LG OLED evo TVs Receive Eco-Friendly Certification for Fourth Consecutive Year
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By News Reporter
With the stage set for an action-packed summer of sports, LG’s latest lineup of TVs and soundbars are here to bring every world-class play to life. To curate the most authentic spectator experience at home, LG is combining breathtaking visuals with mesmerizing audio, ensuring that every game-defining moment or demonstration of athletic brilliance can be viewed in all its glory.
As sport broadcasts in 4K resolution become more available, LG TVs are set to deliver the vibrant colors and lifelike clarity that fully immerse spectators in the unmistakable tension of a knockout competition this summer. Pairing 4K images with an ultra-large LG TV screen allows sports fans to fully engage with every crucial moment and celebration. From capturing the game-winning action to faithfully depicting the stadium’s energetic atmosphere, this powerful combination puts the viewer into the thick of the action with an unrivalled level of realism.
Powered by the α (Alpha) AI processor, which optimizes picture and audio quality, every detail of the game, down to each blade of grass and chant of the crowd, is presented with sharp and vivid clarity. The latest cutting-edge Alpha AI processors developed by LG also feature AI Super Upscaling1 with precise pixel-level image analysis, revealing the details and depth in the scene. Even when a broadcast is not in 4K, AI Super Upscaling intelligently enhances the resolution of the incoming signal to transform it into detailed 4K images. Using advanced algorithms to increase pixel density, LG TVs ensure that every shot on goal and thrilling play is displayed with clarity, so not a single moment is missed.
For tailored viewing experiences, LG TVs offer several versatile settings such as Sports Mode, which adds greater clarity to the players’ movements and expressions. Another aspect that sets LG TVs apart is the ability to render fast-paced games with precision. TruMotion technology, which offers five different options, helps boost the clarity of fast movements such as a pass, shot or dunk. The LG OLED evo M, G and C series have all been VESA certified with a ClearMR 9000 rating, meaning they boast 85 to 95 times more clear pixels than blurry ones.
The LG OLED and QNED TVs have wide viewing angles that let viewers share those ‘where were you?’ sports moments with family and friends, who can watch from practically anywhere in the room. The ultimate sports viewing experience is attainable through LG OLED’s self-lit pixels that emit light in all directions, or QNED’s Quantum Dot and NanoCell color technologies which deliver crisp, vivid pictures from every angle.
To cater to the unique needs and preferences of every sports fanatic, LG OLED TVs come in various sizes. For larger rooms, the ideal option could be the ultra-large 97-inch model which places them at the heart of every play and celebration. For smaller rooms, LG OLED TV models start at 42 inches to let viewers watch the big game without sacrificing image clarity or detail. LG’s newest QNED TVs are available from 43 to 98 inches, so there’s something for every type of fan.
LG’s convenient Sports Portal2 has been introduced as a hub for sports channels, live content, match schedules, scores and more. This new feature lets viewers use keywords to search the web and offers curated lists of major sports leagues and apps to personalize the sports entertainment experience.
LG TVs’ Multi-View feature, powered by the Alpha 11 processor, divides the screen into four sections so that users can watch four different sources of content at once. This advanced feature delivers unmatched flexibility on top of highly immersive sports viewing experiences.
The latest Alpha processor also uses AI to optimize the audio experience. For example, AI Sound Pro enriches sound by utilizing the virtual 11.1.2 surround sound from the TV’s built-in speaker system, effectively capturing the stadium’s distinctive ambiance and injecting it into the living room.
LG’s OLED and QNED TVs effortlessly pair with LG’s compatible soundbars through WOWCAST Built-in.3 Notably, WOW Orchestra creates three-dimensional audio with the TV’s built-in speakers and separate soundbar working in harmony to unify sounds and envelope viewers with dynamic soundscapes, making it feel like they’re in the stadium themselves.
Geared up with a center up-firing speaker and AI-powered tuning, LG soundbars harness the power of Dolby Atmos to transform the home into a stadium of spectators. Dolby Atmos provides immersive audio experiences from the crisp snap of a ball being kicked to the thunderous applause cascading around viewers. The added height channel vividly captures the movement of players and the roar of the crowd, with sound emitting from multiple directions to achieve a new level of realism. Timely, as some sporting events this summer will be broadcast in 5.1.4 immersive audio, creating a dome of surround sound for greater spatial realism.
LG soundbars’ center up-firing speaker also delivers clear dialogue, so viewers can catch the commentator’s every word. Combined with LG’s Triple Level Spatial Sound Technology, the three-dimensional sound experience is further enhanced by utilizing multiple audio channels and height effects to add a virtual mid-layer. This helps fans feel like they are almost beside the athletes, hearing the subtlest details across the auditory landscape.
When the game is over, but friends want to keep the excitement alive, LG TVs and soundbars can deliver captivating visuals and powerful sounds for movie night. With Dolby Vision, LG TVs vividly elevate movies with their vibrant colors and sharp details, delivering cinematic immersion in the comfort of home. When paired with LG Dolby Atmos soundbars, the audio experience envelopes viewers in rich, dynamic soundscapes that heighten the realism of every scene. For the avid gamer, LG TVs boast high-quality displays and gamer-centric features that ensure compelling graphics and immersive audio for dynamic, breathtaking gaming experiences.
To receive further updates on LG’s game-changing technologies that unlock new ways of sports viewing, stay tuned to
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1 AI Super Upscaling available with TVs powered by the company’s Alpha 8 AI processor, Alpha 9 AI processor and Alpha 11 AI processor.
2 Available on LG 2024 OLED TVs, QNED TVs, NanoCell TVs and UHD TVs.
3 LG OLED TV M/G/C/B series and QNED TV models that support 120Hz feature WOWCAST Built-in.
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By News Reporter
LG NOVA InnoFest Lights the Halo of Innovation on Bold Ideas and Businesses With
Open Conference Program, Issues a Call for Startups for the Pitch Competition
SAN FRANCISCO, July 16, 2024 — LG Electronics (LG) has opened registration for the fourth annual LG NOVA InnoFest, taking place on September 25-26, at the Palace of Fine Arts in San Francisco. Hosted by LG NOVA, LG Electronics’ North America Innovation Center, the two-day event will bring together a cross-section of business leaders, innovators and investors across various industries to collaborate on solutions for a better future. This year’s event theme, “Lighting the Halo of Innovation” was designated to inspire attendees to focus on creating change and impact through co-creation and collaboration on bold ideas and businesses.
The event brings back its annual Startup Pitch Competition, where 10 selected startups will compete to win cash prizes, an audience with executive judges and recognition on stage. In this competition, LG is looking for bold startups with great potential, working on innovative ideas that can lead to transformative change in their markets.
LG Electronics’ sister company LG Chem is co-sponsoring this year’s startup pitch competition, adding a new Life Sciences category alongside CleanTech, HealthTech, AI, Smart Life and Open Innovation. The US Business Development team is seeking next-generation technologies that align with LG Chem’s sustainability mission and will sponsor a new “Innovation for Impact Award.”
For more details on each category, visit
link hidden, please login to view. Interested startups can submit their companies for consideration at . In addition to the monetary prizes and on-stage recognition, selected startups may have the opportunity to collaborate with LG to build businesses, participate in LG NOVA-sponsored marketing activities or qualify for investments from LG and its network. According to a 2023 from Boston Consulting Group, 79 percent of companies ranked innovation among their top three priorities and more than 40 percent expect to increase spending significantly. Today, innovation is being driven by a collaborative ecosystem. This interconnected approach, involving startups, corporations, academia and venture capitalists can result in groundbreaking solutions. Innofest seeks to illustrate the capabilities of this model, bringing together startups, investors and members of the innovation community to exchange ideas, encourage, support and discuss how they can all work together to spur “innovation for a better life.”
“Today the responsibility for innovation no longer sits solely with individual companies; collaboration is critical,” said Dr. Sokwoo Rhee, corporate executive vice president for Innovation at LG Electronics and head of LG NOVA. “Through InnoFest, we are bringing together the entire innovation ecosystem, from corporations to growing startups, to discuss creative and cutting-edge ideas that have the potential to shape our future.”
Last year’s gathering brought 90 industry-leading speakers together for 28 sessions focused on topics such as women in tech; balancing growth, profitability and impact; as well as diversity in tech. The event enabled people to join in the discussions on solutions to challenges in these key areas within the innovation community.
This year, according to Rhee, “InnoFest is boldly reimagining its program to be more interactive and engaging through a non-traditional conference format, emphasizing meaningful connections and inspiring conversations.” Attendees can look forward to influential speakers and keynotes, select curated panels and more dynamic discussion-based sessions.
“At LG, we believe in the power of optimism and innovation to change the world,” said Rhee, who invited startups to join LG at InnoFest 2024, “as we strive to create a brighter future together.”
Registration for InnoFest is now open at . Interested in speaking or moderating at the event? Learn more at .
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By Željko2
Hello everyone.
I own a TV LG oled65c31la.aeu. I am interested in whether it is planned in the next firmware updates to return to multiview the
option of displaying two live channels (antenna dvt2), as it was earlier in webos 2.
Previously, a buffer was created in which terrestrial channels were saved, from where they were marked for display.
Thank you.
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By News Reporter
While the appearance of most appliances rarely changes, the television’s aesthetic is constantly evolving through its vibrant display. Positioned prominently in most people’s living rooms, the TV serves as a window to another world, transforming the space into a stadium one moment and providing panoramic views of the great outdoors the next. The atmosphere of the room often hinges on the placement of this essential device.
To ensure their design complements any room, LG’s latest lineup of TVs boasts a thinner form and slimmer bezels, providing complete immersion whether watching shows, films or playing games. These efforts extend to reducing the number of cables to eliminate clutter and visual distractions around the screen. Additionally, LG has paid close attention to the design of peripheral devices, such as soundbars, to ensure they harmonize with the room’s overall aesthetic. The driving force behind this new design direction is a deeper appreciation for people’s ever-evolving daily lives. Nowadays, people invest considerable time and effort into the layout and design of their homes, often seeking ways to place their TV in locations that better match their lifestyle, rather than simply following its conventional placement in the living room. The TV is evolving in response to emerging trends, more diverse lifestyles and consumers’ changing needs.
Photo credit (from left to right): the_starship from reddit (Model: OLED65G1), @zzomae_home (Model: OLED65A2MNA)
More Thoughtful Living Spaces
Naturally integrating a large TV screen into its surroundings can be challenging. While most large TVs tend to dominate the design of a living space, a large LG TV complements the interior, adding unique design elements that enhance depth and ambiance.
Photo credit (from left to right): @na.g__2 (model: OLED65B1VNA), Nice_Implement_2594 from reddit (model: OLED77G1)
The best decorated living rooms all have one thing in common: a TV that naturally integrates with the rest of the space under a unifying theme. To help home designers achieve this, LG OLED TVs fit flush to the wall like a picture frame, transforming the space to resemble an art gallery when placed centrally. These designs utilize the TV as a focal point to set the tone and evoke desired emotions, clearly emphasizing the TV as the ‘main character’ without compromising the room’s elegance and identity. This is why LG emphasizes the ‘essentials’ when designing LG OLED TVs, focusing on the inherent value of the TV in everyday life to create designs that bring people closer to their dream home.
Photo credit (from left to right): @twetwe_maison (model: OLED65G1), @today_daisy_ (model: 55LX1QKNA)
Seamlessly Blending into Living Spaces
Today’s TVs must be able to blend into their surroundings. While large-screen TVs often look best mounted on the wall, small and medium-sized TVs can be placed anywhere in the room to match the user’s lifestyle.
TV stands are providing people with the freedom to position their TVs where design and functionality are maximized. The simple yet elegant LG OLED Gallery Stand1 accentuates content by resembling a canvas on an easel. Similar to the LG OLED Objet Collection Posé, this design frees up space and can serve as a room partition, offering new perspectives on interior design with a back that doesn’t need to be hidden away.
Flawless Designs Pay Attention to Unseen Elements
As lifestyles diversify and spaces expressing individuality increase, LG is innovating TVs that consider every design element, even the parts that are normally out of sight like the back of the TV. This helps them blend naturally into any space and achieve an unmatched sense of ‘harmony.’ To strike the ideal balance between elegance and functionality, every ornament and piece of furniture, including the TV, must harmonize under one concept. This desire for ‘harmony’ in the home is bringing exterior elements, such as natural light and natural materials, into the home as if they were seamlessly flowing from the outside to the inside. This is known as the “biophilic” design trend.
This image was created to aid understanding
A ‘biophilic’ décor incorporates natural materials like stone, wood and metal while utilizing nature’s most iconic colors and textures, appealing to our innate connection to the natural world. This emerging concept promotes the use of large windows to fill the house with natural light and the ‘planterior’ trend, which employs plants to elevate the ambiance, transforming the interior into a natural space for healing and relaxation. LG’s new design direction for its TVs aligns with ‘biophilic’ values, emphasizing visual comfort in a natural setting.
To keep pace with these trends and accommodate lifestyle changes, LG recognized the need to focus on details it had previously overlooked. This is why LG has redesigned the back panel of its TVs.
This image was created to aid understanding
Inspired by the tranquility found in nature, LG added a rustic sensibility to the LG OLED evo C4’s modern design with the ‘Statement Stone’ pattern. This feature mimics the look and texture of stone, adding depth and elegance to the space, while its natural ‘Umber Brown’ shade reinvents the back panel with a warm, nature-inspired tone. The emotions this design evokes harmonize with emerging trends, such as the ‘biophilic’ concept.
This image was created to aid understanding
The stand design, which has also evolved to suit different usage environments, is no different. With stands evolving with new TV designs, LG added a height adjustment function to some stands.2 Although this may seem minor at first glance, its impact goes beyond expectations by allowing nearby devices, such as soundbars, to be positioned in a way that harmonizes with the TV as well as users’ diverse lifestyles.
This image was created to aid understanding
The same principles have been applied to the LG OLED M, the world’s first wireless OLED TV.3 To conceal peripheral devices and neatly organize the device’s cables, LG has removed every wire except the power cable with its Zero Connect Box,4 which wirelessly transmits video and audio to keep the area around the TV simple and clutter-free. By implementing a design that considers hidden, easily missed design details, the LG OLED M gives homeowners the opportunity to curate a space for their distinctive lifestyles.
By aiming for design perfection down to the smallest details, LG is developing TVs that naturally merge with the interior design without losing sight of the essential elements that make a TV so important in everyday life.
To learn more about how the LG HE Design Lab is providing new experiences that fit unique lifestyle with only the essentials, stay tuned to
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1 LG OLED Gallery Stand requires separate purchase.
2 Applies to LG OLED evo G4 55/65 models.
3 The phrase “world’s first wireless OLED” refers to OLED televisions with 120Hz 4k connectivity.
4 The TV and Zero Connect Box both require a power connection during operation.
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By Dann
Bonjour à tous
Je viens d'acquérir une tv LG oled 48c3 que je veux brancher sur une barre de sons Sennheiser ambeo mini.
Côté Sennheiser c'est assez simple, mais de celui de lg c'est plus compliqué, vu toutes les possibilités de réglages .
Sur la tv LG une sortie eHDMI que je branche sur entré eHDMI de la barre de sons.
Le son ne sort pas sur celle-ci qui est en marche.
Je pense qu'il y-a un réglage que je ne sais pas faire, quelqu'un peut-il m'aider?
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