LG Establishes New Air Solution R&D Lab in Europe, Strengthening HVAC Business Localization Strategy
-
Popular Now
-
-
Similar Topics
-
By News Reporter
Featuring Broadcast-Grade Technology and Seamless Camera Compatibility,
Company’s LED Solution Sets a New Standard for K-Content Creation at StudioCube
SEOUL, Dec. 9, 2025 — LG Electronics (LG) has announced that its dedicated virtual production (VP) LED solution is powering the newly opened “Studio V,” a cutting-edge VP stage located within StudioCube in Daejeon, South Korea. StudioCube is the country’s largest public filming facility, and Studio V now stands as one of the world’s largest volume VP studios, reinforcing Korea’s growing momentum in next-generation content production and strengthening its global presence in the entertainment market.
The opening ceremony, held on December 3 and hosted by the Korea Creative Content Agency (KOCCA), brought together key government officials, including senior representatives from the Ministry of Culture, Sports and Tourism and the Mayor of Daejeon. Their participation signaled national support for initiatives like Studio V that push the boundaries of technological innovation in the creative content sector.
Studio V: A New Benchmark for Large-Scale Virtual Production
Purpose-built for high-end filmmaking and immersive virtual environments, Studio V features a massive J-shaped main large-scale LED walls, which support an installation of up to 8 meters high and 60 meters wide. To accommodate diverse shooting requirements, it also offers a height-adjustable ceiling screen and mobile side walls. The ceiling system includes three independent motorized LED sections capable of vertical movement and tilting.
At the heart of Studio V’s LED volume is LG’s purpose-built VP LED solution (model LBCJ026), engineered to deliver broadcast-ready performance with a 7,680Hz refresh rate and a 1/8 scan structure, minimizing visual artifacts such as flickering to ensure flawless camera capture. It achieves 99.07 percent coverage of the DCI-P3 color gamut, supports deep blacks and high-end HDR and delivers realistic, high fidelity digital environments. The display’s ultra-lightweight 5.9-kilogram modules feature precision lock systems that enable smooth screen curvature between -5 to +10 degrees.
Supporting the full content-creation workflows, LG’s portfolio also includes LG OLED Pro professional monitors, widely used in production, color grading and post-production for their exceptional color accuracy and consistency.
Collaboration for Production-Ready Performance
To create a fully integrated and production-ready environment, LG worked closely with Brompton Technology, a global leader in LED video processing. Through joint optimization of system architecture, color calibration and real-time rendering performance, the partnership ensured seamless synchronization between LED displays and video processors, enabling Studio V to meet global broadcast standards and integrate smoothly with industry-standard production equipment.
Beyond technical excellence, LED-based VP offers substantial environmental and operational benefits. By replacing large-scale physical sets with real-time 3D environments, the technology dramatically reduces material waste and carbon emissions while offering on-set advantages such as real-time visualization and faster, more efficient shooting schedules.
Driving the Future of Immersive Content Creation
LG continues to strengthen its leadership in VP technology by combining decades of display innovation with hands-on production experience. At the company’s North American headquarters in New Jersey, LG operates its own VP studio equipped with the LG MAGNIT micro LED display, producing commercial content in collaboration with its global in-house creative agency, HSAD. This direct engagement with real-world production workflows provides valuable insight that fuels continuous refinement of LG’s VP technology.
“Virtual production is reshaping the future of content creation, and LG is committed to driving this shift,” said Nicolas Min, head of the Information Display Business at the LG Media Entertainment Solution Company. “Studio V offers a world-class environment that sets a new benchmark for immersive production, enabling K-content to expand its reach and impact on a truly global scale. We will continue to invest in sustainable innovation and collaborative partnerships that elevate production efficiency and empower creators everywhere.”
Explore how LG’s VP LED solutions are redefining immersive storytelling with broadcast-grade performance.
link hidden, please login to view to learn more. # # #
-
By News Reporter
Deepening Strategic Partnership to Drive Innovation in
Next-Generation Mobility Solutions
SEOUL, Nov. 13, 2025 — Executives from LG Electronics, LG Display, LG Energy Solution and LG Innotek met with Mercedes-Benz AG to discuss expanded collaboration under LG’s “One LG Solution” strategy. Focused on leveraging the combined expertise of LG Group affiliates, this effort brings together the four companies driving the Group’s automotive components business.
The meeting took place on November 13 at LG Twin Towers in Yeouido, Seoul, during the visit of Ola Källenius, Chairman of the Board of Management and CEO of Mercedes-Benz Group AG, to Korea. Participants included William Cho, CEO of LG Electronics; Jeong Cheol-dong, CEO of LG Display; Kim Dong-myung, CEO of LG Energy Solution; and Moon Hyuk-soo, CEO of LG Innotek, alongside Mathias Vaitl, CEO of Mercedes-Benz Korea and other senior executives.
Discussions centered on strengthening cooperation to support Mercedes-Benz’s vision for the future of mobility – including the transition to electric vehicles (EVs) and the establishment of a flexible, sustainable global production network driven by digitalization and automation.
In line with this shared vision, LG Electronics, LG Display, LG Energy Solution and LG Innotek presented their next-generation solutions in EV components, batteries, displays and autonomous driving sensors, seeking new ways to strengthen integration under the One LG Solution framework.
The four LG Group affiliates already work closely with Mercedes-Benz across multiple core areas of mobility technology:
LG Electronics and Mercedes-Benz have long worked together on core systems for software-defined vehicles (SDVs), including in-vehicle infotainment (IVI) and advanced driver assistance systems. A notable example is the co-developed OLED-based IVI system for the Mercedes-Benz EQS, featuring a curved panoramic display that spans the entire dashboard – reflecting the growing trend toward immersive, large-format in-vehicle screens. LG Display has been supplying advanced Plastic OLED (P-OLED) panels to Mercedes-Benz since 2020. Built on flexible plastic substrates, the P-OLED panels deliver exceptional image quality and enable elegant, curved designs, including those featured in Mercedes-Benz’s next-generation MBUX Hyperscreen infotainment system. LG Energy Solution continues its partnership with Mercedes-Benz in the area of electric vehicle batteries. LG Innotek is in discussions to expand cooperation in autonomous driving sensor technologies, including vehicle camera modules, LiDAR and Radar. “At Mercedes-Benz, we firmly believe that strategic, collaborative partnerships are the driving force which shapes our next generation vehicles,” said, Ola Källenius, CEO of Mercedes-Benz AG. “Together with LG, we share a vision built on innovation, quality and sustainability. By combining our strengths, we’re creating vehicles that will set new global standards.”
“We will further solidify our strategic partnership with Mercedes-Benz by leveraging our core competencies in the vehicle components business – from our user experience-centric value proposition to our integrated SDV solution portfolio and globally proven technology and reliability,” said William Cho, CEO of LG Electronics.
# # #
link hidden, please login to view -
By News Reporter
On Show at IFA 2025, Company’s AI Platform Integrates ThinQ UP and ThinQ Care
Services to Deliver Continuous Upgrades and Proactive Maintenance
SEOUL, Sep. 1, 2025 — LG Electronics (LG) is ushering in a new era in the European smart home appliance market with the introduction of its groundbreaking AI platform, LG ThinQ AI. Taking center stage at the company’s IFA 2025 exhibit, LG ThinQ AI integrates the ThinQ UP and ThinQ Care services to provide a personalized, ever-evolving customer experience along with proactive appliance management. This innovative platform advances LG’s core product technologies through AI and usage data analysis, optimizing the product experience and enhancing customers’ overall quality of life. LG will begin rolling out ThinQ AI in key European markets throughout September.
With AI-powered features such as continuous, tailored upgrades and intelligent performance optimization based on user behavior, LG ThinQ AI redefines home living, elevates the overall smart appliance experience and reinforces LG’s leadership in the European AI home solutions market.
A core element of the platform, ThinQ UP enables compatible appliances to acquire new features via software updates, ensuring they remain up-to-date and relevant to customers’ ever-changing lifestyles. Complementing this, ThinQ Care provides proactive support that predicts potential malfunctions or issues before they occur. Drawing on extensive usage data, its smart diagnostics detect even minor issues and guide customers through simple solutions, boosting product reliability and peace of mind.
ThinQ AI also reflects the priorities of Europe’s discerning, eco-conscious consumers, with a focus on energy efficiency and ease of use. For washing machines, Energy Saving Mode helps lower household energy consumption, while refrigerators benefit from AI Saving Mode, which intelligently reduces power use. Convenience-driven features include Fresh Keeper, which prevents clothes left in the washer from wrinkling or smelling, and the tub clean reminder to maintain hygiene. Refrigerator functions include Night View, which adjusts display brightness at night, and the Smart Fill system, allowing the water dispenser to deliver precisely pours. Users can even reconfigure the built-in ice dispenser to serve as an additional water dispenser, providing greater flexibility.
Moving forward, LG plans to deliver a steady flow of region-specific ThinQ UP features inspired by customer feedback. Through the Share Your Ideas function in the ThinQ app, users can propose new features that may be developed into real updates. Following the European rollout this month, LG will gradually expand ThinQ UP service availability worldwide throughout the rest of the year.
At IFA 2025, LG will showcase a diverse range of appliances enhanced with ThinQ AI and tailored for European consumers. Harmonious and differentiated smart home lifestyle scenes will demonstrate how the company’s latest innovations seamlessly elevate everyday living. Visitors can engage with an interactive demo app to explore how ThinQ UP lets customers continuously upgrade their LG appliances. LG AI HOME zone presents the company’s Zero Labor Home, where ThinQ AI recognizes user’s voice and activates personalized appliance settings to provide a highly personalized home experience.
“Our innovative ThinQ AI platform offers differentiated convenience and efficiency through continuous upgrades and intelligent, proactive care,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We are committed to creating an AI home experience that evolves in step with the unique needs of every customer.”
ThinQ AI and an array of innovative home appliance solutions will be on show at LG’s IFA 2025 exhibition booth (Hall 18, Messe Berlin) in Berlin, Germany, from September 5-9.
# # #
link hidden, please login to view -
By News Reporter
Driven by a strong desire to improve lives, communities and the environment, LG is continually innovating products and services that make life greener and more convenient. From tree-planting initiatives to developing technologies rooted in sustainability, LG is working to create a Better Life for All.
This commitment extends into local communities, where LG promotes smarter, more energy-efficient lifestyles in line with its “Life’s Good When You Live Smart” message. Through simple yet meaningful tips and people-centered programs, the company shows how small, thoughtful actions can lead to long-lasting positive change.
For the third year in a row, LG Serbia and Bulgaria held their annual service campaign in June – offering free servicing for out-of-warranty devices, sharing everyday usage tips and showcasing innovative technologies. Now a widely recognized event, the LG Service Caravan visited Kraljevo, Subotica and Kragujevac in Serbia, as well as Blagoevgrad, Shumen and Ruse in Bulgaria, spreading the message of smarter living.
With sustainability top of mind, this year’s campaign focused on energy efficiency. Visitors discovered how LG’s smart technologies not only simplify daily routines but also help reduce energy costs and support environmental care. On-site, LG experts hosted educational workshops and shared practical guides on how to use home appliances more efficiently.
As in previous years, visitors could receive free check-ups and repairs for LG devices – whether under warranty or not.* LG specialists were available to provide consultations, technical support and live demonstrations of smart solutions that combine cutting-edge energy efficiency with outstanding performance.
In Serbia, the two-day event featured fun quizzes with prizes for children and dedicated adult workshops on energy-saving practices. In Bulgaria, the family-friendly activities included a kids’ corner with oversized educational puzzles and interactive games about smart home efficiency, while adults participated in a quiz using the innovative LG CreateBoard, showing how small steps can have a big impact – both at home and for the planet.
LG Serbia and Bulgaria took an active role in delivering this year’s campaign, championing the “Life’s Good When You Live Smart” message to customers and the broader public.
At the heart of LG’s approach is the belief that technology should be not only innovative and appealing, but also beneficial to households, communities and the planet. This year’s service tour placed a spotlight on energy efficiency and sustainability – highlighting how choosing smarter appliances can help individuals and families make a real difference.
As part of this commitment, LG Serbia and Bulgaria donated an interactive LG TV to a local primary school in each city visited. This initiative supports digital education while promoting sustainable practices that reduce energy use and help create a more dynamic, modern and visually engaging learning environment.
For more information, visit on the LG service campaigns in Europe, visit
link hidden, please login to view and . # # #
* This offer applied to LG TVs and audio/video equipment purchased after January 1, 2020, and LG home appliances purchased after January 1, 2018.
-
By News Reporter
In this edition of Executive Corner, we sit down with Ahn Jae-woo, head of the Component Solution R&D Lab at LG’s Home Appliance Solution (HS) Company. With over two decades of experience in compressor development, Mr. Ahn shares insights into the evolving role of LG’s Component Solution Business, the Lab’s unique strengths in cross-functional R&D, and how AI, automation and sustainability are driving the future of compressor and motor innovation.
Q: Could you start by introducing yourself?
I’m Ahn Jae-woo, head of the Component Solution R&D Lab at LG’s HS Company. I joined LG Electronics in 2000 after studying mechanical engineering and refrigeration & air conditioning. I began my career in the Rotary Development Team within the Air Conditioning Compressor Business Division. Over the past 25 years, I’ve been involved in developing core technologies and expanding platforms across rotary, scroll and reciprocating compressors. Since 2024, I’ve led the R&D Lab, focusing on advancing LG’s next generation of high-efficiency compressors.
Q: What is the Component Solution Business?
We are an independent division within LG’s HS Company, specializing in customized compressor and motor solutions. Over the years, we’ve earned a strong global reputation as a trusted innovation partner. Our technologies support a wide range of applications – from home appliances and refrigeration to HVAC and mobility.
With more than six decades of expertise in compressor and motor technology, LG is equipped to meet the evolving needs of diverse industries. In the past decade alone, we’ve achieved double-digit growth, solidifying our role as a critical pillar of LG’s B2B business.
Today, we operate six fully-functional global sites – in Korea, India, China, Thailand, Vietnam and Mexico – that combine R&D, production and sales altogether. In addition, we maintain sales hubs in the U.S. and Japan, further strengthening our global presence and customer responsiveness.
Q: What makes the Component Solution R&D Lab stand out?
What sets our R&D Lab apart is our deep integration with LG’s broader R&D ecosystem across both the HS and ES Companies – covering products like refrigerators, air conditioners, washers and dryers. This close collaboration allows us to rapidly develop and fine-tune compressors and motors tailored to specific product needs.
Very few organizations globally can match our capabilities in developing the full range of compressor types – rotary, scroll, reciprocating and linear. This breadth of expertise fosters a cross-disciplinary culture that accelerates innovation.
We focus not just on enhancing performance, but also on reimagining design – creating form factors that inspire new functions. Technologies like the Direct Drive Motor, Linear Compressor and R1 Compressor were all born from this philosophy. Our innovations reflect customer values such as efficiency, reliability and adaptability – advancing the entire industry in the process.
But beyond technical prowess, it’s our spirit of innovation that truly defines us. We are committed to pioneering component structures and movements never before seen in the industry – establishing new benchmarks and core technologies that lead the transformation of the component landscape.
Q: LG Component Solution is known for world-class automation. Can you share more?
Automation has been a key enabler of our operational transformation. A major milestone came in 2024 with the launch of our Super Gap Compressor Line, which raised our automation rate to over 80 percent.
By automating our scroll compressor production, we’ve significantly enhanced productivity and consistency – without increasing costs. Precision is one of the biggest gains, minimizing human error and improving overall product quality and reliability.
We’re now working to expand automation across more processes and facilities, boosting our global competitiveness and delivering even higher standards of excellence.
Q: AI is transforming industries. How is LG Component Solution responding?
AI is rapidly becoming a cornerstone of our operations. We’ve introduced AI-driven technologies such as smart robots and 3D vision systems to automate tasks like heavy-load bin picking and small-part supply, enhancing both productivity and efficiency.
On the quality front, AI-based monitoring allows us to digitize and analyze inspection data in real time. Our AI vision system detects issues such as missing or mixed parts, reducing defect rates and lowering costs. We’ve also built a real-time simulation database for our production lines. This helps us analyze equipment utilization, optimize processes on the fly and enhance flexibility while minimizing waste.
Looking ahead, we aim to broaden our AI applications across the entire manufacturing process to drive further innovation and global competitiveness.
Q: Have AI technologies changed LG’s compressor and motor products?
Absolutely. AI and big data are accelerating the development of smarter, more efficient compressors and motors.
In the design phase, AI enables advanced simulations that enhance durability, performance and efficiency. More importantly, it allows our components to respond intelligently to real-world conditions.
While we previously focused on maximizing appliance performance, we’re now designing for what we call an “Effortless Life.” AI enables our systems to learn from users and adjust based on their behaviors and environments – delivering smarter performance and greater energy savings.
Ultimately, AI is helping us develop components that are not just high-performing, but intelligent and sustainable.
Q: ESG and sustainability are more important than ever. What progress has the R&D Lab made?
Sustainability has been a top priority under my leadership. We’ve introduced several initiatives to reduce carbon emissions throughout our manufacturing processes.
For example, we now use low-temperature pre-treatment liquids and paints for compressor painting, significantly lowering emissions compared to traditional methods. We’re also upgrading paint drying ovens with high-efficiency burners to further reduce energy consumption.
Through these and other efforts, we’re working to shrink our carbon footprint and demonstrate our commitment to responsible, sustainable innovation.
Q: Finally, what’s your vision for the future of the Component Solution R&D Lab?
Our vision is to become a globally recognized leader in compressor and motor innovation – an expert organization that boldly takes on challenges to shape the future.
We’re building this future around three core values: CoreTech, Challenge and Creativity. CoreTech is our foundation, Challenge is what drives us forward and Creativity emerges from our pursuit of new solutions.
We’re investing in our people, technologies and processes to strengthen our capabilities. Our ultimate goal is to become the world’s leading R&D organization in compressors and motors – and we’re fully committed to making that a reality.
# # #
link hidden, please login to view
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.