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By News Reporter
Today’s cars are already smart – but making them feel effortlessly intelligent is a different challenge altogether. As vehicles take on more roles than ever before – navigation guide, safety assistant, entertainment hub – they demand a central system capable of orchestrating it all with precision and fluidity. What drivers genuinely want is simple: a smoother, more connected experience behind the wheel.
Our next-generation High-Performance Computing (HPC) Lite platform was built for exactly that purpose. Debuting at CES® 2026, this new platform brings a vehicle’s most essential functions together into one unified, intelligent brain. By merging the In-Vehicle Infotainment (IVI) system and Advanced Driver Assistance System (ADAS) into a single, cohesive architecture, HPC processes information more efficiently – creating a driving experience that feels smoother, more responsive and inherently safer.
Building the HPC Platform Together
To build a platform as ambitious as HPC Lite, finding the right partner was essential. That’s why we teamed up with aiMotive – a leading developer of advanced automotive AI and a wholly owned subsidiary of Stellantis. Their strength in perception and driving intelligence, paired with our long-standing expertise in vehicle components, formed a collaboration that elevated every stage of development.
The result is a powerful, next-gen HPC platform that serves as the vehicle’s central processing unit. It consolidates multiple functions into the HPC Electronic Control Unit (ECU), built on an advanced System-on-Chip (SoC) and enhanced with aiMotive’s aiDrive software. By integrating these capabilities within a single SoC, the platform handles the heavy data demands of software-defined vehicles (SDVs) with remarkable efficiency. For OEMs, this means lower component costs, reduced hardware complexity and a vehicle architecture built for both performance and safety.
Intelligent Assistance for Everyday Driving
With intelligent software at its core, HPC Lite transforms the daily drive in numerous ways. The integrated aiDrive solution supports Level 2+ automated navigation-assisted driving on highways and eligible secondary roads, utilizing a comprehensive multi-camera and multi-radar setup that doesn’t rely on HD maps.
Designed to assist rather than replace the driver, the system acts as a smart companion. It can recognize traffic lights, bring the vehicle to a halt at stop lines and assist in adjusting speed according to highway limits. It also helps with overtaking maneuvers and assists in yielding to vehicles approaching from behind when changing lanes or merging. These features – powered by aiMotive’s efficient, end-to-end AI stack – work together to facilitate a more seamless and comfortable driving experience.
Intuitive Interfaces for the Connected Cabin
Advanced technology is most effective when it’s intuitive to use. That’s why we optimized our Human-Machine Interface (HMI) for next-generation automotive displays, ensuring drivers stay informed without distraction.
A unified digital cockpit brings together the instrument cluster and Center Information Display (CID), while our ADAS Confident View provides intuitive 3D and 2D visualizations of the vehicle’s surroundings. Drivers gain quick, clear access to essential alerts – from following distance to real-time, traffic-based route suggestions – and can even view curated lifestyle information such as promotions from frequently visited stores.
Charting the Future of SDV Innovation
Engineered to efficiently manage the complex functions of next-gen vehicles, the HPC platform is poised to become a core technology for the SDV era. Our continued collaboration with aiMotive will focus on delivering tailored solutions for global automakers – combining high performance with cost-competitiveness to meet diverse market needs.
To mark the start of this shared innovation journey, we will jointly introduce the HPC platform at CES this January.
This partnership represents a powerful synergy of expertise. Gabor Pongracz, senior vice president and head of ADAS/AD Software at aiMotive, notes that combining aiMotive’s AI-powered software with our technological strengths enables scalable, reliable and intelligent solutions for the future of driving.
For us at LG, the launch of HPC signals an important milestone – one that further solidifies our role as a leading provider of transformative IVI and ADAS solutions. Eun Seok-hyun, president of LG Vehicle Solution Company, views the platform as a major step forward in the advancement of SDVs. Building on the success of the original HPC platform unveiled at CES 2025, our next-generation solution is set to “redefine the drive” – taking driving comfort and convenience on the road to a whole new level.
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By News Reporter
From Seoul to Beijing to Madrid, our colleagues are building careers in diverse ways across the globe. Now, for the first time, their stories and opportunities are gathered in one place. With our new
link hidden, please login to view, candidates can explore openings worldwide and hear directly from employees about what life at LG is really like. A Gateway to Global Talent
We created this platform to make it easier for candidates everywhere to discover opportunities across our 57 countries and 88 subsidiaries. Instead of only spotlighting a few offices, we’re bringing together a wide range of roles and local insights, so people can explore different paths and see where they might thrive.
We also wanted to provide context for each opportunity. Knowing what a job entails is important, but understanding the environment, team culture and daily routines can make a real difference when choosing a career. Our platform gives candidates a more complete picture of what working with us can feel like.
Finding the Right Role Made Simple
We’ve organized the platform into four main sections to make exploring opportunities intuitive:
Jobs – lists openings from all over the world, helping candidates compare roles and consider new possibilities. Locations – introduces workplace culture, benefits and what makes each site unique, giving candidates a sense of life in different regions. Teams – provides insights into our many functions through interviews and stories from employees, showing how different roles contribute to LG’s work. About Us – shares background on our business areas, values and direction, helping candidates connect with what we do and why. This approach helps candidates go beyond a typical job description, giving them the context they need to explore a career path that aligns with their interests and strengths.
Real Voices from Around the World
One of our favorite features is the collection of 347 career stories from employees abroad. Whether in Spain, China or the U.S., these first-hand accounts share what daily work is like, how careers have developed and why people chose to build their path with LG.
Through these stories, candidates can glimpse real experiences – from tackling challenges on global projects to collaborating across borders. Hearing directly from colleagues about personal growth and team dynamics gives a sense of the human side of our organization.
Seamless for Candidates, Smarter for Recruiters
We designed the platform to be inclusive and easy to use, supporting 16 languages, including English, Spanish, Chinese and Arabic. Applications are presented in the user’s preferred language, making the process smoother and more approachable for candidates worldwide.
For our recruiters, the system provides integrated tools that help us match workforce needs with available talent, giving teams the flexibility to find the right people at the right time. It also supports planning for future growth, helping us respond to evolving business needs.
Connecting People and Possibilities
This platform is more than a job site. It’s a place to explore opportunities, hear real stories and discover how a career at LG can grow in new directions.
At LG, we believe that Life’s Good starts with the people who make it possible. By helping candidates connect with the right opportunities, we aim to create work experiences that are meaningful, fulfilling and truly rewarding.
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By News Reporter
Proven In-Car Entertainment Solution Delivers Immersive Media Experiences and
Transforms New Kia Models Into “Living Spaces on Wheels”
SEOUL, July 16, 2025 — LG Electronics (LG), a leading innovator in mobility technology, announced that its webOS-based Automotive Content Platform (ACP) will power in-car streaming for Kia Corporation’s new European models. Debuting on the recently introduced EV3, the platform will also be extended to the upcoming EV4, EV5 and New Sportage. This marks an expansion of LG’s innovative in-car experience to the European market, following successful deployments in Korea.
LG’s ACP runs on the powerful and versatile webOS platform, which already powers over 240 million LG Smart TVs worldwide. Building on the TV platform’s proven reliability and intuitive user experience, the automotive-optimized webOS offers drivers and passengers instant access to a wide array of content and services, tailored specifically for the in-car environment.
As a core component of “LG AlphaWare,” the company’s comprehensive software-defined vehicle (SDV) solution suite, the ACP redefines the car as a true “living space on wheels.” The platform allows passengers to stream their favorite content directly on the vehicle’s infotainment display,* delivering an experience comparable to that of a smartphone or smart TV – while adhering to driving safety regulations.
Kia’s European model lineup will offer a diverse in-car entertainment experience, featuring popular content from platforms including Netflix, Disney+, YouTube, LG Channels, Baby Shark World for Kids, Stingray Karaoke, Play.Works, Haystack News and Vasari. Later this year, the content library will expand to include Rakuten TV, Napster and German OTT service Joyn. Available only when parked, these video streaming services let occupants turn the car into a private cinema – further enhancing the in-car media ecosystem.
“By bringing the webOS Automotive Content Platform to Kia’s European model lineup, we are making it easy for people to enjoy their favorite content wherever they go,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “LG remains committed to enhancing partnerships and expanding our content ecosystem to deliver premium in-vehicle entertainment and next-level connectivity.”
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* An automotive data plan is required to access streaming services. Access to certain apps may require a separate subscription.
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By News Reporter
Consolidating IVI and ADAS Systems in a Single Chip, LG’s Next-gen Controller
Sets a New Standard for the Mobility Experience
SEOUL, Jan. 3, 2024 — LG Electronics (LG), working with Qualcomm Technologies, Inc., will introduce the groundbreaking Cross Domain Controller (xDC) platform for vehicles at CES 2025. Based on Qualcomm Technologies’ Snapdragon Ride Flex System-on-Chip (SoC),* which pre-integrates Snapdragon Ride automated driving stack and computer vision, this cutting-edge solution incorporates LG’s In-Vehicle Infotainment (IVI) System and Advanced Driver Assistance System (ADAS) into a single controller. The xDC platform is set to redefine vehicle performance and elevate the mobility experience.
Due to the increasing complexity of modern vehicles, the need for a central computer that can efficiently manage diverse functionalities has become paramount. The Flex SoC addresses this need, presenting a single SoC with pre-integrated ADAS, automated driving capabilities and an open platform offering support for digital cockpit and IVI. By utilizing Qualcomm Technologies’ flexible, multifunctional chipset, LG’s xDC platform is able to rapidly process data from IVI and ADAS systems concurrently, enhancing the overall driving experience. Along with providing a more efficient mobility experience, this single-SoC innovation reduces component costs. The xDC platform also delivers the proactive assistance of “ADAS confidence view,” which combines 3D and 2D graphics to help drivers maintain focus on the road.
The platform enables drivers and front seat passengers to easily and intuitively access a wide range of information through the vehicle’s main display. This includes critical ADAS alerts, such as distance to the vehicle ahead and lane departure warnings, as well as alternative routes based on real-time traffic conditions. The system can even provide useful lifestyle information, such as promotions from frequently visited stores, to make each journey more enjoyable.
A highly-capable “all-in-one” system that can simultaneously handle multiple vehicle functions, such as navigation, safety systems and ADAS features, the new xDC is the result of close cooperation between LG and Qualcomm Technologies. The Flex SoC, which has obtained Automotive Safety Integrity Level (ASIL)-D certification – an international safety standard – contributes significantly to xDC’s ability to deliver reliable support for critical in-vehicle functions.
At CES 2025, taking place in Las Vegas from January 7-10, LG and Qualcomm Technologies will demonstrate the xDC platform in their respective private showcases. Establishing a new standard for integrated IVI and ADAS systems, the xDC platform efficiently manages and controls complex system functions and is expected to play a pivotal role in the coming software-defined vehicle era.
Looking ahead, the two companies aim to strengthen their leadership in the IVI and ADAS sectors by developing tailored solutions that meet the diverse needs of auto manufacturers. Through component integration and design optimization, LG and Qualcomm Technologies plan to deliver competitive, high-performance technologies that will help define future mobility.
“The xDC platform, which leverages the cutting-edge Snapdragon Ride Flex SoC, offers automakers a flexible solution that simplifies complex systems while enhancing the driving experience,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “Our collaboration with Qualcomm Technologies sets a new benchmark for the industry, redefining the driving experience.”
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* Snapdragon and Snapdragon Ride are trademarks or registered trademarks of Qualcomm Incorporated. Snapdragon Ride and Snapdragon Ride Flex are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
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