LG’s Advanced Automotive Content Platform Features in Kia’s Newest Electric Vehicle
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By News Reporter
Today’s cars are already smart – but making them feel effortlessly intelligent is a different challenge altogether. As vehicles take on more roles than ever before – navigation guide, safety assistant, entertainment hub – they demand a central system capable of orchestrating it all with precision and fluidity. What drivers genuinely want is simple: a smoother, more connected experience behind the wheel.
Our next-generation High-Performance Computing (HPC) Lite platform was built for exactly that purpose. Debuting at CES® 2026, this new platform brings a vehicle’s most essential functions together into one unified, intelligent brain. By merging the In-Vehicle Infotainment (IVI) system and Advanced Driver Assistance System (ADAS) into a single, cohesive architecture, HPC processes information more efficiently – creating a driving experience that feels smoother, more responsive and inherently safer.
Building the HPC Platform Together
To build a platform as ambitious as HPC Lite, finding the right partner was essential. That’s why we teamed up with aiMotive – a leading developer of advanced automotive AI and a wholly owned subsidiary of Stellantis. Their strength in perception and driving intelligence, paired with our long-standing expertise in vehicle components, formed a collaboration that elevated every stage of development.
The result is a powerful, next-gen HPC platform that serves as the vehicle’s central processing unit. It consolidates multiple functions into the HPC Electronic Control Unit (ECU), built on an advanced System-on-Chip (SoC) and enhanced with aiMotive’s aiDrive software. By integrating these capabilities within a single SoC, the platform handles the heavy data demands of software-defined vehicles (SDVs) with remarkable efficiency. For OEMs, this means lower component costs, reduced hardware complexity and a vehicle architecture built for both performance and safety.
Intelligent Assistance for Everyday Driving
With intelligent software at its core, HPC Lite transforms the daily drive in numerous ways. The integrated aiDrive solution supports Level 2+ automated navigation-assisted driving on highways and eligible secondary roads, utilizing a comprehensive multi-camera and multi-radar setup that doesn’t rely on HD maps.
Designed to assist rather than replace the driver, the system acts as a smart companion. It can recognize traffic lights, bring the vehicle to a halt at stop lines and assist in adjusting speed according to highway limits. It also helps with overtaking maneuvers and assists in yielding to vehicles approaching from behind when changing lanes or merging. These features – powered by aiMotive’s efficient, end-to-end AI stack – work together to facilitate a more seamless and comfortable driving experience.
Intuitive Interfaces for the Connected Cabin
Advanced technology is most effective when it’s intuitive to use. That’s why we optimized our Human-Machine Interface (HMI) for next-generation automotive displays, ensuring drivers stay informed without distraction.
A unified digital cockpit brings together the instrument cluster and Center Information Display (CID), while our ADAS Confident View provides intuitive 3D and 2D visualizations of the vehicle’s surroundings. Drivers gain quick, clear access to essential alerts – from following distance to real-time, traffic-based route suggestions – and can even view curated lifestyle information such as promotions from frequently visited stores.
Charting the Future of SDV Innovation
Engineered to efficiently manage the complex functions of next-gen vehicles, the HPC platform is poised to become a core technology for the SDV era. Our continued collaboration with aiMotive will focus on delivering tailored solutions for global automakers – combining high performance with cost-competitiveness to meet diverse market needs.
To mark the start of this shared innovation journey, we will jointly introduce the HPC platform at CES this January.
This partnership represents a powerful synergy of expertise. Gabor Pongracz, senior vice president and head of ADAS/AD Software at aiMotive, notes that combining aiMotive’s AI-powered software with our technological strengths enables scalable, reliable and intelligent solutions for the future of driving.
For us at LG, the launch of HPC signals an important milestone – one that further solidifies our role as a leading provider of transformative IVI and ADAS solutions. Eun Seok-hyun, president of LG Vehicle Solution Company, views the platform as a major step forward in the advancement of SDVs. Building on the success of the original HPC platform unveiled at CES 2025, our next-generation solution is set to “redefine the drive” – taking driving comfort and convenience on the road to a whole new level.
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By News Reporter
Company’s Award-Winning Micro RGB evo Sets a New Standard for Triple Color
Coverage With 100% BT.2020, DCI-P3 and Adobe RGB Intertek Certification
SEOUL, Dec. 16, 2025 — LG Electronics (LG) will unveil its first-ever flagship RGB TV at CES 2026 – the LG Micro RGB evo, a CES 2026 Innovation Awards winner.* Employing Micro RGB Technology and LG TV’s smallest individual RGB LEDs, this display marks a significant step forward from MiniLED.
The LG Micro RGB evo represents a significant evolution in Micro RGB technology: it uses OLED precision to control each of the RGB LED backlights, bringing 13 years of LG OLED’s technical excellence to the RGB category. The engine driving this performance is the newly upgraded Dual AI Engine-based α (Alpha) 11 AI Processor Gen 3, which features Dual Super Upscaling to simultaneously process two types of AI upscaling. This enhances sharpness while delivering natural and balanced images that offer the highest level of clarity and immersion.
This immense processing power enables RGB Primary Color Ultra, a breakthrough that delivers a full spectrum of color reproduction. Driven by this technology, LG Micro RGB evo achieves an outstanding range, certified by Intertek for 100 percent color gamut coverage in BT.2020, DCI-P3 and Adobe RGB – the highest possible color reproduction. This offers optimal accuracy for everything from digital editing and HDR cinema to next-generation display technologies.
Complementing this color perfection is Micro Dimming Ultra, orchestrating more than a thousand dimming zones with exceptional accuracy. It achieves high contrast performance among LCD TVs, pinpointing brightness and color control to reveal intricate details in both dark and bright scenes.
Beyond picture quality, the innovation extends to the customer experience. The interface is deeply personalized via the award-winning webOS platform, featuring Voice ID, AI Picture/Sound Wizard and a tailored “My Page” home screen. An upgraded AI Concierge, AI Chatbot and AI Search further enhance viewing by helping customers effortlessly explore content-related information.
“Achieving the utmost visual fidelity is the goal of any display, and with the LG Micro RGB evo, we have achieved a milestone previously thought impossible for this category,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “This launch marks the evolution of the RGB TV, redefining industry standards to offer uncompromising performance for customers who demand exceptional color accuracy.”
The LG Micro RGB evo (model MRGB95) will be available in 100-inch, 86-inch and 75-inch sizes.
Visitors to CES 2026 can experience LG’s latest home entertainment innovations at the company’s booth (#15004, Las Vegas Convention Center) from January 6–9. For more updates on LG’s announcements, visit the LG Newsroom.
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* The 100-inch MRGB95B model received a CES 2026 Innovation Award.
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By News Reporter
Recent Updates Provide LG Smart TV Users With Access to a Versatile News Portal,
a Practical Browser and More News Content From Global Partnerships
SEOUL, Dec. 12, 2025 — LG Electronics (LG) is bringing updates to its webOS smart TV platform to deliver faster, smarter and more engaging ways to explore news content. With news being one of the most accessed types of content on TVs, LG is dedicated to providing streamlined access to free news channels, podcasts and more through the News Portal and web browser on its convenient webOS platform.
To enable more seamless access to news, LG has partnered with Haystack News, a leading news streaming service that sources content from more than 400 local, national and global news channels and boasts over 40 million registered users. Starting in 2026, LG Smart TVs sold1 in the U.S. and Canada will come with an LG Magic Remote featuring a dedicated Haystack News button, allowing users to jump straight to the service and start watching trusted news without navigating through multiple menus. Haystack News will also be easily accessible via the News Portal or web browser on LG TVs2 running webOS 25 and above.
“Our mission at Haystack News is to provide viewers with unparalleled access to trusted, diverse news sources,” said Daniel Barreto, CEO of Haystack News. “This expanded partnership marks a significant step forward in achieving that goal. We’re proud to deepen our relationship with the world’s number one OLED TV brand.”
Easy to access from the dedicated Q-card, the News Portal offers a streamlined path to news discovery for owners of LG Smart TVs running webOS 253 in nine countries: the U.S., the U.K., Mexico, Brazil, Germany, Spain, Italy, France and South Korea.
By integrating multiple content sources and features into one destination, the News Portal simplifies navigation and serves as an all-in-one hub for news. Users can view the latest live and on-demand news curated from trusted sources like Haystack News in the Trending News4 section; Live news content from LG Channels, the company’s free ad-supported streaming TV (FAST) service; podcasts from LG Radio+,5 the company’s free audio streaming service; and selected news content from major news outlets. With its intuitive interface, the portal helps users stay informed with ease.
LG has also upgraded the platform’s web browser, accessible from the home screen,6 to make it easier to keep up with recent news and information. Featuring an integrated search engine that delivers tailored results for each region,7 the browser helps users quickly find the most relevant stories. Below the search bar, frequently visited website shortcuts appear along with recommended sites.
The browser interface additionally highlights the Trending News section for the most popular news, while the Picks for You section offers personalized recommendations aligned with individual interests.
“LG is enhancing the viewing experience with a refined UI for the News Q-card, making live news watching effortless and more accessible,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “This upgrade, along with our Haystack partnership, ensures users can seamlessly explore a wider range of free-to-watch content tailored to their interest and preferences.”
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1 LG TVs compatible include 2026 LG OLED TV, QNED TV, down to UHD TV models. Model variation may apply.
2 HayStack News Service is accessible via News Portal in select markets including the US, the UK, Germany, Mexico and Brazil.
3 2025 TVs and older select TV models which have been updated to carry webOS25 10.2.0 software version.
4 Functionality varies by market.
5 LG Radio+ service is currently available in the U.S., UK, France, Germany, Italy, Spain and South Korea.
6 The web browser can be accessible from the home screen in select platforms and markets.
7 The search engine can operate differently by region, supported by Naver in Korea and Google in other countries. Browser’ UI and functionality varies by market.
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By News Reporter
Featuring Broadcast-Grade Technology and Seamless Camera Compatibility,
Company’s LED Solution Sets a New Standard for K-Content Creation at StudioCube
SEOUL, Dec. 9, 2025 — LG Electronics (LG) has announced that its dedicated virtual production (VP) LED solution is powering the newly opened “Studio V,” a cutting-edge VP stage located within StudioCube in Daejeon, South Korea. StudioCube is the country’s largest public filming facility, and Studio V now stands as one of the world’s largest volume VP studios, reinforcing Korea’s growing momentum in next-generation content production and strengthening its global presence in the entertainment market.
The opening ceremony, held on December 3 and hosted by the Korea Creative Content Agency (KOCCA), brought together key government officials, including senior representatives from the Ministry of Culture, Sports and Tourism and the Mayor of Daejeon. Their participation signaled national support for initiatives like Studio V that push the boundaries of technological innovation in the creative content sector.
Studio V: A New Benchmark for Large-Scale Virtual Production
Purpose-built for high-end filmmaking and immersive virtual environments, Studio V features a massive J-shaped main large-scale LED walls, which support an installation of up to 8 meters high and 60 meters wide. To accommodate diverse shooting requirements, it also offers a height-adjustable ceiling screen and mobile side walls. The ceiling system includes three independent motorized LED sections capable of vertical movement and tilting.
At the heart of Studio V’s LED volume is LG’s purpose-built VP LED solution (model LBCJ026), engineered to deliver broadcast-ready performance with a 7,680Hz refresh rate and a 1/8 scan structure, minimizing visual artifacts such as flickering to ensure flawless camera capture. It achieves 99.07 percent coverage of the DCI-P3 color gamut, supports deep blacks and high-end HDR and delivers realistic, high fidelity digital environments. The display’s ultra-lightweight 5.9-kilogram modules feature precision lock systems that enable smooth screen curvature between -5 to +10 degrees.
Supporting the full content-creation workflows, LG’s portfolio also includes LG OLED Pro professional monitors, widely used in production, color grading and post-production for their exceptional color accuracy and consistency.
Collaboration for Production-Ready Performance
To create a fully integrated and production-ready environment, LG worked closely with Brompton Technology, a global leader in LED video processing. Through joint optimization of system architecture, color calibration and real-time rendering performance, the partnership ensured seamless synchronization between LED displays and video processors, enabling Studio V to meet global broadcast standards and integrate smoothly with industry-standard production equipment.
Beyond technical excellence, LED-based VP offers substantial environmental and operational benefits. By replacing large-scale physical sets with real-time 3D environments, the technology dramatically reduces material waste and carbon emissions while offering on-set advantages such as real-time visualization and faster, more efficient shooting schedules.
Driving the Future of Immersive Content Creation
LG continues to strengthen its leadership in VP technology by combining decades of display innovation with hands-on production experience. At the company’s North American headquarters in New Jersey, LG operates its own VP studio equipped with the LG MAGNIT micro LED display, producing commercial content in collaboration with its global in-house creative agency, HSAD. This direct engagement with real-world production workflows provides valuable insight that fuels continuous refinement of LG’s VP technology.
“Virtual production is reshaping the future of content creation, and LG is committed to driving this shift,” said Nicolas Min, head of the Information Display Business at the LG Media Entertainment Solution Company. “Studio V offers a world-class environment that sets a new benchmark for immersive production, enabling K-content to expand its reach and impact on a truly global scale. We will continue to invest in sustainable innovation and collaborative partnerships that elevate production efficiency and empower creators everywhere.”
Explore how LG’s VP LED solutions are redefining immersive storytelling with broadcast-grade performance.
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By News Reporter
Company’s Free, Ad-Supported Streaming Service Introduces a New Logo, an
Enhanced UI With Advanced Personalization and Expands Into New Global Markets
SEOUL, Nov. 25, 2025 — LG Electronics (LG) is unveiling a significant upgrade to LG Channels, its free, ad-supported streaming TV (FAST) service. The update introduces a new logo and an enhanced user interface (UI) designed to deliver a more intuitive and seamless viewing experience. With advanced content recommendations, LG Channels now makes it even easier for viewers to discover and enjoy the content they love.
Since its 2015 debut in Korea, LG Channels has evolved into a global service available in 33 countries, offering local language support in each market. Through partnerships with leading content providers, the platform now features more than 4,000 channels that LG Smart TV users can easily access via the LG Magic Remote or the LG webOS home screen.
The new LG Channels logo reflects its customer‑friendly nature and global identity. Its simple, universal design invites users to connect with LG Channels while highlighting LG’s commitment to delivering diverse, intuitive entertainment experiences worldwide.
The enhanced UI and new features make content discovery and navigation more efficient than ever. Users can now receive personalized recommendations based on their viewing preferences. A new “quick access” feature lets viewers simply press the “OK” button on the LG Magic Remote while watching a program to instantly see channel details, the TV guide, favorites and a list of popular content. This allows them to browse other live options and switch channels without ever leaving their current screen, adding a new level of convenience.
LG Channels now offers deeper personalization powered by advanced AI algorithms that deliver tailored content suggestions. The platform is also introducing region-specific features to reflect local viewing habits and cultural preferences. In the United States, users can keep track of new shows now due to new functionality allowing them to set reminders for upcoming content they want to watch. In Europe, a multi-audio feature* is being added to enable instant selection of preferred dubbing languages, while in the Middle East, the interface will support right-to-left text display.
“LG Channels is designed to give users seamless access to high-quality, engaging content,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “With the latest upgrade, from the new logo to our refined personalization features, we are enriching everyday viewing by making the user experience more intuitive and enjoyable for millions around the world.”
Building on its strong presence across North America, South America, Europe and Asia, LG Channels will soon expand into additional markets, including the United Arab Emirates, Poland and Taiwan. This expansion underscores LG’s commitment to bringing more diverse and accessible entertainment to audiences worldwide.
LG Channels is committed to continually enhancing viewing experience through diverse content partnerships and upgrades, helping viewers discover and enjoy thoughtfully curated content that reflects their preferences and interests. Stay connected with
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* Multi-audio options are only provided when supported by the specific channel or the content being broadcast.
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