LG’s Global Efforts to Combat Hunger on World Food Day
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By News Reporter
Expanding the Boundaries of High-Resolution Gaming With a New
Lineup Spanning OLED, New MiniLED and Ultra-Wide Formats
SEOUL, Dec. 26, 2025 — LG Electronics (LG) announced today the global launch of its new premium gaming monitor brand, UltraGear evo, set to debut at CES® 2026. Building on LG’s established leadership in 5K and 5K2K gaming displays, UltraGear evo expands the boundaries of high-resolution gaming with a portfolio of 5K-and-above monitors spanning OLED, New MiniLED and ultra-wide formats, combining ultra-high definition, speed and immersion across multiple form factors. The inaugural UltraGear evo lineup features three flagship models – 39GX950B, 27GM950B and 52G930B – united by a shared foundation of high-resolution excellence.
At the heart of this evolution is LG’s commitment to uncompromised image quality, reinforced by a newly introduced on-device AI solution. This proprietary technology powers the world’s first 5K AI Upscaling technology.* This technology achieves stunning 5K-class clarity without the burden of GPU upgrades and allows gamers to enjoy a wider range of content in high definition – transcending original resolution limits.
39-Inch 5K2K OLED Gaming Monitor With 5K AI Upscaling
The LG UltraGear evo 39-inch GX9 (39GX950B) builds on the legacy of the GX9 series as a 39-inch 5K2K OLED gaming monitor that delivers uncompromised visual quality and immersive gameplay. Building on this foundation, with the new on-device AI solution, the monitor analyzes and enhances content in real time before it reaches the panel, delivering stunning 5K-class clarity without requiring GPU upgrades. This goes beyond resolution, incorporating AI Scene Optimization and AI Sound, the monitor refines images and audio performance for a more immersive audiovisual experience.
Visual performance is enhanced by LG’s Primary RGB Tandem OLED technology, delivering improved brightness, color accuracy and panel longevity with perfect black and lifelike colors. Designed to adapt to different gaming genres, the Dual Mode feature allows seamless switching between 165Hz at 5K2K resolution and 330Hz at WFHD, supported by an ultra-fast 0.03ms (GtG) response time – enabling gamers to prioritize either visual fidelity or ultra-smooth competitive play.
The 1500R-curved 21:9 ultrawide display that retains the vertical height of a 32-inch screen while expanding horizontal immersion for both gaming and multitasking. With a pixel density of 142 PPI and VESA DisplayHDR True Black 500 certification, the monitor delivers detailed highlights and deep blacks even in the darkest scenes.
World’s First 5K New MiniLED Monitor Solving for Blooming
The LG UltraGear evo 27-inch GM9 (27GM950B) sets a new standard for 27-inch gaming monitors as the world’s first 5K New MiniLED display designed to dramatically improve blooming control. By effectively minimizing halo effects that commonly affect high-resolution MiniLED displays, the monitor delivers professional grade 5K precision with exceptional optical clarity. Featuring 2,304 local dimming zones, combined with Zero Optical Distance engineering that minimizes the gap between the panel and LED, the monitor delivers ultra-high luminance and refined contrast accuracy that preserves fine details across bright and dark scenes alike.
Like the 39-inch GX9, the 27GM950B incorporates the on-device AI solution, enabling 5K AI Upscaling, AI Scene Optimization and AI Sound to enhance image and audio in real time without GPU overhead.
For versatile gaming performance, the monitor supports Dual Mode operation, allowing users to switch between 165Hz at 5K resolution and 330Hz at QHD, paired with a fast 1ms (GtG) response time. Certified VESA DisplayHDR 1000 and delivering peak brightness of up to 1,250 nits, the display ensures vivid highlights, intense flames and sharp flashes of light are rendered with striking realism alongside deep, controlled blacks.
World’s Largest 52-Inch 5K2K 240Hz Gaming Monitor
The LG UltraGear evo 52-inch G9 (52G930B) introduces a new class of large-format gaming displays as the world’s largest 5K2K gaming monitor, offering gamers an unprecedented range of screen size options within the UltraGear evo lineup. The expansive scale is paired with a blazing-fast 240Hz refresh rate, ensuring consistent responsiveness and image fidelity.
The massive screen features the vertical viewing height of a standard 42-inch 16:9 display, stretching horizontally for an expansive 12:9 panoramic view. This form factor provides a workspace 33 percent wider than a standard UHD monitor. A 1000R curvature encloses the user’s peripheral vision for seamless immersion. Visuals are equally impactful delivering vivid color and deep contrast validated by VESA Display HDR 600.
“The new UltraGear evo marks a definitive turning point, signaling the end of compromises in gaming display performance. With innovations like industry-first 5K AI Upscaling, the lineup ensures that whether gamers prefer perfect blacks, unmatched brightness, or expansive scale, they can enjoy the same high standard of performance, clarity and immersion in high resolution,” said Lee Choong-hwoan, head of the Display Business at the LG Media Entertainment Solution Company. “This reflects our excellence in delivering high-resolution technology not only to the B2C gaming market but also through precision-driven B2B solutions like medical monitors.”
The bar-raising LG UltraGear evo lineup is set to be showcased at CES 2026. Visitors can experience the evo lineup’s high-quality visuals through two zones: the “Dream Setup” inspired by the Reddit’s gaming communities and a SimCraft-powered racing simulation featuring the new 39-inch GX9.
In addition to the new evo series, sales of the UltraGear GX7 (27GX790B) will commence in global markets on the opening day of CES 2026. This 27-inch gaming monitor boasts a QHD Primary RGB Tandem OLED display, 540Hz refresh rate and Dual Mode (HD 720Hz), matching the high expectations of avid gamers.
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* AI features, including 5K AI Upscaling, AI Scene Optimization and AI Sound, are exclusively available on the 39GX950B and 27GM950B models equipped with the on-device AI solution.
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By News Reporter
Debuting at CES 2026, LG’s Modular LG Sound Suite With Dolby Atmos
FlexConnect Makes Home Audio Simple and Flexible
SEOUL, Dec. 18, 2025 — At CES® 2026, LG Electronics (LG) is transforming home entertainment with LG Sound Suite, a home audio system that gives consumers unprecedented flexibility. At its core is the H7 soundbar – the world’s first with Dolby Atmos® FlexConnectTM – delivering immersive Dolby Atmos sound that adapts to a room’s layout without complicated setup.
LG Sound Suite works seamlessly with LG’s premium TVs, allowing users to pair any of its wireless components – including the M7 and M5 surround speakers, and the W7 subwoofer – with or without the H7 soundbar for 27 possible configurations. This flexibility means consumers can create the perfect setup for their space, whether starting small or building a full 13.1.7-channel home theater. And when the H7 soundbar serves as the lead device, Dolby Atmos FlexConnect works with any TV via HDMI, giving consumers the freedom to meet their entertainment needs. LG is also bringing Dolby Atmos FlexConnect to its 2026 premium TV lineup and select 2025 models* through a future software update, unlocking even more ways to enjoy Dolby Atmos.
Dolby Atmos FlexConnect delivers the simplest and most flexible way to bring immersive Dolby Atmos sound to your favorite big screen. Enjoy astonishing audio that makes every explosion more intense, every song more life-like, every game day more electrifying and every moment more memorable. Setup has never been easier – it’s flexible and intelligently tuned for your personal listening environment.
Audio is reclaiming its place in the living room as streaming has replaced physical media. Leading platforms now deliver movies, shows, and sports in Dolby Atmos and other advanced formats, making cinematic sound widely accessible. This shift has revived home theater, with consumers seeking immersive audio to match the stunning TV visuals. LG Sound Suite answers this demand with wireless convenience, simplicity and performance, bringing true surround sound back to the heart of the home. With Bluetooth and Wi-Fi connectivity, LG Sound Suite offers seamless pairing for streaming and device integration, making setup as simple as enjoying the sound.
In this regard, LG adds its own layer of innovation to elevate the experience. Sound Follow leverages ultra-wideband (UWB) technology to adjust the listening sweet spot based on the user’s location. When combined with Dolby Atmos FlexConnect, this ensures personalized immersion – so any seat feels like the best seat. Additionally, Room Calibration Pro analyzes acoustic characteristics and applies AI processing to refine the sound for a balanced, room-filling audio experience.
Powering the H7 soundbar is LG’s most advanced processor, the α (Alpha) 11 AI Processor Gen 3 – the same chip that drives LG’s flagship OLED TVs. Bringing this proven technology to audio delivers added performance and intelligence. The processor uses deep learning and its Neural Processing Unit to create sound with remarkable precision. With AI Sound Pro+, stereo audio can be up-mixed into multi-channel surround sound, while AI-powered object separation ensures voices, music and sound effects are clear and balanced. The system also adapts audio based on content type for optimized sound across different genres.
Every component in the LG Sound Suite features Peerless speaker units, a name synonymous with audio excellence for over a century and renowned for high-performance craftsmanship in premium speaker systems. By pairing the simplicity and flexibility of Dolby Atmos FlexConnect with the high-caliber acoustic performance of Peerless speakers, LG Sound Suite ushers in a new era of immersive Dolby Atmos sound.
“Together with Dolby, we’ve made immersive audio flexible for every home, LG Sound Suite is a testament to our shared focus on audio innovation,” said Lee Jeong-seok, head of the LG Media Entertainment Solution Company’s Audio Business Division. “LG Sound Suite combines Dolby Atmos FlexConnect with its wireless modular design and AI-driven tuning, so consumers can create the system they want and enjoy cinematic sound from any seat.”
“Dolby and LG are unlocking a new level of audio flexibility for anyone who wants to enjoy better sound with Dolby Atmos,” said John Couling, Senior Vice President of Entertainment at Dolby Laboratories. “Whether your speakers sit on a shelf or are tucked into a corner, Dolby Atmos FlexConnect fits naturally into any home without the complexity of traditional systems. We’re excited for consumers to experience this new level of audio flexibility and performance.”
LG Sound Suite will be on show during CES 2026 from January 6-9 at LG’s booth. To stay up to date with all of LG’s latest innovations and products for ultimate home entertainment experience, please visit the
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* 2025 Models: G5, C5, CS5 and QNED9M.
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By News Reporter
Strengthening Customer Value Via International Research Collaboration and
Comprehensive Field Testing Across Diverse Climates Over Two Years
SEOUL, Nov. 28, 2025 — LG Electronics (LG) continues to accelerate the development of high-performance heat pump technologies through its Global Heat Pump Consortium, expanding research across diverse climate conditions – from cold-humid regions to extreme heat. With a sharpened focus on efficiency, dependability and field-validated performance, LG is paving the way for the new era of energy-conscious heat pump innovation.
As global demand for cleaner heating intensifies and regions such as Europe phase out fossil-fuel boilers to support decarbonization targets, heat pumps are emerging as a key technology in the transition to more sustainable climate control. However, conventional heat pump often see reduced performance in low temperatures or cold-humid conditions, limiting adoption in some markets. To overcome this challenge and accelerate global deployment, LG is ramping up collaborative research initiatives to develop solutions optimized for diverse climates.
In 2023, LG established the Consortium for Advanced Heat Pump Research (CAHR) in Alaska, joining forces with the University of Alaska Anchorage (UAA) and the University of Alaska Fairbanks (UAF) to undertake R&D for high-efficiency cold-climate heat pump solutions. Since then, LG has expanded this collaborative network – now comprising 12 universities across five countries – and broadened its research into climate-specific heating, ventilation and air conditioning (HVAC) technologies.
These efforts are already yielding measurable results. At AHR Expo 2025 in the United States, LG and research partners from UAA and UAF presented findings based on long-term operational data from joint laboratories in Anchorage and Fairbanks, demonstrating improved low-temperature heating performance and efficiency by reducing thermal resistance in outdoor heat exchangers. The research contributed to the development of LG’s residential cold-climate heat pump, winner of the 2025 AHR Innovation Award in the Sustainable Solutions category.
Further momentum is coming from the European Consortium for Advanced Heat Pump Research (ECAHR), founded in June 2024. The consortium recently completed real-world testing of LG’s R32-based Air-to-Air Heat Pump (AAHP) in Norway. Results showed that energy use and carbon emissions reductions of approximately 60 to 80 percent, compared with an electric heater.1 These significant findings were published in the August and October issues of REHVA Journal,2 a respected publication for HVAC professionals.
To verify product performance in real-life environments, LG is conducting extensive field testing across seven global locations worldwide – including the United States, China, Norway and Saudi Arabia – spanning LG’s air-to-water heat pumps (AWHP), Multi V systems and residential air conditioners.
These field studies generate insights that directly influence product design. For example, observations that frost commonly accumulates on the lower section of outdoor heat exchangers in extreme cold led LG to introduce a redesigned structure that reduces frost buildup and enhances operational stability in severe winter conditions.
Strengthened by its global research collaborations and robust field-testing infrastructure, LG is advancing the development of next-generation heat pump technologies that deliver high efficiency and reliable performance in diverse climates. Recently, LG announced a partnership with King Saud University and Pusan National University to establish a tropical-climate testing facility in Saudi Arabia – reinforcing the company’s commitment to regionally optimized HVAC innovation.
“Through strengthened global research collaboration and extensive field validation, LG is accelerating the advancement of heat pump technology,” said James Lee, president of the LG ES Company. “We remain committed to delivering reliable, high-efficiency and sustainable heat pump solutions that meet the needs of customers around the world.”
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1 Level of reduction may vary depending on outdoor temperature.
2 Evaluating the Economic and Environmental Benefits of Air-to-Air Heat Pump Systems in Nordic Climates, and Performance Analysis of Air-to-Water Heat Pump Systems Using R290 Refrigerant Adapted to Nordic Climates.
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By News Reporter
Collaboration to Deliver Integrated Solutions Combining
Cooling, Power and IT Infrastructure for AI Data Centers
SEOUL, Nov. 4, 2025 — LG Electronics (LG) has signed a memorandum of understanding (MOU) with Flex, a global manufacturing leader and innovator in data center infrastructure solutions. Under the agreement, LG and Flex will collaborate on the joint development integrated, modular cooling solutions that address the escalating thermal management challenges of AI-era data centers.
Advanced cooling technologies are required for more efficient heat dissipation in high-density data centers. The partnership brings together LG’s high-performance air and liquid cooling modules, including CRAC, CRAH, chillers, coolant distribution units (CDUs) and full suite of thermal management and monitoring solutions with Flex’s liquid cooling portfolio, proprietary power products and IT infrastructure solutions. This gives data center operators the agility to customize solutions and scale with demand.
LG is actively exploring diverse opportunities to expand its data center business worldwide. In Jakarta, Indonesia, the company recently secured an AI data center project that is set to become one of the largest of its kind in the country. LG is also collaborating with DATAVOLT, a global data center infrastructure provider, on projects in the Middle East and Africa, and has been awarded a contract to supply cooling solutions for a hyperscale data center under construction in North America.
In addition, LG has partnered with LG Uplus, a telecommunications provider under LG Corp., to successfully complete a proof-of-concept demonstrating advanced liquid cooling technology for data center thermal management solutions. The company is also developing next-generation CDUs and cold plate solutions scheduled for completion later this year, with commercialization to follow.
Building on its debut at Data Center World (DCW) held in Washington D.C. earlier this year, LG recently showcased its latest cooling technologies at DCW Asia 2025 in Singapore, further accelerating its efforts to expand its presence in the global market.
“Through our collaboration with LG, Flex now offers customers a complete range of cooling solutions to tackle escalating heat challenges in the data center,” said Michael Hartung, president and Chief Commercial Officer, Flex. “Together, we’ll deliver prefabricated, scalable data center infrastructure solutions that incorporate advanced liquid and air cooling technologies to increase efficiency, simplify deployment and speed time to revenue for our customers.”
Co-developed solutions will be available as part of the Flex AI infrastructure platform, the first globally manufactured data center platform integrating power, cooling, compute and services into modular designs. Flex provides advanced manufacturing capabilities, innovative power and cooling products and end-to-end lifecycle services that solve for data center power, heat and scale challenges in the AI era.
“We are advancing our competitiveness in the AI data center market by strategically partnering with leading global companies,” said James Lee, president of the LG ES Company. “Our collaboration with Flex adds new momentum to our global expansion and enhances our ability to deliver unique value to clients worldwide.”
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By News Reporter
Kinetic OLED Installation Showcases Company’s Vision for
the Future of Immersive Display Technology
SEOUL, Oct. 28, 2025 — LG Electronics (LG) reaffirmed its leadership in OLED innovation with a breathtaking installation at APEC 2025 in Gyeongju, South Korea. LG showcased a kinetic media chandelier composed of 28 transparent 77-inch LG SIGNATURE OLED T TVs, mesmerizing global leaders and delegates from around the Asia-Pacific region.
First unveiled at CES 2025, the OLED chandelier returns to APEC 2025 with the pinnacle of visual storytelling made possible with transparent LG OLED TVs. The installation features the world’s first transparent and true wireless OLED TVs created into a technological splendor that is designed to be appreciated from every angle. Each panel gracefully moves – opening and closing like the petals of a kinetic sculpture – revealing LG OLED’s hallmark features of perfect black, vivid colors and slim design. In sync with hanging lights, the screens transition fluidly between transparent and opaque modes, transforming the atmosphere with immersive visual sequences: interstellar showers, drifting clouds, underwater landscapes and stained-glass finales.
Powered by LG’s True Wireless technology, the chandelier eliminates visible cables and delivers flawless 4K transmission without latency, blurring the line between display and artistic visualization.
The LG SIGNATURE OLED T demonstrates the versatility of OLED technology in immersive environments and reflects LG’s broader vision for OLED – transforming displays into premium, form-factor-free solutions that seamlessly integrate into everyday spaces. Also redefining home entertainment, the product has been recognized with major international design honors – including Red Dot, iF and IDEA Awards – and was recently named Best of IFA and Best in Home Entertainment at IFA 2025, affirming its global acclaim.
APEC 2025 brings together leaders and innovators from 21 Asia-Pacific economies to foster inclusive growth and innovation. LG’s presence at this influential summit highlights its commitment to shaping the future of display technology and driving meaningful progress across industries.
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