LG Expands Advanced Materials Business Globally With LG PuroTec
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By News Reporter
Company’s Award-Winning Micro RGB evo Sets a New Standard for Triple Color
Coverage With 100% BT.2020, DCI-P3 and Adobe RGB Intertek Certification
SEOUL, Dec. 16, 2025 — LG Electronics (LG) will unveil its first-ever flagship RGB TV at CES 2026 – the LG Micro RGB evo, a CES 2026 Innovation Awards winner.* Employing Micro RGB Technology and LG TV’s smallest individual RGB LEDs, this display marks a significant step forward from MiniLED.
The LG Micro RGB evo represents a significant evolution in Micro RGB technology: it uses OLED precision to control each of the RGB LED backlights, bringing 13 years of LG OLED’s technical excellence to the RGB category. The engine driving this performance is the newly upgraded Dual AI Engine-based α (Alpha) 11 AI Processor Gen 3, which features Dual Super Upscaling to simultaneously process two types of AI upscaling. This enhances sharpness while delivering natural and balanced images that offer the highest level of clarity and immersion.
This immense processing power enables RGB Primary Color Ultra, a breakthrough that delivers a full spectrum of color reproduction. Driven by this technology, LG Micro RGB evo achieves an outstanding range, certified by Intertek for 100 percent color gamut coverage in BT.2020, DCI-P3 and Adobe RGB – the highest possible color reproduction. This offers optimal accuracy for everything from digital editing and HDR cinema to next-generation display technologies.
Complementing this color perfection is Micro Dimming Ultra, orchestrating more than a thousand dimming zones with exceptional accuracy. It achieves high contrast performance among LCD TVs, pinpointing brightness and color control to reveal intricate details in both dark and bright scenes.
Beyond picture quality, the innovation extends to the customer experience. The interface is deeply personalized via the award-winning webOS platform, featuring Voice ID, AI Picture/Sound Wizard and a tailored “My Page” home screen. An upgraded AI Concierge, AI Chatbot and AI Search further enhance viewing by helping customers effortlessly explore content-related information.
“Achieving the utmost visual fidelity is the goal of any display, and with the LG Micro RGB evo, we have achieved a milestone previously thought impossible for this category,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “This launch marks the evolution of the RGB TV, redefining industry standards to offer uncompromising performance for customers who demand exceptional color accuracy.”
The LG Micro RGB evo (model MRGB95) will be available in 100-inch, 86-inch and 75-inch sizes.
Visitors to CES 2026 can experience LG’s latest home entertainment innovations at the company’s booth (#15004, Las Vegas Convention Center) from January 6–9. For more updates on LG’s announcements, visit the LG Newsroom.
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* The 100-inch MRGB95B model received a CES 2026 Innovation Award.
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By News Reporter
Featuring Broadcast-Grade Technology and Seamless Camera Compatibility,
Company’s LED Solution Sets a New Standard for K-Content Creation at StudioCube
SEOUL, Dec. 9, 2025 — LG Electronics (LG) has announced that its dedicated virtual production (VP) LED solution is powering the newly opened “Studio V,” a cutting-edge VP stage located within StudioCube in Daejeon, South Korea. StudioCube is the country’s largest public filming facility, and Studio V now stands as one of the world’s largest volume VP studios, reinforcing Korea’s growing momentum in next-generation content production and strengthening its global presence in the entertainment market.
The opening ceremony, held on December 3 and hosted by the Korea Creative Content Agency (KOCCA), brought together key government officials, including senior representatives from the Ministry of Culture, Sports and Tourism and the Mayor of Daejeon. Their participation signaled national support for initiatives like Studio V that push the boundaries of technological innovation in the creative content sector.
Studio V: A New Benchmark for Large-Scale Virtual Production
Purpose-built for high-end filmmaking and immersive virtual environments, Studio V features a massive J-shaped main large-scale LED walls, which support an installation of up to 8 meters high and 60 meters wide. To accommodate diverse shooting requirements, it also offers a height-adjustable ceiling screen and mobile side walls. The ceiling system includes three independent motorized LED sections capable of vertical movement and tilting.
At the heart of Studio V’s LED volume is LG’s purpose-built VP LED solution (model LBCJ026), engineered to deliver broadcast-ready performance with a 7,680Hz refresh rate and a 1/8 scan structure, minimizing visual artifacts such as flickering to ensure flawless camera capture. It achieves 99.07 percent coverage of the DCI-P3 color gamut, supports deep blacks and high-end HDR and delivers realistic, high fidelity digital environments. The display’s ultra-lightweight 5.9-kilogram modules feature precision lock systems that enable smooth screen curvature between -5 to +10 degrees.
Supporting the full content-creation workflows, LG’s portfolio also includes LG OLED Pro professional monitors, widely used in production, color grading and post-production for their exceptional color accuracy and consistency.
Collaboration for Production-Ready Performance
To create a fully integrated and production-ready environment, LG worked closely with Brompton Technology, a global leader in LED video processing. Through joint optimization of system architecture, color calibration and real-time rendering performance, the partnership ensured seamless synchronization between LED displays and video processors, enabling Studio V to meet global broadcast standards and integrate smoothly with industry-standard production equipment.
Beyond technical excellence, LED-based VP offers substantial environmental and operational benefits. By replacing large-scale physical sets with real-time 3D environments, the technology dramatically reduces material waste and carbon emissions while offering on-set advantages such as real-time visualization and faster, more efficient shooting schedules.
Driving the Future of Immersive Content Creation
LG continues to strengthen its leadership in VP technology by combining decades of display innovation with hands-on production experience. At the company’s North American headquarters in New Jersey, LG operates its own VP studio equipped with the LG MAGNIT micro LED display, producing commercial content in collaboration with its global in-house creative agency, HSAD. This direct engagement with real-world production workflows provides valuable insight that fuels continuous refinement of LG’s VP technology.
“Virtual production is reshaping the future of content creation, and LG is committed to driving this shift,” said Nicolas Min, head of the Information Display Business at the LG Media Entertainment Solution Company. “Studio V offers a world-class environment that sets a new benchmark for immersive production, enabling K-content to expand its reach and impact on a truly global scale. We will continue to invest in sustainable innovation and collaborative partnerships that elevate production efficiency and empower creators everywhere.”
Explore how LG’s VP LED solutions are redefining immersive storytelling with broadcast-grade performance.
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By News Reporter
As digital transformation accelerates and hybrid work becomes the norm, business environments are evolving at an unprecedented pace. At LG, we recognize that this shift brings new challenges. Productivity is now intertwined with comfort, efficiency with user well-being and performance with environmental responsibility. In this new landscape, a one-size-fits-all display is as outdated as the floppy disk.
This is why we design our business monitors not simply as screens, but as industry-specific solutions shaped by the real needs of modern workplaces. From corporate offices to data-driven financial institutions, developer environments, creative studios and sustainability-focused public agencies, we deliver tailored display solutions that help organizations work smarter, faster and better.
For the Modern Corporate Office: Comfort That Drives Productivity
Today’s office is more connected and collaborative than ever, with video calls becoming a daily routine. With increasing screen time, the question becomes: how can a monitor make work easier, smarter and more comfortable?
Our business monitors put the user at the center. Models like the versatile LG UltraWide (34BA85QE) offer a fully adjustable stand – height, pivot and tilt – along with single-cable USB-C connectivity for a clean, organized desk setup. For meeting-heavy environments, the FHD 24/27BA850 models integrate a webcam and microphone, helping users stay ready for every call.
Across the lineup, features such as Reader Mode and Flicker Safe help reduce eye strain, supporting long-lasting comfort throughout the workday.
For Finance, Development and Creative Studios: Precision on an Expansive Canvas
Whether analyzing complex datasets, writing thousands of lines of code or crafting pixel-perfect creative work, professionals need monitors that show more – without compromising on quality.
The 5K2K LG UltraFine (40WT95UF) is designed precisely for this. Its expansive 21:9 screen with 5K2K (5120×2160) resolution offers about 33 percent more pixels than standard 4K, allowing users to compare dashboards, review code or work on layered visual content side by side without constant window switching.
Beyond space, the display’s performance is tailored for demanding creative environments. With 99 percent DCI-P3 coverage and VESA Certified DisplayHDR 600, it delivers the accurate color and detail essential for color grading and visual effects. A 120Hz refresh rate ensures smooth motion for refined workflows.
As the world’s first Thunderbolt 5 5K2K display, it also delivers ultra-fast data transfer, up to 96W power delivery and 5K2K display connectivity – all through a single cable. This next-generation interface supports efficient production of financial dashboards, control room visuals and enterprise-grade content, ensuring stability, scalability and seamless performance.
For the Public Sector: A Commitment to Sustainability
Government agencies and public institutions are increasingly prioritizing ESG, making sustainability a core requirement rather than an option. These organizations need technology partners who share the same values.
LG’s business monitors are designed with energy efficiency and responsible materials in mind. Many models carry global certifications such as ENERGY STAR® or TCO Certified, and we provide Product Carbon Footprint (PCF) reports for greater transparency. Reflecting these efforts, several models in our 2025 lineup – including the 24BA560, 27BA560 (FHD) and 27BA54QB (QHD) – have earned EPEAT Gold certification, meeting key public sector procurement standards.
A Partner for Your Business
By deeply understanding the needs of diverse industries, LG delivers monitor solutions that elevate productivity, enhance user well-being and support organizations’ long-term goals – including sustainability commitments.
We aim to be more than a technology provider. We strive to be a trusted partner in helping organizations build work environments where people can do their best work.
Your business is unique, and your technology should be too.
To explore how our specialized monitors can elevate your workspace and your team’s performance, get in touch with an
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* All images are simulated to enhance the reader’s understanding.
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By News Reporter
Company’s Free, Ad-Supported Streaming Service Introduces a New Logo, an
Enhanced UI With Advanced Personalization and Expands Into New Global Markets
SEOUL, Nov. 25, 2025 — LG Electronics (LG) is unveiling a significant upgrade to LG Channels, its free, ad-supported streaming TV (FAST) service. The update introduces a new logo and an enhanced user interface (UI) designed to deliver a more intuitive and seamless viewing experience. With advanced content recommendations, LG Channels now makes it even easier for viewers to discover and enjoy the content they love.
Since its 2015 debut in Korea, LG Channels has evolved into a global service available in 33 countries, offering local language support in each market. Through partnerships with leading content providers, the platform now features more than 4,000 channels that LG Smart TV users can easily access via the LG Magic Remote or the LG webOS home screen.
The new LG Channels logo reflects its customer‑friendly nature and global identity. Its simple, universal design invites users to connect with LG Channels while highlighting LG’s commitment to delivering diverse, intuitive entertainment experiences worldwide.
The enhanced UI and new features make content discovery and navigation more efficient than ever. Users can now receive personalized recommendations based on their viewing preferences. A new “quick access” feature lets viewers simply press the “OK” button on the LG Magic Remote while watching a program to instantly see channel details, the TV guide, favorites and a list of popular content. This allows them to browse other live options and switch channels without ever leaving their current screen, adding a new level of convenience.
LG Channels now offers deeper personalization powered by advanced AI algorithms that deliver tailored content suggestions. The platform is also introducing region-specific features to reflect local viewing habits and cultural preferences. In the United States, users can keep track of new shows now due to new functionality allowing them to set reminders for upcoming content they want to watch. In Europe, a multi-audio feature* is being added to enable instant selection of preferred dubbing languages, while in the Middle East, the interface will support right-to-left text display.
“LG Channels is designed to give users seamless access to high-quality, engaging content,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “With the latest upgrade, from the new logo to our refined personalization features, we are enriching everyday viewing by making the user experience more intuitive and enjoyable for millions around the world.”
Building on its strong presence across North America, South America, Europe and Asia, LG Channels will soon expand into additional markets, including the United Arab Emirates, Poland and Taiwan. This expansion underscores LG’s commitment to bringing more diverse and accessible entertainment to audiences worldwide.
LG Channels is committed to continually enhancing viewing experience through diverse content partnerships and upgrades, helping viewers discover and enjoy thoughtfully curated content that reflects their preferences and interests. Stay connected with
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* Multi-audio options are only provided when supported by the specific channel or the content being broadcast.
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By News Reporter
Across Asia, lifestyle changes are reshaping how people find comfort and care at home. Consumers are turning toward subscription-based living – a smarter and more flexible way to enjoy the latest home innovations.
LG Subscribe is leading this shift with premium products, expert maintenance services and flexible payment plans. From Singapore’s first experiential LG Subscribe Brand Store at Suntec City to Thailand’s rapid growth toward 20,000 subscribers in its first year, we are making more accessible living a reality.
Singapore: A New Era of Smart Living at Suntec City
On August 6, 2025, LG Singapore opened the doors to its first LG Subscribe Brand Store in Singapore at Suntec City – a space that celebrates our vision to make life easier through real solutions tailored to different lifestyles.
To kick off the event, Fabian Kunho Lee, Managing Director of LG Singapore, shared how LG Subscribe blends technology with accessibility and care to begin “a new chapter in customer experience.” After the classic ribbon-cutting ceremony, a vibrant lion dance performance set the tone for an auspicious and energetic start.
Media and key partners toured the experiential store, exploring appliances such as the LG Styler®, washing machines, refrigerators and air purifiers – all available through flexible subscription plans. Product specialists also introduced LG Careship, a routine maintenance service covered by a monthly fee, ensuring that every appliance performs at its best.
Beyond retail, the store is designed as a welcoming space for families. In September, LG Singapore hosted a special Children’s Day event, transforming the store into a lively playground filled with interactive games, creative workshops and sweet treats. This celebration marked the beginning of a series of weekend experiences that make family time part of the LG Subscribe journey.
Thailand: Celebrating One Year of Growth and Innovation
In Thailand, LG Subscribe has quickly become a leader in the home appliance subscription market since its launch in October 2024. LG Thailand surpassed 10,000 subscribers in just nine months and are on track to reach 20,000 as its first anniversary approaches.
To celebrate this success, LG Thailand recognized outstanding Lifestyle Planners (LPs) and Lifestyle Sales Managers (LSMs) at the 2025 LSM Awards in July. Their dedication and customer-first mindset have been key to the program’s rapid expansion. The subsidiary also launched LG Subscribe Friends, an influencer initiative that invites creators to share authentic stories about how subscription living enhances everyday life in Thailand.
LG Thailand has successfully expanded its service network to 50 areas nationwide. With three LG Subscribe Complex Centers already open in Chiang Mai, Nakhon Ratchasima and Hat Yai, it plans to increase the number to seven by year’s end. The next milestone is to broaden its product portfolio to 14 categories and 100 models – making it easier for every Thai household to enjoy the comfort, convenience and peace of mind that define the company’s Life’s Good promise.
LG Subscribe is redefining home living across Asia through flexibility, care and innovation. Whether through Singapore’s engaging in-store experiences or Thailand’s nationwide growth, we continue to show how our commitment to convenience and comfort makes Life’s Good – every day, everywhere.
Contributed by LG Singapore and LG Thailand
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