LG Empowers Vietnam’s Youth With Dynamic Learning Experiences in IT
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By News Reporter
At LG, we are committed to nurturing expertise, collaboration and innovation in the heating, ventilation and air conditioning (HVAC) industry. As part of this commitment, we continue to create opportunities for professionals around the world to learn, share knowledge and grow together. Earlier this month, we welcomed 14 of Brazil’s leading HVAC installers to South Korea for the LG Brazil Installer HVAC Academy.
Designed to strengthen participants’ technical capabilities and reinforce our partnership network, the program combined hands-on learning with site visits and in-depth technical sessions. Participants also had the chance to present their own case studies and explore how LG’s advanced, eco-conscious HVAC solutions are shaping a smarter, more sustainable future.
The Academy began with a visit to a local reference site showcasing LG’s latest residential air conditioning systems. The visit offered participants a close-up look at how our technologies are applied in real-world settings to deliver comfort, energy efficiency and reliability.
The following day, experts from Hi-M Solutek – an LG subsidiary specializing in total HVAC services including maintenance, engineering and building management – led an immersive seminar. The session explored advanced installation methods and shared best-practice cases from across South Korea’s HVAC industry.
Brazilian participants also took the stage to present their own successful installation projects, sharing valuable insights and field expertise that sparked meaningful exchanges with peers and LG engineers alike.
The program concluded with a visit to LG Smart Park in Changwon, our world-class manufacturing site for residential and commercial air conditioners. Attendees toured the state-of-the-art HVAC showroom and participated in a dynamic Q&A session with LG’s product development team – discussing future innovations, trends and the evolving role of smart, sustainable technologies in HVAC.
The LG Brazil Installer HVAC Academy is part of our broader effort to foster collaboration and continuous learning across the global HVAC community. Alongside this initiative, we’ve hosted a series of HVAC Leaders’ Summit events for consultants from Asia, Africa and the Middle East. Most recently, in July 2025, we brought together 30 leading consultants from Central and South America in Panama for a regional summit focused on innovation and partnership.
Under our Global South growth strategy, we will continue to expand our programs aimed at strengthening long-term partnerships with HVAC consultants and installers – empowering them to deliver smarter, more efficient solutions to customers while enhancing the reputation and reach of LG HVAC.
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By News Reporter
The way we work, learn and shop is changing fast. With hybrid work becoming the norm, education going digital and the lines between online and offline experiences blurring, there’s a growing need for technology that can keep up. Businesses today need tools that are flexible, easy to use and ready to adapt to whatever the day brings.
That’s exactly why we created the LG Smart Monitor Swing (model 32U889SA) – an all-in-one display engineered for modern enterprises. It’s a versatile smart platform that works without a PC, so you can use it anywhere, anytime, to boost productivity, improve communication and create better experiences for customers, students and teams.
Let’s take a look at how it’s making a difference across different spaces.
Retail: Overcoming In-Store Communication Hurdles
In retail – particularly in fashion and beauty – it’s all about catching the customer’s eye and sharing the right information at the right time. But we know that installing large, fixed displays isn’t always easy in busy stores.
The LG Smart Monitor Swing directly addresses these issues. Its vibrant 4K (3,840 x 2,160) resolution display serves as a dynamic digital catalog, showcasing product details and promotions with stunning clarity. Furthermore, its movable stand overcomes installation barriers, allowing for flexible placement anywhere in-store. This enables retailers to strategically position the display to capture customer attention or instantly repurpose a space for a live commerce broadcast – maximizing both engagement and floor space.
Hospitals: A Dynamic Information Hub for Patients and Visitors
Hospitals are busy places, and keeping patients and visitors informed can be a challenge. Static posters and signs can be missed, and updating them takes time.
With the Smart Monitor Swing, you can easily share schedules, health notices or service information in real time. Place it at the front desk to welcome visitors, in waiting areas as a digital bulletin board or even use it as a central hub for teleconsultations. And because it’s mobile, you can move it wherever it’s needed most – no more being tied to one spot.
Education: Transforming Passive Viewing into Interactive Learning
A common challenge in educational settings, from kindergartens to senior classrooms, is fostering sustained student engagement and enabling meaningful real-time interaction. The Swing transforms the learning process by creating a more collaborative and effective environment.
Its adjustable, high-resolution screen provides an optimal viewing experience for remote learning and group activities. Powered by webOS, the smart monitor lets students and teachers directly interact with educational applications and whiteboard functions via its touch-sensitive screen, turning passive viewing into an active, participatory experience.
Workspaces: Redefining Collaboration and Personal Productivity
In small offices or meeting rooms, space is precious. The Smart Monitor Swing can be your team’s central hub for sharing ideas, running video calls or working on cloud-based apps.
With its 31.5-inch 4K screen, it’s perfect for sharing content with small groups. Its built-in webOS platform further enhances collaboration by allowing teams to access home office apps, including video conferencing apps2 and cloud-based applications – all without needing an external device such as a laptop or PC.
The Swing’s versatility also introduces a new way of working for professionals who value a clutter-free desk, such as fashion designers who need space for physical samples. Its unique, independent stand liberates the entire desk surface for a clean workspace. The large display, combined with versatile tilt, swivel and pivot functions, makes it easy to hold spontaneous discussions over materials, fostering a more dynamic and interactive workflow.
Sports & Entertainment: From Simple Simulators to Premium Experiences
Sports and entertainment venues often face space constraints that make it difficult to install or reposition large displays. The Swing provides a mobile and flexible solution, delivering large, high-resolution screens that can adapt to different environments. In screen golf facilities, for example, its innovative swinging design enables optimal positioning and effortless repositioning. Featuring stunning 4K resolution, the Swing delivers a more immersive player experience than the low-resolution screens found in many simulators, rendering highly detailed course graphics. Powered by webOS, it also supports seamless customization of club branding, promotional events and time-based announcements.
The versatility extends to various hospitality applications. In hotels and VIP lounges, it ensures vivid visuals for branded content, promotions and event information. When placed in business hotel rooms, the monitor allows guests to work conveniently, using webOS apps to maintain productivity without a PC.
For us, the LG Smart Monitor Swing isn’t just another screen – it’s a core enterprise solution that helps businesses work smarter, communicate better and make the most of their space. And we’re not stopping here. We’ll keep creating innovative display solutions that break free from the limits of traditional monitors, so you can keep adapting, growing and thriving.
Ready to transform your business environment with the LG Smart Monitor Swing?
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1 All images are simulated to enhance the reader’s understanding.
2 Webcam (with microphone) required for video conferencing. Sold separately.
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By News Reporter
Carrying forward the Life’s Good philosophy, LG Taiwan has expanded its rural education initiatives in partnership with Feng Chia University’s School of Architecture for the second consecutive year.
What began last year in Hualien has now grown into a larger, more heartfelt mission – this time bringing LG Taiwan’s Managing Director Jeong Yeon-kwan and General Manager Peter Lo to the Chin-Ai Music Book Hut in Chudong, joined by a dedicated team of volunteers.
Welcomed warmly by Feng Chia University, Mr. Jeong reaffirmed LG’s dedication to bridging the urban-rural divide. He outlined a mission that goes beyond improving educational facilities, one that seeks to empower children of all backgrounds with the skills, confidence and values needed to flourish in the rapidly evolving era of AI.
Built and sustained by the Chin-Ai Music Orchestra, this unique community hub blends music, reading, performance and local market functions to offer underprivileged children of Indigenous families a safe place to learn and grow, an opportunity many of them have never had before.
But it’s not all about music and practical life skills, the orchestra also covers tuition fees, removing financial barriers so children can focus entirely on their studies and build resilience, independence and confidence for the future.
Working side by side with university students and local youth, LG volunteers spent the day paving walkways, building a pizza oven, enhancing drainage systems and organizing goods for the Book Hut’s charity sales.
By evening, the hard work gave way to music, as the Chin-Ai youth orchestra performed a heartfelt concert in a moment many volunteers will never forget. The same children who had worked tirelessly all day then filled the air with melodies of hope and pride.
In another showing of commitment to education in rural areas, LG donated over NT$ 1.5 million worth of smart home appliances – from refrigerators and washing machines to dehumidifiers – to Book Huts in Hsinchu and Kaohsiung, easing the daily challenges of local students by providing them with greater convenience and comfort.
In the same spirit, LG teamed up with social innovation enterprise Pley School to bring the LG Notebook AI learning toolkit to Book Hut. Through imaginative scenarios and roleplaying activities, children explored how AI can make life easier while also reflecting on potential risks. They even created their own “AI Usage Guidelines,” sparking lively discussions and meaningful connections between generations.
At its core, this initiative shows that sustainability is also about people – creating opportunities, building resilience and fostering community. By blending innovation with genuine care, LG Taiwan is taking steps to create a Better Life for All and bring the spirit of Life’s Good to life in lasting ways.
Contributed by LG Taiwan
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By News Reporter
On Show at IFA 2025, Company’s AI Platform Integrates ThinQ UP and ThinQ Care
Services to Deliver Continuous Upgrades and Proactive Maintenance
SEOUL, Sep. 1, 2025 — LG Electronics (LG) is ushering in a new era in the European smart home appliance market with the introduction of its groundbreaking AI platform, LG ThinQ AI. Taking center stage at the company’s IFA 2025 exhibit, LG ThinQ AI integrates the ThinQ UP and ThinQ Care services to provide a personalized, ever-evolving customer experience along with proactive appliance management. This innovative platform advances LG’s core product technologies through AI and usage data analysis, optimizing the product experience and enhancing customers’ overall quality of life. LG will begin rolling out ThinQ AI in key European markets throughout September.
With AI-powered features such as continuous, tailored upgrades and intelligent performance optimization based on user behavior, LG ThinQ AI redefines home living, elevates the overall smart appliance experience and reinforces LG’s leadership in the European AI home solutions market.
A core element of the platform, ThinQ UP enables compatible appliances to acquire new features via software updates, ensuring they remain up-to-date and relevant to customers’ ever-changing lifestyles. Complementing this, ThinQ Care provides proactive support that predicts potential malfunctions or issues before they occur. Drawing on extensive usage data, its smart diagnostics detect even minor issues and guide customers through simple solutions, boosting product reliability and peace of mind.
ThinQ AI also reflects the priorities of Europe’s discerning, eco-conscious consumers, with a focus on energy efficiency and ease of use. For washing machines, Energy Saving Mode helps lower household energy consumption, while refrigerators benefit from AI Saving Mode, which intelligently reduces power use. Convenience-driven features include Fresh Keeper, which prevents clothes left in the washer from wrinkling or smelling, and the tub clean reminder to maintain hygiene. Refrigerator functions include Night View, which adjusts display brightness at night, and the Smart Fill system, allowing the water dispenser to deliver precisely pours. Users can even reconfigure the built-in ice dispenser to serve as an additional water dispenser, providing greater flexibility.
Moving forward, LG plans to deliver a steady flow of region-specific ThinQ UP features inspired by customer feedback. Through the Share Your Ideas function in the ThinQ app, users can propose new features that may be developed into real updates. Following the European rollout this month, LG will gradually expand ThinQ UP service availability worldwide throughout the rest of the year.
At IFA 2025, LG will showcase a diverse range of appliances enhanced with ThinQ AI and tailored for European consumers. Harmonious and differentiated smart home lifestyle scenes will demonstrate how the company’s latest innovations seamlessly elevate everyday living. Visitors can engage with an interactive demo app to explore how ThinQ UP lets customers continuously upgrade their LG appliances. LG AI HOME zone presents the company’s Zero Labor Home, where ThinQ AI recognizes user’s voice and activates personalized appliance settings to provide a highly personalized home experience.
“Our innovative ThinQ AI platform offers differentiated convenience and efficiency through continuous upgrades and intelligent, proactive care,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We are committed to creating an AI home experience that evolves in step with the unique needs of every customer.”
ThinQ AI and an array of innovative home appliance solutions will be on show at LG’s IFA 2025 exhibition booth (Hall 18, Messe Berlin) in Berlin, Germany, from September 5-9.
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By News Reporter
As customer experience becomes a driving force behind brand loyalty and business growth, companies are reimagining how they connect with consumers. LG Indonesia is taking this idea to the next level with LG ZonaSeru – a vibrant, hands-on space designed to inspire, educate and entertain. Located at CGV in Central Park Mall, Jakarta, this new “fun zone” brings LG’s innovations to life through interactive exhibits and engaging community activities.
At the heart of LG ZonaSeru is a simple goal: make technology personal, playful and purposeful. Visitors are invited to explore how AI-powered LG products and the LG ThinQ platform can elevate daily life across three major product categories: Media Entertainment Solution (MS), Home Appliance Solution (HS) and Eco Solution (ES).
In the Feel The Real AI zone, guests can experience LG’s cutting-edge OLED TVs and premium audio technology – highlighted by the LG OLED evo C5, known for its breathtaking picture quality and immersive home entertainment experience.
Meanwhile, the WashTower Into Photo zone turns laundry into a fun photo opportunity with a quirky photo booth built inside an LG WashTower. Just open the drum, strike a pose and take home a printed souvenir.
The InstaView Photo High Angle zone offers another selfie-worthy moment, spotlighting LG’s iconic InstaView refrigerator technology. Nearby, the Karaoke Room invites visitors to belt out their favorite tunes with LG’s xboom speakers and the LG StanbyME Go – bringing sound and style to the spotlight.
For those interested in clean air and sustainable living, the ES Tower zone features LG’s latest residential air conditioners, dehumidifiers and air purifiers. There’s also a Live Streaming Corner, where content creators can go live or film videos on the spot.
But LG ZonaSeru is more than just a tech playground. It’s also a community space. Throughout the year, the site will host a variety of free events – from karaoke contests and expert talks to children’s cooking classes – designed to bring people together and show how LG innovations can enhance everyday living.
The space is also open for collaboration. Local communities and university students are encouraged to host talk shows, workshops and gatherings – free of charge. This reflects LG’s commitment to empowering individuals and fostering stronger community connections across Indonesia.
Kicking off this initiative, LG recently hosted its first-ever community-led event at ZonaSeru in collaboration with a dedicated K-Pop fan community. Known for organizing fan gatherings and coordinating concert ticketing, the community came together for a special watch party of a globally streamed concert – celebrated in the exclusive Satin auditorium at CGV Cinemas.
The event marked the anniversary of the fan group, turning the screening into a heartfelt celebration. Fans from across Jakarta gathered to relive the concert on the big screen, sing along and enjoy exclusive giveaways. It wasn’t just a screening – it was a powerful expression of shared passion and connection.
With the success of this kickoff event, LG ZonaSeru is emerging as more than just a venue – it’s becoming a vibrant hub for creativity, collaboration and community engagement. As more groups discover the possibilities of the space, it’s poised to become a go-to destination for immersive, fan-powered experiences in Jakarta.
As LG continues its evolution into a Smart Life Solution Company, initiatives like ZonaSeru represent a bold step forward – where cutting-edge technology meets human connection, and innovation is brought to life in the moments that matter.
Contributed by LG Indonesia
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