Harnessing the Power of Optimism Across Mexico
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By News Reporter
Every year, Design Week Mexico brings together top architects and interior designers to reimagine one of the country’s historic homes into the “Design House” – turning staid spaces into stunning showcases of sophistication and style. For 2025, both we (LG) and our ultra-premium built-in kitchen appliance brand, SKS, were named the exclusive home appliance brand partners for this landmark exhibition.
Under the theme of “Korean Precision with Mexican Soul,” we presented an elegant, real-world demonstration of how the warmth of Mexican craftsmanship can harmonize with our stylish, technology-driven solutions. Each space reflected our belief that thoughtful innovation can elevate modern design and meaningfully enhance how people live.
A Journey Where Design Meets Technology
Design House lies at the heart of Design Week Mexico, uniting creative talent to reinterpret everyday spaces. This year, we collaborated with four celebrated Mexican designers – Sebastián Ángeles, Guillermo Hernández, Juan José Nemer and Victoria Plascencia – to reimagine a traditional home through fresh artistic expression and future-ready livability.
Each finished room told its own compelling story with the common thread of “design meeting technology” woven throughout the entire house, and the sublime blend of Mexico’s rich cultural heritage and LG’s cutting-edge innovation visible in every space.
Reinterpreting the Bathroom: Ancient Rituals Meet Modern Wellness
Designer
link hidden, please login to view transformed the bathroom into a contemporary Temazcal – a modern tribute to the traditional Mesoamerican sweat lodge used for purification and healing. His immersive installation blended light, sound and scent to evoke a sense of renewal. At the center stood LG Styler, symbolizing purification while adding contemporary sophistication to the space. “LG Styler is an innovative object that lets people refresh their clothes and feelings without any worries about odors or allergens,” said Ángeles.
The result was a seamless balance of pre-Hispanic aesthetics and futuristic minimalism, reshaping the bathroom into a personal sanctuary where wellness and premium design coexist.
Redefining Everyday Chores: The Laundry Room as a Space of Joy
With his signature mosaic craftsmanship, reimagined the laundry room as an uplifting, design-driven environment. His reinterpretation encouraged visitors to reconsider laundry as not just a task, but a space that can spark delight.
At the center of the concept was the LG WashTower, whose unified washer-dryer configuration saves space while delivering intuitive convenience. “The LG WashTower served as the centerpiece, helping to turn what is so often a neglected corner of the home into an uplifting place that people genuinely enjoy spending time in,” Hernández noted.
Through refined geometric inspiration and a calming color palette, the once-ordinary laundry area became a modern, functional and aesthetically enriched space. At the same time, the WashTower features an all-in-one configuration combining a washer and dryer stacked together, efficiently saving space for practical use.
Connecting Tradition and Modernity: The Kitchen as the Heart of the Home
Under the direction of Juan José Nemer, the kitchen served as an inspired bridge between Mexico’s heritage and the vibrancy of its contemporary lifestyle. Drawing on the concept of Casa Piedra, the space merged future-focused technology with a rich sense of nostalgia, creating an ideal environment for warm family moments and entertaining guests.
SKS built-in appliances, including the latest refrigerator and oven, feature minimalist exterior panels and refined finishes that contribute to a seamless and elevated kitchen interior. Its captivating design inspired the aesthetics of the whole kitchen space, inviting visitors to see, touch and interact with the SKS products in person.
“Frequently, there’s a moment of surprise when you open the door of an SKS product, as people often don’t realize they’ve been looking straight at an appliance the whole time,” said Nemer, noting the subtlety of SKS’s design, and the seamlessness with which each appliance blends in with the rest of the kitchen.
A Place to Connect: SKS “Aura Space” on the Terrace
On the Design House terrace, Victoria Plascencia’s Aura Space offered a serene setting for gatherings, reflecting the growing importance of outdoor areas as natural extensions of the home. Equipped with the SKS wine cellar and SKS dishwasher, the terrace demonstrated how performance and aesthetics can coexist beautifully.
The SKS wine cellar, capable of storing up to 113 bottles across three temperature zones, allowed Aura Space guests to enjoy premium wine and a memorable lifestyle experience, while the SKS dishwasher delivered optimal cleaning performance adapted to local water conditions – all within a sleek, minimalist design that added to the space’s ambiance and appeal.
Through this collaboration with Mexico’s design community, we reaffirmed our role as a lifestyle trend leader and our commitment to delivering solutions for a Better Life for All. LG and SKS home appliances stand not only as high-performance tools, but as design-forward companions that enrich everyday living and seamlessly complement modern spaces.
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By News Reporter
LG Brings the Spirit of Life’s Good to Communities Across Indonesia
With optimism and innovation at our core, we continue to share our Life’s Good philosophy by inspiring joy and connection in local communities. Throughout 2025, LG Indonesia has carried this spirit across the country through meaningful initiatives marking its 35th anniversary – celebrating togetherness, creativity and the everyday moments that make life good.
By combining technology with shared experiences, LG Indonesia is bringing innovation closer to everyday life and creating opportunities for people to experience how technology can uplift and inspire.
Taking Innovation on the Road
Earlier this year, LG Indonesia took our latest AI-powered products and LG ThinQ technology on the road with the Life’s Good Truck Roadshow campaign.
Over several months, the Life’s Good Truck visited 21 cities across Java, inviting visitors to explore and experience our innovations firsthand. Through interactive activities and hands-on product trials, local communities had the chance to engage with LG’s cutting-edge technologies outside of a traditional showroom – turning every stop into a celebration of innovation and connection.
A New Space for Creativity and Connection
Following the roadshow, LG Indonesia opened LG ZonaSeru at CGV Cinemas in Central Park Mall, Jakarta – a space designed to inspire, educate and entertain. More than a display area, LG ZonaSeru reimagines the customer experience as a creative hub where technology and culture meet. With interactive installations, workshops and community events, the space brings people together and embodies the Life’s Good spirit through shared discovery and fun.
Celebrating 35 Years with the Life’s Good Festival 2025: K-Wave Edition
To mark 35 years in Indonesia, LG Indonesia proudly introduced the Life’s Good Festival 2025: K-Wave Edition, hosted at LG ZonaSeru.
Running through the end of the year, the festival invites visitors of all ages to explore the richness of Korean culture through engaging classes in Hangul, K-Food, K-Beauty and K-Pop Dance. Each session is led by professional instructors and popular influencers who make every class accessible, creative and full of energy.
In the K-Food Class, participants can cook healthy Korean dishes using the LG NeoChef Microwave Grill Oven, while the Hangul Class introduces the Korean alphabet and simple vocabulary. The K-Beauty Class offers hands-on insights into skincare and style trends, and the K-Pop Dance Class gets everyone moving with choreography inspired by their favorite idols.
Throughout the festival, visitors can also experience our latest award-winning innovations – including the LG AI OLED evo C5 TV, LG WashTower, LG InstaView Refrigerator, LG DUALCOOL Air Conditioner and LG PuriCare Dehumidifier – each designed to make everyday living smarter, healthier and more enjoyable.
Life’s Good – Every Day, Everywhere
These initiatives show that Life’s Good is more than just a slogan. It’s about creating real experiences that connect people across cultures, celebrate optimism and make technology meaningful in everyday life.
As we celebrate 35 years in Indonesia, we remain committed to bringing innovation directly to communities – enriching daily living with smart, intuitive design and a spirit of togetherness that makes Life’s Good for everyone.
Contributed by LG Indonesia
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By News Reporter
As the Official Home Appliance Partner, SKS Captivates
Visitors With a Stunning Showcase of Elegant Built-In Kitchen Solutions
SEOUL, Nov. 7, 2025 — LG Electronics (LG) showcased its ultra-premium built-in kitchen appliance brand, SKS, at Design Week Mexico 2025, one of Latin America’s largest design festivals. As the exclusive home appliance brand partner of this year’s event, SKS successfully elevated its brand presence in the region, reaffirming its leadership in the global luxury built-in market.
At Design House, the flagship exhibition of Design Week Mexico, visitors were invited to experience the full SKS lineup of ultra-premium built-in kitchen appliances, including the SKS refrigerator, freezer, oven, cook top, wine cellar and dishwasherAlso on display were LG’s premium home appliances, such as the InstaView MoodUP refrigerator, QuadWash® dishwasher, WashTower laundry solution and Styler clothing care system.
Design House transforms iconic local mansions and historic buildings into creative design spaces, each designed through collaboration between leading global architects, interior designers and brands. Spanning approximately 1,126 square meters, this year’s exhibition presented visitors with diverse, trend-forward inspiration for designing refined living environments.
Held under the theme “Designed in Mexico,” the 2025 edition of Design Week Mexico celebrated the artistry and craftsmanship of Mexican design. Reflecting this spirit, SKS’s exhibition theme, “Korean Precision with Mexican Soul,” captured the harmony between SKS’s stylish, technologically-advanced design philosophy and the warmth and creativity of Mexican craftsmanship. The Design House exhibition, which ran until November 2, drew strong interest from professional designers, students and the general public alike.
By expanding direct engagement with customers across the globe, SKS continues to strengthen its reputation as a specialist built-in brand and its position in the premium appliance market. Earlier this year, SKS served as the exclusive home appliance sponsor of the Food & Wine Classic 2025 in Aspen, Colorado – an event attended by more than 4,000 chefs, culinary professionals and visitors. In Seoul, LG recently opened SKS Seoul, a newly renovated showroom offering visitors a complete experience of SKS’s latest ultra-premium built-in kitchen innovations.
LG rebranded its ultra-premium built-in line earlier this year, transitioning from SIGNATURE KITCHEN SUITE to SKS. The refreshed identity, designed to be more modern and intuitive, has enhanced brand recognition and accelerated growth in the premium market. Despite the new name, SKS continues to embody the True to Food philosophy that has defined the brand since its inception.
“At Design Week Mexico, we had the unique opportunity to collaborate with world-class architects and designers to create an inspiring space – one brought to life by our stylish and sophisticated SKS solutions,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “LG will continue to strengthen engagement with customers around the world and further establish SKS as a global leader in the ultra-premium built-in kitchen appliance market.”
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By News Reporter
Across Asia, lifestyle changes are reshaping how people find comfort and care at home. Consumers are turning toward subscription-based living – a smarter and more flexible way to enjoy the latest home innovations.
LG Subscribe is leading this shift with premium products, expert maintenance services and flexible payment plans. From Singapore’s first experiential LG Subscribe Brand Store at Suntec City to Thailand’s rapid growth toward 20,000 subscribers in its first year, we are making more accessible living a reality.
Singapore: A New Era of Smart Living at Suntec City
On August 6, 2025, LG Singapore opened the doors to its first LG Subscribe Brand Store in Singapore at Suntec City – a space that celebrates our vision to make life easier through real solutions tailored to different lifestyles.
To kick off the event, Fabian Kunho Lee, Managing Director of LG Singapore, shared how LG Subscribe blends technology with accessibility and care to begin “a new chapter in customer experience.” After the classic ribbon-cutting ceremony, a vibrant lion dance performance set the tone for an auspicious and energetic start.
Media and key partners toured the experiential store, exploring appliances such as the LG Styler®, washing machines, refrigerators and air purifiers – all available through flexible subscription plans. Product specialists also introduced LG Careship, a routine maintenance service covered by a monthly fee, ensuring that every appliance performs at its best.
Beyond retail, the store is designed as a welcoming space for families. In September, LG Singapore hosted a special Children’s Day event, transforming the store into a lively playground filled with interactive games, creative workshops and sweet treats. This celebration marked the beginning of a series of weekend experiences that make family time part of the LG Subscribe journey.
Thailand: Celebrating One Year of Growth and Innovation
In Thailand, LG Subscribe has quickly become a leader in the home appliance subscription market since its launch in October 2024. LG Thailand surpassed 10,000 subscribers in just nine months and are on track to reach 20,000 as its first anniversary approaches.
To celebrate this success, LG Thailand recognized outstanding Lifestyle Planners (LPs) and Lifestyle Sales Managers (LSMs) at the 2025 LSM Awards in July. Their dedication and customer-first mindset have been key to the program’s rapid expansion. The subsidiary also launched LG Subscribe Friends, an influencer initiative that invites creators to share authentic stories about how subscription living enhances everyday life in Thailand.
LG Thailand has successfully expanded its service network to 50 areas nationwide. With three LG Subscribe Complex Centers already open in Chiang Mai, Nakhon Ratchasima and Hat Yai, it plans to increase the number to seven by year’s end. The next milestone is to broaden its product portfolio to 14 categories and 100 models – making it easier for every Thai household to enjoy the comfort, convenience and peace of mind that define the company’s Life’s Good promise.
LG Subscribe is redefining home living across Asia through flexibility, care and innovation. Whether through Singapore’s engaging in-store experiences or Thailand’s nationwide growth, we continue to show how our commitment to convenience and comfort makes Life’s Good – every day, everywhere.
Contributed by LG Singapore and LG Thailand
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By News Reporter
From Seoul to Beijing to Madrid, our colleagues are building careers in diverse ways across the globe. Now, for the first time, their stories and opportunities are gathered in one place. With our new
link hidden, please login to view, candidates can explore openings worldwide and hear directly from employees about what life at LG is really like. A Gateway to Global Talent
We created this platform to make it easier for candidates everywhere to discover opportunities across our 57 countries and 88 subsidiaries. Instead of only spotlighting a few offices, we’re bringing together a wide range of roles and local insights, so people can explore different paths and see where they might thrive.
We also wanted to provide context for each opportunity. Knowing what a job entails is important, but understanding the environment, team culture and daily routines can make a real difference when choosing a career. Our platform gives candidates a more complete picture of what working with us can feel like.
Finding the Right Role Made Simple
We’ve organized the platform into four main sections to make exploring opportunities intuitive:
Jobs – lists openings from all over the world, helping candidates compare roles and consider new possibilities. Locations – introduces workplace culture, benefits and what makes each site unique, giving candidates a sense of life in different regions. Teams – provides insights into our many functions through interviews and stories from employees, showing how different roles contribute to LG’s work. About Us – shares background on our business areas, values and direction, helping candidates connect with what we do and why. This approach helps candidates go beyond a typical job description, giving them the context they need to explore a career path that aligns with their interests and strengths.
Real Voices from Around the World
One of our favorite features is the collection of 347 career stories from employees abroad. Whether in Spain, China or the U.S., these first-hand accounts share what daily work is like, how careers have developed and why people chose to build their path with LG.
Through these stories, candidates can glimpse real experiences – from tackling challenges on global projects to collaborating across borders. Hearing directly from colleagues about personal growth and team dynamics gives a sense of the human side of our organization.
Seamless for Candidates, Smarter for Recruiters
We designed the platform to be inclusive and easy to use, supporting 16 languages, including English, Spanish, Chinese and Arabic. Applications are presented in the user’s preferred language, making the process smoother and more approachable for candidates worldwide.
For our recruiters, the system provides integrated tools that help us match workforce needs with available talent, giving teams the flexibility to find the right people at the right time. It also supports planning for future growth, helping us respond to evolving business needs.
Connecting People and Possibilities
This platform is more than a job site. It’s a place to explore opportunities, hear real stories and discover how a career at LG can grow in new directions.
At LG, we believe that Life’s Good starts with the people who make it possible. By helping candidates connect with the right opportunities, we aim to create work experiences that are meaningful, fulfilling and truly rewarding.
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