Creating an Inclusive Society With ‘Appliances for All’
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By News Reporter
Company Unveils Expanded AI-Powered SIGNATURE Lineup With Advanced
Performance and Refined Minimal Design
SEOUL, Dec. 15, 2025 — LG Electronics (LG) is presenting the next evolution of its premium LG SIGNATURE brand at CES 2026 in Las Vegas (January 6-9). Marking a decade of innovation, the latest LG SIGNATURE collections introduce an expanded range of products that blend powerful AI capabilities and elevated design – while preserving the brand’s timeless aesthetics of quiet luxury.
Powered by LG’s AI Core-Tech, the new LG SIGNATURE lineup brings enhanced intelligence and seamless convenience to everyday living. With a suite of AI-driven features and generative AI functions, the appliances provide personalized experiences designed to maximize user convenience.
As the centerpiece of the showcase is the new LG SIGNATURE refrigerator, which embodies LG’s vision for the intelligent kitchen. Equipped with conversational AI based on Large Language Model (LLM) technology, the refrigerator supports natural-language-based interactions to provide tailored suggestions.1 A new 6.8-inch LCD display complements LG’s advanced AI technologies, helping maintain cooling levels for optimal freshness. Additionally, the AI Fresh feature monitors temperature fluctuations based on user patterns and pre-cools the interior – up to two hours before an anticipated door opening.
For even greater convenience, the LG SIGNATURE Smart InstaView refrigerator streamlines food management through ThinQ Food, which uses an internal camera to help identify ingredients, suggest recipes and offer creative substitutions based on the items inside.2 When not in use, you can set elegant visuals to appear on the T-OLED InstaView panel, enriching the ambience and transforming the kitchen into an expressive, inspiring space.
To elevate the cooking experience, the LG SIGNATURE Oven Range offers functions such as Gourmet AI, which uses an AI camera inside the oven to identify more than 85 dishes and automatically select the ideal cooking settings. The AI Browning feature monitors bread as it bakes and sends a notification through the ThinQ app when it reaches the preset level of doneness. Connected smartphone features include real-time monitoring, a time-lapse recap after cooking and easy sharing on social media.
The new SIGNATURE lineup stays true to its Refined Minimal design identity – a unified aesthetic defined by sleek horizontal lines, iconic gold accents and meticulous craftsmanship. Reflecting the brand’s heritage of excellence, the latest products balance elegant design with maximized capacity and enhanced AI-driven performance.
LG will introduce three new LG SIGNATURE design collections – Seamless, Iconic and Tailored – giving consumers the freedom to choose products that best fit their needs and personal style. Built to meet the highest performance standards, the collections incorporate bold materials that create a confident presence in the home. Aligned with this approach, LG aims to broaden its premium customer base by strengthening region-specific strategies and accelerating growth across global high-end markets.
In addition, LG SIGNATURE will showcase immersive spaces in collaboration with Italian high-end living brand Poliform, demonstrating how the appliances harmonize with luxury interiors to deliver thoughtfully orchestrated premium living solutions.
“LG SIGNATURE brings design, performance and experience together in tune, redefining the future of luxury in the home and setting a new standard for premium appliances,” said Baek Seung-tae, president of the LG Home Appliance Solution Company. “Marking its 10th anniversary, the expanded LG SIGNATURE lineup continues to lead the global market for customers seeking a more expressive, elevated lifestyle.”
Visitors to CES 2026 can explore the new additions to the all-new LG SIGNATURE lineup at LG’s booth from January 6-9 (#15004, Las Vegas Convention Center).
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1 Response accuracy may vary depending on user input and operating conditions.
2 Recognition results may vary depending on food type and placement.
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By News Reporter
Embracing the Spirit of “Har Ghar Appliances, Har Ghar Happiness,”
the New Lineup Combines Design, Performance and Value for Every Indian Home
Mumbai, Oct. 14, 2025 — LG Electronics India Ltd. (LGEIL) today unveiled the LG Essential Series, a new line of home appliances created from the ground level with Indian insights. As the company’s first major consumer initiative following the public listing of LGEIL, the Essential Series reflects LG Electronics’ (LG) renewed commitment to India – making innovation more accessible to millions of households while meeting their growing aspirations. Under the campaign slogan “Har Ghar Appliances, Har Ghar Happiness,” LG aims to enrich the lifestyles of Indian consumers by ensuring that more households experience the brand promise of Life’s Good first-hand.
Developed after engaging with more than 1,200 families across India representing diverse demographics and lifestyles, the series is built on two core philosophies: “Made in India” and “Made for India.” Each product is designed to meet the dreams and everyday challenges of Indian consumers offering superior performance, durability and thoughtful design, all at an accessible price.
The LG Essential Series comprises four key appliances designed for Indian households:
Double Door Refrigerator with frost-free technology and larger vegetable storage Fully Automatic Top Load Washing Machine built to withstand local conditions like dust, humidity and low water pressure Room Air Conditioner reducing energy consumption with Energy Manager+ & Diet Mode+ Convertible Oven with Indian Auto Cook menus, air fry and convection modes for healthier, versatile cooking. “The LG Essential Series marks a new chapter in our commitment to Indian consumers, following the successful market listing of LGEIL,” said Hong-ju Jeon, managing director of LG Electronics India Ltd. “Designed from the ground-up with insights from thousands of households, this series brings together premium design and everyday reliability. It addresses the real needs of Indian families with appliances built for local conditions – enhancing convenience and enriching daily life. With this launch, LG is making Life’s Good more accessible, turning aspirations into reality across India.”
Designed for India: Durable, Practical and Thoughtful
Double Door Refrigerator
Combining simplicity with premium functionality, the refrigerator offers Frost Free Technology at a reasonable price, eliminating the need for manual defrosting. Its Smart Mode automatically adjusts cooling based on seasonal changes, while a 20 percent larger (compared to previous models) vegetable storage compartment accommodates bulk grocery shopping – ideal for vegetarian households. Fully Automatic Top Loader Washing Machine:
Built for durability in diverse Indian conditions, the washer features Low Pressure Fill technology for effective washing even at low water pressures. The ProShield Motor with BMC (Bulk Moulding Compound) Cover provides enhanced protection against dust, insects and moisture, while the IPX4-certified water-resistant control panel offers reliable operation in humid conditions. Room Air Conditioner:
Designed for comfortable living, the product comes equipped with features like Energy Manager+ with the “You decide your bill” function, which helps consumers manage energy consumption – a key concern as many hesitate to purchase air conditioners due to high electricity costs rather than product price. The Diet Mode+ feature allows users to manage both cooling temperature and personal comfort, optimizing energy efficiency while delivering enhanced airflow. It is ideal for effectively cooling small to medium-sized spaces such as bedrooms or study rooms. Product features and specifications may vary by model. Convertible Oven:
Inspired by India’s rich culinary traditions, the oven includes Auto Cook menus customized for local dishes like ghee, paneer and dal. Equipped with Air Fry and Convection modes, it enables healthier cooking with the convenience of modern versatility. The LG Essential series will begin its nationwide rollout in November 2025, with prices starting at approximately Rs.18,000 for entry-level models.1 The products will be available at all authorized LG brand stores, multi-brand retail outlets and major e-commerce platforms across India.2
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1 The pricing is indicative and subject to change, and may not include installation, taxes or other service charges.
2 Subject to regulatory approvals and supply chain conditions.
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By News Reporter
Home is where the heart is, and it’s also often the best place to start when you’re seeking to make a positive difference in the world. A prime example is the ‘home electrification’ trend, which, in a nutshell, helps drive sustainability by replacing fossil fuel-powered household appliances with cleaner and more efficient electricity-driven ones.
Home electrification includes the installation of electric appliances and heating and cooling systems, such as heat pumps, which transfer heat from one place to another by circulating refrigerant. Heat pumps provide the practical benefits of year-round indoor comfort and lower utility bills. When integrated with solar panels and battery storage systems, they take things a step further – empowering homeowners with energy independence and the ability to power their homes during outages.
According to a study published in the peer-reviewed scientific journal Joule, electrification could reduce greenhouse gas (GHG) emissions in the residential sector by 36 to 64 percent and cut overall GHG emissions in the U.S. by 5 to 9 percent.1 To accelerate the transition to electrification, many governments are now offering incentives and subsidies, such as those included in the U.S. government’s Inflation Reduction Act, to encourage the adoption of energy-efficient home technologies.2
Electrifying your home with LG brings the compelling advantages of the company’s industry-leading core-tech and extensive lineup of sophisticated, energy-efficient products. LG’s innovative core components, including reliable, high-efficiency motors, ensure unparalleled performance and energy-savings across a variety of home appliances.
The company also provides the seamless connectivity and easy energy management with ThinQ Energy, compatible with a comprehensive range of LG appliances and HVAC systems. The LG Home Energy Platform, centering on the Energy Storage System (ESS), optimizes energy usage to prevent waste and emissions, and enables smart control of connected home appliances.
Many of LG’s products, which help reduce carbon emissions and enhance energy efficiency, are eligible for rebates. From ENERGY STAR® certified induction cooktops to low energy-consumption, low-emissions HVAC systems, LG offers a diverse array of cutting-edge solutions that can drastically decrease household reliance on fossil fuels and boost efficiency at the same time. Among these are water heaters equipped with heat pumps, and innovative laundry solutions like the impressive WashCombo washer-dryer with Inverter HeatPump.
Embracing home electrification is an investment in a cleaner, healthier future. With LG’s energy-efficient appliances and core technologies, you can transform your living space into an all-electric abode – shrinking your energy footprint, minimizing your environmental impact and making a positive difference in the world.
To learn more about LG’s solutions with energy efficiency for home electrification, stay tuned to
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By News Reporter
LG first incorporated Wi-Fi modules into its home appliances over a decade ago, and since then, the company has continued to enhance home living with its groundbreaking innovations. A leader in the fast-growing AI home appliance market, LG is now applying its proprietary on-device AI chip – the ‘DQ-C’ – to its latest lifestyle solutions, infusing them with the unique power of ‘Affectionate Intelligence.’
Introduced by CEO William Cho at CES 2024, Affectionate Intelligence underscores LG’s commitment to delivering differentiated customer experiences via cutting-edge AI technology that is more caring, empathetic and attentive.
Affectionate Intelligence is built on three pillars: Real-time Life Intelligence, drawing insights from real-life data gleaned from our global LG smart products and diverse IoT devices; Orchestrated Intelligence, seamlessly coordinating the operation of interconnected devices in alignment with customer preferences and intentions; and Responsible Intelligence, ensuring secure learning and adaptation, upholding privacy and integrity while delivering personalized experiences.
Enhancing Convenience with an Expanded ‘Affectionate Intelligence’ Lineup
LG’s expanded Affectionate Intelligence home appliance lineup now boasts 11 product categories: air conditioners, washing machines, dryers, Styler, air purifiers, robot vacuums, refrigerators, electric ranges, dishwashers, water purifiers and TVs.
Launched earlier this year in South Korea, the Affectionate Intelligence stand-type air conditioner offers unparalleled comfort with enhanced ‘AI Smart Care,’1 a feature that detects the user’s location in real time and automatically adjusts airflow directionality, intensity and temperature. Another innovative addition is the WashCombo all-in-one washer and dryer, which selects the optimal drum motions from LG’s 6Motion technology to gently yet thoroughly care for user’s laundry2 after analyzing each load’s weight, humidity level and fabric types.
Looking ahead, LG plans to evolve its Affectionate Intelligence into a generative AI-based service that extends beyond the smart home to diverse sectors and spaces, including mobility and online.
LG’s AI Home Appliances: From Wi-Fi Modules to Hyper-Personalized ThinQ UP 2.0
In 2011, LG became the first manufacturer to apply Wi-Fi modules to its home appliances. Six years later, in 2017, the company expanded Wi-Fi connectivity to most of its appliance lineups, introducing the LG ThinQ brand and ushering in the era of AI home appliances.
In January 2022, LG elevated customization and convenience with the launch of ThinQ UP, allowing the addition of new features to compatible LG appliances based on the analysis of customers’ usage patterns and habits. ThinQ UP home appliances operate intelligently, reducing the time and effort associated with household chores. They also offer flexible subscription options along with the ability to add new user-friendly services. With 336 downloadable ThinQ UP features now available3 – and more being added regularly – users can continually update their existing appliances for a tailored, always-evolving customer experience.
Last year, LG signaled the beginning of a new era for AI appliances with the South Korean debut of ThinQ UP 2.0. This latest smart life solution from the company offers hyper-personalization with advanced, new features plus a range of subscription services from LG and various partner companies.
Dedicated On-Device AI Chip Lineup and Expanded Application
In July 2023, after more than three years of research and development, LG revealed the DQ-C chip – a sophisticated on-device AI chip – and a brand-new operating system for home appliances. Last year, the company also established an organization specifically tasked with developing the next-generation of AI chips for future Affectionate Intelligence home appliances. This forms part of LG’s strategy to diversify its growing portfolio of state-of-the-art AI chips, and to bring the many benefits and advantages of AI-powered performance and features to more customers.
With ‘Affectionate Intelligence’ and impressive core technologies, LG has solidified its position as a global leader in the home appliances industry, and cemented its reputation as a smart life solutions company.
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1 Products capabilities are currently available in Korean region only.
2 Availability for products, features and home services may vary depending on model and region.
3 Availability for products, features and home services may vary depending on model and region.
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By News Reporter
Earth Day – celebrated annually on April 22 – is a great opportunity for people around all parts of the globe to demonstrate support for environmental protection.
Shared earlier this week,
link hidden, please login to view an event with diverse activities highlighting the importance of sustainable practices. Let’s take a look at how other LG offices around the world shared the positive message of creating a ‘Better Life for All’ in time for Earth Day.
To start off in Germany, the company turned Earth Day into a week-long event through Earth Week on its online brand shop. From April 22 to 28, German consumers will receive a 10 percent discount on all LG household appliances with a green energy label purchased on , not only saving money but also energy at the same time.
LG Germany wanted to fully do its part to contribute to a more sustainable future, which is why it partnered with the local initiative , a non-profit association that advocates sustainable environment protection and nature conservation. As a part of this partnership, LG Germany will donate 10 percent of revenue from the energy efficient home appliances purchased between April 22-28 to the organization. Aligned with Herzenswald Schmitten’s mission, LG Germany proudly supports regional afforestation and providing newly planted trees with individual protection against poaching.
And, to boost sustainable practices within the company, LG Germany celebrated Earth Day in its Eschborn office. Employees received a reusable coffee cup, featuring the Life’s Good logo, reducing waste on single-use cups and even further promoting the brand message in public. Also, to motivate employees to reduce their carbon footprint, the company awarded employees who came to the office by either bike or public transportation with a voucher from a coffee bar located in the building – providing an opportunity for employees to use their brand new Life’s Good cups and spread the message. The company is excited to see how many employees make the morning bike ride their daily routine!
Reducing disposable wastes is an important task, one that LG’s headquarters in Korea is also paying great attention to. In time for this year’s Earth Day, LG CEO William Cho joined in on the “Zero Disposables Challenge,” a nation-wide environmental initiative launched by South Korea’s Ministry of Environment last year to encourage the use of reusable items in public. In line with this, the company called on all its employees to boost efforts to reduce the use of single-use products and increase the use of reusable products.
In Taiwan, the company deliberated on ways to make a difference for the planet through small daily actions. LG believes that doing one little thing every day has the power to have a great impact when accumulated over time.
To highlight this message, LG Taiwan unveiled a challenge on its official social media page, inviting users to reshare their Instagram story template, selecting what good things – no matter how big or small – they do to show that they love the earth! Running from April 22 to May 5, the company will select six winners who will receive a gift card.
Last but not least, LG Spain created a video outlining their on-going efforts to create a better planet. In the video shared via its social channels, the company introduces their Smart Green movement, an initiative that uses technology as a means to regenerate the ecosystem. The movement’s goals include ; to ensure the pollination of countless endemic plants; and restoring the seabed, which is home to thousands of plant and animal species. Already seeing great results, LG Spain reiterated its commitment to work with its local partners to change the world for the better.
LG believes Life’s Good but also understands that true enjoyment requires care and attention. The company is committed to not only crafting sustainable products but also to participating in initiatives that foster a better, cleaner future.
Contributed by LG Germany, Taiwan and Spain
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