[Customers at Heart] LG’s Commitment to World-Class Customer Service
-
Popular Now
-
-
Similar Topics
-
By GOM43
Last week a LG service person visited our home. After resetting our new LG TV, he went to his van and returned with a large remote controller. We asked what it was for and he told us it was to access settings that the standard controllers could not do. But would not tell us what it did.
Do you know what it can do?
-
By News Reporter
Driven by a strong desire to improve lives, communities and the environment, LG is continually innovating products and services that make life greener and more convenient. From tree-planting initiatives to developing technologies rooted in sustainability, LG is working to create a Better Life for All.
This commitment extends into local communities, where LG promotes smarter, more energy-efficient lifestyles in line with its “Life’s Good When You Live Smart” message. Through simple yet meaningful tips and people-centered programs, the company shows how small, thoughtful actions can lead to long-lasting positive change.
For the third year in a row, LG Serbia and Bulgaria held their annual service campaign in June – offering free servicing for out-of-warranty devices, sharing everyday usage tips and showcasing innovative technologies. Now a widely recognized event, the LG Service Caravan visited Kraljevo, Subotica and Kragujevac in Serbia, as well as Blagoevgrad, Shumen and Ruse in Bulgaria, spreading the message of smarter living.
With sustainability top of mind, this year’s campaign focused on energy efficiency. Visitors discovered how LG’s smart technologies not only simplify daily routines but also help reduce energy costs and support environmental care. On-site, LG experts hosted educational workshops and shared practical guides on how to use home appliances more efficiently.
As in previous years, visitors could receive free check-ups and repairs for LG devices – whether under warranty or not.* LG specialists were available to provide consultations, technical support and live demonstrations of smart solutions that combine cutting-edge energy efficiency with outstanding performance.
In Serbia, the two-day event featured fun quizzes with prizes for children and dedicated adult workshops on energy-saving practices. In Bulgaria, the family-friendly activities included a kids’ corner with oversized educational puzzles and interactive games about smart home efficiency, while adults participated in a quiz using the innovative LG CreateBoard, showing how small steps can have a big impact – both at home and for the planet.
LG Serbia and Bulgaria took an active role in delivering this year’s campaign, championing the “Life’s Good When You Live Smart” message to customers and the broader public.
At the heart of LG’s approach is the belief that technology should be not only innovative and appealing, but also beneficial to households, communities and the planet. This year’s service tour placed a spotlight on energy efficiency and sustainability – highlighting how choosing smarter appliances can help individuals and families make a real difference.
As part of this commitment, LG Serbia and Bulgaria donated an interactive LG TV to a local primary school in each city visited. This initiative supports digital education while promoting sustainable practices that reduce energy use and help create a more dynamic, modern and visually engaging learning environment.
For more information, visit on the LG service campaigns in Europe, visit
link hidden, please login to view and . # # #
* This offer applied to LG TVs and audio/video equipment purchased after January 1, 2020, and LG home appliances purchased after January 1, 2018.
-
By News Reporter
As customer experience becomes a driving force behind brand loyalty and business growth, companies are reimagining how they connect with consumers. LG Indonesia is taking this idea to the next level with LG ZonaSeru – a vibrant, hands-on space designed to inspire, educate and entertain. Located at CGV in Central Park Mall, Jakarta, this new “fun zone” brings LG’s innovations to life through interactive exhibits and engaging community activities.
At the heart of LG ZonaSeru is a simple goal: make technology personal, playful and purposeful. Visitors are invited to explore how AI-powered LG products and the LG ThinQ platform can elevate daily life across three major product categories: Media Entertainment Solution (MS), Home Appliance Solution (HS) and Eco Solution (ES).
In the Feel The Real AI zone, guests can experience LG’s cutting-edge OLED TVs and premium audio technology – highlighted by the LG OLED evo C5, known for its breathtaking picture quality and immersive home entertainment experience.
Meanwhile, the WashTower Into Photo zone turns laundry into a fun photo opportunity with a quirky photo booth built inside an LG WashTower. Just open the drum, strike a pose and take home a printed souvenir.
The InstaView Photo High Angle zone offers another selfie-worthy moment, spotlighting LG’s iconic InstaView refrigerator technology. Nearby, the Karaoke Room invites visitors to belt out their favorite tunes with LG’s xboom speakers and the LG StanbyME Go – bringing sound and style to the spotlight.
For those interested in clean air and sustainable living, the ES Tower zone features LG’s latest residential air conditioners, dehumidifiers and air purifiers. There’s also a Live Streaming Corner, where content creators can go live or film videos on the spot.
But LG ZonaSeru is more than just a tech playground. It’s also a community space. Throughout the year, the site will host a variety of free events – from karaoke contests and expert talks to children’s cooking classes – designed to bring people together and show how LG innovations can enhance everyday living.
The space is also open for collaboration. Local communities and university students are encouraged to host talk shows, workshops and gatherings – free of charge. This reflects LG’s commitment to empowering individuals and fostering stronger community connections across Indonesia.
Kicking off this initiative, LG recently hosted its first-ever community-led event at ZonaSeru in collaboration with a dedicated K-Pop fan community. Known for organizing fan gatherings and coordinating concert ticketing, the community came together for a special watch party of a globally streamed concert – celebrated in the exclusive Satin auditorium at CGV Cinemas.
The event marked the anniversary of the fan group, turning the screening into a heartfelt celebration. Fans from across Jakarta gathered to relive the concert on the big screen, sing along and enjoy exclusive giveaways. It wasn’t just a screening – it was a powerful expression of shared passion and connection.
With the success of this kickoff event, LG ZonaSeru is emerging as more than just a venue – it’s becoming a vibrant hub for creativity, collaboration and community engagement. As more groups discover the possibilities of the space, it’s poised to become a go-to destination for immersive, fan-powered experiences in Jakarta.
As LG continues its evolution into a Smart Life Solution Company, initiatives like ZonaSeru represent a bold step forward – where cutting-edge technology meets human connection, and innovation is brought to life in the moments that matter.
Contributed by LG Indonesia
# # #
link hidden, please login to view -
By News Reporter
In this edition of Executive Corner, we sit down with Ahn Jae-woo, head of the Component Solution R&D Lab at LG’s Home Appliance Solution (HS) Company. With over two decades of experience in compressor development, Mr. Ahn shares insights into the evolving role of LG’s Component Solution Business, the Lab’s unique strengths in cross-functional R&D, and how AI, automation and sustainability are driving the future of compressor and motor innovation.
Q: Could you start by introducing yourself?
I’m Ahn Jae-woo, head of the Component Solution R&D Lab at LG’s HS Company. I joined LG Electronics in 2000 after studying mechanical engineering and refrigeration & air conditioning. I began my career in the Rotary Development Team within the Air Conditioning Compressor Business Division. Over the past 25 years, I’ve been involved in developing core technologies and expanding platforms across rotary, scroll and reciprocating compressors. Since 2024, I’ve led the R&D Lab, focusing on advancing LG’s next generation of high-efficiency compressors.
Q: What is the Component Solution Business?
We are an independent division within LG’s HS Company, specializing in customized compressor and motor solutions. Over the years, we’ve earned a strong global reputation as a trusted innovation partner. Our technologies support a wide range of applications – from home appliances and refrigeration to HVAC and mobility.
With more than six decades of expertise in compressor and motor technology, LG is equipped to meet the evolving needs of diverse industries. In the past decade alone, we’ve achieved double-digit growth, solidifying our role as a critical pillar of LG’s B2B business.
Today, we operate six fully-functional global sites – in Korea, India, China, Thailand, Vietnam and Mexico – that combine R&D, production and sales altogether. In addition, we maintain sales hubs in the U.S. and Japan, further strengthening our global presence and customer responsiveness.
Q: What makes the Component Solution R&D Lab stand out?
What sets our R&D Lab apart is our deep integration with LG’s broader R&D ecosystem across both the HS and ES Companies – covering products like refrigerators, air conditioners, washers and dryers. This close collaboration allows us to rapidly develop and fine-tune compressors and motors tailored to specific product needs.
Very few organizations globally can match our capabilities in developing the full range of compressor types – rotary, scroll, reciprocating and linear. This breadth of expertise fosters a cross-disciplinary culture that accelerates innovation.
We focus not just on enhancing performance, but also on reimagining design – creating form factors that inspire new functions. Technologies like the Direct Drive Motor, Linear Compressor and R1 Compressor were all born from this philosophy. Our innovations reflect customer values such as efficiency, reliability and adaptability – advancing the entire industry in the process.
But beyond technical prowess, it’s our spirit of innovation that truly defines us. We are committed to pioneering component structures and movements never before seen in the industry – establishing new benchmarks and core technologies that lead the transformation of the component landscape.
Q: LG Component Solution is known for world-class automation. Can you share more?
Automation has been a key enabler of our operational transformation. A major milestone came in 2024 with the launch of our Super Gap Compressor Line, which raised our automation rate to over 80 percent.
By automating our scroll compressor production, we’ve significantly enhanced productivity and consistency – without increasing costs. Precision is one of the biggest gains, minimizing human error and improving overall product quality and reliability.
We’re now working to expand automation across more processes and facilities, boosting our global competitiveness and delivering even higher standards of excellence.
Q: AI is transforming industries. How is LG Component Solution responding?
AI is rapidly becoming a cornerstone of our operations. We’ve introduced AI-driven technologies such as smart robots and 3D vision systems to automate tasks like heavy-load bin picking and small-part supply, enhancing both productivity and efficiency.
On the quality front, AI-based monitoring allows us to digitize and analyze inspection data in real time. Our AI vision system detects issues such as missing or mixed parts, reducing defect rates and lowering costs. We’ve also built a real-time simulation database for our production lines. This helps us analyze equipment utilization, optimize processes on the fly and enhance flexibility while minimizing waste.
Looking ahead, we aim to broaden our AI applications across the entire manufacturing process to drive further innovation and global competitiveness.
Q: Have AI technologies changed LG’s compressor and motor products?
Absolutely. AI and big data are accelerating the development of smarter, more efficient compressors and motors.
In the design phase, AI enables advanced simulations that enhance durability, performance and efficiency. More importantly, it allows our components to respond intelligently to real-world conditions.
While we previously focused on maximizing appliance performance, we’re now designing for what we call an “Effortless Life.” AI enables our systems to learn from users and adjust based on their behaviors and environments – delivering smarter performance and greater energy savings.
Ultimately, AI is helping us develop components that are not just high-performing, but intelligent and sustainable.
Q: ESG and sustainability are more important than ever. What progress has the R&D Lab made?
Sustainability has been a top priority under my leadership. We’ve introduced several initiatives to reduce carbon emissions throughout our manufacturing processes.
For example, we now use low-temperature pre-treatment liquids and paints for compressor painting, significantly lowering emissions compared to traditional methods. We’re also upgrading paint drying ovens with high-efficiency burners to further reduce energy consumption.
Through these and other efforts, we’re working to shrink our carbon footprint and demonstrate our commitment to responsible, sustainable innovation.
Q: Finally, what’s your vision for the future of the Component Solution R&D Lab?
Our vision is to become a globally recognized leader in compressor and motor innovation – an expert organization that boldly takes on challenges to shape the future.
We’re building this future around three core values: CoreTech, Challenge and Creativity. CoreTech is our foundation, Challenge is what drives us forward and Creativity emerges from our pursuit of new solutions.
We’re investing in our people, technologies and processes to strengthen our capabilities. Our ultimate goal is to become the world’s leading R&D organization in compressors and motors – and we’re fully committed to making that a reality.
# # #
link hidden, please login to view -
By News Reporter
Decarbonization and electrification have emerged as defining trends in the heating, ventilation and air conditioning (HVAC) sector’s efforts to help combat climate change. In response to the growing call for energy solutions that prioritize both efficiency and sustainability, LG has established the ES Company, a new business division that leverages LG’s HVAC expertise to deliver innovative solutions for a better future.
The ES Company boasts a comprehensive portfolio of HVAC solutions that align with current market trends such as decarbonization and electrification. These include versatile residential air conditioners for various types of housing, commercial air conditioners for buildings, schools and public institutions, and heating solutions that serve as efficient alternatives to traditional fossil fuel boilers. Employing LG’s high-performance core technologies, the ES Company provides the efficiency, reliability and flexibility that today’s customers demand.
The Company’s product portfolio also encompasses chillers based on state-of-the-art magnetic bearing technology. These chillers, known for their performance, precision and adaptability, are increasingly regarded as the optimal class of cooling solution for AI data centers. To meet the rising demand for advanced thermal management in this fast-growing IT segment, LG has partnered with a leading global technology company to build next-generation, sustainable AI infrastructure.
LG recently showcased its latest chillers at AHR Expo 2025, an international HVAC tradeshow held in Florida. Among the innovations on display were the Oil-Free Inverter Centrifugal Chiller, which highlights the company’s sophisticated thermal management technologies, and the new LG Centrifugal Chiller, which utilizes active magnetic bearings to improve efficiency through the inverter system.
Proactively addressing the region-specific HVAC needs of different markets, LG has established a consortium dedicated to R&D for cold-climate heat pumps. The consortium now operates facilities in locations known for harsh winter conditions, such as Alaska (U.S.), Oslo (Norway) and Harbin (China). This focus on creating localized solutions demonstrates LG’s commitment to providing consistent performance and reliability to all customers, regardless of their location.
In September 2024, LG hosted the first-ever meeting of the Global Heat Pump Consortium in Seoul, South Korea. The event brought together LG’s HVAC experts and academic partners to discuss collaborative projects driven by the consortium’s regional clusters. The gathering marked a significant step toward the realization of a new generation of innovative heating solutions.
LG’s latest heat pump technology underscores the company’s commitment to decarbonization and electrification. At the 2025 AHR Expo, the LG Residential Cold Climate Heat Pump earned an Innovation Award in the Sustainable Solutions category for its outstanding performance. This advanced heat pump operates effectively at temperatures as low as negative 35 degrees Celsius (negative 31 degrees Fahrenheit), maintaining full heating capacity at negative 25 degrees Celsius (negative 13 degrees Fahrenheit), and 70 percent capacity at negative 35 degrees Celsius (negative 31 degrees Fahrenheit). This impressive solution will launch* in the U.S. in February and in Europe in the second half of the year.
LG’s competitive advantage in the HVAC sector is significantly bolstered by the success of its components business. Through the in-house development of essential components, such as compressors and motors, LG is able to ensure the quality, performance and reliability of its diverse HVAC offerings. The company’s expanded lineup of Inverter Scroll Compressors, for example, incorporates LG-designed-and-made high-capacity, high-efficiency twin rotary inverter compressors. These solutions, available in variants tailored for the commercial HVAC and residential air conditioning markets, use R32 refrigerant, which has a low Global Warming Potential (GWP) of 675.
From residential water heaters to commercial chillers and everything in between, LG’s products showcase the versatility, innovation and dependability that have made the company one of the most trusted names in HVAC.
As a forward-looking organization and a responsible corporate citizen, LG remains unwavering in its mission to lead the global transition to decarbonization and electrification. Through the establishment of the ES Company, the development of groundbreaking heat pump technology and a strong focus on innovative, high-quality components and core-tech, LG is actively shaping the HVAC industry and paving the way to a more sustainable future.
# # #
* Schedule may change depending on circumstances.
link hidden, please login to view
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.