By News Reporter
Company’s 97-Inch OLED TV With Zero Connect Technology Set for Global Launch
SEOUL, Aug. 3, 2023 — LG Electronics (LG) is launching the world’s first wireless OLED TV, the 97-inch LG SIGNATURE OLED M (model 97M3). The 97M3 is currently available in South Korea, with plans for global roll out to key markets including North America and Europe later this year.
Drawing on LG’s technical and design prowess from a decade of OLED innovation, the 97M3 is set to reaffirm the company’s leadership in the ultra-large premium TV segment with the industry’s largest 97-inch OLED screen and the Zero Connect Box, the world’s first wireless solution capable of real-time video and audio transmission at 4K 120Hz.
LG SIGNATURE OLED M is an OLED TV completely free of cables, excepting the power cord. LG’s wireless AV transmission solution was developed to aid users who connect their TVs to various devices and peripheral such as gaming consoles and set-top boxes, and presents them with a new, hassle-free way of managing cables and connected devices.
As the Zero Connect technology eliminates the need to have cables and devices in close proximity to the screen, users can now fully enjoy the immersion offered by an ultra-large screen in a clutter-free space.
LG SIGNATURE OLED M boasts a 97-inch OLED screen (approximately 245 centimeters in diagonal length) and the Zero Connect Box, allowing AV transmission at 4K resolution (3,840 x 2,160 pixels) and 120Hz refresh rate, for a distance of up to 10 meters between itself the screen.*
A true innovation, the 97M3 with wireless solution is an important step forward in the evolution of TVs. The Zero Connect Box supports a range of connectivity options including HDMI 2.1, USB, RF, LAN and Bluetooth – making it easy to connect various devices or peripherals from gaming consoles to set-top boxes. To ensure the seamless transmission of image and sound, the box identifies the optimal transmission path and has an adjustable antenna that can be positioned according to the screen’s location.
LG’s proprietary wireless AV transmission solution is able to transmit large amounts of data at up to 3 times the speed of the existing Wi-Fi 6E standard. Impressively, the company’s cutting-edge Zero Connect tech even supports Dolby Vision and Dolby Atmos.
LG SIGNATURE OLED M also boasts the company’s chic, ultra-modern Gallery Design, which provides a seamless, flush-to-wall mount. Eliminating the need to place a cabinet or table directly near the TV, users can arrange their space exactly how they want it.
In the near future, the 97-inch LG SIGNATURE OLED M will be joined by 83- and 77-inch OLED evo M models with Zero Connect technology, each offering superior OLED performance with wireless AV transmission at 4K 120Hz.
“The technical feat of the 97M3 was made with LG’s decade-long commitment to creating new customer value as a market pioneer,” said Baik Seon-pill, leader of the LG Home Entertainment Company’s Product Development Division. “As well as delivering the ultimate viewing experience on an ultra-large screen, our first-of-its-kind wireless LG SIGNATURE OLED M presents customers with a new level of freedom in arranging their living spaces.”
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* Applies only when the Zero Connect Box is placed in a direction facing the screen.
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By News Reporter
A company that understands there’s no place like home, LG is trying to make home life even better through expanding the customer experience offered by its advanced appliances.
LG presents consumers with a diverse range of products spanning around 20 different product categories, including home appliances, TVs, information technology and signage solutions. Right now, there are almost 200 million LG smart home appliances delivering customized convenience to people all over the globe. Via its rich ecosystem of products, and with the consent of its customers, the company is actively collecting and organizing data throughout the entire customer journey. Based on the analysis of this data, LG is developing various services and features to further improve the customer experience.
By utilizing ‘big data,’ the company is showing how digital transformation (DX) can simultaneously enhance business competitiveness and bring greater value to consumers. LG is applying DX technology to several key areas of its operations, such as product development, manufacturing and sales; improving the way the company works while also creating first, unique and new – or F.U.N. – customer experiences.
Let’s take a look at some of the innovative ‘DX-powered’ services that LG is able to provide its customers.
Proactive Customer Care
Inconvenient and rare though it may be, sometimes, home appliances don’t function as intended. To help avoid any major breakdowns, and the hassle that invariably comes along with them, LG developed a technology that preemptively checks for any potential issues and takes action in advance if any is required. The collection and analysis of home appliance data makes it possible to identify if a product has been incorrectly installed or is being improperly used, flagging the problem before any actual damage is done.
LG is expanding this preventive maintenance technology, which is being used throughout its home appliance lineups, by incorporating data-based AI care services. One such service enables the company’s washing machines to notify users when the drum needs cleaning due to laundry contamination or inform them if there is a risk of pipes freezing or bursting due to cold ambient temperatures. Active rather than passive, LG’s AI customer care features can be easily managed using the LG ThinQ app.
Upgradable Home Appliances
LG’s paradigm-altering ThinQ UP home appliances can adapt to the unique and changing lifestyles of each customer thanks to their impressive upgradability. A first for the home appliance industry, ThinQ UP technology, which allows customers to choose which additional features or functions they download and install, was no small task to develop.
In addition to providing a more tailored experience to users, ThinQ UP has helped LG to lower the total cost of developing and testing new functions for its appliances. In the future, ThinQ UP functions will be continuously improved based on customer usage data.
In order to deliver innovations like ThinQ UP, it is essential to first gain a deep understanding of how customers live. LG achieves this through analyzing product usage data and a variety of ‘external’ user data, such as whether the user is sensitive to heat, how much water they drink, and whether or not they have pets.
Developed and managed by LG, the Customer Index provides a wealth of data that the company is leveraging to make its smart home appliances – and related services – even smarter. The Index is helping to extend and enhance the user experience by revealing underlying usage patterns as well as customers’ hidden wants and needs – which LG then addresses by crafting clever, new services linked to its products.
In the future, owners of LG Objet Collection products who are interested in interior design will be able to use the company’s interior platform to find décor inspiration and purchase interior accessories that match with the aesthetic of their home appliances. As another example of what could soon be possible, LG’s Styler, washing machine and dryers may be able to connect users with specialist mobile laundry services aligned with their specific needs uncovered through the analysis of usage data.
By seamlessly combining products, data and services into a unified whole, LG will create continuous customer experience innovation that delivers unprecedented value and convenience. And through its commitment to implementing DX technologies, the company will keep on growing and refining its ability to help consumers everywhere enjoy healthier, happier lives.
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By News Reporter
New LG MAGNIT Designed for Advanced Content Creation Offers
Excellent Picture Quality, Easy Installation and More
SEOUL, May 24, 2023 — LG Electronics (LG) has announced the launch of its new LG MAGNIT (model LBAF) display for virtual production. A huge screen leveraging the company’s cutting-edge Micro LED technology, the new model delivers premium picture quality with deep blacks and vibrant, natural colors, helping directors to create immersive visual experiences. Ideal for film and media production, the new LG MAGNIT is capable of displaying digitally-rendered images in real time; synchronizing with monitors, cameras, camera trackers and production computers so that virtual and live-action elements can be seamlessly blended together.
The use of LED displays to provide lifelike backdrops for shooting footage of real actors, presenters and foreground objects is becoming more popular in the broadcasting and film industries. Designed specifically for virtual production studios and extended reality (XR) stages, the new LG MAGNIT, boasting LG’s robust chip-on-board (COB) LED technology and a 1.5 millimeter pixel pitch, delivers the supreme picture quality, features and convenience needed for professional content production. Employing millions of self-lit pixels, LG’s Micro LED panels are known for their stellar contrast, bright colors and accurate image reproduction. LG MAGNIT’s ability to faithfully display digitally-rendered landscapes – whether depicting a location from this world or a completely imagined realm – enables directors to make their artistic vision come to life.
LG MAGNIT for virtual production provides versatility by giving users the ability to customize the size of the displayed image and choose either hanging or stacking installation.* The structure of LG’s Micro LED solution helps reduce color distortion to keep images true across a wide viewing angle, making the impressive display suitable for large-screen configurations. Additionally, for content creators that prefer an immersive effect, LG MAGNIT allows for a concave curvature of up to 10 degrees. The design of this state-of-the-art display also makes module alignment easy.
For simplicity of setup and management, the new LG MAGNIT offers convenient installation and maintenance. LG’s Micro LED display comes with large, 35.6-inch cabinets and has panel modules and power supply units that can be accessed from the rear. Offering broadcast quality performance, LG’s purpose-built display solution pairs superb color accuracy with low latency video processing and excellent HDR capabilities.
“A premium Micro LED display, LG MAGNIT for virtual production is an invaluable tool for broadcasting systems, movie studios and XR stages, helping directors to see their creative vision come to life,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Through collaboration with industry leaders, LG will continue to enhance its lineup of Micro LED solutions, offering large-scale displays customized to the unique requirements of diverse verticals.”
Since its initial launch in 2020, LG MAGNIT has raised the bar for premium display experiences, leveraging LG’s Micro LED technology to deliver stunning picture quality with accurate colors. Designed for use in various environments, the MAGNIT lineup includes displays for residential settings (model
link hidden, please login to view / pixel pitch: 0.78mm) and solutions for diverse business sectors, including corporate, retail and hospitality (model / pixel pitch: 0.78/0.9/1.25mm). The new LG MAGNIT will be available in markets worldwide starting from this month. For more information about LG MAGNIT, visit .
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* Accessories required for installation are sold separately.
By Miroslav Tuhársky
Hello, I have LG OLED CX and recently the Youtube app has incorrect geographic data- CH. I am from Slovakia, the TV has never been to Switzerland. Nor physically, nor virtually (VPN). I am getting CH ads, which I dont mind so much, but I am afraid of possible in app geo restrictions.
I already tried everything, even resetting the TV to default. No other TV app is affected.
Anybody please advise.
By News Reporter
CEO William Cho Discusses Current B2B Businesses and Underscores Providing
Outstanding Customer Experiences via Advanced Integrated Solutions
SEOUL, Feb. 8, 2023 — LG Electronics’ (LG) CEO William Cho highlighted strategies to strengthen the company’s presence in the global B2B market during his recent visits to the USA and Europe. While meeting with the heads of local subsidiaries, CEO Cho underlined the need to deliver outstanding customer experiences through advanced, integrated solutions that seamlessly combine software and services with differentiated hardware products.
Beginning in Las Vegas, Nevada, USA at the start of the year, where the CEO attended CES 2023 and discussed the electric vehicle component business with strategic partners, including GM and Magna, CEO Cho visited Barcelona, Spain this month, where he attended ISE 2023, Europe’s largest display exhibition. After witnessing the latest industry and technology trends first-hand, Mr. Cho met with the CEO of Odeon Group, Europe’s largest cinema operator. CEO Cho toured local Odeon theaters equipped with LG Cinema LED screens and held discussions around mid- to long-term strategies, potential partnerships and future challenges in the information display (ID) business.
“The exceptional customer experience provided by LG’s ID business is based on in-depth research into what customers in each market value,” said CEO William Cho. “We will continue to improve our capability to deliver customized, integrated solutions that further anticipate customer needs.”
LG plans to further grow its global ID business by strengthening software and service capabilities. To increase sales of its integrated solutions, the company aims to provide highly profitable services that utilize the company’s Pro:Cloud platform.
CEO Cho then traveled back to the USA, stopping in Atlanta, Georgia, to attend AHR Expo 2023, one of the world’s largest heating, ventilation and air conditioning (HVAC) industry events. The CEO stated that LG will continue to bolster its cutting-edge HVAC technologies, which include AI-powered, high-efficiency solutions that save energy as well as smart home platforms that can be controlled and monitored remotely.
“To become a top player in the global HVAC market, we must provide excellent customer experiences by leveraging our advanced home appliance technology,” emphasized CEO Cho. LG is expanding its number one position in the system air conditioner sector to new and growing markets.
In rapidly growing system air conditioner markets in Latin America and Central Asia, the company is also seeking to reinforce its strong position by securing cost competitiveness and strengthening its product lineup and after-sales service infrastructure. In Europe, the company will pursue growth by aggressively investing in the development of optimized heating systems.
Additionally, LG is diversifying its profit structure by expanding its B2B business areas through continuous investment, mergers and strategic cooperation. The company currently offers a wide range of B2B solutions including ID, information technology (IT), robotic and electric vehicle charging solutions (Business Solutions Company); infotainment, electric vehicle powertrain and vehicle lighting systems (Vehicle component Solutions Company); system air conditioners and building management systems, built-in home appliances and component solutions including compressors and motors (Home Appliance & Air Solution Company); and the webOS platform (Home Entertainment Company).
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