By News Reporter
To provide tailored lifestyles to customers across various countries, a global company like LG must listen intently to the diverse needs of each one. An effective way of doing so is by directly asking local users how the company can improve their daily lives, as the team can develop exceptional experiences together using this valuable feedback. To facilitate this, LG has developed a customer advisory group in South Korea and the United States, fostering a new channel of communication.
L.UP is the company’s own customer advisory group in Korea with its members representing a diverse cross section of society. The members of L.UP consult directly with LG designers, who incorporate their feedback into the final products. They play an indispensable role in the development of LG appliances, having already helped the company develop several innovations, including the LG Styler ShoeCare and ShoeCase.
The North American Advisory Group, which was established this year, takes these efforts to the next level in such an important market. Composed of customers passionate about providing feedback on their appliances and sharing their personal experiences and opinions, this group provides a platform to share their novel ideas via online meetings, surveys and home visits.
The North American Advisory Group
Having been an online-only affair since its inception, the advisory group gathered in person for the first time at the LG North American Headquarters in Englewood Cliffs, New Jersey. LG organized this event to meet its valued contributors in person as a way of expressing gratitude for all their hard work and dedication, while also increasing engagement with this important audience. Over three days, each member enjoyed a hands-on experience to learn more about the brand and its products and discuss their pain points with insightful LG employees.
Sam Kim, LG Electronics USA’s Home Appliance President, and Lee Hyang-eun, managing director of the Customer Experience Innovation Division at LG Electronics from Korea welcomed the North American Advisory Group at LG’s New Jersey facility, which overlooks the Hudson River and New York City’s famous skyline.
Following the welcome speeches, members of the advisory group visited the home appliance showroom to experience various kitchen and laundry set-ups that let them envision their dream interior, including LG STUDIO and LG SIGNATURE zones. Here, LG’s Product Management (PM) team introduced the unique features and characteristics of its advanced home appliance lineup, which included previews of upcoming products to the delight of those in attendance. The dialogue continued as they toured the elegantly designed Signature Kitchen Suite “Skyline Showroom” demonstration kitchen as well.
Throughout the afternoon, the PM team listened to the groups’ personal stories and feedback about their experiences with the company’s products, both positive and negative. At the end, members of the advisory group were yearning for more, and the company already is considering more of these kinds of meetings in the future to better understand the minds of consumers.
LG aims to reflect local opinions into its product development process. The company acknowledges that the North American market has significantly different tastes and preferences compared to the Korean market, which in part comes down to them having contrasting housing structures and installation environments. This means that no matter how popular a product is in Korea, this success doesn’t always translate across borders, making the discovery of new applications and effortless management and installation essential.
LG will continue to bring its customers into the loop when developing new products and improving upon existing ones, as a way of inspiring greater innovation that bolsters its home appliance leadership and reminding customers that it cares about their concerns.
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I've seen an older thread on this topic but it doesn't look like anyone found a solution to disabling the screen saver, so I'll try a new one.
On virtually all my LG TV's (I have three OLED's and two LCD), the screen saver interferes with my music app (like Plex, Spotify or Amazon Music). I mainly use Plex for playback of my music which is stored on a central server (NAS) and from the app loaded on a Fire TV stick or cube. After about 20-30 minutes, the album art and other related music information (lyrics, song title, duration, etc) all goes black. If I run Plex (or Spotify) directly on the LG TV via the LG Content store app, the screen saver with fireworks always comes on in about 2 minutes.
I've tried all the different methods to disable the screen saver function including turning off the Timers, Auto Power Off, HDD Storage, etc. I also tried opening the hidden menus by pressing the mute button 5 times but that menu didn't have anything relevant.
Interesting is that the screen saver doesn't come on when using Spotify on a Fire TV stick or if I playback music through a USB device. But i don't use those methods often, mainly Plex to access my music server where I have about 500 CD's stored in ALAC format.
Has anyone found a way to disable the screen saver function? I know the logic for having it (to prevent OLED burn in) but I'm not leaving the same image on for more than the song duration (about 3-5 minutes). It's annoying to check the screen for the a music title or see who is on only to find a black screen looking back. Thanks for any help.
By News Reporter
LG welcomes you to step into a world that challenges the boundaries of digital creativity, exploring remarkable possibilities with the fusion of art and technology. The company illustrates a commitment to inspire audiences to reconsider established artistic expressions and actively supports artists in unlocking their creative potential with the evolution of digital art.
LG proudly marked its return to the Digital Art Fair (DAF) as an Exclusive Screen Partner for the second consecutive year. Held in Hong Kong from October 20 to 23, LG OLED illuminated the realm of digital creativity at the event, captivating the art world with innovative technologies. LG’s unique LG Diversity of Art exhibition zone presented a range of digital artworks to encourage attendees to reimagine the boundaries between digital art and the real world with the integration of art into everyday life.
At DAF, LG unveiled the OLED SIGNATURE M3, the world’s first wireless OLED TV1, for a stunning debut in Hong Kong. Notably, LG left a remarkable impression with this cutting-edge wireless OLED TV by showcasing “14-III-72 #223,” a renowned painting by Korean master of abstract art, Kim Whanki, brilliantly reimagined through digital expression. Following its initial appearance with the M3 in Freize Seoul, LG’s presentation of this digitally expressed masterpiece at DAF in Hong Kong served as a source of inspiration for both artists and art enthusiasts. The wireless 97-inch OLED TV faithfully portrays the vibrant details of the thousands of red dots that make this piece so special, elevating the immersive experience for art enthusiasts with advanced wireless video transmission and a massive screen.
The 97-inch OLED M3 boasts self-lit OLED technology that provides unrivaled picture quality on an ultra-large screen and Zero Connect technology that allows instant audio and video transmission at up to 4K 120Hz., for a distance of up to 10 meters2 between itself and the screen. This cutting-edge innovation enhances the freedom and flexibility of the audiovisual experience, providing a super-smooth and immersive viewing experience.
Furthermore, as an Exclusive Screen Partner, LG provided around a hundred LG OLED units to showcase a diverse collection of digital art pieces at the event. Visitors were engaged in a world of vivid and dynamic digital art created by popular artists, including Refik Anadol and Yang Yongliang.
Another highlight at DAF, LG presented unique media art pieces with the LG MAGNIT 136-inch Micro LED display in collaboration with LED.ART, a renowned media art content platform, leaving visitors in awe of the vibrant colors and unparalleled quality. Immersive visual effects and ultra-fine details were powered by Micro LED display technology, with LG MAGNIT display’s accurate color purity and wide viewing angle bringing the art to life. This partnership highlights LG’s commitment to actively participating in art events and signifies a new chapter in LG’s technological advancements in the realm of art.
LG also introduced the LG PuriCare AeroFurniture Bored Ape Edition, featuring four bored ape avatars from the renowned NFT collection owned by Francesco Lee (aka DAC4Academy). Merging digital art with the versatility of home appliances, this unique collaboration offers a multifunctional art appliance, underscoring a compelling connection between digital art and household products.
LG PuriCare AeroFurniture Bored Ape Edition will be launched as a limited edition with only 100 pieces. The four different designs will inspire customers who pursue interior design with new ways to express personal taste, redefining the possibilities between digital art and the real.
LG continues to deliver enriching art experiences, exploring the close connection between art and technology through inspiring exhibitions and compelling collaborations. Stay tuned to the
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1 World’s first and only wireless OLED refers to OLED TV with 4K 120Hz wireless connectivity between TV and screen.
2 Applies only when the Zero Connect Box is placed in a direction facing the screen.
By News Reporter
Since 2011, LG has been running the LG Hope Screen program under its ESG direction of Better Life for All, raising public awareness of serious social and environmental issues. Public service videos produced by international organizations and non-governmental organizations (NGOs) were able to catch the eyes of many by being displayed on LG’s billboards in the high-traffic pedestrian areas in two of the world’s most popular cities – New York’s iconic Times Square and London’s Piccadilly Circus.
In celebration of World Food Day (October 16), LG once again aired a campaign video on its outdoor billboards between October 9-22. World Food Day is celebrated annually to honor the founding of the United Nations Food and Agriculture Organization (FAO), a specialized agency to raise public awareness regarding global food shortages and efforts to address them.
The campaign video was produced by FAO under the theme, “Water is life. Water is food. Leave no one behind,” inspiring people to work together to end hunger. It aims to remind viewers of the value of water, an essential element for life and food, and to encourage people to put more thought and effort into water usage and conservation for a more sustainable future.
Previously, through the LG Hope Screen program, the company actively showed its support for the UNEP and World Environment Day by playing
link hidden, please login to view on its billboards, providing significant exposure to the special day and encouraging more people to do their part to save the environment. As a global corporate citizen, LG actively took part in campaigns to solve global social and environmental issues, including world hunger. LG India partnered with the Akshaya Patra Foundation to provide lunch to around 33,000 students in 11 states across the country since last year. Meanwhile, to donate 120 refrigerator-freezers for food storage to 60 campuses in the United States, offering meals to 500,000 college students suffering from malnutrition.
In line with its ESG vision of Better Life for All, LG will continuously operate the LG Hope Screen program to raise awareness in public interest campaigns at a global level.
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