Series, TZUSOO’s multifaceted spirit of experimentation vividly reflects the creativity and innovation this project aims to foster,” said Kim Sunghee, Director of MMCA. “We look forward to this exhibition introducing new possibilities for contemporary art at the intersection of technology and artistic vision.”
LG OLED has a longstanding history of supporting artists at the intersection of art and technology. To learn more about LG’s global art collaborations, visit
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* All image credits: Photographed by Hong Cheolki, provided by MMCA.
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By News Reporter
Working in close partnership with top experts from all around the world, LG continues to play a leading role in shaping the future of the global heating, ventilation and air conditioning (HVAC) industry. As part of that effort, the company holds annual LG HVAC Leaders’ Summits – a global gathering designed to share knowledge, spark innovation and build stronger partnerships.
The 2025 edition of the summit began earlier this year in Africa and is now expanding to key regions including Asia, India, the Middle East and Latin America. This wider reach reflects LG’s goal of fostering deeper collaboration and driving technical exchange across the global HVAC community.
Tailored for professionals passionate about propelling the industry forward, the LG HVAC Leaders’ Summit offers a rich mix of hands-on experiences and expert-led discussions. So far, this year’s events have welcomed influential HVAC consultants and decision-makers from Africa, the Middle East and seven Asian countries. Many attendees are currently involved in major national HVAC projects, making the summit a key forum for in-depth discussions and a gateway to meaningful cooperation.
At the heart of the summit are a series of seminars led by LG experts. Topics have ranged from market-specific challenges – such as carbon-neutral building mandates – to the latest advances in variable refrigerant flow (VRF) technology and specialized cooling solutions for data centers. One standout session focused on LG’s dedicated HVAC systems for data centers, offering participants valuable insight into how LG delivers sustainable, high-efficiency climate control in high-load environments.
Real-world success stories also played a central role. Case studies from Southeast Asia, including the Philippines, Indonesia and Thailand, showcased the performance and energy savings achieved with the LG Multi VTM i system. Another session highlighted LG Singapore’s approach to achieving Green Mark certification, reinforcing how LG solutions align with customers’ diverse energy and performance demands.
Participants at the Asia and India Summit also had the opportunity to see LG solutions in action. In Paju, South Korea, they visited a café equipped with 40 LG round cassette indoor units, offering a great example of how HVAC can blend comfort with design. Then in Songdo, they toured a large residential complex utilizing LG’s Multi V S system and 1-way cassettes – demonstrating how LG HVAC integrates seamlessly into modern living spaces.
Meanwhile, attendees from the Middle East took part in technical tours to deepen their understanding of LG’s HVAC capabilities. The first stop explored the company’s chiller factory in Pyeongtaek, where the group observed LG’s high-efficiency chiller manufacturing production line. This was followed by a visit to LG Smart Park in Changwon, home to advanced compressor lines and R&D facilities. These visits showcased LG’s strong manufacturing and innovation backbone, reinforcing the company’s commitment to sustainable, future-ready HVAC solutions.
Beyond the technical sessions and site tours, the summit also created space for relationship-building. Highlights included LG Night, an evening of cultural exchange and networking, where participants connected more personally with the brand and with each other. The summit also served as a platform for sharing LG’s people-centric values, brand philosophy and long-term commitment to building strong global HVAC partnerships.
Building on the summit’s momentum, LG also hosted InnoFest AIR 2025 APAC from June 23 to 25. Around 100 dealers and contractors from 13 Asian countries – including the Philippines, Singapore, Thailand and Vietnam – gathered to experience LG’s latest product lineup. Participants visited LG Smart Park to see residential and commercial air conditioner production lines, and experienced the company’s 60-year legacy of innovation at the Heritage Lounge.
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