LG and Xbox Partner to Expand Cloud Gaming Experience on LG Smart TVs
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By News Reporter
LG webOS-Powered TV Users Can Jump Into Immersive Gameplay, With Exclusive
Single Titles, Games Playable With Magic Remote or LG Mobile Gamepad app
SEOUL, Dec. 29, 2025 — LG Electronics (LG) is rolling out new games on its LG Gaming Portal,1 providing LG Smart TV users with a greater selection of titles, all playable directly on the screen without the need for additional devices. The expanded lineup demonstrates LG’s commitment to broadening its gaming ecosystem and evolving the Gaming Portal into the ultimate destination for compelling gaming experiences.
LG continues to expand its Gaming Portal by offering more than 4,000 cloud-based games and 600 casual titles, presenting compelling gaming experiences directly on LG Smart TVs. By delivering elevated, device-free gaming, LG provides new and engaging ways to enjoy games on the large screens, brought by a growing ecosystem of studios and creators.
Featuring dynamic choreography and familiar global hits, Just Dance Now2 is now available on LG Smart TVs running webOS 22 or later in the US, Australia, Sweden and Norway, with availability across Europe expected in the following weeks. Through LG’s collaboration with Ubisoft, users in supported markets can follow along with their favorite routines without the need for a console or additional controllers. Using the LG Magic Remote, users can enjoy dancing with friends or family through the remote control’s motion-sensing technology, which precisely mirrors their movements on screen for fluid and responsive gameplay.
To bring more fun to every living room in the US, LG has partnered with Volley, the leading developer of voice AI games for smart TVs. Volley’s TV gaming lineup includes game show classics like Jeopardy! and original hits like Song Quiz, a guess-the-song music trivia game. Played by over 50 million people worldwide, Volley is pioneering a new era of voice-controlled entertainment in the living room.
For those who are looking for the high-speed action of arcade racing, LG and Blacknut introduce Asphalt Legends Unite,3 an IP offering dynamic gameplay and exciting challenges to play with friends. Available for free with ads, players can unlock access to all cars and maps from the start, allowing them to race any supercar without in-game purchases. By simply pressing the directional keys on the remote, users in the US can join the race instantly and ride the momentum of every fast-paced moment.
Another uplifting addition4 is My Little Puppy, a heartwarming adventure game published by Krafton and offered by Blacknut, in which players follow the story of a dog as he embarks on a journey of relationships, farewells and reunions. LG Smart TVs bring the lifelike details and vivid scenery of the game’s world to life on the big screen and subtly draw players into its emotional depth.
With a growing ecosystem of games, such as Asphalt Legends Unite and My Little Puppy, LG has made it easier to also play with a smartphone through LG’s new Wi-Fi-based mobile gamepad app. LG Mobile Gamepad Wi-Fi,5 now available on both Android and iOS, allows smartphones to operate as controllers, enabling a seamless, hassle-free experience for supported games.
Recognized at last year’s LG webOS Hackathon for their creativity and innovation, two award-winning games have now been added to the selection of titles on the LG Gaming Portal, allowing users to jump into these immersive game worlds optimized for LG Smart TVs. Quest of Sunflower by Couchplay, the Grand Prize winner, is an epic family adventure powered by stunning graphics and dynamic AI-generated storytelling. Signs of Magic by Lukas Klingsbo, the second-place winner, invites players to join the wizard Elowen on an exciting magical quest to defeat monsters. The LG Magic Remote functions like a magic wand, with gyroscopic sensors mapping out gestures as spells for playful interactions with monsters and magical items.
For the latest updates on the LG Gaming Portal, visit
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1 Currently available on LGs Smart TVs and Smart Monitors, and third-party TVs running webOS6.0 and beyond, in Albania, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Italy, Ireland, Korea, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, Türkiye, UK and USA.
2 Availability varies by market.
3 Available in the U.S. only.
4 Available in the US, with further expansion to select markets expected.
5 Compatible with LG TVs carrying webOS 5.0 or higher.
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By News Reporter
Expanding the Boundaries of High-Resolution Gaming With a New
Lineup Spanning OLED, New MiniLED and Ultra-Wide Formats
SEOUL, Dec. 26, 2025 — LG Electronics (LG) announced today the global launch of its new premium gaming monitor brand, UltraGear evo, set to debut at CES® 2026. Building on LG’s established leadership in 5K and 5K2K gaming displays, UltraGear evo expands the boundaries of high-resolution gaming with a portfolio of 5K-and-above monitors spanning OLED, New MiniLED and ultra-wide formats, combining ultra-high definition, speed and immersion across multiple form factors. The inaugural UltraGear evo lineup features three flagship models – 39GX950B, 27GM950B and 52G930B – united by a shared foundation of high-resolution excellence.
At the heart of this evolution is LG’s commitment to uncompromised image quality, reinforced by a newly introduced on-device AI solution. This proprietary technology powers the world’s first 5K AI Upscaling technology.* This technology achieves stunning 5K-class clarity without the burden of GPU upgrades and allows gamers to enjoy a wider range of content in high definition – transcending original resolution limits.
39-Inch 5K2K OLED Gaming Monitor With 5K AI Upscaling
The LG UltraGear evo 39-inch GX9 (39GX950B) builds on the legacy of the GX9 series as a 39-inch 5K2K OLED gaming monitor that delivers uncompromised visual quality and immersive gameplay. Building on this foundation, with the new on-device AI solution, the monitor analyzes and enhances content in real time before it reaches the panel, delivering stunning 5K-class clarity without requiring GPU upgrades. This goes beyond resolution, incorporating AI Scene Optimization and AI Sound, the monitor refines images and audio performance for a more immersive audiovisual experience.
Visual performance is enhanced by LG’s Primary RGB Tandem OLED technology, delivering improved brightness, color accuracy and panel longevity with perfect black and lifelike colors. Designed to adapt to different gaming genres, the Dual Mode feature allows seamless switching between 165Hz at 5K2K resolution and 330Hz at WFHD, supported by an ultra-fast 0.03ms (GtG) response time – enabling gamers to prioritize either visual fidelity or ultra-smooth competitive play.
The 1500R-curved 21:9 ultrawide display that retains the vertical height of a 32-inch screen while expanding horizontal immersion for both gaming and multitasking. With a pixel density of 142 PPI and VESA DisplayHDR True Black 500 certification, the monitor delivers detailed highlights and deep blacks even in the darkest scenes.
World’s First 5K New MiniLED Monitor Solving for Blooming
The LG UltraGear evo 27-inch GM9 (27GM950B) sets a new standard for 27-inch gaming monitors as the world’s first 5K New MiniLED display designed to dramatically improve blooming control. By effectively minimizing halo effects that commonly affect high-resolution MiniLED displays, the monitor delivers professional grade 5K precision with exceptional optical clarity. Featuring 2,304 local dimming zones, combined with Zero Optical Distance engineering that minimizes the gap between the panel and LED, the monitor delivers ultra-high luminance and refined contrast accuracy that preserves fine details across bright and dark scenes alike.
Like the 39-inch GX9, the 27GM950B incorporates the on-device AI solution, enabling 5K AI Upscaling, AI Scene Optimization and AI Sound to enhance image and audio in real time without GPU overhead.
For versatile gaming performance, the monitor supports Dual Mode operation, allowing users to switch between 165Hz at 5K resolution and 330Hz at QHD, paired with a fast 1ms (GtG) response time. Certified VESA DisplayHDR 1000 and delivering peak brightness of up to 1,250 nits, the display ensures vivid highlights, intense flames and sharp flashes of light are rendered with striking realism alongside deep, controlled blacks.
World’s Largest 52-Inch 5K2K 240Hz Gaming Monitor
The LG UltraGear evo 52-inch G9 (52G930B) introduces a new class of large-format gaming displays as the world’s largest 5K2K gaming monitor, offering gamers an unprecedented range of screen size options within the UltraGear evo lineup. The expansive scale is paired with a blazing-fast 240Hz refresh rate, ensuring consistent responsiveness and image fidelity.
The massive screen features the vertical viewing height of a standard 42-inch 16:9 display, stretching horizontally for an expansive 12:9 panoramic view. This form factor provides a workspace 33 percent wider than a standard UHD monitor. A 1000R curvature encloses the user’s peripheral vision for seamless immersion. Visuals are equally impactful delivering vivid color and deep contrast validated by VESA Display HDR 600.
“The new UltraGear evo marks a definitive turning point, signaling the end of compromises in gaming display performance. With innovations like industry-first 5K AI Upscaling, the lineup ensures that whether gamers prefer perfect blacks, unmatched brightness, or expansive scale, they can enjoy the same high standard of performance, clarity and immersion in high resolution,” said Lee Choong-hwoan, head of the Display Business at the LG Media Entertainment Solution Company. “This reflects our excellence in delivering high-resolution technology not only to the B2C gaming market but also through precision-driven B2B solutions like medical monitors.”
The bar-raising LG UltraGear evo lineup is set to be showcased at CES 2026. Visitors can experience the evo lineup’s high-quality visuals through two zones: the “Dream Setup” inspired by the Reddit’s gaming communities and a SimCraft-powered racing simulation featuring the new 39-inch GX9.
In addition to the new evo series, sales of the UltraGear GX7 (27GX790B) will commence in global markets on the opening day of CES 2026. This 27-inch gaming monitor boasts a QHD Primary RGB Tandem OLED display, 540Hz refresh rate and Dual Mode (HD 720Hz), matching the high expectations of avid gamers.
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* AI features, including 5K AI Upscaling, AI Scene Optimization and AI Sound, are exclusively available on the 39GX950B and 27GM950B models equipped with the on-device AI solution.
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By News Reporter
Over the past few years, the vehicle cabin has evolved far beyond its traditional role as a functional driving environment. In step with broader mobility trends such as electrification, automation and software-defined intelligence, the car interior has steadily grown into a flexible living space – one capable of supporting a wider range of everyday needs during the journey.
Building on this industry evolution, we at LG are exploring how in-cabin experiences may further develop through our next-generation concept platform, LG P-pod 1.0. This solution combines LG Mobility AI and advanced technologies developed across our Vehicle Solution (VS) Company.
LG P-pod is the new name we’ve given to the digital cockpits that we develop to test advanced mobility innovations before they reach commercialization. The “P” stands for Prototype, highlighting its role as an early-stage concept and a practical testbed for our mobility technologies. The word “pod” refers to the cabin itself – a modular, human-centered space where multiple technologies work together. It also evokes the image of a pea pod, symbolizing how key in-car systems – from the head unit and displays to connectivity solutions and the Advanced Driver-Assistance System (ADAS) Vision System – fit seamlessly within one cohesive environment. At once functional and symbolic, LG P-pod represents a future-oriented yet emotionally resonant design philosophy – where innovation feels intuitive, and the name itself remains simple and memorable.
Let’s take a closer look at how we’re using LG P-pod 1.0 as a test platform to drive in-cabin experience innovation.
1. Empathetic Interaction: Exploring How Cars Can Understand and Respond
It starts with recognition – a car that sees you, knows you and responds before you even ask. LG P-pod 1.0 serves as a technology incubator, exploring how future vehicles might identify drivers through a Driver Monitoring System (DMS), retrieve schedules or prepare frequently used apps to support more natural interaction.
These foundational technologies help us investigate how vehicles could evolve from simple awareness to context-responsive behavior. The adaptive portrait display shifts orientation for better visibility, while the LG Mobility AI-based voice interface provides a platform for studying more conversational, human-like interactions. Combined with front-camera data and Vehicle-to-Everything (V2X) connectivity, the system also enables research into precise stopping points or personalized in-cabin moments – such as lighting, music and animations that respond to special occasions like a birthday or an anniversary.
2. Personalizing Your Journey: Enabling Mobility to Adapt to Every Individual
While traditional personalization has centered on the driver, LG P-pod 1.0 acts as a technology incubator for extending tailored experiences to all passengers. Powered by the Driver & Interior Monitoring System (DIMS), the platform explores how it can recognize the conditions and preferences of both the driver and passengers in real time, offering tailored entertainment – from OTT services and music to games and apps – instead of mirroring the same content across every screen.
Shared experiences can also be enhanced. Group decisions, like choosing a restaurant, can be made through an on-screen voting feature that syncs results across displays. An AI recommendation engine suggests destinations, routes and entertainment based on contextual information. With profiles that follow each user and settings that activate automatically, LG P-pod 1.0 turns the car into a space where every passenger’s journey feels personal – whether it lasts ten minutes or two hours.
3. Expanding Time and Space: Shaping How Life Can Continue Seamlessly on the Road
LG P-pod 1.0 reimagines the vehicle not as an isolated environment but as a lifestyle enabler that helps explore new forms of seamless connectivity. Through the Smart Telematics System and integration with smart home appliances, it serves as a platform for exploring how users might control home devices from inside the car – including air conditioning, lighting, robot vacuums and even pet feeders. Through real-time data exchange, the system also investigates ways to enable remote awareness of home cameras and sensors, helping to keep the home and vehicle connected and offering greater peace of mind while on the road.
This seamless connection extends to entertainment as well. Videos or music started at home can resume playing inside the vehicle, making the cabin a natural extension of each user’s personal environment. By reducing the boundary between “on the road” and “at home,” LG P-pod 1.0 acts as a platform for experimenting with new connected-life experiences where travel time becomes an uninterrupted part of everyday living.
“By leveraging LG P-pod 1.0 as an incubator for LG’s mobility technologies, we’re taking a meaningful step toward our vision of a ‘Living Space on Wheels,’ where the vehicle becomes a personalized environment that supports every part of your lifestyle,” said Alexio Rhee, head of Global Customer Strategy at the LG Electronics VS Company. “By combining empathetic interaction, multi-profile personalization and seamless connectivity between the car and the home, LG is redefining what the in-cabin experience can be.”
We’re unveiling LG P-pod 1.0 to a global audience as part of our “LG on board” mobility campaign, sharing how elements such as intelligent understanding, personalized adaptation and immersive interaction may shape future in-car experiences. Through a series of stories – beginning with the first core value, “Empathetic Interaction,” revealed on December 15 and followed by additional values later in the month – we aim to offer a glimpse into a more meaningful way of experiencing life on the move.
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By News Reporter
Collaboration to Deliver Integrated Solutions Combining
Cooling, Power and IT Infrastructure for AI Data Centers
SEOUL, Nov. 4, 2025 — LG Electronics (LG) has signed a memorandum of understanding (MOU) with Flex, a global manufacturing leader and innovator in data center infrastructure solutions. Under the agreement, LG and Flex will collaborate on the joint development integrated, modular cooling solutions that address the escalating thermal management challenges of AI-era data centers.
Advanced cooling technologies are required for more efficient heat dissipation in high-density data centers. The partnership brings together LG’s high-performance air and liquid cooling modules, including CRAC, CRAH, chillers, coolant distribution units (CDUs) and full suite of thermal management and monitoring solutions with Flex’s liquid cooling portfolio, proprietary power products and IT infrastructure solutions. This gives data center operators the agility to customize solutions and scale with demand.
LG is actively exploring diverse opportunities to expand its data center business worldwide. In Jakarta, Indonesia, the company recently secured an AI data center project that is set to become one of the largest of its kind in the country. LG is also collaborating with DATAVOLT, a global data center infrastructure provider, on projects in the Middle East and Africa, and has been awarded a contract to supply cooling solutions for a hyperscale data center under construction in North America.
In addition, LG has partnered with LG Uplus, a telecommunications provider under LG Corp., to successfully complete a proof-of-concept demonstrating advanced liquid cooling technology for data center thermal management solutions. The company is also developing next-generation CDUs and cold plate solutions scheduled for completion later this year, with commercialization to follow.
Building on its debut at Data Center World (DCW) held in Washington D.C. earlier this year, LG recently showcased its latest cooling technologies at DCW Asia 2025 in Singapore, further accelerating its efforts to expand its presence in the global market.
“Through our collaboration with LG, Flex now offers customers a complete range of cooling solutions to tackle escalating heat challenges in the data center,” said Michael Hartung, president and Chief Commercial Officer, Flex. “Together, we’ll deliver prefabricated, scalable data center infrastructure solutions that incorporate advanced liquid and air cooling technologies to increase efficiency, simplify deployment and speed time to revenue for our customers.”
Co-developed solutions will be available as part of the Flex AI infrastructure platform, the first globally manufactured data center platform integrating power, cooling, compute and services into modular designs. Flex provides advanced manufacturing capabilities, innovative power and cooling products and end-to-end lifecycle services that solve for data center power, heat and scale challenges in the AI era.
“We are advancing our competitiveness in the AI data center market by strategically partnering with leading global companies,” said James Lee, president of the LG ES Company. “Our collaboration with Flex adds new momentum to our global expansion and enhances our ability to deliver unique value to clients worldwide.”
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By News Reporter
As president of the LG Vehicle Solution (VS) Company, IAA Mobility 2025 gave me the opportunity to present our vision to a global audience. I had the privilege of sharing the stage with Chris Jo, senior vice president and head of LG’s webOS Platform Business Center, along with our partners from Xbox and Zoom. Together, we are defining what it takes to transform the car into a true living space on wheels.
LG Automotive Content Platform: Driving the Future of In-Cabin Connectivity
As Chris Jo highlighted, we have extended webOS – trusted across 240 million devices worldwide – into vehicles with our webOS-based Automotive Content Platform (ACP). This enables automakers to deliver rich multimedia experiences such as OTT streaming, cloud gaming and video conferencing on a global scale. With full UI/UX customization and new revenue opportunities, the webOS platform is moving beyond the living room and shaping the future of the mobility ecosystem.
Xbox: Cloud Gaming Hits the Road
For Xbox, this partnership is an exciting moment, finding a new way to bring the joy of gaming to more people. Chris Lee, Vice President of Marketing at Xbox, noted the challenge of bringing the Xbox experience from TVs into cars, particularly around performance and seamless integration.
By leveraging our ACP, Xbox delivers a quality in-car gaming experience via its popular cloud gaming service, while LG manages the essential integration and certification work. This means passengers can access the same trusted Xbox Cloud Gaming service wherever they travel – during a charging stop or long road trip. Chris described it as making the journey “not only more entertaining but supporting the flexibility players expect from Xbox,” and I believe this underscores the true value of collaboration.
Zoom: Meetings on Wheels
Brendan Ittelson, Chief Ecosystem Officer at Zoom, spoke about creating a consistent collaboration experience across different vehicles – a vision that naturally aligns with ours. By integrating directly with our webOS-based ACP, Zoom can deliver updates and improvements as soon as they’re ready without waiting on OEM software cycles.
Drivers can join meetings safely in voice-only mode, and passengers can attend camera-enabled video calls, while Zoom AI Companion automatically captures summaries and action items in the background. As Brendan explained, “The in-cabin experience is quickly shifting from passive to purposeful,” becoming a place where people can stay connected and productive without sacrificing safety.
Affectionate Intelligence for the Road Ahead
Looking at the bigger picture, the future of in-vehicle innovation will be shaped by AI – what we call “Affectionate Intelligence” – that not only understands users but also seamlessly integrates functions for safety, entertainment, communication and comfort. To transform vehicles into true extensions of living spaces, LG must take on the role of orchestrator, working closely with our content partners and automakers to create a genuinely human-centered mobility ecosystem.
My key takeaway from the panel was that each of us – LG, Xbox and Zoom – brings distinct strengths to the table. Xbox is taking a bold step into automotive gaming, Zoom is working to redefine productivity on the move and LG is driving toward an AI-powered mobility ecosystem. Guided by these shared goals, the path forward is clear.
With webOS at the core and trusted partners by our side, we are accelerating platform-driven growth in mobility. The future of the car won’t just be about transportation – it will be about creating experiences that connect, entertain and empower us wherever the road leads.
By Eun Seok-hyun, president of the LG Vehicle Solution (VS) Company
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