Connecting With Vietnam’s Younger Generation at ‘Another Saigon’
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By News Reporter
Integrating Advanced AI Models With High-Performance Computing Powered by
Snapdragon Cockpit Elite Platform, LG Sets New Standards for the AI-Defined Vehicle Era
SEOUL, Dec. 11, 2025 — LG Electronics (LG), a global leader in mobility technologies, is set to unveil its new AI Cabin Platform at CES 2026 in Las Vegas (January 6-9). Designed to run on automotive high-performance computing (HPC) systems, this innovative in-vehicle solution leverages generative artificial intelligence (AI) and is powered by Qualcomm Technologies, Inc.’s Snapdragon® Cockpit Elite.
LG will showcase the AI Cabin Platform for the first time at its private showcase during the upcoming CES, where guests can experience a digital cockpit featuring the AI Cabin Platform and preview the AI-defined vehicle (AIDV) – a new mobility paradigm beyond the software-defined vehicle (SDV).
The AI Cabin Platform applies generative AI models – such as vision language models (VLMs), large language models (LLMs) and image generation models – to LG’s in-vehicle infotainment (IVI) system, opening the door to a new era of intelligent, context-aware driving experiences.
Leveraging the high-performance compute capabilities provided by Snapdragon Cockpit Elite, all AI calculations are processed on-device and within the vehicle, eliminating the need to communicate with external servers. This enables real-time, more stable operation while enhancing privacy and data security by removing cloud-related vulnerabilities.
The AI Cabin Platform analyzes the driving environment and the driver’s condition using data from internal and external vehicle cameras, enabling real-time personalized assistance. For example, if a nearby vehicle begins merging and the system detects that the driver has not yet noticed it, the platform can proactively issue a tailored alert: “A car is merging ahead. Please keep your eyes on the road and drive safely.”
Additionally, the platform supports generation of customized infotainment user interfaces that adapt to external conditions. If the driver is listening to music on a snowy evening, the system can generate a matching background for the music playback screen – such as snow falling between streetlights or a festively-decorated village – and offer context-aware suggestions like: “It’s a beautiful snowy night. Shall I recommend some winter-themed songs?”
Earlier this year at CES 2025, LG and Qualcomm Technologies highlighted their ongoing collaboration by unveiling the HPC platform – a high-performance computing solution that integrates IVI and advanced driver assistance systems (ADAS) into a single control unit. Based on Qualcomm Technologies’ Snapdragon Ride Flex System-on-Chip (SoC), the platform consolidates various vehicle functions into one controller, earning praise for achieving both cost efficiency and superior performance.
“Based on our proven technology and global trust, we will continue expanding partnerships with innovators like Qualcomm Technologies to drive future mobility beyond the SDV to the AIDV,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “With the AI Cabin Platform, we are creating mobility that not only understands drivers, but responds proactively to their needs and preferences, making every journey uniquely personal.”
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By News Reporter
From Seoul to Beijing to Madrid, our colleagues are building careers in diverse ways across the globe. Now, for the first time, their stories and opportunities are gathered in one place. With our new
link hidden, please login to view, candidates can explore openings worldwide and hear directly from employees about what life at LG is really like. A Gateway to Global Talent
We created this platform to make it easier for candidates everywhere to discover opportunities across our 57 countries and 88 subsidiaries. Instead of only spotlighting a few offices, we’re bringing together a wide range of roles and local insights, so people can explore different paths and see where they might thrive.
We also wanted to provide context for each opportunity. Knowing what a job entails is important, but understanding the environment, team culture and daily routines can make a real difference when choosing a career. Our platform gives candidates a more complete picture of what working with us can feel like.
Finding the Right Role Made Simple
We’ve organized the platform into four main sections to make exploring opportunities intuitive:
Jobs – lists openings from all over the world, helping candidates compare roles and consider new possibilities. Locations – introduces workplace culture, benefits and what makes each site unique, giving candidates a sense of life in different regions. Teams – provides insights into our many functions through interviews and stories from employees, showing how different roles contribute to LG’s work. About Us – shares background on our business areas, values and direction, helping candidates connect with what we do and why. This approach helps candidates go beyond a typical job description, giving them the context they need to explore a career path that aligns with their interests and strengths.
Real Voices from Around the World
One of our favorite features is the collection of 347 career stories from employees abroad. Whether in Spain, China or the U.S., these first-hand accounts share what daily work is like, how careers have developed and why people chose to build their path with LG.
Through these stories, candidates can glimpse real experiences – from tackling challenges on global projects to collaborating across borders. Hearing directly from colleagues about personal growth and team dynamics gives a sense of the human side of our organization.
Seamless for Candidates, Smarter for Recruiters
We designed the platform to be inclusive and easy to use, supporting 16 languages, including English, Spanish, Chinese and Arabic. Applications are presented in the user’s preferred language, making the process smoother and more approachable for candidates worldwide.
For our recruiters, the system provides integrated tools that help us match workforce needs with available talent, giving teams the flexibility to find the right people at the right time. It also supports planning for future growth, helping us respond to evolving business needs.
Connecting People and Possibilities
This platform is more than a job site. It’s a place to explore opportunities, hear real stories and discover how a career at LG can grow in new directions.
At LG, we believe that Life’s Good starts with the people who make it possible. By helping candidates connect with the right opportunities, we aim to create work experiences that are meaningful, fulfilling and truly rewarding.
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By News Reporter
In this interview, we delve into the creative process of Fred Scott, the London-based BAFTA-winning filmmaker, as he brings LG’s “Radio Optimism” campaign to life. This campaign aims to strengthen meaningful human connections in a world dominated by superficial interactions on social media.
What does it mean to genuinely connect in a hyper-connected era, where people paradoxically feel more disconnected than ever? To strengthen meaningful human connections in a world dominated by superficial interactions on social media, LG launched a new brand campaign called “Radio Optimism” last month, expanding its “Life’s Good” philosophy into the digital space through shared musical experiences.
To create the brand film for the campaign, LG collaborated with Fred Scott, a London-based BAFTA-winning filmmaker known for “London Bridge: Facing Terror.” With a foundation of emotionally grounded, human-centered storytelling, Scott brought his unique creative lens to the project and crafted a short documentary film that highlights the power of music to bridge even the widest emotional and physical distances.
In this piece, we delve into Scott’s creative process – tracing how he creatively brought the message of “Connecting the Disconnected” to life for the campaign through his distinctive storytelling.
What do you value most as a filmmaker and a creator? What drives your creative process?
Authenticity (obviously), intimacy and a clear sense of openness and trust is what I am always seeking when making a film. I believe in the power of narrative to foster empathy and build shared understanding. How can I connect with audiences without authenticity or real people?
Whenever I start a project, I actively seek out genuine individuals and stories, whether a reclusive filmmaker reflecting on their art or people searching for redemption after a traumatic event. My aim as a creator is to bring these stories to life authentically – in an environment where the subjects feel protected and supported.
What did you think when you first heard about “Radio Optimism?” Was there something about the idea that resonated with you creatively or personally?
The concept of togetherness and connection in the Radio Optimism campaign resonated with me, especially as we live in a world where we’re supposedly never more connected – yet we can often feel disconnected.
Through this campaign, LG is bridging the gap between technology and emotional connection in a powerful, effective and, most importantly, genuine way. It makes those who feel disconnected feel part of a community.
What also stood out was the longevity of the platform. It’s not just a fleeting story but a campaign that could grow into a movement. Through the universal language of music, Radio Optimism has the power to be inclusive, creating something that anyone around the world can contribute to.
How did you choose the subject for the film?
Finding the right person with an inspiring story to tell and who lives or works for periods away in a remote location was no mean feat. However, when we found Ann Eileen, everything just clicked into place, and I knew she encapsulated everything I wanted the brand film to live and breathe.
She truly is the beacon of the film. She’s effervescent, relatable, approachable and deeply inspiring. She has sacrificed a lot to pursue her passion in her field of research to protect the planet but at the cost of spending more than three months away from her family. Yet, despite the time apart, they’ve found ways to connect, and it’s truly inspiring to see how Ann Eileen’s values and ethics can be witnessed in her children.
Through the film, I wanted to capture this genuine, nurturing and intimate feeling of Ann’s family life and highlight the power of meaningful connections.
Tell us more about your creative process for the short documentary film?
For this project, my approach leaned into a documentary style with a particular eye on scale, juxtaposing the intimacy of Ann Eileen’s family life with the epic, remote and expansive landscape around her.
I wanted to find moments of genuine, emotional connection within a story of isolation while keeping the tone soulful rather than sugary.
The cinematography was designed to feel authentic and beautiful, highlighting both the uniqueness of the setting and the realism of the experience. The story’s authenticity is key to connecting with the audience. Inauthenticity breaks that bond.
How do you stay connected with your family when you are divided by distance?
Staying connected with my family while away has always been important to me. I use video calls, voice notes and sometimes even analogue ways, such as leaving notes. Whilst technology offers us ways to communicate, leaving notes is a very personal way of sharing emotional connection.
I’m fortunate to be a parent, and if I were to make a song using the Radio Optimism platform, I’d make one for my four-year-old son. He is obsessed with the saxophone and discovering language, so this would be a fun way to capture this precious moment of his childhood.
What do you want audiences to feel when they watch the Radio Optimism documentary film?
I hope the authenticity of the film resonates with people. Ann Eileen’s life may be unique, but the emotions and relationships at the heart of it are something we all recognize.
I’d love for the film to encourage people to keep communicating and strengthen their relationships, especially in a world where it’s easy to drift apart.
Sometimes, we need a little nudge to make a phone call or create something for someone we care about—I want this film to feel like that nudge.
I also want the audience to see the joy and emotional power of creating a personalized song, even if it’s about something silly and every day like embarrassing knitwear.
What are your reflections on the production and what does “Life’s Good” mean to you?
The whole process was incredibly satisfying because it felt genuine, collaborative and driven by a shared purpose to put something meaningful into the world.
I feel the film captured the kind of optimism and authenticity we hoped to share with audiences.
To me, “Life’s Good” means having purpose, hope and shared experiences. I feel fortunate that my work allows me to support others and tell stories that matter.
Watch the film
link hidden, please login to view and stay tuned for the next interview, where we continue to explore the inspiring stories behind the Radio Optimism campaign. # # #
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By News Reporter
Working in close partnership with top experts from all around the world, LG continues to play a leading role in shaping the future of the global heating, ventilation and air conditioning (HVAC) industry. As part of that effort, the company holds annual LG HVAC Leaders’ Summits – a global gathering designed to share knowledge, spark innovation and build stronger partnerships.
The 2025 edition of the summit began earlier this year in Africa and is now expanding to key regions including Asia, India, the Middle East and Latin America. This wider reach reflects LG’s goal of fostering deeper collaboration and driving technical exchange across the global HVAC community.
Tailored for professionals passionate about propelling the industry forward, the LG HVAC Leaders’ Summit offers a rich mix of hands-on experiences and expert-led discussions. So far, this year’s events have welcomed influential HVAC consultants and decision-makers from Africa, the Middle East and seven Asian countries. Many attendees are currently involved in major national HVAC projects, making the summit a key forum for in-depth discussions and a gateway to meaningful cooperation.
At the heart of the summit are a series of seminars led by LG experts. Topics have ranged from market-specific challenges – such as carbon-neutral building mandates – to the latest advances in variable refrigerant flow (VRF) technology and specialized cooling solutions for data centers. One standout session focused on LG’s dedicated HVAC systems for data centers, offering participants valuable insight into how LG delivers sustainable, high-efficiency climate control in high-load environments.
Real-world success stories also played a central role. Case studies from Southeast Asia, including the Philippines, Indonesia and Thailand, showcased the performance and energy savings achieved with the LG Multi VTM i system. Another session highlighted LG Singapore’s approach to achieving Green Mark certification, reinforcing how LG solutions align with customers’ diverse energy and performance demands.
Participants at the Asia and India Summit also had the opportunity to see LG solutions in action. In Paju, South Korea, they visited a café equipped with 40 LG round cassette indoor units, offering a great example of how HVAC can blend comfort with design. Then in Songdo, they toured a large residential complex utilizing LG’s Multi V S system and 1-way cassettes – demonstrating how LG HVAC integrates seamlessly into modern living spaces.
Meanwhile, attendees from the Middle East took part in technical tours to deepen their understanding of LG’s HVAC capabilities. The first stop explored the company’s chiller factory in Pyeongtaek, where the group observed LG’s high-efficiency chiller manufacturing production line. This was followed by a visit to LG Smart Park in Changwon, home to advanced compressor lines and R&D facilities. These visits showcased LG’s strong manufacturing and innovation backbone, reinforcing the company’s commitment to sustainable, future-ready HVAC solutions.
Beyond the technical sessions and site tours, the summit also created space for relationship-building. Highlights included LG Night, an evening of cultural exchange and networking, where participants connected more personally with the brand and with each other. The summit also served as a platform for sharing LG’s people-centric values, brand philosophy and long-term commitment to building strong global HVAC partnerships.
Building on the summit’s momentum, LG also hosted InnoFest AIR 2025 APAC from June 23 to 25. Around 100 dealers and contractors from 13 Asian countries – including the Philippines, Singapore, Thailand and Vietnam – gathered to experience LG’s latest product lineup. Participants visited LG Smart Park to see residential and commercial air conditioner production lines, and experienced the company’s 60-year legacy of innovation at the Heritage Lounge.
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By News Reporter
For the past 78 years, LG home appliance solutions have been an integral part of daily life – bringing comfort, convenience and innovation into every corner of the home, from kitchens and laundry rooms to living spaces and bedrooms.
But LG appliances are more than just hardware simply occupying physical spaces. Today, they can actively monitor the home environment and user habits to provide intelligent, proactive solutions. This evolution marks a shift: appliances are no longer just functional tools, but smart systems that adapt to your lifestyle, helping you live more efficiently and comfortably.
Still, when it comes to outfitting a home – whether it’s a first-time buyer, a growing family or a real estate developer – many people aren’t sure which products or combinations best suit their needs. That’s where LG steps in, partnering with builders and developers to provide customized packages that meet each customer’s unique lifestyle and housing stage.
Thanks to LG’s deep understanding of consumer behavior and living trends, its solutions go beyond individual households (B2C) to serve businesses (B2B) as well. LG offers optimized solutions that blend functionality and aesthetics – tailored for households as well as businesses.
LG’s Home Solutions by Life Stage and Style*
From energy-saving heat pump appliances to premium built-in kitchen and laundry sets, LG offers a variety of packages designed for different lifestyles and life stages:
For the First Home: A welcoming and affordable package designed for bold beginnings. For the Next Stage: Efficient set-ups to meet the growing needs of households. Urban Sophistication: Compact style and functionality to maximize your space. Suburban Elegance: Making the pursuit for elevated living effortless. Environmentally Mindful: Eco-consciousness in every home with efficient, sustainable appliances. Smarter Living Through LG ThinQ
LG also empowers homeowners with a connected lifestyle through its smart home platform, LG ThinQ. This system integrates appliances and IoT devices into a seamless, intuitive experience – making home management easier, safer and more energy-efficient.
With LG ThinQ Care, users can even enjoy proactive maintenance alerts and performance monitoring, helping extend product life and avoid unexpected service disruptions.
Home is Where LG Home Solutions Are
LG remains committed to delivering innovation that meets the needs of both its B2C and B2B customers – creating smarter homes and more intelligent buildings, one solution at a time.
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* Products and solutions shown may vary by region.
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