LG Presents an Upgraded Lifestyle With Its Latest Home Solutions at AWE 2024 in China
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By News Reporter
Good product design is all about understanding and meeting customers’ needs. As a leader in the home appliance industry, LG integrates ‘customer-centricity’ into every stage of the design process to ensure its products deliver a more convenient and emotionally satisfying user experience. The company continues to show the way forward, making innovative appliances and smart home solutions for a better life based on its ‘3F’ design philosophy.
The Essence of 3F: Fit, Feel, Finish
“LG uses the term ‘3F’ to refer to the appearance, performance and other tangible and intangible qualities of its products experienced by the customer,” said Chung Wook-jun, vice president and head of H&A Design Lab at LG Electronics’ Life Innovation Design Center. “In essence, 3F is a set of principles that guides the company as it weaves the core values of completeness, ease of use and emotional satisfaction into each product it makes.”
3F stands for Fit, Feel and Finish. ‘Fit’ refers to seamless (zero gap) product design and overall design uniformity, while ‘Feel’ encompasses the smooth and resilient operation of moving parts as well as the satisfying feedback that interfaces, doors and other components provide when handled by users. ‘Finish’ focuses on matching the right colors with the right materials and achieving a clean, consistent aesthetic across product lines. The definition of 3F has gradually expanded over time and now extends to elements such as ergonomics, user experience (UX) optimization and user interface (UI) usability.
Officially introduced in 2001, 3F is now deeply ingrained in the way LG works. The company even formed a specialized organization to focus on 3F, which collaborates closely with several departments – including product planning, design, development, quality control and sales – to maintain a cohesive approach to customer-centric design.
Customer-Centric Design Research
The core aspect of 3F work is to guarantee the completeness of every product LG develops. Through securing a high level of completeness in the development phase, the company helps to prevent potential quality issues from arising during production.
At the concept planning stage, LG identifies and addresses any deficiencies or inconveniences associated with previously released models to prevent their recurrence in new products. Using its own internally developed ergonomic standards, the company thoroughly evaluates products for ease-of-use and to determine if further improvements are needed. Prior to finalization and mass-production, LG re-evaluates its products using up to 160 different criteria to assess whether completeness has been achieved.
When a prototype is produced at the design verification stage, it is tested under actual usage conditions. Data-driven feedback derived from these tests – such as the precise measurement of the force needed to open an appliance’s door – enables the relevant departments to make necessary adjustments.
Quality testing at LG involves extensive processes to ensure products meet usage and reliability standards. Should a product fail any test, LG carefully identifies and addresses the root cause of the issue. Subsequently, the product undergoes hundreds of additional tests until it meets the company’s exacting internal standards. Multiple methods are employed to confirm that each unit produced matches the usability and reliability standards set during the development phase. The data gathered throughout these various processes is meticulously analyzed to refine future designs.
Subtle Details that Reflect LG’s 3F Design Principles
The recently launched LG SIGNATURE washer/dryer exemplifies the company’s commitment to its 3F design principles. Manufactured using the same methods employed to produce luxury goods, the washer/dryer successfully delivers the ‘high-end’ aesthetic and feel of LG’s original design concept. The attention to subtle details that is so much a part of 3F design can be seen in the dryer’s filter grip, which has been designed in accordance with knuckle-width studies and numerous customer acceptance surveys to provide optimal usability.
To enhance the sophistication and operability of the control knobs applied to its washing machines, LG conducted a comprehensive range of 3F research initiatives and even developed its own custom measuring equipment. The company’s efforts led to the creation of a control knob reminiscent of the center-console control dials found in luxury automobiles, providing a pleasingly premium look and feel while also contributing to a better user experience in both a practical and emotional sense.
Introduced last year on select LG refrigerator models, the Auto Soft Closing System is another example of LG’s customer-centric 3F design. The system uses dampers to ensure that the refrigerator door closes softly and quietly, enhancing usability, convenience and customer satisfaction.
The 3F design principle, which reveals LG’s strong commitment to the pursuit of perfection, is intertwined with another uniquely LG concept: ‘Affection-ism.’ Affection-ism could be described as a ‘design mindset,’ centering on caring for customers via the delivery of ‘Uncompromising Customer Experiences,’ ‘Human-centered Innovation’ and the ‘Warmth to Power a Smile.’ By staying true to its core values and customer-first philosophies, LG will continue to provide products that exceed expectations and make everyday life that much better.
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By News Reporter
Company to Leverage Lighthouse Factory Expertise
to Develop Future-Oriented Business Models
SEOUL, July 18, 2024 — LG Electronics (LG) is advancing its smart factory solutions business by integrating artificial intelligence (AI) and digital transformation (DX) with its extensive 66-year history of manufacturing and production expertise.
The Ultimate Fusion of AI and Manufacturing Capabilities
Earlier this year, LG officially entered the smart factory solutions market. The Production engineering Research Institute (PRI), which has been enhancing production and manufacturing competitiveness for LG Group affiliates, is now extending its expertise to external clients. Services offered include production consulting, development of equipment and operation systems and training for technology personnel.
Despite being in its inaugural year, the business has already achieved significant milestones. PRI anticipates securing orders worth approximately KRW 200 billion from external clients for its smart factory solutions.
Major clients include secondary battery manufacturers, automotive parts manufacturers and logistics companies. LG plans to aggressively expand into industries with rapidly growing factory demand, such as semiconductors, pharmaceuticals, biotechnology and food and beverage. The goal is to develop the smart factory solutions business into a multi-trillion KRW enterprise by 2030, excluding revenue generated within the LG Group.
According to market research firm
link hidden, please login to view, the global smart factory market is projected to grow from USD 155.61 billion this year to USD 268.46 billion by 2030. 770TB of Manufacturing Data and Over 1,000 Patents
LG has accumulated vast amounts of manufacturing data and know-how through 66 years of factory design, construction and operation. In the past decade alone, the company has amassed 770 terabytes (TB) of manufacturing and production data, equivalent to storing approximately 197,000 high-definition movies (assuming each movie is 4GB). The company’s competitive edge also lies in its various core production technologies essential for smart factory configuration, with PRI filing over 1,000 patents related to smart factory solutions. LG aims to set its smart factory solutions apart by integrating its extensive manufacturing data and expertise with AI and DX, leveraging world-class production technologies. These smart factory solutions encompass production system design, monitoring and operation through Digital Twin technology; big data and generative AI-based management of quality, industrial safety and equipment; and the provision of various industrial robots.
Production Efficiency Directly Linked to Business Profitability
Smart factory solutions focus on minimizing even the briefest delays or minute errors between processes. Since efficiency in production is directly linked to the overall profitability of the business, enhancing it is crucial. For example, at LG’s refrigerator production line in Changwon, a refrigerator is produced every 13 seconds. A 10-minute delay in the production line would result in a production shortfall of 50 refrigerators. Assuming the price of one refrigerator is KRW 2 million, a 10-minute delay translates to a loss of KRW 100 million.
This impact is even more significant for products with faster production speeds.* Therefore, solutions that minimize delays across processes – from the seamless supply of multiple components to assembly, packaging and inspection – are essential.
Comprehensive Production Solutions Covering the Entire Journey
LG approaches the smart factory business not just as unit solutions for specific areas but as comprehensive solutions covering the entire journey for clients, from factory planning to design, construction and operation. Considering the client’s environment and industry characteristics, the company diagnoses existing factories and identifies areas for improvement, establishing a step-by-step roadmap from automation, informationization and intelligence perspectives to maximize investment effectiveness.
Digital Twin Solution for All Value Chain
The production system design and operation solutions leverage real-time simulations using Digital Twin technology. Before the factory is built, a virtual replica identical to the real factory is created, allowing clients to preview the production and logistics flow. This enables optimal efficiency in factory design.
During the operational phase, analyzing real-time data helps detect bottlenecks, defects and malfunctions in the production line in advance, thereby contributing to productivity improvement.
Autonomous Mobile Robots and Collaborative Robots
LG’s various industrial robot solutions for factory automation offer significant advantages. The Autonomous Mobile Robot (AMR) is equipped with cameras, radar and LiDAR sensors to recognize its surroundings and supply parts and materials. It navigates effectively, avoiding workers and obstacles through autonomous driving.
The Mobile Manipulator (MM), which combines a multi-joint robotic arm with an AMR, can automate a range of tasks seamlessly. It is capable of diverse actions such as assembly, defect inspection and transporting parts and materials. Additionally, it can replace the batteries of nearby AMRs when they run low.
Generative AI Solutions for Easy Anomaly Diagnosis
Solutions that assist in managing yield rates and ensuring the smooth operation of equipment are also highly beneficial. Sensors installed throughout the factory detect abnormal signals such as vibrations and noise caused by equipment aging or lack of lubrication. Big data is then used to determine the causes and recommend corrective actions.
Generative AI based on large language models allows for easy use through voice commands. For example, saying “abnormal vibration in equipment A at 2 p.m.” records the abnormal signal on the server. A command like “show recent abnormal vibrations and corrective actions” provides a list of defect types and previous corrective actions in order of likelihood.
Additionally, LG has developed a real-time detection system powered by Vision AI. This system learns the factory’s normal operating conditions and detects anomalies such as temperature fluctuations and defects. It also enhances factory safety management by identifying workers who are not properly wearing safety helmets or work vests.
Expediting the Development of a Future-Oriented Business Model by Harnessing Lighthouse Factory Expertise
LG’s intelligent autonomous factories in Changwon, South Korea, and Tennessee, USA, have been recognized as Lighthouse Factories by the World Economic Forum. Following the implementation of smart factory solutions, productivity at the Changwon plant increased by 17 percent, energy efficiency improved by 30 percent, and quality costs due to defects were reduced by 70 percent. Within the LG Group, production facilities at over 60 locations in 40 regions worldwide are applying solutions from PRI.
Leveraging this internally and externally validated smart factory expertise for business ventures holds significant meaning in terms of commercializing intangible assets. LG is driving a transformation of its business portfolio, which has traditionally focused on production of hardware, by integrating software and solutions into a future-oriented structure. This approach is expected to significantly contribute to the rapid growth of the company’s B2B sector, one of the three key growth drivers in LG’s 2030 Future Vision, especially as it targets numerous external corporate clients.
“We will offer optimal smart factory solutions at every stage – from planning and design to construction and operation – becoming the ideal partner that supports our clients throughout their entire production journey,” said Jeong Dae-hwa, head of LG PRI.
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* Unit for production speed is parts per million (PPM).
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By News Reporter
With the stage set for an action-packed summer of sports, LG’s latest lineup of TVs and soundbars are here to bring every world-class play to life. To curate the most authentic spectator experience at home, LG is combining breathtaking visuals with mesmerizing audio, ensuring that every game-defining moment or demonstration of athletic brilliance can be viewed in all its glory.
As sport broadcasts in 4K resolution become more available, LG TVs are set to deliver the vibrant colors and lifelike clarity that fully immerse spectators in the unmistakable tension of a knockout competition this summer. Pairing 4K images with an ultra-large LG TV screen allows sports fans to fully engage with every crucial moment and celebration. From capturing the game-winning action to faithfully depicting the stadium’s energetic atmosphere, this powerful combination puts the viewer into the thick of the action with an unrivalled level of realism.
Powered by the α (Alpha) AI processor, which optimizes picture and audio quality, every detail of the game, down to each blade of grass and chant of the crowd, is presented with sharp and vivid clarity. The latest cutting-edge Alpha AI processors developed by LG also feature AI Super Upscaling1 with precise pixel-level image analysis, revealing the details and depth in the scene. Even when a broadcast is not in 4K, AI Super Upscaling intelligently enhances the resolution of the incoming signal to transform it into detailed 4K images. Using advanced algorithms to increase pixel density, LG TVs ensure that every shot on goal and thrilling play is displayed with clarity, so not a single moment is missed.
For tailored viewing experiences, LG TVs offer several versatile settings such as Sports Mode, which adds greater clarity to the players’ movements and expressions. Another aspect that sets LG TVs apart is the ability to render fast-paced games with precision. TruMotion technology, which offers five different options, helps boost the clarity of fast movements such as a pass, shot or dunk. The LG OLED evo M, G and C series have all been VESA certified with a ClearMR 9000 rating, meaning they boast 85 to 95 times more clear pixels than blurry ones.
The LG OLED and QNED TVs have wide viewing angles that let viewers share those ‘where were you?’ sports moments with family and friends, who can watch from practically anywhere in the room. The ultimate sports viewing experience is attainable through LG OLED’s self-lit pixels that emit light in all directions, or QNED’s Quantum Dot and NanoCell color technologies which deliver crisp, vivid pictures from every angle.
To cater to the unique needs and preferences of every sports fanatic, LG OLED TVs come in various sizes. For larger rooms, the ideal option could be the ultra-large 97-inch model which places them at the heart of every play and celebration. For smaller rooms, LG OLED TV models start at 42 inches to let viewers watch the big game without sacrificing image clarity or detail. LG’s newest QNED TVs are available from 43 to 98 inches, so there’s something for every type of fan.
LG’s convenient Sports Portal2 has been introduced as a hub for sports channels, live content, match schedules, scores and more. This new feature lets viewers use keywords to search the web and offers curated lists of major sports leagues and apps to personalize the sports entertainment experience.
LG TVs’ Multi-View feature, powered by the Alpha 11 processor, divides the screen into four sections so that users can watch four different sources of content at once. This advanced feature delivers unmatched flexibility on top of highly immersive sports viewing experiences.
The latest Alpha processor also uses AI to optimize the audio experience. For example, AI Sound Pro enriches sound by utilizing the virtual 11.1.2 surround sound from the TV’s built-in speaker system, effectively capturing the stadium’s distinctive ambiance and injecting it into the living room.
LG’s OLED and QNED TVs effortlessly pair with LG’s compatible soundbars through WOWCAST Built-in.3 Notably, WOW Orchestra creates three-dimensional audio with the TV’s built-in speakers and separate soundbar working in harmony to unify sounds and envelope viewers with dynamic soundscapes, making it feel like they’re in the stadium themselves.
Geared up with a center up-firing speaker and AI-powered tuning, LG soundbars harness the power of Dolby Atmos to transform the home into a stadium of spectators. Dolby Atmos provides immersive audio experiences from the crisp snap of a ball being kicked to the thunderous applause cascading around viewers. The added height channel vividly captures the movement of players and the roar of the crowd, with sound emitting from multiple directions to achieve a new level of realism. Timely, as some sporting events this summer will be broadcast in 5.1.4 immersive audio, creating a dome of surround sound for greater spatial realism.
LG soundbars’ center up-firing speaker also delivers clear dialogue, so viewers can catch the commentator’s every word. Combined with LG’s Triple Level Spatial Sound Technology, the three-dimensional sound experience is further enhanced by utilizing multiple audio channels and height effects to add a virtual mid-layer. This helps fans feel like they are almost beside the athletes, hearing the subtlest details across the auditory landscape.
When the game is over, but friends want to keep the excitement alive, LG TVs and soundbars can deliver captivating visuals and powerful sounds for movie night. With Dolby Vision, LG TVs vividly elevate movies with their vibrant colors and sharp details, delivering cinematic immersion in the comfort of home. When paired with LG Dolby Atmos soundbars, the audio experience envelopes viewers in rich, dynamic soundscapes that heighten the realism of every scene. For the avid gamer, LG TVs boast high-quality displays and gamer-centric features that ensure compelling graphics and immersive audio for dynamic, breathtaking gaming experiences.
To receive further updates on LG’s game-changing technologies that unlock new ways of sports viewing, stay tuned to
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1 AI Super Upscaling available with TVs powered by the company’s Alpha 8 AI processor, Alpha 9 AI processor and Alpha 11 AI processor.
2 Available on LG 2024 OLED TVs, QNED TVs, NanoCell TVs and UHD TVs.
3 LG OLED TV M/G/C/B series and QNED TV models that support 120Hz feature WOWCAST Built-in.
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By News Reporter
LG Wins Two Gold Awards and One Honoree
SEOUL, June 25, 2024 — LG Electronics (LG) announced today that season two of its original docu-series, “LG Presents: The Rivalries” on LG Channels has received recognition from multiple international award programs, including the MUSE Creative Awards, the Webby Awards and the Telly Awards.
As an official partner of the NCAA®, “LG Presents: The Rivalries” series is available for free on the NCAA Championships Channel (Channel 100) via LG Channels on LG Smart TVs. Each episode highlights a different college sports rivalry as told through interviews, historical moments and the most recent game footage. The series was created and produced in partnership with Shoot To Kill NYC and HSAd USA.
“LG is focused on bringing unique content to its LG Smart TV owners and sharing more ‘Life’s Good’ moments with our consumers,” said Jeannie Lee, director of Corporate Marketing at LG Electronics USA. “In developing The Rivalries, we noticed that so much already existed to cover top-tier Division I college sports and men’s competitions. We wanted to leverage LG Channels to spotlight student-athletes competing in rivalries across emerging sports, bringing attention to all of the smaller but no less mighty rivalries that exist today in other college divisions. These awards are a testament to the impact of The Rivalries and the dedication of our partners who have shared LG’s vision and brought this series to life.”
MUSE Creative Awards:
link hidden, please login to view is recognized as a Gold Winner in the Branded Content – Sports category. The MUSE Creative Awards celebrates and honors excellence and innovation in creative design, advertising and digital media. Spanning a diverse range of categories, the MUSE Creative Awards recognizes the best achievements from advertising to digital media, as well as in marketing strategies and PR communications. Entrants from all corners of the world participate, showcasing creative advertising, design and campaigns that inspire and set new benchmarks in the industry. Webby Awards: has been honored in the Video, Sports (Branded) category in the 28th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet. Established in 1996, the Webby Awards received 13,000 entries from over 70 countries worldwide this year.
Telly Awards: is a Gold Winner in the Non-scripted & Documentary – Branded Content category of the 2024 Telly Awards. Founded in 1979 to honor local, regional and cable television commercials, with non-broadcast video and television programming, the Telly Awards annually showcases the best work created within television and across video for all screens. Receiving over 12,000 entries globally from six continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.
Learn more about LG’s NCAA partnership, “LG Presents: The Rivalries” docu-series, and the NCAA Channel exclusively on LG Smart TVs, by visiting .
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