[Executive Corner] Orchestrating “Affectionate Intelligence” With AI Processors Exclusive to LG OLED
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By News Reporter
The global market for smart home technology is experiencing unprecedented growth, due in no small part to the rapid advancements in artificial intelligence (AI). Boasting the ability to learn from people’s device-usage patterns and preferences, AI-powered home solutions can provide highly personalized experiences tailored to each customer’s unique needs.
LG is at the forefront of this trend, setting new standards and creating new possibilities and value with its advanced AI technology. Earlier this year, the company redefined AI as “Affectionate Intelligence,” emphasizing its commitment to creating empathetic and caring AI that delivers unique customer experiences. At IFA 2024, LG unveiled its vision for the future of home living under the theme “Experience, Affectionate Intelligence Home.” The company’s Berlin showcase highlighted how AI can transform everyday life by anticipating and meeting customers’ needs in a variety of different situations and scenarios.
IFA 2024 saw the debut of LG’s latest AI Home solutions, designed to bring the convenience and freedom of the “Zero Labor Home.” Offering far more than just simplified device control and connectivity, Affectionate Intelligence introduces empathy and care to the smart home environment, enhancing customers’ quality of life in myriad ways.
Central to LG’s vision is LG ThinQ ON, an AI hub that seamlessly orchestrates the operation of all smart devices in the home. Through ThinQ ON and innovations such as the LG Self-Driving AI Home Hub, LG’s booth gave IFA attendees an opportunity to see firsthand how AI can help create a comfortable and connected home experience. Individually and collectively, the company’s innovations exemplify the concept of Affectionate Intelligence, where AI not only responds to commands but also understands and evolves to meet changing needs.
Firstly, LG AI Home provides “Conversational Interactions,” allowing users to control home appliances and Internet of Things (IoT) devices with voice commands alone. The brain of LG AI Home is the company’s generative AI agent, FURON, which integrates advanced large language models (LLMs) such as OpenAI’s GPT-4 Omni. FURON combines learning and contextual understanding with real-time spatial sensing and user lifestyle data to optimize the home environment for each user.
As an example of how this works in practice, if a user says, “Hi LG, I’m going to sleep. Please turn off any devices that are still running,” the AI Home Hub will assess the situation and respond accordingly, such as offering to turn off the dryer if it has nearly finished its cycle. The hub can also tailor the environment for a good night’s sleep by playing the user’s preferred relaxation music and dimming the lights.
Additionally, FURON learns user preferences for different device settings, remembering and applying them at the appropriate times for personalized comfort and convenience. Designed with flexibility, FURON can incorporate additional LLMs to evolve with new technological developments.
LG AI Home also offers an “Upgradability” feature, allowing users to upgrade their existing appliances into AI-powered devices, delivering the convenience and comfort of LG AI Home while saving them the expense of buying newer models. For example, connecting a non-AI TV and an occupancy sensor to ThinQ ON allows LG’s intelligent system to pause content when the user leaves the room and resume it upon return. Similarly, connecting an air conditioner and a sensor enables automatic adjustment of airflow strength and direction based on the user’s position within the room.
LG has been at the forefront of smart appliance innovation since 2011 when it added Wi-Fi modules to its home appliances. Continuing its leadership, the company introduced ThinQ UP, leveraging on-device AI chips and appliance-specific operating systems for feature upgrades and peak operational performance. These customer-centric innovations enable conventional appliances to “evolve” into AI-powered ones, improving daily life and solidifying LG’s leadership in AI home solutions.
Finally, LG AI Home offers “Extensive Connectivity” with various global brands’ appliances and IoT devices, working smoothly with all kinds of apps, including calendars, transportation services and online shopping platforms. Users can effortlessly manage their schedules, control household devices and receive real-time updates for a more personalized and connected home experience.
LG is continuing to expand the LG AI Home ecosystem. Through its acquisition of smart home company Athom, LG has ensured that ThinQ ON can connect with over 50,000 devices and IoT appliances and is compatible with more than 1,000 third-party apps. This presents users with a wider range of smart home solutions and services to choose from, giving them the freedom to create the convenient home lifestyle they’ve always dreamed of.
While LG’s AI solutions work in perfect harmony to help realize the company’s Zero Labor Home vision – where household chores are automated, and people have more time to relax and enjoy life – the LG Shield security system vigilantly protects customer data around the clock.
A leader in AI home solutions, LG will continue to push the boundaries of customer-centric innovation. Before the end of this year, LG plans to introduce IoT devices, including motion and light sensors, air quality sensors, temperature and humidity sensors, and smart plugs, all designed to integrate perfectly with ThinQ ON. Customers will be able to purchase an AI Home package featuring these new devices with professional installation by qualified technicians. In addition, ThinQ ON will add support for the Athom ecosystem, allowing users to connect their AI home to an even more extensive array of products and services from other brands.
LG’s Affectionate Intelligence will soon extend beyond the home, connecting different spaces in people’s lives, from cars to commercial environments such as hotels and offices. The company is committed to creating a sustainable future where its intelligent and caring AI technology is always there, working autonomously and proactively to enhance every experience.
By Lyu Jae-cheol, President of LG Electronics Home Appliance & Air Solution Company
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By News Reporter
Company Announces Integration of Latest Intel Core Ultra Processor in the LG gram
Lineup at Intel Launch Event, Marking Giant Leap Forward for Personal Computing
SEOUL, Sep. 4, 2024 — LG Electronics (LG) is excited to announce that its newest LG gram laptop featuring the Intel® Core Ultra processor (Series 2) will be showcased at the Intel Core Ultra Global Launch Event from September 3-8. Renowned for its powerful performance and ultra-lightweight design, the LG gram series now integrates advanced AI capabilities powered by the latest Intel® Core Ultra processor. The LG gram 16 Pro, the first model to feature these new Intel processors, will be unveiled before its release at the end of 2024.
As the first on-device AI laptop from the LG gram series, it offers up to an impressive 48 neural processing unit (NPU) tera operations per second (TOPS), setting a new standard for AI PCs and providing the exceptional performance required for Copilot experiences.* Powered by the latest Intel® Core Ultra processor, the LG gram 16 Pro is now more efficient thanks to advanced AI functionalities such as productivity assistants, text and image creation and collaboration tools. What’s more, its extended battery life helps users handle tasks without worry.
The Intel® Core Ultra processor (Series 2) AI processor, which is three times more powerful than its predecessor, enhances a PC’s AI performance dramatically. With up to 48 NPU TOPS and up to 67 GPU TOPS, this next-gen processor offers up to 120 total platform TOPS to unlock new levels of productivity while maximizing user convenience. The new LG gram offers a smoother user experience, since the Intel® Core Ultra processor is optimized for Windows PCs.
“Together with LG, we are bringing to market the next generation of AI PCs that offer incredible performance, power efficiency and security capabilities for consumers. The LG gram 16 is a great example of an ultra-lightweight AI PC, powered by the all-new Intel® Core Ultra processor, that delivers an outstanding and seamless experience for creators, working professionals and everyday users. We’re thrilled for people to experience the wide-ranging benefits these AI PCs can enable,” said Michelle Johnston Holthaus, Intel executive vice president and general manager, Client Computing Group.
“Building on LG gram’s renowned ultra-lightweight design and powerful functionality, our newest model integrates Intel’s exceptional AI technology to push the boundaries of on-device AI laptops,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “The enhanced performance and productivity offered by the latest Intel® Core Ultra processor is poised to enrich the LG gram user experience with AI, ushering in a new era of on-device AI laptops.”
In line with the company’s AI vision of “Affectionate Intelligence,” an approach that seeks to understand customer needs and deliver differentiated experiences that go beyond traditional AI, LG plans to add more AI processor models to its gram lineup following the introduction of the LG gram 16 Pro with Intel® Core Ultra processors (Series 2).
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* Rolling out gradually in preview within the latest update to Windows 11 in select global markets. Timing of availability varies by device and market. Learn more here: aka.ms/WindowsAIFeatures.
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By News Reporter
LG 1 Extends its Reach to Wider Audience With
Premium Free Content and Launch of Rerun Channel in Europe
SEOUL, Aug. 14, 2024 — LG Electronics (LG) is set to expand availability of LG 1, the company’s free ad-supported owned and operated channel, to reach a broader audience across Europe. Following a successful launch in the UK and Germany in May, LG 1 will be available later this year in France, Spain and Italy via LG Channels, the company’s exclusive free streaming service. Thanks to notable content partnerships including Lionsgate, Filmrise, NBCUniversal and Fremantle, LG has curated owned-and-operated channels to deliver a wide range of popular and premium content, demonstrating the company’s commitment to elevating the viewing experience for users in European markets.
Since its launch in the UK and Germany, LG 1 has rapidly climbed the LG Channels rankings to claim one of the top spots in viewing hours. The channel leads the way with titles such as the exclusive first-window premieres of Paul T. Goldman and Wong & Winchester as well as hit shows Nashville, Boss, Graves, The Royals, Houdini, The Girlfriend Experience, Sliders, Quantum Leap, Twelve Monkeys, New York Undercover, Mutant X, Relic Hunter, Andromeda and Anna Pihl.*
Following the success of the recent launch, LG is ensuring that LG viewers don’t miss a thing with the launch of the LG 1 time shifted channel, now live in the UK and Germany, enabling viewers to watch the channel one hour after the original broadcast.
LG is also building on the momentum of LG 1 in the UK and Germany by extending the flagship owned-and-operated channel to other regions in Europe, including France, Spain and Italy. The channel will greatly enhance the quality of viewing in these regions with a broader selection of premium content.
What’s more, LG Channels has introduced a dedicated Kids & Family tab in the UK, Germany, France, Italy and Spain, allowing families to easily explore channels specifically tailored to children, including Beano TV, Narrative and Wildbrain.*
In addition to expanded content in Europe, LG recently launched a curated premium owned-and-operated channel in the US called LG Channels Showcase, which is powered by partnerships with a wide range of film studios such as Amazon MGM Studios, Lionsgate and Sony Pictures Entertainment.
LG Channels Showcase also boasts original content such as award-winning series LG Presents: The Rivalries, The Taste of Tennessee and the recently announced Estate of Survival, the company’s first reality competition series, which will be available on LG Channels in more than nine countries, including the U.S., Canada, Australia, Korea and markets in Latin America.
The series now also streams on LG Channels Showcase, with two episodes to be released back-to-back weekly.
LG is dedicated to elevating the viewing experience for users around the world, expanding investment in partnerships and UI enhancements to deliver a more intuitive and personalized experience that aligns with viewers’ interests.
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* Titles vary by market.
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By News Reporter
Last month, Europe’s biggest football competition kicked off in Germany. With the final scheduled for July 14, LG offices around the world announced various promotions to give football fanatics an opportunity to experience every kick of the ball as if they were witnessing it in person, all from the sublime comfort of home.
As our office in the host country, LG Germany implemented various promotion campaigns and highlights to ensure consumers could live every world-class goal and line-breaking assist during the four-week celebration of ‘the beautiful game.’
On its socials, LG Germany raffled a CineBeamQ projector at the beginning of the championships, making private viewing with friends as immersive as it is memorable. And to let local sports fans enjoy every game to the fullest, the company also shared its Life’s Good Fan Snack recipe for half time. A new Life’s Good Fan Snack recipe is shared every month and can compliment other sport occasions like the championships.
For those who prefer watching sports on their TV – perhaps because live broadcasts provide replays of every major event and closer shots of the action – LG Germany offered several valuable promotions such as a national cashback campaign for selected LG TVs and soundbars, which replicate the stadium’s atmosphere in the living room, with up to EUR 5,200 cashback.
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LG OLED evo TVs have set new standards in TV processing technology, boasting unbeatable picture quality after years and years of pioneering innovation. In the same way, it takes over a decade of practice until a footballer can even think about turning pro, let alone being called up to the national team. So, who better to show off the prowess of LG OLED evo TV than German footballers Kevin Trapp and Niclas Füllkrug?
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Niclas Füllkrug not only enjoys watching the big game on his LG OLED evo TV but also entertains thousands of football fans sitting at home in front of their TV by scoring crucial goals for club and country, like his stoppage-time equalizer against Switzerland in the group stage. LG Germany is proud to work with exceptional footballers both on and off the pitch, celebrating the joy football brings to billions of people around the world during the European Football Championship.
And, before the championships even began, LG Germany’s football-related marketing activities were launched with a fantastic shirt raffle on its social media channels alongside an online store sales event, offering ten sets of tricots for sports clubs up for grabs.
With many European players being household names across the world, the excitement for the Euros extends far beyond Europe. Committed to ensuring customers enjoy the Life’s Good experience all year round, particularly during football season, LG Malaysia launched its Frenzy Bola Bola promotion in May. This initiative provided ample opportunities for locals to immerse themselves in the play by scoring some amazing deals on LG products.
In addition to major savings, customers could also win an exclusive trip to Europe and enjoy rebates of Touch ‘n Go eWallet credits upon purchasing selected LG products. These products include 2024 LG OLED TV, Soundbar, WashTower, Styler, InstaView refrigerator, CordZero vacuum, ARTCOOL air conditioner, and PuriCare Water Purifier and Air Purifier.
LG’s home entertainment lineups are fully equipped with innovative technology to ensure viewers feel like they’re living the action from kickoff to final whistle without leaving their home. Powered by unparalleled LG OLED technology, the company hopes consumers can cheer on their teams and believe that ‘Life’s Good’ when we can enjoy our greatest passions without limitations.
Contributed by LG Germany and LG Malaysia
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By News Reporter
In business, meaningful growth can’t happen without innovation. It’s essential if your organization is to evolve and thrive, and if you’re serious about adding value to people’s daily lives.
With a thirst to drive innovation, and a wealth of knowledge in the area of IoT, I set out to establish and grow my own startup. I’m happy to say I succeeded in this endeavor. However, with the business model being rather narrow – a continuous cycle of making products and then selling them – there were limitations to what I could do.
After making the decision to sell my company, I went on to serve as the Presidential Innovation Fellow for Cyber-Physical Systems (CPS), a program run by the White House Office of Science and Technology Policy. It was a valuable and enlightening experience. There, I had the chance to work with leading tech companies to further develop and execute plans for industrial IoT and global smart cities. During my seven years in the U.S. federal government, I realized that there are limits to what governments can do with regard to building smart ecosystems. In the end, private companies are the ones bringing the ideas and concepts of smart solutions and businesses to fruition.
This was when I was first approached by LG Electronics. The company wanted to create a new organization dedicated to the discovery of future businesses. LG offered me this amazing opportunity to head up a team they were in the process of putting together.
I thought deeply about the prospect of joining LG. While the company is universally recognized as a strong player in the consumer electronics field, looking in from the outside, it seemed to lack what some might call, a certain ‘disruptive innovation.’ However, I was intrigued by its determination and desire to uncover future businesses and was confident that the company possessed the agility necessary to change and ‘disrupt.’
Personally, I believe that if there are ten great ideas on the table, seven or eight of them will fail to develop into successful businesses. While many people view this way of thinking about business creation as just plain crazy, LG CEO William Cho is, thankfully, not among them.
At LG NOVA, an initiative I am grateful to lead, our mission is to establish a community for nurturing, growing and creating new businesses in new market areas for LG. Early in the LG NOVA journey, we realized that entering new businesses – or new business areas – is difficult if you’re relying solely on your internal capabilities.
If LG wants to create new home appliances, it is in a good position to do this internally because it is already a global leader in consumer electronics, with all the necessary expertise and experience at its disposal. LG NOVA’s mandate is to explore entirely new and different concepts, not currently in LG’s wheelhouse. Although there are thousands of engineers and experts working in LG’s R&D centers, their expertise is in products and areas of business that LG is already in. This is why the LG executive team resolved to look outside of LG.
Our goal is to explore new business avenues that would, ultimately, help contribute to the advancement of LG Electronics. Startups, by the nature of their business model and ability to be at the ground-level of market needs, are leading the forefront of innovation. However, startups will not partner with just any firm that approaches them. This is why we needed to show that LG, as a company, has the commitment and capability to go far beyond home appliances and TVs. This is where LG NOVA comes in.
To establish ourselves in the market, we came up with the idea of hosting a grand challenge. In September 2021, we announced the launch of
link hidden, please login to view, an annual, global competition for startups where we could identify innovative technologies and business ideas for a better tomorrow. The participating startups were tasked with developing and presenting technology-based solutions for improving daily life, our communities and the planet. The tech areas we asked them to focus on included clean tech, healthcare and future tech/AI. To give you an idea of how it works, imagine there is a startup that creates sensors for use in healthcare devices. They might pitch a scenario or concept where their sensors are deployed in TVs to enable innovative new services. Our own business experts, or entrepreneurs in residence (EIRs), would then work with the startup to assess the feasibility of their idea. In many cases, EIRs would work closely with the startup to develop a relevant, but entirely different business idea that could be exciting to both parties. If the idea was deemed to be viable, and in alignment with LG NOVA’s goals and values, a partnership agreement might result and LG NOVA would launch a new business based on the collaboration. This is how a small, fledgling company can set its unique concept on the fast track to becoming a commercialized product.
Through this process, and by combining our capacity with the startup’s capacity, we can create a joint business where LG has as much ‘skin in the game’ as the startup. And at every step along the way, LG NOVA will be right there with them, from meeting with investors to introducing and marketing the ‘final product’ to customers. Through LG NOVA, we can create new products and services that can make a positive difference – and do it at a much larger scale than a startup could manage, if it were to go it alone.
I am proud to be a part of LG and to help guide LG NOVA into exciting new territories where boundless innovation awaits discovery. And I can say, without exaggeration, that I truly love this role. Ultimately, I’m striving for Innovation for Impact – which also happens to be the motto and the philosophy of LG NOVA. While there are many, many ways to make a profit, we have committed ourselves to achieving profitability in a meaningful way, and to leaving a lasting, positive impact on the world.
By Dr. Sokwoo Rhee, executive vice president of Innovation for LG Electronics, head of LG NOVA
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