[Customers at Heart] Improving Customer Experience With Enhanced and Expanded Services
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By News Reporter
Over the past few years, the vehicle cabin has evolved far beyond its traditional role as a functional driving environment. In step with broader mobility trends such as electrification, automation and software-defined intelligence, the car interior has steadily grown into a flexible living space – one capable of supporting a wider range of everyday needs during the journey.
Building on this industry evolution, we at LG are exploring how in-cabin experiences may further develop through our next-generation concept platform, LG P-pod 1.0. This solution combines LG Mobility AI and advanced technologies developed across our Vehicle Solution (VS) Company.
LG P-pod is the new name we’ve given to the digital cockpits that we develop to test advanced mobility innovations before they reach commercialization. The “P” stands for Prototype, highlighting its role as an early-stage concept and a practical testbed for our mobility technologies. The word “pod” refers to the cabin itself – a modular, human-centered space where multiple technologies work together. It also evokes the image of a pea pod, symbolizing how key in-car systems – from the head unit and displays to connectivity solutions and the Advanced Driver-Assistance System (ADAS) Vision System – fit seamlessly within one cohesive environment. At once functional and symbolic, LG P-pod represents a future-oriented yet emotionally resonant design philosophy – where innovation feels intuitive, and the name itself remains simple and memorable.
Let’s take a closer look at how we’re using LG P-pod 1.0 as a test platform to drive in-cabin experience innovation.
1. Empathetic Interaction: Exploring How Cars Can Understand and Respond
It starts with recognition – a car that sees you, knows you and responds before you even ask. LG P-pod 1.0 serves as a technology incubator, exploring how future vehicles might identify drivers through a Driver Monitoring System (DMS), retrieve schedules or prepare frequently used apps to support more natural interaction.
These foundational technologies help us investigate how vehicles could evolve from simple awareness to context-responsive behavior. The adaptive portrait display shifts orientation for better visibility, while the LG Mobility AI-based voice interface provides a platform for studying more conversational, human-like interactions. Combined with front-camera data and Vehicle-to-Everything (V2X) connectivity, the system also enables research into precise stopping points or personalized in-cabin moments – such as lighting, music and animations that respond to special occasions like a birthday or an anniversary.
2. Personalizing Your Journey: Enabling Mobility to Adapt to Every Individual
While traditional personalization has centered on the driver, LG P-pod 1.0 acts as a technology incubator for extending tailored experiences to all passengers. Powered by the Driver & Interior Monitoring System (DIMS), the platform explores how it can recognize the conditions and preferences of both the driver and passengers in real time, offering tailored entertainment – from OTT services and music to games and apps – instead of mirroring the same content across every screen.
Shared experiences can also be enhanced. Group decisions, like choosing a restaurant, can be made through an on-screen voting feature that syncs results across displays. An AI recommendation engine suggests destinations, routes and entertainment based on contextual information. With profiles that follow each user and settings that activate automatically, LG P-pod 1.0 turns the car into a space where every passenger’s journey feels personal – whether it lasts ten minutes or two hours.
3. Expanding Time and Space: Shaping How Life Can Continue Seamlessly on the Road
LG P-pod 1.0 reimagines the vehicle not as an isolated environment but as a lifestyle enabler that helps explore new forms of seamless connectivity. Through the Smart Telematics System and integration with smart home appliances, it serves as a platform for exploring how users might control home devices from inside the car – including air conditioning, lighting, robot vacuums and even pet feeders. Through real-time data exchange, the system also investigates ways to enable remote awareness of home cameras and sensors, helping to keep the home and vehicle connected and offering greater peace of mind while on the road.
This seamless connection extends to entertainment as well. Videos or music started at home can resume playing inside the vehicle, making the cabin a natural extension of each user’s personal environment. By reducing the boundary between “on the road” and “at home,” LG P-pod 1.0 acts as a platform for experimenting with new connected-life experiences where travel time becomes an uninterrupted part of everyday living.
“By leveraging LG P-pod 1.0 as an incubator for LG’s mobility technologies, we’re taking a meaningful step toward our vision of a ‘Living Space on Wheels,’ where the vehicle becomes a personalized environment that supports every part of your lifestyle,” said Alexio Rhee, head of Global Customer Strategy at the LG Electronics VS Company. “By combining empathetic interaction, multi-profile personalization and seamless connectivity between the car and the home, LG is redefining what the in-cabin experience can be.”
We’re unveiling LG P-pod 1.0 to a global audience as part of our “LG on board” mobility campaign, sharing how elements such as intelligent understanding, personalized adaptation and immersive interaction may shape future in-car experiences. Through a series of stories – beginning with the first core value, “Empathetic Interaction,” revealed on December 15 and followed by additional values later in the month – we aim to offer a glimpse into a more meaningful way of experiencing life on the move.
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By News Reporter
Designed in Collaboration With Piero Lissoni, the Showroom Showcases
Lifestyle Solutions Centered on the SKS Luxury Portfolio
SEOUL, Nov. 17, 2025 — LG Electronics (LG) has opened the SKS Chicago Showroom, a dedicated space for its’s SKS brand of ultra-premium built-in home appliances, in Chicago, Illinois – a city known for its architecture and design heritage. The new showroom brings SKS’s refined vision to life and strengthens the brand’s presence in the North American luxury built-in appliance market.
The SKS Chicago Showroom is an innovation hub where visitors can experience SKS’s “True to Food” philosophy and advanced technologies in an immersive, lifestyle-oriented setting. Located inside THE MART (formerly the Merchandise Mart) – one of North America’s premier destinations for kitchen and interior design professionals – the showroom helps designers, builders and consumers imagine how the latest SKS solutions can enrich modern living with style and simplicity.
Designed in collaboration with world-renowned architect Piero Lissoni, the new venue – themed the “SKS Theater” – is a curated space where visitors can absorb the unique culture of LG’s luxury appliance brand. Lissoni’s minimalist approach and attention to detail give the showroom a calm, refined atmosphere that highlights how SKS products integrate naturally into premium living spaces. Inspired by the brand’s unmistakable aesthetic, the showroom also presents immersive media art installations combining light, sound and visuals to express the heart of SKS’s True to Food philosophy.
Covering 8,672 square feet, the showroom includes five fully-tailored kitchens – Serenity, Midnight, Residence, Immersive and Interactive – each presented on a grand scale with soaring ceilings and 20-foot kitchen islands. More than 50 SKS appliances are displayed throughout, including pro-ranges and rangetops with the industry’s first built-in sous vide, advanced induction cooktops for rapid and precise heating, and innovative refrigerators and wine storage solutions.
Bringing an unparalleled visual brilliance and immersive experience to SKS at The MART are 81 square meters of LG MAGNIT direct-view LED displays, which create a luxury cinematic and digital art showcase – including “The Culinary Journey,” a compelling multimedia piece by artist KAMW.
The SKS lineup showcases a comprehensive range of built-in luxury appliances, from refrigeration to cooking and laundry solutions. Highlights include 48- and 36-inch built-in French door refrigerators, 30-, 24- and 18-inch refrigerator and freezer columns, and 24- and 18-inch wine columns. The cooking collection features 48-inch sous-vide pro ranges and transitional wall ovens equipped with Gourmet AI. The showroom also offers an exclusive preview of the new 29-inch SKS washer and dryer pair.
Since its 2016 launch, SKS has embodied LG’s vision for the luxury market. The brand’s 2025 rebrand from Signature Kitchen Suite to SKS has strengthened its identity and recognition, while continued participation in events such as KBIS has reinforced its leadership in design and innovation. The opening of the Chicago showroom marks another key milestone in this journey.
The third SKS showroom in the U.S. following the opening of the Napa Experience & Design Center showroom in Napa, California (opened in 2019) and Skyline Showroom in New Jersey (opened in 2023) – the Chicago venue extends SKS’s presence across North America. It offers unique experiences not only for design professionals but also for discerning customers seeking a modern, luxury lifestyle.
“The SKS Chicago Showroom is a pioneering space where customers can experience our vision for ultra-premium living and understand the philosophy that drives our brand,” said Chris Jung, president and CEO of LG Electronics North America. “This is not simply a venue for displaying our built-in luxury portfolio – it’s an immersive destination that merges design and technology with art, architecture and the experiential to create something truly unique for our U.S. customers.”
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By News Reporter
Company’s Free Audio Streaming Service Adds Hundreds of Music Channels, Curated
Playlists and Upgraded UI to Enrich and Simplify the Listening Experience
SEOUL, Oct. 21, 2025 — LG Electronics (LG) has partnered with Stingray Music to upgrade its free ad-supported audio streaming service, LG Radio+. Available on LG Smart TVs running webOS 6.0 and above in the U.S., UK, France, Germany, Italy, Spain and Korea, LG Radio+ will provide over 200 music channels and hundreds of thousands of songs to suit diverse listeners’ tastes. Accessible via the LG Content Store, Apps and Music Portal pages on webOS, the app features a new intuitive UI that makes discovering music, podcasts and radio shows effortless.
Stingray Music offers an extensive library of songs curated by music experts worldwide, helping listeners find the ideal tracks for different moods and settings. LG Radio+ users can now access a variety of music channels, covering a wide range of genres and featuring local artists.
Many of Stingray Music’s channels are curated for regional audiences, offering music that resonates with local tastes, trends and culture. In the U.S., listeners can explore a diverse musical landscape, from the latest chart-toppers on Today’s Pop and timeless Greatest Hits, to the heartland sounds of Country Classics and the eclectic blend of the Americana Road Trip channel. In the UK, listeners can tune into Greatest Hits UK, Love Songs UK and Kids Hits UK, delivering chart-topping anthems, romantic favorites and family-friendly songs all in one place. In Germany, channels such as Today’s Pop Germany, Schlager and Kuschelsongs blend contemporary pop with traditional genres and cultural diversity. Additionally, with K-pop taking the world by storm, channels like K-Pop Summer Hits, Korean Ballads, Idols and Hot 100 Korea deliver everything from trending idol groups and chart favorites to seasonal favorites and timeless ballads.
To keep listeners in tune with the latest trends, hit music channels such as Today’s K-pop are updated every week. And for fans who can’t wait to hear their favorite artist’s latest track, every major release is added on the day of its official debut.
“LG’s Radio+ is setting a new bar for engaging customer experiences, and we at Stingray are thrilled to expand our collaboration as their music partner for this exciting new offering,” said Jim Riley, President of Stingray Music USA. “Music is the universal language, and the string that binds us across borders and generations. LG’s Radio+ service is set to become another bond for every LG customer, wherever they may be.”
“LG is committed to continuously enhancing the LG Radio+ experience,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “Our new partnership with industry leader Stingray will bring LG TV owners a wealth of free content, empowering them to enjoy all the content they love at their convenience.
LG Smart TV owners can elevate their LG Radio+ experience even further with either AI Sound Pro or Clear Voice Pro. AI Sound Pro uses deep learning algorithms to automatically optimize audio for different genres and listening environments, enriching the immersion of the music being played. Clear Voice Pro enhances the clarity of human voices, ensuring that speech in news, podcasts or talk shows, remains crisp for a more comfortable listening experience.
Designed for seamless listening and easy exploration, the latest LG Radio+ interface brings podcasts, live radio programs and music channels together in one intuitive platform. The refined design helps users navigate content, tune into live broadcasts, enjoy curated playlists and explore podcasts with ease. A dedicated Favorites page gives users instant access to their preferred channels while making it easier to discover personalized content.
For greater ease of use, the new side menu grants quick access to the Home, Music, On-Air and Podcasts pages, each marked with a unique, clear icon. Furthermore, a simplified layout and intuitive structure let users move between sections easily for a more seamless listening experience.
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By News Reporter
LG Pioneers Software-Defined Vehicle Era With
webOS-Based Automotive Content Platform
SEOUL, Sep. 9, 2025 — LG Electronics (LG), a leading innovator in mobility technology, is strengthening its position in the Software-Defined Vehicle (SDV) era with its webOS-based Automotive Content Platform (ACP). Through differentiated solutions and powerful partnerships, the company is transforming vehicles into dynamic software-driven experience hubs.
At IAA MOBILITY 2025, one of the world’s largest mobility events held in Munich, Germany, LG hosted a press conference to share its vision for the future of mobility and announce new strategic partnerships. The conference, titled “Redefining the In-Cabin Experience: Why the Automotive Content Ecosystem Matters,” featured key executives including Eun Seok-hyun, president of the LG Vehicle Solution Company; Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company; Chris Lee, Vice President of Xbox Marketing at Microsoft; and Brendan Ittelson, Chief Ecosystem Officer at Zoom.
“Leveraging nearly 70 years of customer experience expertise in home appliances and IT, LG has a unique competitive edge to redefine the vehicle from a simple means of transportation into a living space centered on the user experience,” said Eun Seok-hyun. “We aim to supply our webOS-based ACP to 20 million vehicles by 2030 while continuously expanding our content and service ecosystem.”
Immersive In-Car Gaming With Xbox
During the conference, LG emphasized the importance of providing a scalable in-vehicle ecosystem and revealed two strategic partners to expand its content offerings.
Meeting players where they are, Xbox will soon bring the gaming experience to the road, with the Xbox app integrated into LG ACP. Passengers with an Xbox Game Pass Ultimate subscription, a compatible Bluetooth controller and supported internet access, will now have access to play hundreds of games, including popular titles such as Doom: The Dark Ages and Forza Horizon 5 directly from the vehicle’s infotainment system via cloud gaming.
“At Xbox, we’re always looking for new ways to bring the joy of gaming to more people, wherever they are. Through our work with LG, we are expanding the experience and value of gaming even further for players,” said Chris Lee, Vice President of Xbox Marketing. “Soon, passengers can access their gaming library and carry their progression with them wherever they go – whether on the road or at home. Bringing Xbox to the in-vehicle experience means every journey is not only more entertaining but supports the flexibility players expect from Xbox.”
Driving Connection With Zoom
Expanding the scope of LG ACP beyond entertainment, the addition of a native Zoom app will transform vehicles into mobile collaboration spaces. By integrating one of the world’s leading collaboration platforms, LG ACP will empower drivers and passengers to conduct meetings and manage work efficiently across multiple vehicle models – all while enabling safer driving with a user experience that reduces distractions.
“At Zoom, we believe in meeting people where people meet – whether that’s in the office, at home or even in the car,” said Brendan Ittelson. “This partnership marks a major milestone in redefining what’s possible inside the vehicle, helping people communicate and stay connected while on the move.”
From the Living Room to the Road: A Seamless webOS Experience
Building on the success of webOS – now powering over 240 million smart TVs worldwide – LG ACP brings the same intuitive user experience and proven stability into the vehicle. It offers drivers and passengers a seamless mobility experience, allowing them to continue enjoying various content and services on multiple in-vehicle displays, all in compliance with driving safety regulations.
Passengers can stream their favorite content on the vehicle’s infotainment display,* from services such as Netflix, Disney+, YouTube, Baby Shark World for Kids, Play.Works, Haystack News and LG Channels, along with Korean local streaming services TVING and WAVVE. By the end of the year, LG plans to add to its content availability by bringing digital art platform Vasari, European streaming service RakutenTV and German streaming service Joyn. Also, LG ACP will bring Japanese local streaming service U-NEXT soon.
LG ACP powered by webOS is a core component of PlayWare, the in-vehicle entertainment solution within LG’s SDV suite, LG AlphaWare. It delivers a differentiated, high-definition, high-quality content experience that expands customers’ living spaces into the vehicle and makes time on the road more valuable. LG continues to expand the application of its ACP to commercial vehicles, bringing its future mobility vision of transforming the vehicle into a “living space on wheels” to life.
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* An automotive data plan is required to access streaming services. Access to certain apps may require a separate subscription.
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By News Reporter
Improved Access to News Content and Strengthened Broadcast Partnerships Inspire
Double-Digit Growth Across Multiple Regions
SEOUL, Aug. 8, 2025 — LG Electronics (LG) is advancing LG Channels viewership growth across the world, thanks to its intuitive user interface and growing variety of content. As part of this effort, LG is partnering with leading broadcasters and news organizations across multiple regions to add more news streams to the platform, making them both relevant to local audiences and easier to access and explore.
Starting this month, LG Channels news content can also be accessed directly from the home screen via newly introduced News Portal. Rolled out via Q-Card in the U.S., Mexico, Brazil, the U.K. and Germany on TVs running webOS 25, this feature is expected to expand to more platforms later this year – supporting further news consumption growth, thanks to the company’s free ad-supported streaming TV (FAST) service.
In the U.S., LG Smart TV users can access a wide array of news channels through LG Channels News Hub, a curated source for free, ad-supported news channels. The News Hub is made possible through partnerships with multiple leading national and local broadcasters whose channels are available in the News Hub, including NBCUniversal, Disney, FOX Television Stations, Bloomberg Media, Warner Bros. Discovery, Allen Media Group’s Local Now, E.W. Scripps, Sinclair Broadcast Group and others. In addition, users can still access news channels through the Electronic Program Guide (EPG) on their LG Smart TVs.
LG Channels also provides localized content from Local Now channels, Allen Media Group’s free news streaming service, which delivers over 220 local channels in every U.S. ZIP code.
Expanding its offerings for Spanish-speaking viewers, LG collaborated with NBCUniversal News Group earlier this year to introduce Telemundo Station Group’s 24/7 streaming news channels. These channels – Telemundo Noticias California, Telemundo Noticias Texas, Telemundo Noticias Florida and Telemundo Noticias Noreste – deliver regional news coverage.
These partnerships have been a key driver of the double-digit linear growth the LG Channels service has seen in the U.S., year-over-year. LG’s efforts to strengthen regional news access through LG Channels were recognized in June 2025 with the Award for Achievement in Local Broadcasting at the ITVT/TVOT 21st Annual Awards for Leadership in Interactive and Multiplatform Television. This honor underscores the company’s commitment to advancing news content delivery through partnerships with trusted local broadcasters.
“Our goal with LG Channels has always been to make high-quality, relevant content accessible to everyone,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “By working with trusted news providers and powerful broadcasters across regions and continuously improving how users discover and access content, we are making local and national news more approachable, timely and meaningful within everyday viewing.”
LG Channels viewing time has increased in Mexico and Brazil as local news content becomes more available. In Mexico, major local broadcasters TV Azteca, Multimedios and Grupo Imagen joined LG Channels this year, strengthening its local news lineup. TV Azteca’s FIA has emerged as the most-watched channel among the 190 channels available on LG Channels in Mexico, underscoring strong demand for quality local news. These additions have driven a 95 percent year-over-year increase in viewing hours in Mexico.
In Brazil, LG Channels has expanded local news offerings with the launch of New Brasil in partnership with Grupo Bandeirantes – one of the country’s leading broadcasters – CNN Brasil, and Times Brasil – Licenciado Exclusivo CNBC. Since these launches, the platform’s viewing hours in Brazil have increased by more than 40 percent, with CNN Brasil the most-watched.
LG also continues to expand the availability of local news content on LG Channels across Europe. In markets like the U.K. and France, news partnerships have driven strong month-over-month growth, with double-digit increases in viewership. Currently, over 100 news channels including BFM TV (France), GB News (UK), CNN International (UK, Germany, Austria and Switzerland), CNN Headlines (available in 16 European countries), Bloomberg Television (UK), Euronews IN DIRETTA (Italy) and CNN en Español (Spain) are available, with more channels, such as France 24, scheduled to launch soon.
In Spain, LG Channels has added content through a landmark partnership with RTVE, the national public broadcaster. Viewers can now enjoy RTVE’s premium content for free, including flagship channels La 1, La 2 and Canal 24 Horas (24H) – the latter being a trusted source for real-time national and international news.
Strong local news content is increasing viewing time across other regions as well. In Australia, the addition of Sky News Australia, a leading national news network with a loyal viewership, has boosted engagement significantly. In Korea, local news from major outlets such as TV Chosun, JTBC, MBN, Channel A and YTN consistently garner the most viewing time among the 130 channels available on LG Channels.
In India, LG Channels offers a wide selection of FAST news channels to meet local demand for timely, diverse information. As of June 2025, news accounts for over 40 percent of all viewing time, with news channels dominating the platform’s top 10. LG Channels features over 40 news channels in eight regional languages. Among these, Aaj Tak is the most-watched nationwide, with other major Hindi-language channels including India TV, Republic Bharat, TV9 Bharatvarsh and NDTV India.
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