LG’s Washer for Tumblers Set to Introduce a More Hygienic and Sustainable Lifestyle at CES 2024
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By News Reporter
Bringing Harmony to Daily Life Through Advanced AI Appliances and Tailored
Solutions Designed for European Lifestyles
SEOUL, Sep. 4, 2025 — LG Electronics (LG) is presenting its vision for advanced AI-powered living at IFA 2025, kicking off tomorrow in Berlin, Germany. Under the theme “LG AI Appliances Orchestra,” the company will showcase how its intelligent home solutions work together in harmony to enrich everyday life, delivering greater convenience, personalization and energy efficiency.
At its booth, visitors will be able to experience LG AI Home first-hand, exploring how LG’s core AI technologies bring customized care and convenience to daily life. Reflecting its growing influence in Europe, LG will also host a dedicated B2B consultation space, demonstrating the unique advantages of its latest appliances and core component innovations.
Zones Highlighting AI-Powered Living
The Hero Zone welcomes visitors with the LG AI Appliances Orchestra, where AI-powered appliances are arranged like members of a symphony and conducted by LG ThinQ ON, the company’s evolved AI home hub. This dramatic display embodies the seamless harmony and intuitive control that LG AI Home brings to modern living.
The Fit&Max Zone recreates European-style living spaces, highlighting how LG appliances – developed with local design preferences and functionality in mind – integrate naturally into everyday homes. In the AI Core Tech Zone, visitors can learn how LG’s core components, such as the AI DD motor, have been enhanced with AI for smarter, more powerful performance. Finally, the AI Home Solution Zone illustrates real-life scenarios where LG AI connects appliances, IoT devices and third-party services to save time, improve comfort and reduce everyday hassles.
AI Appliances Designed for European Homes
LG is introducing a wide range of new AI-powered home appliances tailored to European lifestyles, developed through in-depth research into consumer needs and trends. With a strong focus on energy efficiency, several of these products achieve industry-leading performance.
The company’s smart refrigerators combine AI-powered compressor operation with improved insulation to maximize freshness and decrease energy loss. Designed specifically for European homes, they feature innovations like the Zero Clearance Hinge, which allows doors to open fully even when the side of the fridge is flush against the wall.
In addition, AI-enabled washing machines and dryers provide gentle care for all kinds of fabrics and intuitive operation via expanded controls and larger LCD displays.
Supporting different cleaning needs and preferences, LG’s new vacuum lineup includes a robot vacuum with steam mop, a built-in robot vacuum station, a stick vacuum and a wet-dry stick vacuum. Each model offers outstanding convenience, reliable performance and sleek, modern aesthetics. The first of its kind, the built-in robot vacuum station fits neatly beneath kitchen sinks for a clean, space-efficient installation, while the lightweight wet-dry stick is designed to minimize wrist strain during use.
To further enhance accessibility, LG is also presenting the LG Comfort Kit, a series of accessories that make appliances easier to use for people of all ages or abilities.
An Immersive AI Home Experience
In the AI Home Solution Zone, visitors can see how LG ThinQ AI and ThinQ ON work in harmony to simplify and enrich everyday life. Demonstrations show ThinQ AI recommending healthy menus, automatically preheating ovens, recognizing individual users by voice, and adjusting lighting, temperature and music to match their preferences.
Visitors can also explore ThinQ UP, which continuously upgrades LG appliances with new software functions, and ThinQ Care, which provides proactive monitoring and maintenance for reliable long-term performance.
Expanding beyond the home, LG will also present Spielraum, its AI mobility space solution, which extends LG AI Home into vehicles to enable seamless connectivity and a unified, uninterrupted experience between home and car.
“At IFA 2025, we’re presenting differentiated value with the LG AI Home solution, which leverages our AI core technologies to intelligently harmonize with the rhythms of customers’ lives,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Our appliances are designed to complement European lifestyles and living spaces, evolving with each user to deliver personalization, ease-of-use and energy efficiency.”
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By News Reporter
Company’s IFA Exhibit to Highlight the Harmony and
Convenience of AI-Powered Living
SEOUL, Aug. 7, 2025 — LG Electronics (LG) is inviting consumers from around the globe to Berlin, Germany, to experience its latest AI appliance innovations at IFA 2025, taking place from September 5 to 9. Under the theme of “LG AI Appliances Orchestra,” the company will present its AI Home Solution – a harmonious integration of AI-powered appliances designed to enrich and enhance the European lifestyle.
To pique the interest and curiosity of domestic and international media, LG has sent out a visually striking invitation featuring a dramatic beam of light illuminating FURON, its AI agent, taking center stage like a conductor. Behind FURON, a lineup of LG’s AI-powered appliances is arranged like an orchestra, symbolizing the harmony and connected intelligence at the core of LG’s vision for the AI-powered home.
At Hall 18 at Messe Berlin, visitors will be able to witness firsthand the many practical benefits of LG’s AI Home Solution. The showcase will include the full lineup of AI appliances tailored for the European market, alongside LG ThinQ ON – the advanced AI home hub that serves as the central node of LG’s evolving AI ecosystem. ThinQ On enables seamless integration between LG appliances and various external platforms and services, delivering an expansive and highly personalized smart home experience.
For those unable to attend IFA in person, LG will be sharing the excitement of its IFA 2025 booth on the LG Global YouTube channel (
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By News Reporter
Company’s New Brand Film Showcases Affectionate Intelligence,
Delivering Meaningful and Thoughtful Experiences to Customers
SEOUL, April 1, 2025 — LG Electronics (LG) has unveiled a new a brand film titled “Less Artificial, More Human,” inspiring customers to explore how life can be enriched through thoughtful moments and meaningful experiences powered by LG’s Affectionate Intelligence. This film is part of the ongoing Life’s Good global campaign, initially introduced in August 2023 to spread a message of optimism worldwide.
LG is committed to redefining the customer experience, ensuring that the essence of Life’s Good is reflected in every aspect of its products, services and communications. In this evolving AI era, LG continues its pursuit of delivering more authentic experiences by keeping humans at the heart of AI innovation.
This year’s campaign emphasizes Life’s Good moments in everyday life with LG’s Affectionate Intelligence, which better understands and empathizes with customers. By incorporating the company’s human-centric philosophy, LG aims to move beyond technology-centric AI approaches, fostering deeper connections and more meaningful interactions between their products and users.
The new brand film heartwarmingly conveys how LG intuitively integrates its AI into customers’ daily routines, offering support to foster personalized experiences that enhance life at home, work and on the go.
The film begins at home, where a family enjoys ordinary yet precious moments together, relieved from daily chores with LG AI Home solutions quietly adapting to their individual needs. Whether it’s a gentle reminder to take an umbrella or automatically turning off the lights when everyone has left, the intelligent home simplifies routines so individuals can have the peace of mind to go about their day. As the film continues, viewers can see how the workplace transforms into a balanced environment with optimal air quality and temperature control for enhanced comfort. On the road, the system intuitively understands the physical and emotional state of both the driver and passengers, providing personalized recommendations that make every journey more relaxing and reassuring.
“Our brand’s focus is not just on AI technology itself, but on how it enhances customers’ lives in meaningful ways,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “This campaign aims to showcase how LG’s Affectionate Intelligence can positively transform our daily life, seamlessly integrating into everyday moments to offer comfort, ease and connection.”
The global campaign has rolled out in countries including the UK, Germany, Brazil, Mexico and Australia throughout March. The brand film can be viewed on
link hidden, please login to view, and more details about the campaign can be found on the LG website (). # # #
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By News Reporter
Innovative Appliances Leverage Company’s Industry-leading Technologies to
Deliver Exceptional Efficiency and Convenient Customer Experiences
SEOUL, Feb. 19, 2025 — LG Electronics (LG) is presenting its state-of-the-art laundry solutions at the 2025 Kitchen and Bath Industry Show (KBIS). The new models leverage LG’s industry-leading inverter heat pump and AI technologies, delivering enhanced efficiency and a host of convenient energy- and time-saving features. Embodying LG’s Zero Labor Home vision and customized for the North American market, the latest lineup offers an extensive range of options to meet customers’ diverse needs.
LG’s washer and dryer, powered by LG’s energy-efficient dual inverter heat pump, will be displayed in the Zero Venting zone of LG’s booth at KBIS. Featuring an innovative ventless design, these laundry solutions are easier to install than conventional vented models and optimize space utilization, making them easier to install. In addition, LG’s laundry solutions employ Artificial Intelligence Direct Drive (AI DD) technology that offers sophisticated clothing care with a simpler user experience, analyzing load weight and fabric type to automatically apply the optimal washing and drying motions to achieve the best results.
LG will also showcase the SIGNATURE 29-inch laundry solution lineup, including a washer and dryer pair and the impressive WashTower. The new washer and dryer feature a sleek, luxurious design and boast the largest capacities in their categories – 5.8 cubic feet for the washer and 9.0 cubic feet for the dryer. To increase capacity without occupying additional floor space, LG’s mini wash and pedestal can be installed directly beneath the washer and dryer. The new LG SIGNATURE washer and WashTower both deliver exceptional performance and efficiency with advanced AI Wash and TurboWash 360° features, enabling users to complete more laundry in less time, leading to zero inefficiency in daily chores.
In the Zero Gas zone, visitors can explore the benefits of LG’s latest heat pump-equipped laundry solutions. Unlike conventional gas-vented dryers, LG’s heat pump dryers use a closed-loop system that recirculates air within the drum. This innovative system not only facilitates effective low-temperature drying but also helps reduce fabric damage, boost efficiency and contribute to lowering the carbon footprint, setting a new benchmark for sustainable laundry care. Also on display in the zone is the 27-inch LG WashCombo. This all-in-one washer and dryer combines an inverter heat pump with a ventless design and a space-saving configuration. The WashCombo, when paired with LG’s diverse laundry solutions, provides a seamless and stylish laundry setup for any household environment.
For added convenience, all of LG’s new laundry solutions can be remotely controlled and monitored via the intuitive ThinQ app. The app also lets users track their LG appliances’ energy consumption and offers access to ThinQ Care, which helps prevent costly and inconvenient service visits by alerting users to potential issues before they occur.
“LG will continue to leverage its advanced heat pump technology to strengthen its leadership in the North American premium home appliance market,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “The new laundry solutions we’re displaying at KBIS 2025 illustrate our progress in, and commitment to, realizing the Zero Labor Home vision.”
Visitors to KBIS 2025 can experience the new LG laundry solutions firsthand at the company’s booth (West Hall #2417, Las Vegas Convention Center).
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By News Reporter
The heating, ventilation and air conditioning (HVAC) industry is undergoing a significant transformation, shifting towards AI-driven solutions, clean technology and highly-efficient systems tailored to diverse regional needs. Embracing this shift, LG is leveraging its outstanding core technologies, AI and intimate knowledge of different industries to deliver HVAC solutions for a smarter, more efficient future.
LG’s dynamic HVAC business continues to expand its market presence and capabilities, investing heavily in R&D to develop innovative technologies for a new generation of eco-responsible temperature control and air quality systems. Over the past three years, it has achieved double-digit annual sales growth, making it one of LG’s fastest-growing concerns and an important driver of the company’s substantial and ongoing success in the B2B sector.
LG offers a comprehensive lineup of HVAC solutions optimized for a wide range of spaces, including residential, public, commercial and industrial. Its portfolio features large-capacity chillers – which are rapidly becoming the preferred choice for AI data centers where advanced and reliable heat management is essential – as well as an array of commercial and residential air conditioning systems. Utilizing cutting-edge technologies such as high-efficiency heat pumps, LG’s HVAC products provide outstanding cooling and heating performance and are widely acknowledged as effective electrification solutions suitable for replacing traditional fossil-fuel-driven systems.
In recognition of its efforts to lessen the environmental impacts of its HVAC solutions, LG has been named the “Most Sustainable Brand” in the HVAC category by Green Builder Media, a respected North American media outlet focusing on eco-friendly construction. In the U.S. and other countries, the company has created “locally self-sufficient operation systems” that encompass all key HVAC business functions – from R&D to maintenance and repair – and are tailored to local needs.
LG is also strongly committed to delivering dependable, energy-efficient heat pump solutions for regions affected by unrelentingly low temperatures. To this end, the company has established a global consortium focused on R&D for cold-climate heat pumps with bases currently operating in Alaska (U.S.), Oslo (Norway) and Harbin (China) – all places that endure frigid winter conditions.
Last September, LG hosted the first-ever meeting of the Global Heat Pump Consortium in Seoul, South Korea, where LG’s HVAC experts and academic partners gathered to discuss the collaborative projects being undertaken by each of the consortium’s regional clusters. In addition to the consortium’s R&D labs, LG operates five Air Solution Research Centers (with locations in South Korea, North America, Europe and India) and runs a total of 62 HVAC academics across 43 countries. These academies, which train over 30,000 engineers annually, are helping to support the global adoption of the company’s advanced HVAC technologies.
LG’s competitive edge in HVAC is driven by its unmatched “Core-Tech” capabilities. By developing essential components like compressors and motors in-house, LG strives to ensure that all of its products deliver the first-class reliability and efficiency that its customers have come to expect. Its oil-free centrifugal chillers incorporate LG-designed magnetic bearings, impellers, compressors and heat exchangers. These chillers also leverage LG’s highly evolved AI Engine to enable predictive control and to ensure outstanding stability and performance. LG’s AI Engine even provides intelligent surge prevention, a feature that is critical for data centers, where any interruption in operation can potentially mean inconvenience for millions.
With a solid foundation of R&D, a proven track record of innovation and a commitment to sustainability-focused design and management, LG continues to reinforce its reputation as the global leader in HVAC. From pioneering a new generation of data center cooling solutions to advancing high-efficiency heat pump technologies for harsh climates, the company is doing all that it can to help usher in a smarter, more efficient future.
By James Lee, President of LG Electronics ES Company
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