LG Launches 2025 QNED evo Premium LCD TVs With Enhanced Visuals, True Wireless and Personalized AI
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By News Reporter
Company Unveils Expanded AI-Powered SIGNATURE Lineup With Advanced
Performance and Refined Minimal Design
SEOUL, Dec. 15, 2025 — LG Electronics (LG) is presenting the next evolution of its premium LG SIGNATURE brand at CES 2026 in Las Vegas (January 6-9). Marking a decade of innovation, the latest LG SIGNATURE collections introduce an expanded range of products that blend powerful AI capabilities and elevated design – while preserving the brand’s timeless aesthetics of quiet luxury.
Powered by LG’s AI Core-Tech, the new LG SIGNATURE lineup brings enhanced intelligence and seamless convenience to everyday living. With a suite of AI-driven features and generative AI functions, the appliances provide personalized experiences designed to maximize user convenience.
As the centerpiece of the showcase is the new LG SIGNATURE refrigerator, which embodies LG’s vision for the intelligent kitchen. Equipped with conversational AI based on Large Language Model (LLM) technology, the refrigerator supports natural-language-based interactions to provide tailored suggestions.1 A new 6.8-inch LCD display complements LG’s advanced AI technologies, helping maintain cooling levels for optimal freshness. Additionally, the AI Fresh feature monitors temperature fluctuations based on user patterns and pre-cools the interior – up to two hours before an anticipated door opening.
For even greater convenience, the LG SIGNATURE Smart InstaView refrigerator streamlines food management through ThinQ Food, which uses an internal camera to help identify ingredients, suggest recipes and offer creative substitutions based on the items inside.2 When not in use, you can set elegant visuals to appear on the T-OLED InstaView panel, enriching the ambience and transforming the kitchen into an expressive, inspiring space.
To elevate the cooking experience, the LG SIGNATURE Oven Range offers functions such as Gourmet AI, which uses an AI camera inside the oven to identify more than 85 dishes and automatically select the ideal cooking settings. The AI Browning feature monitors bread as it bakes and sends a notification through the ThinQ app when it reaches the preset level of doneness. Connected smartphone features include real-time monitoring, a time-lapse recap after cooking and easy sharing on social media.
The new SIGNATURE lineup stays true to its Refined Minimal design identity – a unified aesthetic defined by sleek horizontal lines, iconic gold accents and meticulous craftsmanship. Reflecting the brand’s heritage of excellence, the latest products balance elegant design with maximized capacity and enhanced AI-driven performance.
LG will introduce three new LG SIGNATURE design collections – Seamless, Iconic and Tailored – giving consumers the freedom to choose products that best fit their needs and personal style. Built to meet the highest performance standards, the collections incorporate bold materials that create a confident presence in the home. Aligned with this approach, LG aims to broaden its premium customer base by strengthening region-specific strategies and accelerating growth across global high-end markets.
In addition, LG SIGNATURE will showcase immersive spaces in collaboration with Italian high-end living brand Poliform, demonstrating how the appliances harmonize with luxury interiors to deliver thoughtfully orchestrated premium living solutions.
“LG SIGNATURE brings design, performance and experience together in tune, redefining the future of luxury in the home and setting a new standard for premium appliances,” said Baek Seung-tae, president of the LG Home Appliance Solution Company. “Marking its 10th anniversary, the expanded LG SIGNATURE lineup continues to lead the global market for customers seeking a more expressive, elevated lifestyle.”
Visitors to CES 2026 can explore the new additions to the all-new LG SIGNATURE lineup at LG’s booth from January 6-9 (#15004, Las Vegas Convention Center).
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1 Response accuracy may vary depending on user input and operating conditions.
2 Recognition results may vary depending on food type and placement.
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By News Reporter
Every year, Design Week Mexico brings together top architects and interior designers to reimagine one of the country’s historic homes into the “Design House” – turning staid spaces into stunning showcases of sophistication and style. For 2025, both we (LG) and our ultra-premium built-in kitchen appliance brand, SKS, were named the exclusive home appliance brand partners for this landmark exhibition.
Under the theme of “Korean Precision with Mexican Soul,” we presented an elegant, real-world demonstration of how the warmth of Mexican craftsmanship can harmonize with our stylish, technology-driven solutions. Each space reflected our belief that thoughtful innovation can elevate modern design and meaningfully enhance how people live.
A Journey Where Design Meets Technology
Design House lies at the heart of Design Week Mexico, uniting creative talent to reinterpret everyday spaces. This year, we collaborated with four celebrated Mexican designers – Sebastián Ángeles, Guillermo Hernández, Juan José Nemer and Victoria Plascencia – to reimagine a traditional home through fresh artistic expression and future-ready livability.
Each finished room told its own compelling story with the common thread of “design meeting technology” woven throughout the entire house, and the sublime blend of Mexico’s rich cultural heritage and LG’s cutting-edge innovation visible in every space.
Reinterpreting the Bathroom: Ancient Rituals Meet Modern Wellness
Designer
link hidden, please login to view transformed the bathroom into a contemporary Temazcal – a modern tribute to the traditional Mesoamerican sweat lodge used for purification and healing. His immersive installation blended light, sound and scent to evoke a sense of renewal. At the center stood LG Styler, symbolizing purification while adding contemporary sophistication to the space. “LG Styler is an innovative object that lets people refresh their clothes and feelings without any worries about odors or allergens,” said Ángeles.
The result was a seamless balance of pre-Hispanic aesthetics and futuristic minimalism, reshaping the bathroom into a personal sanctuary where wellness and premium design coexist.
Redefining Everyday Chores: The Laundry Room as a Space of Joy
With his signature mosaic craftsmanship, reimagined the laundry room as an uplifting, design-driven environment. His reinterpretation encouraged visitors to reconsider laundry as not just a task, but a space that can spark delight.
At the center of the concept was the LG WashTower, whose unified washer-dryer configuration saves space while delivering intuitive convenience. “The LG WashTower served as the centerpiece, helping to turn what is so often a neglected corner of the home into an uplifting place that people genuinely enjoy spending time in,” Hernández noted.
Through refined geometric inspiration and a calming color palette, the once-ordinary laundry area became a modern, functional and aesthetically enriched space. At the same time, the WashTower features an all-in-one configuration combining a washer and dryer stacked together, efficiently saving space for practical use.
Connecting Tradition and Modernity: The Kitchen as the Heart of the Home
Under the direction of Juan José Nemer, the kitchen served as an inspired bridge between Mexico’s heritage and the vibrancy of its contemporary lifestyle. Drawing on the concept of Casa Piedra, the space merged future-focused technology with a rich sense of nostalgia, creating an ideal environment for warm family moments and entertaining guests.
SKS built-in appliances, including the latest refrigerator and oven, feature minimalist exterior panels and refined finishes that contribute to a seamless and elevated kitchen interior. Its captivating design inspired the aesthetics of the whole kitchen space, inviting visitors to see, touch and interact with the SKS products in person.
“Frequently, there’s a moment of surprise when you open the door of an SKS product, as people often don’t realize they’ve been looking straight at an appliance the whole time,” said Nemer, noting the subtlety of SKS’s design, and the seamlessness with which each appliance blends in with the rest of the kitchen.
A Place to Connect: SKS “Aura Space” on the Terrace
On the Design House terrace, Victoria Plascencia’s Aura Space offered a serene setting for gatherings, reflecting the growing importance of outdoor areas as natural extensions of the home. Equipped with the SKS wine cellar and SKS dishwasher, the terrace demonstrated how performance and aesthetics can coexist beautifully.
The SKS wine cellar, capable of storing up to 113 bottles across three temperature zones, allowed Aura Space guests to enjoy premium wine and a memorable lifestyle experience, while the SKS dishwasher delivered optimal cleaning performance adapted to local water conditions – all within a sleek, minimalist design that added to the space’s ambiance and appeal.
Through this collaboration with Mexico’s design community, we reaffirmed our role as a lifestyle trend leader and our commitment to delivering solutions for a Better Life for All. LG and SKS home appliances stand not only as high-performance tools, but as design-forward companions that enrich everyday living and seamlessly complement modern spaces.
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By News Reporter
As the Official Home Appliance Partner, SKS Captivates
Visitors With a Stunning Showcase of Elegant Built-In Kitchen Solutions
SEOUL, Nov. 7, 2025 — LG Electronics (LG) showcased its ultra-premium built-in kitchen appliance brand, SKS, at Design Week Mexico 2025, one of Latin America’s largest design festivals. As the exclusive home appliance brand partner of this year’s event, SKS successfully elevated its brand presence in the region, reaffirming its leadership in the global luxury built-in market.
At Design House, the flagship exhibition of Design Week Mexico, visitors were invited to experience the full SKS lineup of ultra-premium built-in kitchen appliances, including the SKS refrigerator, freezer, oven, cook top, wine cellar and dishwasherAlso on display were LG’s premium home appliances, such as the InstaView MoodUP refrigerator, QuadWash® dishwasher, WashTower laundry solution and Styler clothing care system.
Design House transforms iconic local mansions and historic buildings into creative design spaces, each designed through collaboration between leading global architects, interior designers and brands. Spanning approximately 1,126 square meters, this year’s exhibition presented visitors with diverse, trend-forward inspiration for designing refined living environments.
Held under the theme “Designed in Mexico,” the 2025 edition of Design Week Mexico celebrated the artistry and craftsmanship of Mexican design. Reflecting this spirit, SKS’s exhibition theme, “Korean Precision with Mexican Soul,” captured the harmony between SKS’s stylish, technologically-advanced design philosophy and the warmth and creativity of Mexican craftsmanship. The Design House exhibition, which ran until November 2, drew strong interest from professional designers, students and the general public alike.
By expanding direct engagement with customers across the globe, SKS continues to strengthen its reputation as a specialist built-in brand and its position in the premium appliance market. Earlier this year, SKS served as the exclusive home appliance sponsor of the Food & Wine Classic 2025 in Aspen, Colorado – an event attended by more than 4,000 chefs, culinary professionals and visitors. In Seoul, LG recently opened SKS Seoul, a newly renovated showroom offering visitors a complete experience of SKS’s latest ultra-premium built-in kitchen innovations.
LG rebranded its ultra-premium built-in line earlier this year, transitioning from SIGNATURE KITCHEN SUITE to SKS. The refreshed identity, designed to be more modern and intuitive, has enhanced brand recognition and accelerated growth in the premium market. Despite the new name, SKS continues to embody the True to Food philosophy that has defined the brand since its inception.
“At Design Week Mexico, we had the unique opportunity to collaborate with world-class architects and designers to create an inspiring space – one brought to life by our stylish and sophisticated SKS solutions,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “LG will continue to strengthen engagement with customers around the world and further establish SKS as a global leader in the ultra-premium built-in kitchen appliance market.”
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By News Reporter
Strong Performance in Home Appliance and Vehicle Solutions Drives
Second-Highest Third-Quarter Revenue in Company History
SEOUL, Oct. 31, 2025 — LG Electronics Inc. (LG) today announced consolidated revenue of KRW 21.87 trillion and operating profit of KRW 688.9 billion for the third quarter of 2025.
The Home Appliance Solution (HS) Company and Vehicle Solution (VS) Company delivered strong performances despite external challenges such as U.S. tariffs and a slowdown in the electric vehicle (EV) market. These results reflect LG’s ongoing transformation of its business portfolio and commitment to qualitative growth, encompassing B2B solutions such as vehicle and HVAC systems, expanding non-hardware businesses like subscriptions and webOS, and innovative direct-to-consumer business models.
In the third quarter, LG’s B2B revenue grew 2 percent year-on-year to KRW 5.9 trillion, while revenue from appliance subscription services reached KRW 700 billion, up 31 percent year-on-year.
Q3 2025 Results & Outlook by Company
LG Home Appliance Solution (HS) Company
The HS Company reported revenue of KRW 6.58 trillion and operating profit of KRW 365.9 billion. Growth was driven by a successful two-track strategy targeting both premium and mass-market segments, alongside continued expansion in subscription and online businesses. Production site optimization and operational efficiency improvements helped offset much of the U.S. tariff impact, resulting in higher year-on-year profitability.
Looking ahead to the fourth quarter, the global home appliance market is expected to remain challenging due to sluggish demand recovery and intensified competition. The Company plans to continue expanding its subscription and online businesses and maintain focus on furthering its qualitative growth efforts. It will also pursue cost structure enhancements and fixed cost reductions to improve profitability year-on-year.
LG Media Entertainment Solution (MS) Company
The MS Company recorded revenue of KRW 4.65 trillion and an operating loss of KRW 302.6 billion in the third quarter. Profitability was impacted by increased marketing investments to address intensifying competition and one-time expenses related to voluntary retirements.
The Company remains focused on improving operational efficiency and profitability in its TV business while expanding the webOS platform through advancements in advertising and content diversification. It also plans to strengthen its presence in Global South markets, where demand remains relatively resilient.
LG Vehicle Solution (VS) Company
The VS Company recorded revenue of KRW 2.65 trillion and operating profit of KRW 149.6 billion. Revenue reached an all-time third-quarter high, while operating profit achieved the highest quarterly level since the Company’s establishment. The operating profit margin exceeded 5 percent for the first time.
While external factors such as changes to U.S. EV subsidy policies may present short-term challenges in the fourth quarter, the Company aims to maintain stable profitability through ongoing product mix optimization, cost structure improvements and efficiency initiatives.
LG Eco Solution (ES) Company
The ES Company reported revenue of KRW 2.17 trillion and operating profit of KRW 132.9 billion. Revenue increased slightly year-on-year, supported by stronger domestic sales and continued growth in subscription and online businesses. Operating profit declined modestly due to expanded investments.
The Company plans to strengthen growth momentum through region-specific product launches and explore new opportunities in commercial HVAC systems and industrial and power generation chillers. It has recently secured a series of AI data center cooling solution contracts across North America, Latin America, the Middle East and Asia, demonstrating tangible progress. The Company aims to use these projects as strategic references to further expand its market presence. In parallel, it is preparing for the commercialization of next-generation liquid cooling solutions for data centers and broadening partnerships to advance immersion cooling technologies.
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By News Reporter
Kinetic OLED Installation Showcases Company’s Vision for
the Future of Immersive Display Technology
SEOUL, Oct. 28, 2025 — LG Electronics (LG) reaffirmed its leadership in OLED innovation with a breathtaking installation at APEC 2025 in Gyeongju, South Korea. LG showcased a kinetic media chandelier composed of 28 transparent 77-inch LG SIGNATURE OLED T TVs, mesmerizing global leaders and delegates from around the Asia-Pacific region.
First unveiled at CES 2025, the OLED chandelier returns to APEC 2025 with the pinnacle of visual storytelling made possible with transparent LG OLED TVs. The installation features the world’s first transparent and true wireless OLED TVs created into a technological splendor that is designed to be appreciated from every angle. Each panel gracefully moves – opening and closing like the petals of a kinetic sculpture – revealing LG OLED’s hallmark features of perfect black, vivid colors and slim design. In sync with hanging lights, the screens transition fluidly between transparent and opaque modes, transforming the atmosphere with immersive visual sequences: interstellar showers, drifting clouds, underwater landscapes and stained-glass finales.
Powered by LG’s True Wireless technology, the chandelier eliminates visible cables and delivers flawless 4K transmission without latency, blurring the line between display and artistic visualization.
The LG SIGNATURE OLED T demonstrates the versatility of OLED technology in immersive environments and reflects LG’s broader vision for OLED – transforming displays into premium, form-factor-free solutions that seamlessly integrate into everyday spaces. Also redefining home entertainment, the product has been recognized with major international design honors – including Red Dot, iF and IDEA Awards – and was recently named Best of IFA and Best in Home Entertainment at IFA 2025, affirming its global acclaim.
APEC 2025 brings together leaders and innovators from 21 Asia-Pacific economies to foster inclusive growth and innovation. LG’s presence at this influential summit highlights its commitment to shaping the future of display technology and driving meaningful progress across industries.
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