LG Unveils Brand-New DUALCOOL Air Conditioner at MCE 2024 in Milan
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By News Reporter
Expanding the Boundaries of High-Resolution Gaming With a New
Lineup Spanning OLED, New MiniLED and Ultra-Wide Formats
SEOUL, Dec. 26, 2025 — LG Electronics (LG) announced today the global launch of its new premium gaming monitor brand, UltraGear evo, set to debut at CES® 2026. Building on LG’s established leadership in 5K and 5K2K gaming displays, UltraGear evo expands the boundaries of high-resolution gaming with a portfolio of 5K-and-above monitors spanning OLED, New MiniLED and ultra-wide formats, combining ultra-high definition, speed and immersion across multiple form factors. The inaugural UltraGear evo lineup features three flagship models – 39GX950B, 27GM950B and 52G930B – united by a shared foundation of high-resolution excellence.
At the heart of this evolution is LG’s commitment to uncompromised image quality, reinforced by a newly introduced on-device AI solution. This proprietary technology powers the world’s first 5K AI Upscaling technology.* This technology achieves stunning 5K-class clarity without the burden of GPU upgrades and allows gamers to enjoy a wider range of content in high definition – transcending original resolution limits.
39-Inch 5K2K OLED Gaming Monitor With 5K AI Upscaling
The LG UltraGear evo 39-inch GX9 (39GX950B) builds on the legacy of the GX9 series as a 39-inch 5K2K OLED gaming monitor that delivers uncompromised visual quality and immersive gameplay. Building on this foundation, with the new on-device AI solution, the monitor analyzes and enhances content in real time before it reaches the panel, delivering stunning 5K-class clarity without requiring GPU upgrades. This goes beyond resolution, incorporating AI Scene Optimization and AI Sound, the monitor refines images and audio performance for a more immersive audiovisual experience.
Visual performance is enhanced by LG’s Primary RGB Tandem OLED technology, delivering improved brightness, color accuracy and panel longevity with perfect black and lifelike colors. Designed to adapt to different gaming genres, the Dual Mode feature allows seamless switching between 165Hz at 5K2K resolution and 330Hz at WFHD, supported by an ultra-fast 0.03ms (GtG) response time – enabling gamers to prioritize either visual fidelity or ultra-smooth competitive play.
The 1500R-curved 21:9 ultrawide display that retains the vertical height of a 32-inch screen while expanding horizontal immersion for both gaming and multitasking. With a pixel density of 142 PPI and VESA DisplayHDR True Black 500 certification, the monitor delivers detailed highlights and deep blacks even in the darkest scenes.
World’s First 5K New MiniLED Monitor Solving for Blooming
The LG UltraGear evo 27-inch GM9 (27GM950B) sets a new standard for 27-inch gaming monitors as the world’s first 5K New MiniLED display designed to dramatically improve blooming control. By effectively minimizing halo effects that commonly affect high-resolution MiniLED displays, the monitor delivers professional grade 5K precision with exceptional optical clarity. Featuring 2,304 local dimming zones, combined with Zero Optical Distance engineering that minimizes the gap between the panel and LED, the monitor delivers ultra-high luminance and refined contrast accuracy that preserves fine details across bright and dark scenes alike.
Like the 39-inch GX9, the 27GM950B incorporates the on-device AI solution, enabling 5K AI Upscaling, AI Scene Optimization and AI Sound to enhance image and audio in real time without GPU overhead.
For versatile gaming performance, the monitor supports Dual Mode operation, allowing users to switch between 165Hz at 5K resolution and 330Hz at QHD, paired with a fast 1ms (GtG) response time. Certified VESA DisplayHDR 1000 and delivering peak brightness of up to 1,250 nits, the display ensures vivid highlights, intense flames and sharp flashes of light are rendered with striking realism alongside deep, controlled blacks.
World’s Largest 52-Inch 5K2K 240Hz Gaming Monitor
The LG UltraGear evo 52-inch G9 (52G930B) introduces a new class of large-format gaming displays as the world’s largest 5K2K gaming monitor, offering gamers an unprecedented range of screen size options within the UltraGear evo lineup. The expansive scale is paired with a blazing-fast 240Hz refresh rate, ensuring consistent responsiveness and image fidelity.
The massive screen features the vertical viewing height of a standard 42-inch 16:9 display, stretching horizontally for an expansive 12:9 panoramic view. This form factor provides a workspace 33 percent wider than a standard UHD monitor. A 1000R curvature encloses the user’s peripheral vision for seamless immersion. Visuals are equally impactful delivering vivid color and deep contrast validated by VESA Display HDR 600.
“The new UltraGear evo marks a definitive turning point, signaling the end of compromises in gaming display performance. With innovations like industry-first 5K AI Upscaling, the lineup ensures that whether gamers prefer perfect blacks, unmatched brightness, or expansive scale, they can enjoy the same high standard of performance, clarity and immersion in high resolution,” said Lee Choong-hwoan, head of the Display Business at the LG Media Entertainment Solution Company. “This reflects our excellence in delivering high-resolution technology not only to the B2C gaming market but also through precision-driven B2B solutions like medical monitors.”
The bar-raising LG UltraGear evo lineup is set to be showcased at CES 2026. Visitors can experience the evo lineup’s high-quality visuals through two zones: the “Dream Setup” inspired by the Reddit’s gaming communities and a SimCraft-powered racing simulation featuring the new 39-inch GX9.
In addition to the new evo series, sales of the UltraGear GX7 (27GX790B) will commence in global markets on the opening day of CES 2026. This 27-inch gaming monitor boasts a QHD Primary RGB Tandem OLED display, 540Hz refresh rate and Dual Mode (HD 720Hz), matching the high expectations of avid gamers.
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* AI features, including 5K AI Upscaling, AI Scene Optimization and AI Sound, are exclusively available on the 39GX950B and 27GM950B models equipped with the on-device AI solution.
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By News Reporter
With a Complete Portfolio of Advanced Air Solutions, Company Continues to Reinforce
Longstanding Leadership in Region’s Fast-Growing RAC Market
SEOUL, Oct. 29, 2025 — LG Electronics (LG) has reaffirmed its status as Latin America’s number one residential air conditioner (RAC) brand. According to Euromonitor International, a respected data analytics and market research company, LG has been the region’s top-selling air conditioner brand for ten consecutive years (2015 to 2024). The company also continues to lead the Brazilian RAC market with solutions that combine its proprietary Dual Inverter technology, advanced design and now, AI-powered features at competitive prices.
The Latin American RAC sales grew by 30 percent in 2024 compared to the previous year. Within the region, Brazil has shown particularly strong momentum, with annual sales nearly tripling since 2015. With RAC penetration in Brazil currently around 20 percent,1 the country’s market is projected to expand by more than 20 percent from 2024 by 2029.2 LG plans to build on this growth potential to further strengthen its leadership in Latin America.
Earlier this year, LG expanded its lineup of next-generation air conditioning solutions in Latin America with the launch of new AI-equipped RAC products: the DUALCOOL AI Air (marketed as DUAL INVERTER AI Air in Brazil) and the ARTCOOL AI Air. Powered by LG’s advanced AI core technology, these solutions are designed to enhance user comfort by sensing room conditions and automatically adjusting airflow, temperature and fan speed. The latest models also support more efficient energy use with features such as the AI kW Manager and Window Open Detection. In addition, the ARTCOOL AI Air was awarded the winner of the Red Dot Design Award and the International Design Excellence Awards (IDEA) while the DUALCOOL AI Air received the winning product of the iF Design Award this year.
“Being recognized as the number one RAC brand in Latin America for the past ten years is a testament to the quality of our products and the strong trust we have built with customers throughout the region,” said Jang Seok-hoon, head of the Residential Air Conditioners Business at the LG ES Company. “We will continue to strengthen our position by introducing innovative products tailored to the diverse needs of local consumers.”
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1 According to the Brazilian Association of Refrigeration, Air Conditioning, Ventilation and Heating (ABRAVA), only 20 percent of Brazilian households own an air conditioner.
2 Euromonitor International, Forecast Sales of Air Treatment Products by Category: Volume 2024–2029.
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By News Reporter
With Active Matrix Technology and Dolby Vision, the 136 Inch LED Display Delivers
True Cinematic Immersion and Stunning 4K Visuals
SEOUL, Oct. 20, 2025 — LG Electronics (LG) unveiled the LG MAGNIT Active Micro LED, its latest innovation in home cinema display that incorporates Active Matrix technology for ultra-precise control of every individual pixel. This next-generation model brings exceptional image clarity, contrast and depth, redefining the viewing experience with premium home entertainment.
Available from October 21 in Korea, followed by key global markets including North America, the LG MAGNIT Active Micro LED represents LG’s premium MAGNIT lineup. With a 136-inch screen (approximately 3 meters wide and 1.7 meters tall), 4K (3,840 x 2,160) resolution and an extraordinary contrast ratio of 1,000,000:1, it delivers unparalleled immersion and visual realism.
By integrating Active Matrix technology, the new model’s self-emissive Micro LED display enables each pixel to generate its own light. Unlike conventional Passive Matrix systems that control pixels by rows and columns, LG’s Active Matrix approach provides individual pixel-level control for remarkably refined detail and ultra-high-definition picture quality.
LG’s proprietary surface treatment technology deepens black levels and minimizes the impact of external lighting for superior color accuracy. Its precisely aligned modular design minimizes gaps between panels to create a seamless viewing surface, while the flicker-free screen provides a comfortable, strain-free viewing experience, even during long viewing sessions.
The built-in speakers on each side deliver 4.2-channel surround sound with a total output of 100 watts. The display also supports enhanced Audio Return Channel (eARC) for lossless playback of high-quality audio, enabling users to enjoy rich, cinematic sound in the comfort of home.
Powered by LG’s latest α9 AI Processor 6th Generation, the display intelligently analyzes the creator’s intent to optimize every scene. It reduces noise, sharpens clarity and recognizes faces, objects, text and backgrounds to deliver more natural, detailed and lifelike images. In addition, its 144Hz high refresh rate ensures smooth, blur-free motion, making it ideal for fast-paced gaming and dynamic sports content.
Powered by LG’s proprietary smart TV platform, webOS, the display allows users to effortlessly enjoy LG Channels, LG’s free ad-supported streaming television (FAST) service, as well as other OTT and gaming content. What’s more, by subscribing to LG Gallery+, users can enhance the aesthetic of their living spaces with an array of visual content, turning their homes into personalized exhibitions with famous paintings or game illustrations. The display also supports AirPlay 2 and Miracast, enabling convenient screen sharing with iOS and Android OS devices.
The LG MAGNIT Active Micro LED features Dolby Vision to deliver stunning visuals with a dazzling array of colors, sharper contrast and richer details. It has also received Color Consistency Wide Viewing certification from TÜV Rheinland, underscoring its ability to deliver uniform color and wide viewing angles, even at ultra-large screen sizes.
LG designed the MAGNIT Active Micro LED with both installation environments and user well-being in mind. The product has been certified for electromagnetic compatibility under the Federal Communications Commission regulations for residential environments, and has achieved Class 2 certification in the flammability assessment test conducted by the British Standards Institution, verifying its suitability for use in home and indoor applications.
LG plans to advance this product into a fully scalable video wall solution, further strengthening its presence in the B2B market.
“With its impressive size that spans an entire wall in lifelike colors and stunning high-definition detail, the new LG MAGNIT Active Micro LED transforms a home into a true theater, delivering an unmatched cinematic experience,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company.
To learn more about the LG MAGNIT Active Micro LED’s visual elegance,
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By News Reporter
Embracing the Spirit of “Har Ghar Appliances, Har Ghar Happiness,”
the New Lineup Combines Design, Performance and Value for Every Indian Home
Mumbai, Oct. 14, 2025 — LG Electronics India Ltd. (LGEIL) today unveiled the LG Essential Series, a new line of home appliances created from the ground level with Indian insights. As the company’s first major consumer initiative following the public listing of LGEIL, the Essential Series reflects LG Electronics’ (LG) renewed commitment to India – making innovation more accessible to millions of households while meeting their growing aspirations. Under the campaign slogan “Har Ghar Appliances, Har Ghar Happiness,” LG aims to enrich the lifestyles of Indian consumers by ensuring that more households experience the brand promise of Life’s Good first-hand.
Developed after engaging with more than 1,200 families across India representing diverse demographics and lifestyles, the series is built on two core philosophies: “Made in India” and “Made for India.” Each product is designed to meet the dreams and everyday challenges of Indian consumers offering superior performance, durability and thoughtful design, all at an accessible price.
The LG Essential Series comprises four key appliances designed for Indian households:
Double Door Refrigerator with frost-free technology and larger vegetable storage Fully Automatic Top Load Washing Machine built to withstand local conditions like dust, humidity and low water pressure Room Air Conditioner reducing energy consumption with Energy Manager+ & Diet Mode+ Convertible Oven with Indian Auto Cook menus, air fry and convection modes for healthier, versatile cooking. “The LG Essential Series marks a new chapter in our commitment to Indian consumers, following the successful market listing of LGEIL,” said Hong-ju Jeon, managing director of LG Electronics India Ltd. “Designed from the ground-up with insights from thousands of households, this series brings together premium design and everyday reliability. It addresses the real needs of Indian families with appliances built for local conditions – enhancing convenience and enriching daily life. With this launch, LG is making Life’s Good more accessible, turning aspirations into reality across India.”
Designed for India: Durable, Practical and Thoughtful
Double Door Refrigerator
Combining simplicity with premium functionality, the refrigerator offers Frost Free Technology at a reasonable price, eliminating the need for manual defrosting. Its Smart Mode automatically adjusts cooling based on seasonal changes, while a 20 percent larger (compared to previous models) vegetable storage compartment accommodates bulk grocery shopping – ideal for vegetarian households. Fully Automatic Top Loader Washing Machine:
Built for durability in diverse Indian conditions, the washer features Low Pressure Fill technology for effective washing even at low water pressures. The ProShield Motor with BMC (Bulk Moulding Compound) Cover provides enhanced protection against dust, insects and moisture, while the IPX4-certified water-resistant control panel offers reliable operation in humid conditions. Room Air Conditioner:
Designed for comfortable living, the product comes equipped with features like Energy Manager+ with the “You decide your bill” function, which helps consumers manage energy consumption – a key concern as many hesitate to purchase air conditioners due to high electricity costs rather than product price. The Diet Mode+ feature allows users to manage both cooling temperature and personal comfort, optimizing energy efficiency while delivering enhanced airflow. It is ideal for effectively cooling small to medium-sized spaces such as bedrooms or study rooms. Product features and specifications may vary by model. Convertible Oven:
Inspired by India’s rich culinary traditions, the oven includes Auto Cook menus customized for local dishes like ghee, paneer and dal. Equipped with Air Fry and Convection modes, it enables healthier cooking with the convenience of modern versatility. The LG Essential series will begin its nationwide rollout in November 2025, with prices starting at approximately Rs.18,000 for entry-level models.1 The products will be available at all authorized LG brand stores, multi-brand retail outlets and major e-commerce platforms across India.2
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1 The pricing is indicative and subject to change, and may not include installation, taxes or other service charges.
2 Subject to regulatory approvals and supply chain conditions.
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By News Reporter
A Future-Proof Display for Professional Video Editors and Designers, Delivering 6K
Resolution, Precise Colors and High-Speed Connectivity
SEOUL, Sep. 30, 2025 — LG Electronics (LG) is introducing the UltraFine evo 6K (model 32U990A), the world’s first 6K monitor with Thunderbolt 5 connectivity. Debuting under LG’s new UltraFine evo brand of premium, ultra-high-resolution monitors, the 32U990A is purpose-built for professional video editors, graphic designers and other creators working with demanding, data-intensive workflows. Combining ultra-sharp 6K resolution (6,144 x 3,456) with exceptional color accuracy and high-speed connectivity, it empowers users to work faster and smarter.
The 32U990A – the first-ever 6K display with Thunderbolt 5 support – has already earned a CES 2025 Innovation Award and the iF Design Award 2025. Building on the legacy of LG UltraFine series – a line of 5K displays optimized for Mac devices – the UltraFine evo brand raises the bar for professional-grade displays even higher, as clearly demonstrated by the superb performance and impressive capabilities of this inaugural model.
LG’s premium monitor is designed to meet the needs of creative professionals, providing flawless image fidelity and next-level text clarity. Its 32-inch 6K HiDPI display boasts a pixel density of 224 PPI, delivering sharper, cleaner text and precise visual details. Factory-calibrated for consistent color expression with macOS, the 6K UltraFine evo covers 98 percent of the DCI-P3 color space and 99.5 percent of Adobe RGB, ensuring faithful image reproduction for video and image editing as well as print production. VESA DisplayHDR 600-certified, it maintains the consistent brightness and true colors required for detailed graphics and video work. Additionally, Studio Mode* featuring three color preset options for Mac devices will be introduced.
Designed with professional users in mind, the 32U990A’s 6K resolution delivers 2.56 times more pixels than a UHD 4K resolution (3,840 x 2,160) monitor. When two 6K UltraFine evo monitors are set up in a dual configuration, users can achieve a massive workspace with nearly five times the screen real estate of a single UHD 4K monitor. A particular advantage for Thunderbolt based systems, this multi-monitor setup is easily facilitated via daisy-chaining, further enhancing multitasking efficiency and optimizing digital workflows.
The new monitor also serves as a professional hub with built-in KVM switching and multi-port connectivity, enabling seamless operation across Mac- and Windows-based systems. This allows creators to view mobile content in the optimal format while simultaneously working on production tasks.
Thunderbolt 5 compatibility ensures effortless integration with Mac devices while serving as a high-speed hub for SSDs, eGPUs and other peripherals. Offering up to 120Gbps unidirectional data transfer – three times faster than Thunderbolt 4 – it supports real-time 4K rendering and rapid transfer of 8K RAW video files, making the 32U990A ideal for AI-powered video editing and upscaling workflows.
Visually striking as well as powerful, the monitor’s 4-side Virtually Borderless design delivers a clean, minimalist aesthetic and immersive viewing experience. Ergonomic tilt and pivot adjustments allow for comfortable long-session editing and make it ideal for vertical-format content such as YouTube Shorts and Instagram Reels. Thunderbolt 5 also helps reduce cable clutter, keeping workspaces neat while enabling flexible multi-monitor configurations.
“With many video editors now managing high-volume, multi-project workflows, the need for ultra-high-resolution displays with precise color and fast connectivity has never been greater,” said YS Lee, head of the IT Business at the LG Media Entertainment Solution Company. “A future-proof display of uncompromising quality, the new UltraFine evo 6K more than meets this need, helping professional creators work faster, smarter and deliver their best results.”
The UltraFine evo 6K monitor will begin its rollout in late September in South Korea and Japan, with a global launch including the U.S. and Europe to follow in October.
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* Availability of this feature on select early production units may require a firmware update through LG Switch
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