LG Unveils AI-Powered in-Cabin Sensing Solution at CES 2025
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By News Reporter
Expanding the Boundaries of High-Resolution Gaming With a New
Lineup Spanning OLED, New MiniLED and Ultra-Wide Formats
SEOUL, Dec. 26, 2025 — LG Electronics (LG) announced today the global launch of its new premium gaming monitor brand, UltraGear evo, set to debut at CES® 2026. Building on LG’s established leadership in 5K and 5K2K gaming displays, UltraGear evo expands the boundaries of high-resolution gaming with a portfolio of 5K-and-above monitors spanning OLED, New MiniLED and ultra-wide formats, combining ultra-high definition, speed and immersion across multiple form factors. The inaugural UltraGear evo lineup features three flagship models – 39GX950B, 27GM950B and 52G930B – united by a shared foundation of high-resolution excellence.
At the heart of this evolution is LG’s commitment to uncompromised image quality, reinforced by a newly introduced on-device AI solution. This proprietary technology powers the world’s first 5K AI Upscaling technology.* This technology achieves stunning 5K-class clarity without the burden of GPU upgrades and allows gamers to enjoy a wider range of content in high definition – transcending original resolution limits.
39-Inch 5K2K OLED Gaming Monitor With 5K AI Upscaling
The LG UltraGear evo 39-inch GX9 (39GX950B) builds on the legacy of the GX9 series as a 39-inch 5K2K OLED gaming monitor that delivers uncompromised visual quality and immersive gameplay. Building on this foundation, with the new on-device AI solution, the monitor analyzes and enhances content in real time before it reaches the panel, delivering stunning 5K-class clarity without requiring GPU upgrades. This goes beyond resolution, incorporating AI Scene Optimization and AI Sound, the monitor refines images and audio performance for a more immersive audiovisual experience.
Visual performance is enhanced by LG’s Primary RGB Tandem OLED technology, delivering improved brightness, color accuracy and panel longevity with perfect black and lifelike colors. Designed to adapt to different gaming genres, the Dual Mode feature allows seamless switching between 165Hz at 5K2K resolution and 330Hz at WFHD, supported by an ultra-fast 0.03ms (GtG) response time – enabling gamers to prioritize either visual fidelity or ultra-smooth competitive play.
The 1500R-curved 21:9 ultrawide display that retains the vertical height of a 32-inch screen while expanding horizontal immersion for both gaming and multitasking. With a pixel density of 142 PPI and VESA DisplayHDR True Black 500 certification, the monitor delivers detailed highlights and deep blacks even in the darkest scenes.
World’s First 5K New MiniLED Monitor Solving for Blooming
The LG UltraGear evo 27-inch GM9 (27GM950B) sets a new standard for 27-inch gaming monitors as the world’s first 5K New MiniLED display designed to dramatically improve blooming control. By effectively minimizing halo effects that commonly affect high-resolution MiniLED displays, the monitor delivers professional grade 5K precision with exceptional optical clarity. Featuring 2,304 local dimming zones, combined with Zero Optical Distance engineering that minimizes the gap between the panel and LED, the monitor delivers ultra-high luminance and refined contrast accuracy that preserves fine details across bright and dark scenes alike.
Like the 39-inch GX9, the 27GM950B incorporates the on-device AI solution, enabling 5K AI Upscaling, AI Scene Optimization and AI Sound to enhance image and audio in real time without GPU overhead.
For versatile gaming performance, the monitor supports Dual Mode operation, allowing users to switch between 165Hz at 5K resolution and 330Hz at QHD, paired with a fast 1ms (GtG) response time. Certified VESA DisplayHDR 1000 and delivering peak brightness of up to 1,250 nits, the display ensures vivid highlights, intense flames and sharp flashes of light are rendered with striking realism alongside deep, controlled blacks.
World’s Largest 52-Inch 5K2K 240Hz Gaming Monitor
The LG UltraGear evo 52-inch G9 (52G930B) introduces a new class of large-format gaming displays as the world’s largest 5K2K gaming monitor, offering gamers an unprecedented range of screen size options within the UltraGear evo lineup. The expansive scale is paired with a blazing-fast 240Hz refresh rate, ensuring consistent responsiveness and image fidelity.
The massive screen features the vertical viewing height of a standard 42-inch 16:9 display, stretching horizontally for an expansive 12:9 panoramic view. This form factor provides a workspace 33 percent wider than a standard UHD monitor. A 1000R curvature encloses the user’s peripheral vision for seamless immersion. Visuals are equally impactful delivering vivid color and deep contrast validated by VESA Display HDR 600.
“The new UltraGear evo marks a definitive turning point, signaling the end of compromises in gaming display performance. With innovations like industry-first 5K AI Upscaling, the lineup ensures that whether gamers prefer perfect blacks, unmatched brightness, or expansive scale, they can enjoy the same high standard of performance, clarity and immersion in high resolution,” said Lee Choong-hwoan, head of the Display Business at the LG Media Entertainment Solution Company. “This reflects our excellence in delivering high-resolution technology not only to the B2C gaming market but also through precision-driven B2B solutions like medical monitors.”
The bar-raising LG UltraGear evo lineup is set to be showcased at CES 2026. Visitors can experience the evo lineup’s high-quality visuals through two zones: the “Dream Setup” inspired by the Reddit’s gaming communities and a SimCraft-powered racing simulation featuring the new 39-inch GX9.
In addition to the new evo series, sales of the UltraGear GX7 (27GX790B) will commence in global markets on the opening day of CES 2026. This 27-inch gaming monitor boasts a QHD Primary RGB Tandem OLED display, 540Hz refresh rate and Dual Mode (HD 720Hz), matching the high expectations of avid gamers.
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* AI features, including 5K AI Upscaling, AI Scene Optimization and AI Sound, are exclusively available on the 39GX950B and 27GM950B models equipped with the on-device AI solution.
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By News Reporter
Featuring Broadcast-Grade Technology and Seamless Camera Compatibility,
Company’s LED Solution Sets a New Standard for K-Content Creation at StudioCube
SEOUL, Dec. 9, 2025 — LG Electronics (LG) has announced that its dedicated virtual production (VP) LED solution is powering the newly opened “Studio V,” a cutting-edge VP stage located within StudioCube in Daejeon, South Korea. StudioCube is the country’s largest public filming facility, and Studio V now stands as one of the world’s largest volume VP studios, reinforcing Korea’s growing momentum in next-generation content production and strengthening its global presence in the entertainment market.
The opening ceremony, held on December 3 and hosted by the Korea Creative Content Agency (KOCCA), brought together key government officials, including senior representatives from the Ministry of Culture, Sports and Tourism and the Mayor of Daejeon. Their participation signaled national support for initiatives like Studio V that push the boundaries of technological innovation in the creative content sector.
Studio V: A New Benchmark for Large-Scale Virtual Production
Purpose-built for high-end filmmaking and immersive virtual environments, Studio V features a massive J-shaped main large-scale LED walls, which support an installation of up to 8 meters high and 60 meters wide. To accommodate diverse shooting requirements, it also offers a height-adjustable ceiling screen and mobile side walls. The ceiling system includes three independent motorized LED sections capable of vertical movement and tilting.
At the heart of Studio V’s LED volume is LG’s purpose-built VP LED solution (model LBCJ026), engineered to deliver broadcast-ready performance with a 7,680Hz refresh rate and a 1/8 scan structure, minimizing visual artifacts such as flickering to ensure flawless camera capture. It achieves 99.07 percent coverage of the DCI-P3 color gamut, supports deep blacks and high-end HDR and delivers realistic, high fidelity digital environments. The display’s ultra-lightweight 5.9-kilogram modules feature precision lock systems that enable smooth screen curvature between -5 to +10 degrees.
Supporting the full content-creation workflows, LG’s portfolio also includes LG OLED Pro professional monitors, widely used in production, color grading and post-production for their exceptional color accuracy and consistency.
Collaboration for Production-Ready Performance
To create a fully integrated and production-ready environment, LG worked closely with Brompton Technology, a global leader in LED video processing. Through joint optimization of system architecture, color calibration and real-time rendering performance, the partnership ensured seamless synchronization between LED displays and video processors, enabling Studio V to meet global broadcast standards and integrate smoothly with industry-standard production equipment.
Beyond technical excellence, LED-based VP offers substantial environmental and operational benefits. By replacing large-scale physical sets with real-time 3D environments, the technology dramatically reduces material waste and carbon emissions while offering on-set advantages such as real-time visualization and faster, more efficient shooting schedules.
Driving the Future of Immersive Content Creation
LG continues to strengthen its leadership in VP technology by combining decades of display innovation with hands-on production experience. At the company’s North American headquarters in New Jersey, LG operates its own VP studio equipped with the LG MAGNIT micro LED display, producing commercial content in collaboration with its global in-house creative agency, HSAD. This direct engagement with real-world production workflows provides valuable insight that fuels continuous refinement of LG’s VP technology.
“Virtual production is reshaping the future of content creation, and LG is committed to driving this shift,” said Nicolas Min, head of the Information Display Business at the LG Media Entertainment Solution Company. “Studio V offers a world-class environment that sets a new benchmark for immersive production, enabling K-content to expand its reach and impact on a truly global scale. We will continue to invest in sustainable innovation and collaborative partnerships that elevate production efficiency and empower creators everywhere.”
Explore how LG’s VP LED solutions are redefining immersive storytelling with broadcast-grade performance.
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By News Reporter
Deepening Strategic Partnership to Drive Innovation in
Next-Generation Mobility Solutions
SEOUL, Nov. 13, 2025 — Executives from LG Electronics, LG Display, LG Energy Solution and LG Innotek met with Mercedes-Benz AG to discuss expanded collaboration under LG’s “One LG Solution” strategy. Focused on leveraging the combined expertise of LG Group affiliates, this effort brings together the four companies driving the Group’s automotive components business.
The meeting took place on November 13 at LG Twin Towers in Yeouido, Seoul, during the visit of Ola Källenius, Chairman of the Board of Management and CEO of Mercedes-Benz Group AG, to Korea. Participants included William Cho, CEO of LG Electronics; Jeong Cheol-dong, CEO of LG Display; Kim Dong-myung, CEO of LG Energy Solution; and Moon Hyuk-soo, CEO of LG Innotek, alongside Mathias Vaitl, CEO of Mercedes-Benz Korea and other senior executives.
Discussions centered on strengthening cooperation to support Mercedes-Benz’s vision for the future of mobility – including the transition to electric vehicles (EVs) and the establishment of a flexible, sustainable global production network driven by digitalization and automation.
In line with this shared vision, LG Electronics, LG Display, LG Energy Solution and LG Innotek presented their next-generation solutions in EV components, batteries, displays and autonomous driving sensors, seeking new ways to strengthen integration under the One LG Solution framework.
The four LG Group affiliates already work closely with Mercedes-Benz across multiple core areas of mobility technology:
LG Electronics and Mercedes-Benz have long worked together on core systems for software-defined vehicles (SDVs), including in-vehicle infotainment (IVI) and advanced driver assistance systems. A notable example is the co-developed OLED-based IVI system for the Mercedes-Benz EQS, featuring a curved panoramic display that spans the entire dashboard – reflecting the growing trend toward immersive, large-format in-vehicle screens. LG Display has been supplying advanced Plastic OLED (P-OLED) panels to Mercedes-Benz since 2020. Built on flexible plastic substrates, the P-OLED panels deliver exceptional image quality and enable elegant, curved designs, including those featured in Mercedes-Benz’s next-generation MBUX Hyperscreen infotainment system. LG Energy Solution continues its partnership with Mercedes-Benz in the area of electric vehicle batteries. LG Innotek is in discussions to expand cooperation in autonomous driving sensor technologies, including vehicle camera modules, LiDAR and Radar. “At Mercedes-Benz, we firmly believe that strategic, collaborative partnerships are the driving force which shapes our next generation vehicles,” said, Ola Källenius, CEO of Mercedes-Benz AG. “Together with LG, we share a vision built on innovation, quality and sustainability. By combining our strengths, we’re creating vehicles that will set new global standards.”
“We will further solidify our strategic partnership with Mercedes-Benz by leveraging our core competencies in the vehicle components business – from our user experience-centric value proposition to our integrated SDV solution portfolio and globally proven technology and reliability,” said William Cho, CEO of LG Electronics.
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By News Reporter
As the Official Home Appliance Partner, SKS Captivates
Visitors With a Stunning Showcase of Elegant Built-In Kitchen Solutions
SEOUL, Nov. 7, 2025 — LG Electronics (LG) showcased its ultra-premium built-in kitchen appliance brand, SKS, at Design Week Mexico 2025, one of Latin America’s largest design festivals. As the exclusive home appliance brand partner of this year’s event, SKS successfully elevated its brand presence in the region, reaffirming its leadership in the global luxury built-in market.
At Design House, the flagship exhibition of Design Week Mexico, visitors were invited to experience the full SKS lineup of ultra-premium built-in kitchen appliances, including the SKS refrigerator, freezer, oven, cook top, wine cellar and dishwasherAlso on display were LG’s premium home appliances, such as the InstaView MoodUP refrigerator, QuadWash® dishwasher, WashTower laundry solution and Styler clothing care system.
Design House transforms iconic local mansions and historic buildings into creative design spaces, each designed through collaboration between leading global architects, interior designers and brands. Spanning approximately 1,126 square meters, this year’s exhibition presented visitors with diverse, trend-forward inspiration for designing refined living environments.
Held under the theme “Designed in Mexico,” the 2025 edition of Design Week Mexico celebrated the artistry and craftsmanship of Mexican design. Reflecting this spirit, SKS’s exhibition theme, “Korean Precision with Mexican Soul,” captured the harmony between SKS’s stylish, technologically-advanced design philosophy and the warmth and creativity of Mexican craftsmanship. The Design House exhibition, which ran until November 2, drew strong interest from professional designers, students and the general public alike.
By expanding direct engagement with customers across the globe, SKS continues to strengthen its reputation as a specialist built-in brand and its position in the premium appliance market. Earlier this year, SKS served as the exclusive home appliance sponsor of the Food & Wine Classic 2025 in Aspen, Colorado – an event attended by more than 4,000 chefs, culinary professionals and visitors. In Seoul, LG recently opened SKS Seoul, a newly renovated showroom offering visitors a complete experience of SKS’s latest ultra-premium built-in kitchen innovations.
LG rebranded its ultra-premium built-in line earlier this year, transitioning from SIGNATURE KITCHEN SUITE to SKS. The refreshed identity, designed to be more modern and intuitive, has enhanced brand recognition and accelerated growth in the premium market. Despite the new name, SKS continues to embody the True to Food philosophy that has defined the brand since its inception.
“At Design Week Mexico, we had the unique opportunity to collaborate with world-class architects and designers to create an inspiring space – one brought to life by our stylish and sophisticated SKS solutions,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “LG will continue to strengthen engagement with customers around the world and further establish SKS as a global leader in the ultra-premium built-in kitchen appliance market.”
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By News Reporter
Strong Performance in Home Appliance and Vehicle Solutions Drives
Second-Highest Third-Quarter Revenue in Company History
SEOUL, Oct. 31, 2025 — LG Electronics Inc. (LG) today announced consolidated revenue of KRW 21.87 trillion and operating profit of KRW 688.9 billion for the third quarter of 2025.
The Home Appliance Solution (HS) Company and Vehicle Solution (VS) Company delivered strong performances despite external challenges such as U.S. tariffs and a slowdown in the electric vehicle (EV) market. These results reflect LG’s ongoing transformation of its business portfolio and commitment to qualitative growth, encompassing B2B solutions such as vehicle and HVAC systems, expanding non-hardware businesses like subscriptions and webOS, and innovative direct-to-consumer business models.
In the third quarter, LG’s B2B revenue grew 2 percent year-on-year to KRW 5.9 trillion, while revenue from appliance subscription services reached KRW 700 billion, up 31 percent year-on-year.
Q3 2025 Results & Outlook by Company
LG Home Appliance Solution (HS) Company
The HS Company reported revenue of KRW 6.58 trillion and operating profit of KRW 365.9 billion. Growth was driven by a successful two-track strategy targeting both premium and mass-market segments, alongside continued expansion in subscription and online businesses. Production site optimization and operational efficiency improvements helped offset much of the U.S. tariff impact, resulting in higher year-on-year profitability.
Looking ahead to the fourth quarter, the global home appliance market is expected to remain challenging due to sluggish demand recovery and intensified competition. The Company plans to continue expanding its subscription and online businesses and maintain focus on furthering its qualitative growth efforts. It will also pursue cost structure enhancements and fixed cost reductions to improve profitability year-on-year.
LG Media Entertainment Solution (MS) Company
The MS Company recorded revenue of KRW 4.65 trillion and an operating loss of KRW 302.6 billion in the third quarter. Profitability was impacted by increased marketing investments to address intensifying competition and one-time expenses related to voluntary retirements.
The Company remains focused on improving operational efficiency and profitability in its TV business while expanding the webOS platform through advancements in advertising and content diversification. It also plans to strengthen its presence in Global South markets, where demand remains relatively resilient.
LG Vehicle Solution (VS) Company
The VS Company recorded revenue of KRW 2.65 trillion and operating profit of KRW 149.6 billion. Revenue reached an all-time third-quarter high, while operating profit achieved the highest quarterly level since the Company’s establishment. The operating profit margin exceeded 5 percent for the first time.
While external factors such as changes to U.S. EV subsidy policies may present short-term challenges in the fourth quarter, the Company aims to maintain stable profitability through ongoing product mix optimization, cost structure improvements and efficiency initiatives.
LG Eco Solution (ES) Company
The ES Company reported revenue of KRW 2.17 trillion and operating profit of KRW 132.9 billion. Revenue increased slightly year-on-year, supported by stronger domestic sales and continued growth in subscription and online businesses. Operating profit declined modestly due to expanded investments.
The Company plans to strengthen growth momentum through region-specific product launches and explore new opportunities in commercial HVAC systems and industrial and power generation chillers. It has recently secured a series of AI data center cooling solution contracts across North America, Latin America, the Middle East and Asia, demonstrating tangible progress. The Company aims to use these projects as strategic references to further expand its market presence. In parallel, it is preparing for the commercialization of next-generation liquid cooling solutions for data centers and broadening partnerships to advance immersion cooling technologies.
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