LG Presents Vision to ‘Reinvent your future’ With AI-Powered Innovations at LG World Premiere
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By News Reporter
LG Wins Two Gold Awards and One Honoree
SEOUL, June 25, 2024 — LG Electronics (LG) announced today that season two of its original docu-series, “LG Presents: The Rivalries” on LG Channels has received recognition from multiple international award programs, including the MUSE Creative Awards, the Webby Awards and the Telly Awards.
As an official partner of the NCAA®, “LG Presents: The Rivalries” series is available for free on the NCAA Championships Channel (Channel 100) via LG Channels on LG Smart TVs. Each episode highlights a different college sports rivalry as told through interviews, historical moments and the most recent game footage. The series was created and produced in partnership with Shoot To Kill NYC and HSAd USA.
“LG is focused on bringing unique content to its LG Smart TV owners and sharing more ‘Life’s Good’ moments with our consumers,” said Jeannie Lee, director of Corporate Marketing at LG Electronics USA. “In developing The Rivalries, we noticed that so much already existed to cover top-tier Division I college sports and men’s competitions. We wanted to leverage LG Channels to spotlight student-athletes competing in rivalries across emerging sports, bringing attention to all of the smaller but no less mighty rivalries that exist today in other college divisions. These awards are a testament to the impact of The Rivalries and the dedication of our partners who have shared LG’s vision and brought this series to life.”
MUSE Creative Awards:
link hidden, please login to view is recognized as a Gold Winner in the Branded Content – Sports category. The MUSE Creative Awards celebrates and honors excellence and innovation in creative design, advertising and digital media. Spanning a diverse range of categories, the MUSE Creative Awards recognizes the best achievements from advertising to digital media, as well as in marketing strategies and PR communications. Entrants from all corners of the world participate, showcasing creative advertising, design and campaigns that inspire and set new benchmarks in the industry. Webby Awards: has been honored in the Video, Sports (Branded) category in the 28th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet. Established in 1996, the Webby Awards received 13,000 entries from over 70 countries worldwide this year.
Telly Awards: is a Gold Winner in the Non-scripted & Documentary – Branded Content category of the 2024 Telly Awards. Founded in 1979 to honor local, regional and cable television commercials, with non-broadcast video and television programming, the Telly Awards annually showcases the best work created within television and across video for all screens. Receiving over 12,000 entries globally from six continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.
Learn more about LG’s NCAA partnership, “LG Presents: The Rivalries” docu-series, and the NCAA Channel exclusively on LG Smart TVs, by visiting .
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By News Reporter
Hanok, traditional Korean houses, are renowned for their aesthetic beauty construction and harmonious integration with nature. Inspired by this distinctive architectural form – prized for its energy efficiency, natural ventilation and lighting – LG Spain has constructed an AI-powered home named ‘Another Hanok.’ This innovative abode showcases LG’s latest technological and design advancements and highlights some of the ecologically-focused projects undertaken as part of LG Spain’s ‘Smart Green’ movement.
During the Another Hanok opening ceremony, LG reaffirmed its commitment to supporting the global climate response through its ongoing ESG initiatives and sustainable product solutions. The event was attended by 80 guests, including the president of LG Spain, local and Korean government officials and representatives from various partner companies. Since establishing the Smart Green movement in 2017, LG Spain has developed product solutions aimed at reducing environmental harm while encouraging and fostering community engagement.
Efficient Innovations for Sustainable Dwellings
Self-sufficient, connected and sustainably powered, Another Hanok embraces and embodies LG’s Smart Green philosophy. The house produces, stores, saves and shares clean energy, achieving 100 percent energy independence* through the use of LG’s state-of-the-art technologies as a way to reduce its environmental impact.
Leading up to the entrance of Another Hanok is a beautifully designed pathway that inspires feelings of peace and tranquility while reminding visitors of the pressing environmental issues facing our planet. As visitors approach the house, they encounter a variety of interactive displays and installations that spotlight the challenges of reducing carbon emissions and the urgent need for companies and consumers to adopt responsible practices.
Inside, visitors can explore several spaces, each focused on different aspects of sustainable living. From energy-efficient appliances to advanced HVAC systems, Another Hanok demonstrates how LG’s cutting-edge technologies and solutions can help create a net-zero-energy home. The seamless installation of the LG Therma V R290 Monobloc heat pump contributes to the house’s efficient use of power, while ensuring the reliable heating and cooling for visitor comfort. Conveniently, the solution’s energy consumption can be monitored through the ThinQ Energy Service. Additionally, surplus energy produced by the solar panels installed on the roof of Another Hanok is stored in LG’s energy storage system.
Expanding the Smart Green Movement
Launched in 2017, LG Spain’s Smart Green movement is an initiative that continues to help regenerate local environments and ecosystems. The movement’s goals include planting 48 million trees (Smart Green Trees), repopulating 48 million Iberian bees to ensure the pollination of countless endemic plant species (Smart Green Bees), and reviving the health of the Mediterranean Sea (Smart Green Seas).
The ‘Another Life’ Experience
Another Hanok is a part of LG’s ‘Another Life’ series, a collection of offline experience spaces that provide customers with unique opportunities to interact with LG’s lifestyle-enhancing products. Each of these spaces offers a welcoming atmosphere along with compelling displays and exhibits that promote sustainability and responsible technological innovation. Beginning in South Korea in 2022, the series has since expanded internationally with the addition of sites such as ‘Another Saigon’ in Vietnam.
LG views Another Hanok as a new, more-engaging kind of B2B showroom, where its European B2B clients can see first-hand the company’s strong commitment to achieving carbon neutrality. In the spirit of its Life’s Good philosophy, LG will continue to innovate and inspire, leveraging its technology leadership to help usher in a new era of sustainability.
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* Average yearly photovoltaic (PV) power generation at Another Hanok is 22,030 kWh while average monthly power consumption is 16,870kWh. Actual power generation and power usage may vary.
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By News Reporter
Augmented/Mixed Reality, webOS, AI and 5G Telematics Technology Combine
to Bring Smart Life Solutions to the in-Vehicle Environment
SEOUL, June 6, 2024 — LG Electronics (LG), a technology leader in the mobility sector, is driving the transition to software-defined vehicles (SDVs) with its pioneering LG AlphaWare. An advanced, innovative, and user-centric suite of software, LG AlphaWare is designed to deliver immersive in-cabin experiences and will expand the definition and expectations of future automotive. LG’s cutting-edge software solutions were introduced this week at AutoTech: Detroit, where the company also shared its insights and approach to revolutionizing the SDV business model.
During LG’s presentation at AutoTech: Detroit, Valentin Janiaut, LG Vehicle component Solutions Company’s software solutions leader, discussed several key topics concerning the transition to SDVs. He emphasized the emerging trend of vehicles becoming extensions of people’s personal space, providing seamless connectivity for work and relaxation, and transforming the car into far more than just a means of transportation. LG AlphaWare will play a central role in enabling SDVs to become ‘living spaces on wheels’ through its ability to facilitate user-experiences similar to those offered by LG’s consumer electronics for the home.
The LG AlphaWare suite of software consists of five sophisticated core solutions that work together to enhance the in-vehicle experience. Boasting comprehensive support and seamless integration with OEM in-vehicle systems, AlphaWare empowers mobility providers to overcome technical challenges and deliver home-like comfort and connectivity to drivers and passengers:
PlayWare – an entertainment platform that enhances the in-vehicle infotainment experience through the delivery of high-definition content and superior sound quality. Leveraging LG’s partnerships with major streaming apps, sports and news channels, PlayWare brings the LG TV experience into the car. The platform requires minimal memory resources to run quickly and smoothly, while displaying content in stunning 4K definition for passengers’ viewing enjoyment. The platform also utilizes AI Audio technology, adapted from LG TVs, to upgrade audio content into convincing spatial sound, making every journey an immersive auditory event. MetaWare – enhances the driving experience by leveraging augmented- and mixed-reality technologies to deliver meaningful information across various displays, from AR HUDs to clusters and central panels. MetaWare supports the procedural generation of realistic 3D environments, transforming standard 2D map data into dynamic, immersive visuals. This feature aids drivers in better understanding their car’s ADAS and navigation system information, providing a more engaging and intuitive driving experience. VisionWare – an AI and Advanced Driver Assistance System (ADAS) platform that analyzes driver and passenger behavior through an advanced monitoring system which employs an AI algorithm, software framework, electronic control unit and camera technologies. VisionWare incorporates driver monitoring systems to prevent distractions and hazards that may occur when driving. It also features an interior monitoring system that analyzes the status of all passengers, detecting seat belt usage, hand gestures, behavior patterns, and the presence of children, to deliver a next-generation user experience. BaseWare – the “backbone” of the vehicle, offers a comprehensive collection of versatile software modules to enrich OEM’s existing vehicle operating systems and assist in building new platforms. Engineered to support the essential lifecycle of a car, BaseWare facilitates reliable real-time management and simplifies service abstraction and development. An example of the components included is a Mixed Critical Orchestrator, which supports the management of service execution both on-device and in the cloud while adhering to strict industry safety requirements. OpsWare – the central operations platform, designed to enhance collaboration among software developers. This platform facilitates seamless interaction across global teams throughout the entire software development process, from design to deployment. Alongside fostering collaboration, OpsWare prioritizes robust cybersecurity management, providing comprehensive support for long-term maintenance. LG’s Cybersecurity-as-a-Service offers continuous monitoring and in-depth analysis of cybersecurity risks to ensure vehicles’ software remains secure against emerging threats. Through its diverse capabilities, OpsWare supports OEMs in maintaining high security and in improving the efficiency of their software lifecycle management. LG AlphaWare reinforces LG’s portfolio of state-of-the-art vehicle solutions and supports the company’s continuing transformation into a Smart Life Solutions company. A well-established and leading home appliance brand, LG continues its expansion in the mobility sector to connect and enrich customers’ experiences and spaces in meaningful ways.
“With our AlphaWare, we will deliver a safer and more enjoyable vehicle experience in the SDV era,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “SDVs represent a shift not only in technology but in the entire ecosystem of vehicle manufacturing, usage and ownership. With the introduction of our advanced software suite for vehicles, LG is leading the way for new innovation and development across the automotive sector.”
For more information on LG’s vehicle solutions and LG AlphaWare, visit
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By News Reporter
Space has the power to shape both the perception and perspective of our experiences. Fueling everyone’s passion for interior design is the emotional influence of our surroundings and our appetite for aesthetics. From the uninitiated to the aficionado, we make conscious efforts to reflect who we are through our home decor. Interior design trends are inspired by cultural events and, at times, are reactions to movements in popular culture. With such powerful actors, maintaining balance and introducing elements that complement rather than overpower are gaining value. This is especially important when it comes to integrating essential yet potentially disruptive elements like the TV into a room’s decor. Fortunately, LG has devised a solution that resolves this dilemma while letting people stay true to their distinctive style.
With LG OLED M, the TV is no longer the interior designer’s nemesis but a tool to elevate the décor and tailor spaces to modern lifestyles through its seamless integration. Compact and discreet, the elegant OLED TV with the Zero Connect Box is the only OLED TV that can send both 4K 120Hz video and audio wirelessly, helping homeowners free their TV from cables and external devices and gain the freedom to achieve their dream living spaces.
More Space for the Things You Love
Feeling overwhelmed by the mess around your TV screen? Visible cables and bulky furniture can take up valuable space much to the frustration of the designer. A cluttered space not only disrupts the balance of sophistication and functionality they worked so tirelessly to curate, but it also limits their ability to express a distinctive personal style through their home design.
LG OLED M with the Zero Connect Box declutters the TV area by banishing tangled cables and external devices to more discreet locations like on a side table, bookshelf, cabinet or coffee table – practically anywhere the designer sees fit. This feat also eliminates the need for a bulky TV unit or cabinet which often disrupts the room’s design, freeing up space to display ornaments, paintings or maintain a simple look.
With the maximalism trend growing, where every inch of space is carefully considered in the overall aesthetic, the Zero Connect Box emerges as a versatile solution. By eliminating tangled cables and external devices around the screen, homeowners can enjoy newfound freedom to experiment with placement, colors and textures, helping them build the aesthetic harmony they desire.
The TV for Sophisticated Simplicity
As more designers embrace the quiet luxury trend, which champions effortless elegance over the risk of being ostentatious, the LG OLED M and its Zero Connect Box has become the ideal companion to realize a home of understated sophistication. Creating a cohesive look through muted tones, refined finishes and simplicity under the quiet luxury concept, the LG OLED M elevates the elegance of a living space with the Zero Connect Box. A nightmare for designers seeking to develop a space that looks luxurious but not overly so, cables and clutter limit their design freedom as they must be hidden by more furniture.
With the Zero Connect Box, it’s easy to inject luxury into the TV area in an understated and effortless way, simplifying the space by removing unnecessary clutter. And thanks to the OLED screen’s sleek, ultra-thin design, it mounts flush to the wall to resemble a sophisticated picture frame that blends into the décor instead of taking attention away from it.
Hassle-Free Flexibility
With the Zero Connect Box, designers are no longer tied down by the length of their TV cables or the placement of furniture. They can be more strategic with their floor plans. The Zero Connect Box unlocks new room layouts without the hassle of rewiring or moving heavy furniture. Want to rearrange the furniture for movie night or update the interior with the seasons? No problem, as the LG OLED M can be moved around the room with ease as it eliminates the hassle of untangling, disconnecting and reconnecting multiple cables.
Another major benefit of the Zero Connect Box is how it allows users to effortlessly connect or disconnect devices without having to reach behind the screen or wrestle with cables – which also pose a trip hazard. It gives the user the power to place their Zero Connect Box anywhere within reach of a power cord, and therefore the ability to manage all connected devices in a more convenient and well-organized space.
A Home Theater for Every Occasion
Another home trend emerging in recent years is a home theater that adapts to modern living. With LG OLED M, home designers can create a home cinema that doubles as a gaming room. In this space, the console or Blu-ray player, which light up when in use, can be placed out of view instead of under the TV to minimize distractions and maximize immersion.
LG OLED M mounts flush to the wall while its Zero Connect Box transfers video and audio wirelessly to the screen, so what the viewer sees ahead is just the OLED TV. This makes it easier to appreciate the incredible self-lit picture quality of the OLED screen, which facilitates higher immersion thanks to less distractions between them and the display.
What’s more, LG OLED TVs not only deliver perfect blacks and offer large screen sizes, but they often perform better than projectors in brighter environments, so the room doesn’t have to be pitch black to achieve the level of immersion gamers live for.
To further explore how LG is innovating consumers’ ability to create living spaces that perfectly match their lifestyles, head to the
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By News Reporter
‘Optimism your feed’ Playlist Curated by Global Influencers Will Enable Users
to Engage With Optimistic and Inspiring Content on Their Social Media Feeds
SEOUL, May 29, 2024 — LG Electronics (LG) today launched a global campaign called ‘Optimism your feed,’ which aims to help users bring more optimism to their social media experience by inviting them to proactively engage with positive and inspiring content on their feeds.
“As a customer-focused brand, LG is a passionate champion of optimism. We aim to create positive changes in people’s lives by being intentional with our positive activities both online and in the real world,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “In the AI era, LG remains committed to our unwavering promise of ‘Life’s Good.’ We will continue to enhance our customers’ lives with a human-centric approach, fostering hope for a better future.”
A new global survey commissioned by LG found that social media is both a source of anxiety and a place where people turn to be entertained, keep up with friends and family, and stay informed about news and current events. According to the survey, almost half of respondents (45 percent) report their social media feeds consist of an equal or greater amount of negative content than positive content. One in four respondents (28 percent) claimed negative content on their social media feeds has increased their anxiety and one in five (20 percent) said it has made them unhappy.
link hidden, please login to view also suggest that algorithms often promote negative and niche conversations. The global survey sought to understand the triggers that affect how algorithms work and how to increase your feed’s positive content. The result is the ‘Optimism your feed’ playlist of original content that, when interacted with, will pull more optimistic content into your feed.* ‘Optimism your feed’ is part of LG’s global , introduced last year to inspire and encourage people to approach life with an optimistic attitude.
Created in collaboration with global influencers renowned for their optimistic influences including , , and more, the ‘Optimism your feed’ playlist includes over 20 short-form videos ranging from motivation to feel-good content.
Additionally, LG is consulting with social media experts including Professor , an information scientist and technology ethicist, with a PhD in Human Centered Computing. Fiesler researches and teaches in the areas of technology ethics, internet policy and online communities, and has published on topics such as social media content moderation and recommender systems. She also educates the public on these topics as a content creator.
Social media has become an integral part of our lives, and algorithms play a significant role in the content that we see in these spaces. LG’s global playlist and campaign gives users the opportunity to see more positive and uplifting posts. By being more conscious about what we choose to engage with, we can bring stronger optimism, balance and happiness to our lives.
According to Fiesler, “Recommendation algorithms determine what we see on social media by predicting what content we are likely to engage with. These algorithms can therefore send us down ever more specific niches – for good and for bad. Research has shown that left unchecked, users can go down negative rabbit holes and encounter harmful content quite quickly. One of our first lines of defense needs to be improving our digital literacy, and paying more attention to how algorithms influence our online experiences. And the good news is that we do have some control over the input for these algorithmic predictions; if we choose to engage with optimistic content, there’s a good possibility we will see more of it.”
Victoria Browne, a global influencer and TEDx Talk speaker, said, “The algorithms on our social channel can have a big impact on the content we see online, which impacts our mental health. That’s why I’m passionate about ‘Optimism your feed’, and I hope that people use this playlist as a foundation to retrain their algorithm and encourage positivity in all aspects of their lives. So much of the stigma and difficulty of tackling mental health is that it is unseen. With this campaign, we are saying you should reach out to your friends, and that we can help each other. Our algorithm should recommend content that makes us feel more connected to people, not less.”
The ‘Optimism your feed’ playlist can be found on LG’s global TikTok channel and global YouTube channel , and will later spread to various social media platforms through collaborations with influencers around the world. More details can be found on the campaign page on .
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* According to a global survey conducted by Dynata on behalf of LG in 2024.
Survey Methodology
Timings: Fieldwork conducted from April 26 to May 2, 2024
Countries: USA, Mexico, Brazil, Germany, France, UAE, Saudi Arabia, Vietnam, South Korea, India, Australia
Age: People between 22 and 65 years old and weekly TikTok or Instagram users
Sample Size: 400 respondents in the USA, 200 respondents in the rest of the markets
Method: Quantitative questionnaire online survey through Dynata’s proprietary panel
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