will.i.am Founder and CEO of FYI.AI Takes Center Stage at LG U.S. Headquarters for Day-long Celebration of LG’s ‘xboom by will.i.am’ Launch
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By News Reporter
Over the past few years, the vehicle cabin has evolved far beyond its traditional role as a functional driving environment. In step with broader mobility trends such as electrification, automation and software-defined intelligence, the car interior has steadily grown into a flexible living space – one capable of supporting a wider range of everyday needs during the journey.
Building on this industry evolution, we at LG are exploring how in-cabin experiences may further develop through our next-generation concept platform, LG P-pod 1.0. This solution combines LG Mobility AI and advanced technologies developed across our Vehicle Solution (VS) Company.
LG P-pod is the new name we’ve given to the digital cockpits that we develop to test advanced mobility innovations before they reach commercialization. The “P” stands for Prototype, highlighting its role as an early-stage concept and a practical testbed for our mobility technologies. The word “pod” refers to the cabin itself – a modular, human-centered space where multiple technologies work together. It also evokes the image of a pea pod, symbolizing how key in-car systems – from the head unit and displays to connectivity solutions and the Advanced Driver-Assistance System (ADAS) Vision System – fit seamlessly within one cohesive environment. At once functional and symbolic, LG P-pod represents a future-oriented yet emotionally resonant design philosophy – where innovation feels intuitive, and the name itself remains simple and memorable.
Let’s take a closer look at how we’re using LG P-pod 1.0 as a test platform to drive in-cabin experience innovation.
1. Empathetic Interaction: Exploring How Cars Can Understand and Respond
It starts with recognition – a car that sees you, knows you and responds before you even ask. LG P-pod 1.0 serves as a technology incubator, exploring how future vehicles might identify drivers through a Driver Monitoring System (DMS), retrieve schedules or prepare frequently used apps to support more natural interaction.
These foundational technologies help us investigate how vehicles could evolve from simple awareness to context-responsive behavior. The adaptive portrait display shifts orientation for better visibility, while the LG Mobility AI-based voice interface provides a platform for studying more conversational, human-like interactions. Combined with front-camera data and Vehicle-to-Everything (V2X) connectivity, the system also enables research into precise stopping points or personalized in-cabin moments – such as lighting, music and animations that respond to special occasions like a birthday or an anniversary.
2. Personalizing Your Journey: Enabling Mobility to Adapt to Every Individual
While traditional personalization has centered on the driver, LG P-pod 1.0 acts as a technology incubator for extending tailored experiences to all passengers. Powered by the Driver & Interior Monitoring System (DIMS), the platform explores how it can recognize the conditions and preferences of both the driver and passengers in real time, offering tailored entertainment – from OTT services and music to games and apps – instead of mirroring the same content across every screen.
Shared experiences can also be enhanced. Group decisions, like choosing a restaurant, can be made through an on-screen voting feature that syncs results across displays. An AI recommendation engine suggests destinations, routes and entertainment based on contextual information. With profiles that follow each user and settings that activate automatically, LG P-pod 1.0 turns the car into a space where every passenger’s journey feels personal – whether it lasts ten minutes or two hours.
3. Expanding Time and Space: Shaping How Life Can Continue Seamlessly on the Road
LG P-pod 1.0 reimagines the vehicle not as an isolated environment but as a lifestyle enabler that helps explore new forms of seamless connectivity. Through the Smart Telematics System and integration with smart home appliances, it serves as a platform for exploring how users might control home devices from inside the car – including air conditioning, lighting, robot vacuums and even pet feeders. Through real-time data exchange, the system also investigates ways to enable remote awareness of home cameras and sensors, helping to keep the home and vehicle connected and offering greater peace of mind while on the road.
This seamless connection extends to entertainment as well. Videos or music started at home can resume playing inside the vehicle, making the cabin a natural extension of each user’s personal environment. By reducing the boundary between “on the road” and “at home,” LG P-pod 1.0 acts as a platform for experimenting with new connected-life experiences where travel time becomes an uninterrupted part of everyday living.
“By leveraging LG P-pod 1.0 as an incubator for LG’s mobility technologies, we’re taking a meaningful step toward our vision of a ‘Living Space on Wheels,’ where the vehicle becomes a personalized environment that supports every part of your lifestyle,” said Alexio Rhee, head of Global Customer Strategy at the LG Electronics VS Company. “By combining empathetic interaction, multi-profile personalization and seamless connectivity between the car and the home, LG is redefining what the in-cabin experience can be.”
We’re unveiling LG P-pod 1.0 to a global audience as part of our “LG on board” mobility campaign, sharing how elements such as intelligent understanding, personalized adaptation and immersive interaction may shape future in-car experiences. Through a series of stories – beginning with the first core value, “Empathetic Interaction,” revealed on December 15 and followed by additional values later in the month – we aim to offer a glimpse into a more meaningful way of experiencing life on the move.
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By News Reporter
Collaboration to Deliver Integrated Solutions Combining
Cooling, Power and IT Infrastructure for AI Data Centers
SEOUL, Nov. 4, 2025 — LG Electronics (LG) has signed a memorandum of understanding (MOU) with Flex, a global manufacturing leader and innovator in data center infrastructure solutions. Under the agreement, LG and Flex will collaborate on the joint development integrated, modular cooling solutions that address the escalating thermal management challenges of AI-era data centers.
Advanced cooling technologies are required for more efficient heat dissipation in high-density data centers. The partnership brings together LG’s high-performance air and liquid cooling modules, including CRAC, CRAH, chillers, coolant distribution units (CDUs) and full suite of thermal management and monitoring solutions with Flex’s liquid cooling portfolio, proprietary power products and IT infrastructure solutions. This gives data center operators the agility to customize solutions and scale with demand.
LG is actively exploring diverse opportunities to expand its data center business worldwide. In Jakarta, Indonesia, the company recently secured an AI data center project that is set to become one of the largest of its kind in the country. LG is also collaborating with DATAVOLT, a global data center infrastructure provider, on projects in the Middle East and Africa, and has been awarded a contract to supply cooling solutions for a hyperscale data center under construction in North America.
In addition, LG has partnered with LG Uplus, a telecommunications provider under LG Corp., to successfully complete a proof-of-concept demonstrating advanced liquid cooling technology for data center thermal management solutions. The company is also developing next-generation CDUs and cold plate solutions scheduled for completion later this year, with commercialization to follow.
Building on its debut at Data Center World (DCW) held in Washington D.C. earlier this year, LG recently showcased its latest cooling technologies at DCW Asia 2025 in Singapore, further accelerating its efforts to expand its presence in the global market.
“Through our collaboration with LG, Flex now offers customers a complete range of cooling solutions to tackle escalating heat challenges in the data center,” said Michael Hartung, president and Chief Commercial Officer, Flex. “Together, we’ll deliver prefabricated, scalable data center infrastructure solutions that incorporate advanced liquid and air cooling technologies to increase efficiency, simplify deployment and speed time to revenue for our customers.”
Co-developed solutions will be available as part of the Flex AI infrastructure platform, the first globally manufactured data center platform integrating power, cooling, compute and services into modular designs. Flex provides advanced manufacturing capabilities, innovative power and cooling products and end-to-end lifecycle services that solve for data center power, heat and scale challenges in the AI era.
“We are advancing our competitiveness in the AI data center market by strategically partnering with leading global companies,” said James Lee, president of the LG ES Company. “Our collaboration with Flex adds new momentum to our global expansion and enhances our ability to deliver unique value to clients worldwide.”
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By News Reporter
“One LG” Strategy Delivers End-to-End Data Center Solutions Across
Cooling, Energy and Operations
SEOUL, Oct. 9, 2025 — LG Electronics (LG), together with LG CNS and LG Energy Solution, is presenting its comprehensive portfolio of advanced data center technologies at Data Center World Asia (DCWA) 2025 in Singapore (October 8-9). Unified under the “One LG Solution” strategy, the three LG Group affiliates are collaborating to offer a complete lineup of products and services for next-generation AI data centers – covering thermal management, data center design and energy solutions.
One LG: Integrated Solutions for the Future of AI Data Centers
Created to meet growing global demand for AI infrastructure, One LG Solution positions LG as the first-choice strategic partner for data center operators seeking efficiency, scalability and sustainability. The approach combines LG’s cutting-edge cooling technologies, LG CNS’s expertise in data center design, construction and operations and LG Energy Solution’s battery systems into a single cohesive offering for high-performance data processing facilities.
LG’s thermal management portfolio for large-scale, AI-focused data centers includes large-capacity chillers, direct-to-chip (DTC) cooling systems and computer room air handlers (CRAHs). Solutions such as the Coolant Distribution Unit (CDU) and Cold Plate are designed to provide precise temperature regulation for next-generation CPUs and GPUs, supporting stable and energy-efficient performance.
Enhanced by LG’s Data Center Cooling Management System and Digital Twin technologies, these solutions aim to support optimized operation and predictive maintenance. At DCWA, visitors can explore LG’s cooling innovations and experience augmented reality (AR) demonstrations showcasing the test-bed capabilities of LG’s facility in Pyeongtaek.
LG CNS, a leading AX (AI transformation) company in Korea, is spearheading the design, construction and management of next-generation AI data centers. Through its joint venture with Indonesia’s Sinar Mas Group, LG Sinarmas Technology Solutions, the company recently secured a major AI data center construction contract, which includes the deployment of LG’s inverter turbo chillers and other dedicated cooling systems. To accelerate its AI data center business, LG CNS is conducting proof-of-concept testing on immersion cooling, an advanced cooling technology, and has secured the “AI Box” (tentative name), a solution that consolidates all data center operational components into a container-sized unit.
Leveraging its patented battery technologies, LG Energy Solution provides uninterruptible power supply (UPS) systems designed to maintain continuous and reliable energy availability. These systems offer robust support for data centers in managing operational stability amid increasing AI workloads and fluctuating energy demand.
Bringing together the strengths and expertise of all three companies, One LG Solution’s integrated platform empowers global data centers to achieve operational resilience, energy efficiency and scalability.
LG’s Thermal and Energy Solutions for Next-Generation Data Centers
The One LG Solution showcase at DCWA 2025 underscores LG’s leadership in thermal management solutions engineered for data center environments. The LG CDU, equipped with a high-efficiency inverter pump, provides scalability and considerable installation flexibility through its compact, modular design. The Cold Plate liquid cooling system, featuring advanced DTC technology, is designed to directly manage the high thermal loads of advanced chips in data center servers.
Complementing these solutions, LG’s water-cooled chiller incorporates a magnetic bearing controller and oil-free centrifugal compressors, contributing to improved reliability and reduced energy consumption. The CRAH solution further enhances operational stability by reducing electricity usage and managing airflow effectively.
LG’s innovative direct current (DC) grid solution minimizes energy loss in data center operations. While traditional alternating current (AC) conversion can result in around 25 percent heat loss, LG’s DC grid reduces this to approximately 10 percent by enabling chillers to operate directly on DC power. Combined with high-efficiency inverter pumps and heat exchangers, the DC grid significantly improves power efficiency and contributes to lowering total operating costs.
“One LG Solution is ready to reshape the global data center landscape with future-ready solutions from LG Electronics, LG CNS and LG Energy Solution,” said James Lee, president of the LG ES Company. “With our leading thermal management systems, intelligent operation capabilities and resilient power solutions, we can supply data center operators with everything they need to scale efficiently in the AI era.”
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By News Reporter
Company Accelerates Growth Strategy, Expanding Footprint in the Global South
SEOUL, Sep. 8, 2025 — LG Electronics (LG) CEO William Cho is advancing the company’s Global South growth strategy through a strategic partnership to provide cooling solutions for an AI data center under development in Oxagon, the industrial hub of Saudi Arabia’s NEOM City project.
On September 2 in Riyadh, Cho met with Abdulelah Abunayyan, Chairman of SHAKER Group, the manufacturer and sole distributor of LG Air Conditioners, following the 30th anniversary of the strategic partnership; and Rajit Nanda, CEO of DATAVOLT, a global data infrastructure provider. The parties signed a memorandum of understanding (MOU) under which LG will supply advanced thermal management solutions for next-generation data centers being developed by DATAVOLT.
DATAVOLT, headquartered in Saudi Arabia with offices in the USA, Uzbekistan, India and the UAE and with a presence in South Korea and South Africa, develops hyperscale data centers that incorporate renewable energy and alternative fuels. Its flagship project in Oxagon is planned as one of the largest AI data centers in the region. DATAVOLT is also investing in hyperscale data centers in Uzbekistan, Bangladesh, and other parts of Asia.
“We are building a new generation of net-zero, AI-ready data centers designed for performance, scale and sustainability,” said Rajit Nanda, CEO of DATAVOLT. “Partnering with LG allows us to integrate world-class cooling technologies that are critical to enabling the digital transformation of governments and enterprises across the Kingdom of Saudi and beyond.”
“Our 30-year partnership with LG has been instrumental in shaping the HVAC market in Saudi Arabia, and today’s collaboration marks another step forward in that journey,” said Mohammed Ibrahim Abunayyan, CEO of SHAKER Group. “By joining forces with LG and DATAVOLT, we are driving innovation in advanced, energy efficient cooling solutions and supporting the Kingdom’s ambition to become a global technology hub.”
By integrating large-scale chillers with coolant distribution units, LG is positioning AI data center thermal management as a new growth engine within its heating, ventilation and air conditioning (HVAC) business. In addition to cooling, LG is developing capabilities to propose integrated solutions such as heat recovery and DC power systems, which can further contribute to energy efficiency in data centers.
The collaboration is also meaningful from the perspective of LG’s “One LG Solution” strategy, which seeks to leverage capabilities across LG Group affiliates. Beyond thermal management, opportunities may extend to battery solutions from LG Energy Solution and data center design, build and operation solutions from LG CNS, drawing on LG Group’s global network.
During his visit, Cho also assessed the market environment and business performance of LG operations in Saudi Arabia, Nigeria, the Levant and Maghreb, highlighting the importance of tailoring strategies to local market dynamics.
“The Middle East and Africa hold tremendous potential,” said CEO Cho. “The Middle East offers abundant B2G and B2B opportunities driven by government-led industrial restructuring and large-scale development projects. By leveraging our strong brand and differentiated offerings in areas such as AI home and smart solutions, we need to focus on capturing new growth across the region.”
Recently, Pilwon Jung, LG’s regional representative for the Middle East and Africa, signed an MOU with Mohammad Al Habib Real Estate Co., a major Saudi developer actively involved in government-backed projects, including premium housing developments.
This marks CEO Cho’s third visit to the Global South this year, following trips to India in January and to Vietnam and Indonesia in May. The Global South is a cornerstone of LG’s growth strategy, with the company positioning the region as a key engine for long-term expansion amid shifting global economic dynamics.
The Middle East and Africa together account for about a quarter of the world’s population and are recognized as regions of strong growth potential. In particular, the Middle East has accelerated diversification beyond oil under government-led initiatives. According to Korea Trade-Investment Promotion Agency’s 2025 Export Outlook and Regional Market Conditions report, non-oil GDP growth in the Gulf Cooperation Council, including the UAE and Saudi Arabia, is projected to reach 4 percent this year – the highest in three years.
LG has a long history in the Middle East and Africa, first entering the region through branches in Kuwait (1979) and Côte d’Ivoire (1990). Over the past five years, LG’s sales in the region have grown by more than 30 percent.
In HVAC, LG continues to introduce solutions designed for the region’s climate in collaboration with SHAKER Group. These include outdoor units with heat exchangers engineered to withstand sandstorms and high temperatures, produced at the local LG-SHAKER manufacturing facility. LG is also strengthening its service infrastructure with dedicated maintenance subsidiaries across the region.
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By News Reporter
From the days of clunky cartridges and boxy monitors, gaming has come a long way. Yet, even in 2025 and beyond, there’s still room for transformational leaps – like the recent arrival of Xbox Cloud Gaming (Beta) on LG Smart TVs. Thanks to this partnership with Xbox, LG is giving players new freedom to customize their gaming experience just the way they like it.
Make the Ultimate TV Choice for Modern Gaming
This collaboration transforms the conventional TV experience by offering access to hundreds of Xbox titles directly through the Xbox app. All you need is a compatible controller, a high-speed internet connection – and of course, an LG TV. It’s all about giving you the power to choose how you play.
But which TV model truly brings your games to life?
If you’re looking for a widely accessible TV built to amplify every aspect of gaming – and available in massive screen sizes – look no further than LG’s QNED evo lineup. Engineered for gamers, QNED evo TVs don’t just meet the demands of today’s top titles – they thrive on them. Here’s how.
Ultra-Smooth Gameplay Has Never Been so Accessible
Fast-paced games demand a display that can keep up. Precise, smooth gameplay can be the difference between victory and defeat – or between total immersion and sheer frustration.
QNED evo TVs prove that you do not need to splurge to enjoy the smoothest, low-lag gameplay. Laggy, stuttering scenes are a thing of the past with refresh rates of up to 165Hz, enabling more responsive gameplay, reducing motion blur and providing a competitive edge. LG’s α8 AI Processor helps deliver minimal latency and lightning-fast response times.
And there’s more: QNED evo models support Variable Refresh Rate and Auto Low Latency Mode for seamless tear-free gaming, while AMD FreeSync Premium keeps games smooth as butter.
This is all underpinned by four HDMI 2.1 ports – so you do not have to choose between multiple consoles and your soundbar. You get speed, fluidity and flexibility, all in one.
True Wireless Gaming TV With Zero Compromises
Speaking of not wanting to make compromises, some gamers just find cables distracting. Many turn to wireless HDMI transmitters. The trouble is, the quality of these can be inconsistent. That’s where LG’s Zero Connect Box steps in and changes the game.
This technology, found in the new QNED9M, enables True Wireless 4K connectivity at up to 144Hz – with no latency, no loss in quality and full support for Dolby Vision and Dolby Atmos. It even meets the AMD FreeSync Premium standard.
With the Zero Connect Box tucked away, you get a clean, clutter-free setup. Plug in your console or stream directly through the Xbox app – either way, you’ll enjoy seamless wireless gaming with low input lag and no visual compromise. Game your way, wire-free.
Real-Time Adjustments for Competitive Advantage
You can make the most of all these benefits by checking out LG’s Game Optimizer, which allows for fast, intuitive control over the gaming experience. With a single on-screen dashboard, you can tweak key settings on the fly – like Black Stabilizer for better visibility in dark scenes. Whether you’re playing a first-person shooter, an RPG or a high-speed racing game, the Game Optimizer put you in control. Fine-tune in real-time and sharpen your edge over the competition.
Stunning Visuals That Pull You into the Game
Games also just look great on QNED evo models, whether you are playing in a bright room or a dark one. Underpinning their vibrant visuals is LG’s proprietary Dynamic QNED Color delivers unparalleled accuracy and true-to-life picture quality.
That’s particularly important in visually rich, cinematic titles where no one wants a washed-out screen to break the immersion. Thankfully, QNED evo TVs offer exceptional picture quality and 100 percent color volume, allowing gamers to experience stunning visuals with deep blacks, bright highlights and vivid colors courtesy of Dynamic QNED Color and cutting-edge Mini LED technology. Advanced AI algorithms raise picture and sound quality to provide an even more immersive gaming experience with superior clarity and detail.
Want even more immersion? Dolby Vision and Dolby Atmos enhance every detail – every explosion, whisper and ray of light – to a cinematic experience.
Bigger Screen for a Bigger Gaming Universe
A final word on versatility and affordability. These are important QNED evo advantages. Attractive pricing compared with other top-tier TV technologies means more people are able to elevate their gaming experience with a QNED evo TV.
The lineup is broad, extending from 50 to 100 inches in size. Gamers who thought their dream 65-inch TV was out of reach, for instance, might find a QNED evo model that suits them perfectly.
There is also a consistent baseline of exceptional quality in the overall QNED evo gaming experience. This includes LG’s Gaming Portal, which enhances game streaming with effortless access to a wide range of popular and new titles. With a user-friendly interface, curated app list and personalized recommendations, it’s your central hub for game discovery and streaming – designed to make your gaming journey uniquely yours.
Be the Undisputed Champion in the Living Room
If you are seeking peak performance, stunning visuals and next-gen features – all at a compelling value – LG QNED evo is the ultimate choice. It transforms your living room into a true gaming arena, where every session feels like a front-row seat to the action.
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