LG to Supply Its Automotive Content Platform to Hyundai Motor Group’s Luxury Genesis Brand
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By News Reporter
Today’s cars are already smart – but making them feel effortlessly intelligent is a different challenge altogether. As vehicles take on more roles than ever before – navigation guide, safety assistant, entertainment hub – they demand a central system capable of orchestrating it all with precision and fluidity. What drivers genuinely want is simple: a smoother, more connected experience behind the wheel.
Our next-generation High-Performance Computing (HPC) Lite platform was built for exactly that purpose. Debuting at CES® 2026, this new platform brings a vehicle’s most essential functions together into one unified, intelligent brain. By merging the In-Vehicle Infotainment (IVI) system and Advanced Driver Assistance System (ADAS) into a single, cohesive architecture, HPC processes information more efficiently – creating a driving experience that feels smoother, more responsive and inherently safer.
Building the HPC Platform Together
To build a platform as ambitious as HPC Lite, finding the right partner was essential. That’s why we teamed up with aiMotive – a leading developer of advanced automotive AI and a wholly owned subsidiary of Stellantis. Their strength in perception and driving intelligence, paired with our long-standing expertise in vehicle components, formed a collaboration that elevated every stage of development.
The result is a powerful, next-gen HPC platform that serves as the vehicle’s central processing unit. It consolidates multiple functions into the HPC Electronic Control Unit (ECU), built on an advanced System-on-Chip (SoC) and enhanced with aiMotive’s aiDrive software. By integrating these capabilities within a single SoC, the platform handles the heavy data demands of software-defined vehicles (SDVs) with remarkable efficiency. For OEMs, this means lower component costs, reduced hardware complexity and a vehicle architecture built for both performance and safety.
Intelligent Assistance for Everyday Driving
With intelligent software at its core, HPC Lite transforms the daily drive in numerous ways. The integrated aiDrive solution supports Level 2+ automated navigation-assisted driving on highways and eligible secondary roads, utilizing a comprehensive multi-camera and multi-radar setup that doesn’t rely on HD maps.
Designed to assist rather than replace the driver, the system acts as a smart companion. It can recognize traffic lights, bring the vehicle to a halt at stop lines and assist in adjusting speed according to highway limits. It also helps with overtaking maneuvers and assists in yielding to vehicles approaching from behind when changing lanes or merging. These features – powered by aiMotive’s efficient, end-to-end AI stack – work together to facilitate a more seamless and comfortable driving experience.
Intuitive Interfaces for the Connected Cabin
Advanced technology is most effective when it’s intuitive to use. That’s why we optimized our Human-Machine Interface (HMI) for next-generation automotive displays, ensuring drivers stay informed without distraction.
A unified digital cockpit brings together the instrument cluster and Center Information Display (CID), while our ADAS Confident View provides intuitive 3D and 2D visualizations of the vehicle’s surroundings. Drivers gain quick, clear access to essential alerts – from following distance to real-time, traffic-based route suggestions – and can even view curated lifestyle information such as promotions from frequently visited stores.
Charting the Future of SDV Innovation
Engineered to efficiently manage the complex functions of next-gen vehicles, the HPC platform is poised to become a core technology for the SDV era. Our continued collaboration with aiMotive will focus on delivering tailored solutions for global automakers – combining high performance with cost-competitiveness to meet diverse market needs.
To mark the start of this shared innovation journey, we will jointly introduce the HPC platform at CES this January.
This partnership represents a powerful synergy of expertise. Gabor Pongracz, senior vice president and head of ADAS/AD Software at aiMotive, notes that combining aiMotive’s AI-powered software with our technological strengths enables scalable, reliable and intelligent solutions for the future of driving.
For us at LG, the launch of HPC signals an important milestone – one that further solidifies our role as a leading provider of transformative IVI and ADAS solutions. Eun Seok-hyun, president of LG Vehicle Solution Company, views the platform as a major step forward in the advancement of SDVs. Building on the success of the original HPC platform unveiled at CES 2025, our next-generation solution is set to “redefine the drive” – taking driving comfort and convenience on the road to a whole new level.
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By News Reporter
Recent Updates Provide LG Smart TV Users With Access to a Versatile News Portal,
a Practical Browser and More News Content From Global Partnerships
SEOUL, Dec. 12, 2025 — LG Electronics (LG) is bringing updates to its webOS smart TV platform to deliver faster, smarter and more engaging ways to explore news content. With news being one of the most accessed types of content on TVs, LG is dedicated to providing streamlined access to free news channels, podcasts and more through the News Portal and web browser on its convenient webOS platform.
To enable more seamless access to news, LG has partnered with Haystack News, a leading news streaming service that sources content from more than 400 local, national and global news channels and boasts over 40 million registered users. Starting in 2026, LG Smart TVs sold1 in the U.S. and Canada will come with an LG Magic Remote featuring a dedicated Haystack News button, allowing users to jump straight to the service and start watching trusted news without navigating through multiple menus. Haystack News will also be easily accessible via the News Portal or web browser on LG TVs2 running webOS 25 and above.
“Our mission at Haystack News is to provide viewers with unparalleled access to trusted, diverse news sources,” said Daniel Barreto, CEO of Haystack News. “This expanded partnership marks a significant step forward in achieving that goal. We’re proud to deepen our relationship with the world’s number one OLED TV brand.”
Easy to access from the dedicated Q-card, the News Portal offers a streamlined path to news discovery for owners of LG Smart TVs running webOS 253 in nine countries: the U.S., the U.K., Mexico, Brazil, Germany, Spain, Italy, France and South Korea.
By integrating multiple content sources and features into one destination, the News Portal simplifies navigation and serves as an all-in-one hub for news. Users can view the latest live and on-demand news curated from trusted sources like Haystack News in the Trending News4 section; Live news content from LG Channels, the company’s free ad-supported streaming TV (FAST) service; podcasts from LG Radio+,5 the company’s free audio streaming service; and selected news content from major news outlets. With its intuitive interface, the portal helps users stay informed with ease.
LG has also upgraded the platform’s web browser, accessible from the home screen,6 to make it easier to keep up with recent news and information. Featuring an integrated search engine that delivers tailored results for each region,7 the browser helps users quickly find the most relevant stories. Below the search bar, frequently visited website shortcuts appear along with recommended sites.
The browser interface additionally highlights the Trending News section for the most popular news, while the Picks for You section offers personalized recommendations aligned with individual interests.
“LG is enhancing the viewing experience with a refined UI for the News Q-card, making live news watching effortless and more accessible,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “This upgrade, along with our Haystack partnership, ensures users can seamlessly explore a wider range of free-to-watch content tailored to their interest and preferences.”
Stay connected with
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1 LG TVs compatible include 2026 LG OLED TV, QNED TV, down to UHD TV models. Model variation may apply.
2 HayStack News Service is accessible via News Portal in select markets including the US, the UK, Germany, Mexico and Brazil.
3 2025 TVs and older select TV models which have been updated to carry webOS25 10.2.0 software version.
4 Functionality varies by market.
5 LG Radio+ service is currently available in the U.S., UK, France, Germany, Italy, Spain and South Korea.
6 The web browser can be accessible from the home screen in select platforms and markets.
7 The search engine can operate differently by region, supported by Naver in Korea and Google in other countries. Browser’ UI and functionality varies by market.
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By News Reporter
From Seoul to Beijing to Madrid, our colleagues are building careers in diverse ways across the globe. Now, for the first time, their stories and opportunities are gathered in one place. With our new
link hidden, please login to view, candidates can explore openings worldwide and hear directly from employees about what life at LG is really like. A Gateway to Global Talent
We created this platform to make it easier for candidates everywhere to discover opportunities across our 57 countries and 88 subsidiaries. Instead of only spotlighting a few offices, we’re bringing together a wide range of roles and local insights, so people can explore different paths and see where they might thrive.
We also wanted to provide context for each opportunity. Knowing what a job entails is important, but understanding the environment, team culture and daily routines can make a real difference when choosing a career. Our platform gives candidates a more complete picture of what working with us can feel like.
Finding the Right Role Made Simple
We’ve organized the platform into four main sections to make exploring opportunities intuitive:
Jobs – lists openings from all over the world, helping candidates compare roles and consider new possibilities. Locations – introduces workplace culture, benefits and what makes each site unique, giving candidates a sense of life in different regions. Teams – provides insights into our many functions through interviews and stories from employees, showing how different roles contribute to LG’s work. About Us – shares background on our business areas, values and direction, helping candidates connect with what we do and why. This approach helps candidates go beyond a typical job description, giving them the context they need to explore a career path that aligns with their interests and strengths.
Real Voices from Around the World
One of our favorite features is the collection of 347 career stories from employees abroad. Whether in Spain, China or the U.S., these first-hand accounts share what daily work is like, how careers have developed and why people chose to build their path with LG.
Through these stories, candidates can glimpse real experiences – from tackling challenges on global projects to collaborating across borders. Hearing directly from colleagues about personal growth and team dynamics gives a sense of the human side of our organization.
Seamless for Candidates, Smarter for Recruiters
We designed the platform to be inclusive and easy to use, supporting 16 languages, including English, Spanish, Chinese and Arabic. Applications are presented in the user’s preferred language, making the process smoother and more approachable for candidates worldwide.
For our recruiters, the system provides integrated tools that help us match workforce needs with available talent, giving teams the flexibility to find the right people at the right time. It also supports planning for future growth, helping us respond to evolving business needs.
Connecting People and Possibilities
This platform is more than a job site. It’s a place to explore opportunities, hear real stories and discover how a career at LG can grow in new directions.
At LG, we believe that Life’s Good starts with the people who make it possible. By helping candidates connect with the right opportunities, we aim to create work experiences that are meaningful, fulfilling and truly rewarding.
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By News Reporter
Company’s New One-Stop Travel Hub Offers Window Into the World With Immersive
Content, Exclusive Deals and Seamless Booking for Flights and Accommodation
SEOUL, Aug. 27, 2025 — LG Electronics (LG) today announced the launch of LG Travel+, a new service designed to support travelers at every step of their journey. Now available for free on LG Smart TVs running webOS 6.0 in select markets – including Korea, the U.S., U.K. and Germany – the LG Travel+ app delivers a rich array of inspiring travel content and practical resources. Ready to inspire people’s next adventures, this comprehensive platform empowers travel novices and seasoned experts alike to explore destinations, discover useful information, stream engaging travel content and book their next trip with ease.
The LG Travel+ combines essential travel tools in a single, intuitive platform. Its welcome page greets users with captivating visuals of iconic destinations and landmarks, sparking inspiration for their next journey. The Popular Destinations section offers key travel insights, such as maps and recommended visiting times, presented in a user-friendly layout for effortless exploration. Meanwhile, the Travel Deals & More section highlights relevant content and attractive offers, helping users find the best value for their trips.
Bringing the world into the living room, LG Travel+ turns your TV into a window to the wonders of the world. More lifelike and immersive on expansive LG Smart TVs, it features a wide selection of high-quality travel videos that authentically capture the sights, sounds and essence of destinations around the globe. From iconic landmarks and hidden gems to local cuisine and breathtaking landscapes, LG Travel+ offers a captivating glimpse into the richness and diversity of travel experiences.
In addition to sparking wanderlust, the platform lets users access travel deals from webOS partners via on-screen QR codes for mobile devices,1 making it easier to book flights and accommodations directly from their phones. Users can also organize their favorite content in the My Luggage feature, saving individual preferences for easy access anytime.
With plans to expand to more countries and regions, LG will continue to enhance the app’s features, travel content and offers2 through collaborations with global airlines and travel agencies. By offering LG TV owners exclusive offers and content, the company seeks to inspire passionate travelers worldwide to embark on their next adventure.
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1 Functionality available later via integration directly on TV.
2 First offers are expected in the third quarter this year for the Korean market, with more markets to follow later in the year.
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By News Reporter
Company to Present Strategy for Redefining the In-Cabin Experience and Reveal
Landmark Collaborations That Expand Its Automotive Content Ecosystem
SEOUL, Aug. 19, 2025 — LG Electronics (LG), a leading innovator in mobility technology, is set to present its forward-thinking vision for future mobility at IAA MOBILITY 2025 in Munich, Germany, this September. Recognized as the world’s leading platform for mobility, technology and sustainability, IAA MOBILITY brings together global leaders across industries. Key themes at this year’s event include the software-defined vehicle (SDV), AI, connectivity and smart infrastructure.
During the exhibition, LG will host a special session titled “Redefining the In-Cabin Experience: Why the Automotive Content Ecosystem Matters.” The session will begin with an opening speech from Eun Seok-hyun, president of the LG Vehicle Solution (VS) Company, who will outline LG’s strategic vision for the future of the in-cabin experience and the growing role of its Automotive Content Platform (ACP).
LG ACP powered by webOS plays a central role in realizing the company’s SDV vision by bringing home entertainment experiences into the vehicle. During the event, LG will preview significant new developments in its content ecosystem, enabled by strategic collaborations with global leaders in digital entertainment and communication. These initiatives mark a key step toward redefining the vehicle as a content-centric, connected environment.
The speech will be followed by a panel discussion where Mr. Eun will be joined by Chris Jo, head of the webOS Platform Business Center at LG’s Media Entertainment Solution Company, and executives from LG’s newly-announced strategic partners. The conversation will delve into how these collaborations are reshaping in-vehicle content experiences, enhancing user engagement for both drivers and passengers and unlocking new value for automakers through integrated services.
“LG has long been recognized for enriching everyday life through its innovative consumer electronics,” said Mr. Eun. “Now, we’re bringing that same expertise to mobility, transforming vehicles into immersive, experience-rich environments. Together with our partners, we’re accelerating the creation of a rich and scalable content ecosystem for the coming era of the experience-defined vehicle.”
LG’s lecture session, “Redefining the In-Cabin Experience: Why the Automotive Content Ecosystem Matters,” is scheduled for September 9 at 11:00 AM (CEST) on the Summit Stage in Hall B2 at Trade Fair Center Messe München. For more information, please visit the official
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