By News Reporter
Gimpo International Airport, Korea
Earlier this year, LG embarked on its mission to promote Korea’s second city, Busan, as the ideal host for World Expo 2030. The company kicked off this endorsement back in February with a
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Piccadilly Circus, London
The next phase of the campaign brings the public around the world a new series of inspirational films ardently supporting Busan’s outstanding credentials for hosting one of the world’s most important trade shows.
InterContinental Grand Seoul Parnas, Korea
The unique, eye-catching video beautifully highlights why Busan is the perfect city to host the World Expo in less than a minute, capturing the port city’s beautiful scenery, authentic culture and exceptional vision for a promising future at the same time.
Gimhae International Airport, Korea
The captivating videos were recently aired on displays and billboards at the international airports in Gimpo and Gimhae, Korea. But the most likely place where people will come across the content is in one of the capital’s busiest areas, Gangnam. Located in front of the Grand InterContinental Seoul Parnas Hotel, which has become a landmark on Teheran-ro street – Seoul’s Times Square, the eye-catching LED billboard has been displaying LG’s supporting videos since July 15.
Evian Resort Golf Club, France
In an effort to carry out its mission to support Busan’s bid for World Expo, LG screened its promotional video during last week’s The Amundi Evian Championship at the exclusive Evian Resort Golf Club in France. , LG is confident that LG SIGNATURE’s premium value and ardent passion for Busan to win its bid caught the attention of golf fans around the world.
(From left to right) Franck Riboud, Honorary Chairman of Danone and
Heaven Lee, LG Europe Region Representative at Hotel Royal Evian
As a global leader in consumer electronics, LG will continue to carry out its impactful promotional campaigns in the future. The company even formed a task force led by LG CEO William Cho and comprised of region representatives, the Overseas Corporation Management, the Global Marketing Center, the Korea Sales and Marketing Company as well as the Corporate Communications and Government Relations Center. By leveraging its network of 140 overseas subsidiaries, the company will actively support Busan’s bid by promoting it to members of around the world.
What’s more, LG executives will be championing the Busan World Expo 2030 campaign on business trips overseas while the promotional videos will be shown on LG TVs on display at LG Brand Shops worldwide.
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By News Reporter
For a responsible corporate citizen, running a global business means not only providing quality products and services to customers worldwide, but also making a positive social impact around the planet. With an enduring vision to better customers’ lives, LG strives to pursue sustainable innovation in all areas of its diverse business operations.
As the pressing problems of our environment and society accelerate with the changing times, corporations’ sustainable strategies must evolve accordingly. Recognizing this, LG has unveiled its
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LG’s newly revealed sustainable vision aligns perfectly with the phrase, Better Life for All. While LG has consistently shown its commitment to providing a better lifestyle for customers through its innovative products and services, the catchphrase signifies yet another step forward for the company. Henceforth, LG is expanding the scope of its sustainable practices to not only create a better life for its customers, but for the environment, employees, suppliers and for one and all who call this planet home.
With regard to sustainability, Better Life for All outlines LG’s new focus on creating a regenerative environment for the better well-being of all lives by establishing a circular economy – a term describing a production and consumption model that minimizes waste and the extraction of new resources.
The company is ultimately moving on from aiming to do less environmental harm within the traditional linear economy – a system where materials are processed into products and then thrown away after use – to creating an altogether new business process that promotes the recirculation of finite resources. With the new initiative, LG is redirecting more of its environmental efforts to retrieving and recycling used products.
Better Life for All also embodies LG’s commitment to realizing a more inclusive and diverse society by embracing differences, and by forming close-knit circles of alliance with company employees, corporate partners and stakeholders.
While LG has always endeavored to work closely with partners in its pursuit of sustainability, the company is further establishing guidelines to better collaborate with supply chain partners, nurture a more embracive corporate culture and introduce products that are accessible to all.
The company’s efforts in ongoing business practice involve C-Level executives’ leadership and collaboration with corporate partners and other entities which share LG’s goal of Better Life for All.
As with its vision, the company’s specific sustainability goals and plans for implementing related practices have constantly evolved over the years. In 2021, LG established a comprehensive framework for its sustainable practices. Key initiatives were re-established and categorized according to a new ESG structure, and corporate ESG communication guidelines were instituted for the first time.
This year, LG has further refined its far-reaching program of ESG initiatives in the recently announced ‘BETTER LIFE PLAN 2030.’ With ‘BETTER LIFE PLAN 2030’, LG is pursuing about a range of initiatives under the broad categories of ‘Environment’ and ‘Society’.
Stay tuned to Beyond News for the next story, which will look at how LG is fostering a greener and cleaner environment through the first three ESG Initiatives. You can find the 2021-2022 LG Electronics ESG STORY BOOK and FACT BOOK .
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By News Reporter
How many times have you woken up in the morning to discover your smartphone has gone through an update? These updates sometimes completely change the features of your device, allowing for more comfortable and convenient use of devices. This is all possible thanks to over-the-air (OTA).
OTA is the ability to download applications, services and configurations across a cellular or wireless network*. When a manufacturer issues a new software or firmware update, it is uploaded to the cloud for download on the target device, subject to the owners’ confirmation of the update. One of the most common devices to employ this is the smartphone, but the technology has become an integral technology across many IT industries, including the automotive market.
This episode will present the crucial role that OTA plays in the automotive industry today.
OTA can be found in in-vehicle infotainment (IVI) systems, offering various updates on user interface (UI) for navigation systems, digital cockpit functions, acceleration speed and driving assistance. However, its function is not limited to basic software updates.
OTA plays an essential role when activating Automated Driving System (ADS). For ADS to function well, vehicles on the road need to smoothly exchange key data, including driving speed, direction change and sudden response to emergency situations, and demands all autonomous vehicles and traffic systems to share the latest version of software to communicate efficiently with one another. OTA fulfills these requirements by creating a network and identifying the location of the vehicle, downloading the latest software that meets each country’s regulations.
Another significant feature of OTA is that it collects big data that helps build better models and solutions for the future. Including problems caused by autonomous vehicles, a wide range of data on time-sensitive technical issues is gathered in real-time, ultimately ensuring the advent of perfect, safe and convenient autonomous vehicles.
Manufacturers and developers alike are constantly striving to further improve OTA, attempting to minimize issues resulting from unknown variables. It is their constant modification and evaluation of the core system that makes this particular technology more valuable and meaningful.
OTA benefits both manufacturers and customers as it saves time, cost and effort in deploying up-to-date software. While automakers who have quickly evolved from manufacturers to tech companies that can deliver new and better software globally in a quicker and cost-effective way via OTA, customers do not have to visit a repair shop for software updates. The convenience and cost-effectiveness achieved through OTA are driving more and more customers worldwide to purchase automated electric vehicles.
Despite many advantages, we still need to pay attention closely to some areas that need to be approached with caution. Stability is one of the critical areas that need further enhancement. Even slight problems with automotive OTA can lead to accidents, so pre-employment assessment tests should be done with extra care and greater attention. And as automotive OTA is an integrated technology that deals with numerous automobile components, hardware and software that are much more complex than those of smartphones, achieving stability will be a very demanding task for automakers.
Security is another significant issue. The possibility of software damage through hacking and the acquisition of compromised data is a particular concern for the automotive industry. Currently, many companies are investing in research and having discussions to alleviate these issues and it is expected that more and more global automotive brands will be implementing OTA in the near future.
Today, vehicles are equipped with many electrical components to the point where they can be referred to as computers on wheels. In this era, the application of automotive OTA seems inevitable. So, even though it will be very challenging, LG will continue to do all that it can to develop OTA systems that come with various functions and can be easily applied to various types of vehicles.
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By News Reporter
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By News Reporter
LG Presents the Future of Commercial Technology With
Digital Signage Solutions and Autonomous Robot Assistant
SEOUL, June 9, 2022 — LG Electronics (LG) will showcase its innovative commercial technologies including Transparent OLED Signage to a diverse lineup of LED signage products and autonomous robot assistants in Las Vegas (USA) at InfoComm 2022 from June 8. LG will spotlight a variety of commercial use-case scenarios in seven distinct zones that demonstrate how LG products support business needs in boardrooms, retail boutiques, drive-throughs, residential home offices, professional creative studios and more.
Inside the booth, visitors will be treated to thoughtful technology implementations in spaces that explore how nearly all businesses today can leverage digital tools to improve efficiency, productivity and customer experiences.
Welcoming visitors to LG’s Retail Solutions zone is the LED signage solution using 54-inch bezel-free displays allowing integrators to create a seamless viewing experience. The new 54-inch LG LED Bloc (model LSAC) is approximately four times larger in area than most commonly used LED cabinets, and its unique size allows this model to use it like a 55-inch LCD video wall display with easy installation – it even fits the brackets of existing LCD video wall models.* Also being unveiled in the Retail Solutions zone, is the company’s first multi-purpose customer service robot, LG CLOi GuideBot, which is designed to provide wayfinding, enhanced security and powerful advertising opportunities. LG CLOi GuideBot’s friendly digital face and two large touch screens are designed to revolutionize the customer experience virtually everywhere from museums and convention centers to movie theaters and hotels.
The Reception zone highlights the creative and engaging possibilities of LG’s Transparent OLED Signage displays, while also demonstrating how 88-inch Ultra Stretch Displays and LG Ultra Slim LED signage can deliver informative and attractive backdrops.
In the Collaboration and Education Solutions zone, visitors will experience technologies targeted to boardrooms, meeting rooms and training rooms/learning environments. Products shown include LG’s 136-inch LED All-in-One display with onboard system controller and speakers, 55-inch and 43-inch versions of the LG One:Quick Works and One:Quick Flex 4K all-in-one collaboration tool, an 86-inch LG CreateBoard interactive whiteboard, the novel 28-inch LG DualUp Monitor with a unique 16:18 aspect ratio, a 27-inch QHD Ergo Dual desktop monitor, a 15-inch LG gram laptop and a 98-inch large format UHD signage for classrooms.
The Residential zone is split into two rooms. The Home Cinema area will exhibit LG MAGNIT – the jaw-dropping picture quality created by its several million self-emissive LED pixels lets people enjoy their favorite movies at home. And the Home Office area features a 43-inch One:Quick Flex display, a 14-inch LG gram laptop and two QHD ergonomic desktop monitors that can be independently oriented to form a 32:9 ultrawide display or a 16:18 display, or offer a vertical and horizontal screen simultaneously.
Creative, film and broadcast professionals may be especially interested in the OLED Pro Creative Studio zone, which demonstrates the exceptional color, clarity and performance of LG’s 32-inch UltraFine OLED Pro desktop monitor that can be supplemented with a monitor hood and a detachable self-calibration sensor. Two 65-inch UltraFine OLED Pro displays, one wall-mounted and the other on a stand, complete the space.
The Control Room zone demonstrates how LG’s 136-inch LED All-in-One can be leveraged in command centers. Plus, the company’s 55-inch Even Bezel LCD panels will form a variety of video wall displays with virtually no distinguishable separation between panels. A 43-inch IPS UHD desktop monitor will be displayed alongside a 49-inch IPS Dual QHD UltraWide curved monitor, offering a 32:9 aspect ratio.
Lastly, the Projector zone contains LG’s high-brightness and Ultra Short Throw (UST) 4K UHD CineBeam Laser projectors and the all-new ProBeam business projector showing how the company’s expansive product line offers optimized solutions for virtually every situation and need.
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* 54-inch LED Bloc can be installed using VESA wall-mount (600×400) and screws.
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