LG Accelerates Next-Generation Autonomous Driving and Infotainment Solution
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By News Reporter
Featuring Broadcast-Grade Technology and Seamless Camera Compatibility,
Company’s LED Solution Sets a New Standard for K-Content Creation at StudioCube
SEOUL, Dec. 9, 2025 — LG Electronics (LG) has announced that its dedicated virtual production (VP) LED solution is powering the newly opened “Studio V,” a cutting-edge VP stage located within StudioCube in Daejeon, South Korea. StudioCube is the country’s largest public filming facility, and Studio V now stands as one of the world’s largest volume VP studios, reinforcing Korea’s growing momentum in next-generation content production and strengthening its global presence in the entertainment market.
The opening ceremony, held on December 3 and hosted by the Korea Creative Content Agency (KOCCA), brought together key government officials, including senior representatives from the Ministry of Culture, Sports and Tourism and the Mayor of Daejeon. Their participation signaled national support for initiatives like Studio V that push the boundaries of technological innovation in the creative content sector.
Studio V: A New Benchmark for Large-Scale Virtual Production
Purpose-built for high-end filmmaking and immersive virtual environments, Studio V features a massive J-shaped main large-scale LED walls, which support an installation of up to 8 meters high and 60 meters wide. To accommodate diverse shooting requirements, it also offers a height-adjustable ceiling screen and mobile side walls. The ceiling system includes three independent motorized LED sections capable of vertical movement and tilting.
At the heart of Studio V’s LED volume is LG’s purpose-built VP LED solution (model LBCJ026), engineered to deliver broadcast-ready performance with a 7,680Hz refresh rate and a 1/8 scan structure, minimizing visual artifacts such as flickering to ensure flawless camera capture. It achieves 99.07 percent coverage of the DCI-P3 color gamut, supports deep blacks and high-end HDR and delivers realistic, high fidelity digital environments. The display’s ultra-lightweight 5.9-kilogram modules feature precision lock systems that enable smooth screen curvature between -5 to +10 degrees.
Supporting the full content-creation workflows, LG’s portfolio also includes LG OLED Pro professional monitors, widely used in production, color grading and post-production for their exceptional color accuracy and consistency.
Collaboration for Production-Ready Performance
To create a fully integrated and production-ready environment, LG worked closely with Brompton Technology, a global leader in LED video processing. Through joint optimization of system architecture, color calibration and real-time rendering performance, the partnership ensured seamless synchronization between LED displays and video processors, enabling Studio V to meet global broadcast standards and integrate smoothly with industry-standard production equipment.
Beyond technical excellence, LED-based VP offers substantial environmental and operational benefits. By replacing large-scale physical sets with real-time 3D environments, the technology dramatically reduces material waste and carbon emissions while offering on-set advantages such as real-time visualization and faster, more efficient shooting schedules.
Driving the Future of Immersive Content Creation
LG continues to strengthen its leadership in VP technology by combining decades of display innovation with hands-on production experience. At the company’s North American headquarters in New Jersey, LG operates its own VP studio equipped with the LG MAGNIT micro LED display, producing commercial content in collaboration with its global in-house creative agency, HSAD. This direct engagement with real-world production workflows provides valuable insight that fuels continuous refinement of LG’s VP technology.
“Virtual production is reshaping the future of content creation, and LG is committed to driving this shift,” said Nicolas Min, head of the Information Display Business at the LG Media Entertainment Solution Company. “Studio V offers a world-class environment that sets a new benchmark for immersive production, enabling K-content to expand its reach and impact on a truly global scale. We will continue to invest in sustainable innovation and collaborative partnerships that elevate production efficiency and empower creators everywhere.”
Explore how LG’s VP LED solutions are redefining immersive storytelling with broadcast-grade performance.
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By News Reporter
Company Unites Global Automotive Leaders to Drive Open-Source Innovation and
Streamline SDV Development, Leveraging Proven Platform Expertise and Leadership
SEOUL, Dec. 4, 2025 — LG Electronics (LG), a global leader in mobility technologies, is advancing the software-defined vehicle (SDV) landscape as co-host of the Eclipse SDV Community Meetup, a developer-focused event dedicated to building an automotive open-source software ecosystem. Through this forum of global tech leaders, LG aims to accelerate the standardization and adoption of next-generation automotive software and reinforce its leadership in SDV innovation.
Held on December 4 at LG Sciencepark in Seoul, the Eclipse SDV Community event marks its South Korean debut in collaboration with the Eclipse Foundation, an international non-profit that drives open-source software ecosystem development. In addition to LG, the meetup brings together other key players including BMW, ETAS and Hyundai Mobis to present new projects and discuss open-source standardization strategies that will drive the industry forward.
A single vehicle today contains more than 100 million lines of code – a number expected to grow significantly in the SDV era. Around 70 percent of this software covers non-differentiating, foundational technologies such as operating systems, security and authentication tools, and communication frameworks. Despite this overlap, automakers and suppliers often develop these basics independently, resulting in duplicated effort and unnecessary resource consumption.
The Eclipse SDV Community aims to unify the industry around shared software foundations through open-source collaboration. By jointly developing standardized components, automakers can reduce cost and development time, enabling greater focus on differentiated innovations such as In-Vehicle Infotainment (IVI) and Advanced Driver Assistance Systems (ADAS).
Since 2018, LG has been operating its webOS Open-Source Edition (OSE), equipping the company with the know-how to play a pivotal role in the Eclipse SDV ecosystem. With this expertise, LG has worked alongside partners like BMW and Mercedes-Benz to advance the SDV Community Reference (S-CORE) project, which focuses on aligning shared software building blocks to eliminate duplication, shorten development and delivery timelines as well as enhance safety and reliability.
Further to its participation in key Eclipse SDV projects, LG is actively proposing and leading new initiatives, such as the Pullpiri project. The project aims to develop technologies that enable a variety of differentiated solutions to operate reliably and evolve continuously on the S‑CORE foundation.
LG also serves on the board of Scalable Open Architecture for Embedded Edge (SOAFEE), a global automotive open-source standardization organization. As a governing body member, LG actively collaborates with the SOAFEE community, which now comprises around 150 member companies worldwide.
“LG is committed to fostering a robust open-source ecosystem based on our accumulated software capabilities and global partnerships,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “We will remain dedicated to leading the SDV transition to enable safer, smarter and more efficient mobility.”
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By News Reporter
Strengthening Customer Value Via International Research Collaboration and
Comprehensive Field Testing Across Diverse Climates Over Two Years
SEOUL, Nov. 28, 2025 — LG Electronics (LG) continues to accelerate the development of high-performance heat pump technologies through its Global Heat Pump Consortium, expanding research across diverse climate conditions – from cold-humid regions to extreme heat. With a sharpened focus on efficiency, dependability and field-validated performance, LG is paving the way for the new era of energy-conscious heat pump innovation.
As global demand for cleaner heating intensifies and regions such as Europe phase out fossil-fuel boilers to support decarbonization targets, heat pumps are emerging as a key technology in the transition to more sustainable climate control. However, conventional heat pump often see reduced performance in low temperatures or cold-humid conditions, limiting adoption in some markets. To overcome this challenge and accelerate global deployment, LG is ramping up collaborative research initiatives to develop solutions optimized for diverse climates.
In 2023, LG established the Consortium for Advanced Heat Pump Research (CAHR) in Alaska, joining forces with the University of Alaska Anchorage (UAA) and the University of Alaska Fairbanks (UAF) to undertake R&D for high-efficiency cold-climate heat pump solutions. Since then, LG has expanded this collaborative network – now comprising 12 universities across five countries – and broadened its research into climate-specific heating, ventilation and air conditioning (HVAC) technologies.
These efforts are already yielding measurable results. At AHR Expo 2025 in the United States, LG and research partners from UAA and UAF presented findings based on long-term operational data from joint laboratories in Anchorage and Fairbanks, demonstrating improved low-temperature heating performance and efficiency by reducing thermal resistance in outdoor heat exchangers. The research contributed to the development of LG’s residential cold-climate heat pump, winner of the 2025 AHR Innovation Award in the Sustainable Solutions category.
Further momentum is coming from the European Consortium for Advanced Heat Pump Research (ECAHR), founded in June 2024. The consortium recently completed real-world testing of LG’s R32-based Air-to-Air Heat Pump (AAHP) in Norway. Results showed that energy use and carbon emissions reductions of approximately 60 to 80 percent, compared with an electric heater.1 These significant findings were published in the August and October issues of REHVA Journal,2 a respected publication for HVAC professionals.
To verify product performance in real-life environments, LG is conducting extensive field testing across seven global locations worldwide – including the United States, China, Norway and Saudi Arabia – spanning LG’s air-to-water heat pumps (AWHP), Multi V systems and residential air conditioners.
These field studies generate insights that directly influence product design. For example, observations that frost commonly accumulates on the lower section of outdoor heat exchangers in extreme cold led LG to introduce a redesigned structure that reduces frost buildup and enhances operational stability in severe winter conditions.
Strengthened by its global research collaborations and robust field-testing infrastructure, LG is advancing the development of next-generation heat pump technologies that deliver high efficiency and reliable performance in diverse climates. Recently, LG announced a partnership with King Saud University and Pusan National University to establish a tropical-climate testing facility in Saudi Arabia – reinforcing the company’s commitment to regionally optimized HVAC innovation.
“Through strengthened global research collaboration and extensive field validation, LG is accelerating the advancement of heat pump technology,” said James Lee, president of the LG ES Company. “We remain committed to delivering reliable, high-efficiency and sustainable heat pump solutions that meet the needs of customers around the world.”
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1 Level of reduction may vary depending on outdoor temperature.
2 Evaluating the Economic and Environmental Benefits of Air-to-Air Heat Pump Systems in Nordic Climates, and Performance Analysis of Air-to-Water Heat Pump Systems Using R290 Refrigerant Adapted to Nordic Climates.
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By News Reporter
Deepening Strategic Partnership to Drive Innovation in
Next-Generation Mobility Solutions
SEOUL, Nov. 13, 2025 — Executives from LG Electronics, LG Display, LG Energy Solution and LG Innotek met with Mercedes-Benz AG to discuss expanded collaboration under LG’s “One LG Solution” strategy. Focused on leveraging the combined expertise of LG Group affiliates, this effort brings together the four companies driving the Group’s automotive components business.
The meeting took place on November 13 at LG Twin Towers in Yeouido, Seoul, during the visit of Ola Källenius, Chairman of the Board of Management and CEO of Mercedes-Benz Group AG, to Korea. Participants included William Cho, CEO of LG Electronics; Jeong Cheol-dong, CEO of LG Display; Kim Dong-myung, CEO of LG Energy Solution; and Moon Hyuk-soo, CEO of LG Innotek, alongside Mathias Vaitl, CEO of Mercedes-Benz Korea and other senior executives.
Discussions centered on strengthening cooperation to support Mercedes-Benz’s vision for the future of mobility – including the transition to electric vehicles (EVs) and the establishment of a flexible, sustainable global production network driven by digitalization and automation.
In line with this shared vision, LG Electronics, LG Display, LG Energy Solution and LG Innotek presented their next-generation solutions in EV components, batteries, displays and autonomous driving sensors, seeking new ways to strengthen integration under the One LG Solution framework.
The four LG Group affiliates already work closely with Mercedes-Benz across multiple core areas of mobility technology:
LG Electronics and Mercedes-Benz have long worked together on core systems for software-defined vehicles (SDVs), including in-vehicle infotainment (IVI) and advanced driver assistance systems. A notable example is the co-developed OLED-based IVI system for the Mercedes-Benz EQS, featuring a curved panoramic display that spans the entire dashboard – reflecting the growing trend toward immersive, large-format in-vehicle screens. LG Display has been supplying advanced Plastic OLED (P-OLED) panels to Mercedes-Benz since 2020. Built on flexible plastic substrates, the P-OLED panels deliver exceptional image quality and enable elegant, curved designs, including those featured in Mercedes-Benz’s next-generation MBUX Hyperscreen infotainment system. LG Energy Solution continues its partnership with Mercedes-Benz in the area of electric vehicle batteries. LG Innotek is in discussions to expand cooperation in autonomous driving sensor technologies, including vehicle camera modules, LiDAR and Radar. “At Mercedes-Benz, we firmly believe that strategic, collaborative partnerships are the driving force which shapes our next generation vehicles,” said, Ola Källenius, CEO of Mercedes-Benz AG. “Together with LG, we share a vision built on innovation, quality and sustainability. By combining our strengths, we’re creating vehicles that will set new global standards.”
“We will further solidify our strategic partnership with Mercedes-Benz by leveraging our core competencies in the vehicle components business – from our user experience-centric value proposition to our integrated SDV solution portfolio and globally proven technology and reliability,” said William Cho, CEO of LG Electronics.
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By News Reporter
In this edition of Executive Corner, we sit down with Ahn Jae-woo, head of the Component Solution R&D Lab at LG’s Home Appliance Solution (HS) Company. With over two decades of experience in compressor development, Mr. Ahn shares insights into the evolving role of LG’s Component Solution Business, the Lab’s unique strengths in cross-functional R&D, and how AI, automation and sustainability are driving the future of compressor and motor innovation.
Q: Could you start by introducing yourself?
I’m Ahn Jae-woo, head of the Component Solution R&D Lab at LG’s HS Company. I joined LG Electronics in 2000 after studying mechanical engineering and refrigeration & air conditioning. I began my career in the Rotary Development Team within the Air Conditioning Compressor Business Division. Over the past 25 years, I’ve been involved in developing core technologies and expanding platforms across rotary, scroll and reciprocating compressors. Since 2024, I’ve led the R&D Lab, focusing on advancing LG’s next generation of high-efficiency compressors.
Q: What is the Component Solution Business?
We are an independent division within LG’s HS Company, specializing in customized compressor and motor solutions. Over the years, we’ve earned a strong global reputation as a trusted innovation partner. Our technologies support a wide range of applications – from home appliances and refrigeration to HVAC and mobility.
With more than six decades of expertise in compressor and motor technology, LG is equipped to meet the evolving needs of diverse industries. In the past decade alone, we’ve achieved double-digit growth, solidifying our role as a critical pillar of LG’s B2B business.
Today, we operate six fully-functional global sites – in Korea, India, China, Thailand, Vietnam and Mexico – that combine R&D, production and sales altogether. In addition, we maintain sales hubs in the U.S. and Japan, further strengthening our global presence and customer responsiveness.
Q: What makes the Component Solution R&D Lab stand out?
What sets our R&D Lab apart is our deep integration with LG’s broader R&D ecosystem across both the HS and ES Companies – covering products like refrigerators, air conditioners, washers and dryers. This close collaboration allows us to rapidly develop and fine-tune compressors and motors tailored to specific product needs.
Very few organizations globally can match our capabilities in developing the full range of compressor types – rotary, scroll, reciprocating and linear. This breadth of expertise fosters a cross-disciplinary culture that accelerates innovation.
We focus not just on enhancing performance, but also on reimagining design – creating form factors that inspire new functions. Technologies like the Direct Drive Motor, Linear Compressor and R1 Compressor were all born from this philosophy. Our innovations reflect customer values such as efficiency, reliability and adaptability – advancing the entire industry in the process.
But beyond technical prowess, it’s our spirit of innovation that truly defines us. We are committed to pioneering component structures and movements never before seen in the industry – establishing new benchmarks and core technologies that lead the transformation of the component landscape.
Q: LG Component Solution is known for world-class automation. Can you share more?
Automation has been a key enabler of our operational transformation. A major milestone came in 2024 with the launch of our Super Gap Compressor Line, which raised our automation rate to over 80 percent.
By automating our scroll compressor production, we’ve significantly enhanced productivity and consistency – without increasing costs. Precision is one of the biggest gains, minimizing human error and improving overall product quality and reliability.
We’re now working to expand automation across more processes and facilities, boosting our global competitiveness and delivering even higher standards of excellence.
Q: AI is transforming industries. How is LG Component Solution responding?
AI is rapidly becoming a cornerstone of our operations. We’ve introduced AI-driven technologies such as smart robots and 3D vision systems to automate tasks like heavy-load bin picking and small-part supply, enhancing both productivity and efficiency.
On the quality front, AI-based monitoring allows us to digitize and analyze inspection data in real time. Our AI vision system detects issues such as missing or mixed parts, reducing defect rates and lowering costs. We’ve also built a real-time simulation database for our production lines. This helps us analyze equipment utilization, optimize processes on the fly and enhance flexibility while minimizing waste.
Looking ahead, we aim to broaden our AI applications across the entire manufacturing process to drive further innovation and global competitiveness.
Q: Have AI technologies changed LG’s compressor and motor products?
Absolutely. AI and big data are accelerating the development of smarter, more efficient compressors and motors.
In the design phase, AI enables advanced simulations that enhance durability, performance and efficiency. More importantly, it allows our components to respond intelligently to real-world conditions.
While we previously focused on maximizing appliance performance, we’re now designing for what we call an “Effortless Life.” AI enables our systems to learn from users and adjust based on their behaviors and environments – delivering smarter performance and greater energy savings.
Ultimately, AI is helping us develop components that are not just high-performing, but intelligent and sustainable.
Q: ESG and sustainability are more important than ever. What progress has the R&D Lab made?
Sustainability has been a top priority under my leadership. We’ve introduced several initiatives to reduce carbon emissions throughout our manufacturing processes.
For example, we now use low-temperature pre-treatment liquids and paints for compressor painting, significantly lowering emissions compared to traditional methods. We’re also upgrading paint drying ovens with high-efficiency burners to further reduce energy consumption.
Through these and other efforts, we’re working to shrink our carbon footprint and demonstrate our commitment to responsible, sustainable innovation.
Q: Finally, what’s your vision for the future of the Component Solution R&D Lab?
Our vision is to become a globally recognized leader in compressor and motor innovation – an expert organization that boldly takes on challenges to shape the future.
We’re building this future around three core values: CoreTech, Challenge and Creativity. CoreTech is our foundation, Challenge is what drives us forward and Creativity emerges from our pursuit of new solutions.
We’re investing in our people, technologies and processes to strengthen our capabilities. Our ultimate goal is to become the world’s leading R&D organization in compressors and motors – and we’re fully committed to making that a reality.
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