How Software-Defined Vehicles Are Conquering the Mobility World
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By News Reporter
World’s First Android Based Concurrent Multi-User Framework Redefines
In-Vehicle Experience With Single OS Solution
SEOUL, April 29, 2025 — LG Electronics (LG), a mobility sector technology leader, and MediaTek, a global semiconductor company, are showcasing their Android-based Concurrent Multi-User (CMU) framework applied to In-Vehicle Infotainment (IVI) systems at the Shanghai International Automobile Industry Exhibition (Auto Shanghai 2025), one of Asia’s largest and most influential automotive exhibitions, from April 23 to May 2.
The CMU framework is the first of its kind to be implemented on Google’s Android* Automotive OS (AAOS). This groundbreaking solution enables passengers to simultaneously use multiple displays on a single Android OS, addressing the growing need for enhanced in-vehicle content consumption as displays become larger and more diverse in the Software-Defined Vehicle (SDV) era.
The innovative framework provides vehicle occupants with a seamless multi-device Android experience within a unified system. Drivers can use the navigation system while the front-seat passenger streams videos and the rear-seat passengers play games – all simultaneously and independently, in accordance with safety regulations.
Previously, typical vehicle setups with a Center Information Display (CID) and two Rear Seat Entertainment (RSE) displays required multiple Android Virtual Machines (VMs). The CMU technology streamlines this setup by running everything on a single Android OS, reducing CPU, memory and storage requirements while minimizing system load.
The CMU framework transforms in-vehicle experiences by creating personalized digital spaces for passengers. Each user can log into their own display, connect Bluetooth headphones or gaming controllers, manage privacy settings and can even share movies, gaming and audio across multiple displays. Parents can set parental controls to ensure a safe and age-appropriate experience for children.
Automotive OEMs benefit as well, as the CMU framework’s efficient architecture supports sophisticated user experiences even on lower-spec CPUs, reducing costs and resource demands.
The CMU framework was introduced as a key feature of AAOS15. Beyond AAOS’s core functions, LG offers exclusive features such as independent Bluetooth headset support, Text-To-Speech, parental controls and easy mirroring using gestures. LG leverages its decades of expertise in optimizing the performance of Android mobile devices, which it gained while operating a mobile business.
In August 2024, LG and MediaTek announced the integration of MediaTek’s latest automotive system-on-chip into the CMU framework, adding more processing power to streamline development and boost efficiency. To highlight its potential ahead of commercialization, the companies are jointly presenting an IVI solution consisting of one CID and two RSE displays.
“By demonstrating the live CMU framework capability on the MediaTek Dimensity Auto Cockpit MT2718, we are highlighting the future of in-vehicle experiences,” said Mike Chang, Corporate Vice President at MediaTek. “These solutions meet automotive-grade reliability standards, enabling automotive OEMs to create new designs in confidence.”
“Our commitment to revolutionizing in-vehicle experiences through innovative technologies like the CMU framework is another major step toward realizing our mobility vision,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “Looking ahead, we will continue to expand our work with industry leaders like MediaTek to develop more integrated, intelligent solutions, transforming vehicles into true living spaces on wheels with unprecedented connectivity, entertainment and personalization.”
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* Google and Android are trademarks of Google LLC.
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By News Reporter
Company Showcases Wide Range of Customized Cooling Solutions
for AI Data Centers
SEOUL, April 15, 2025 — LG Electronics (LG) is unveiling a comprehensive lineup of cooling solutions at the Data Center World (DCW) 2025 conference in Washington, D.C., from April 14-17. This marks LG’s debut at DCW, where the company is presenting an array of advanced data center cooling solutions, including high-performance chillers, air- and liquid-based server cooling products, and the LG Building Energy Control (BECON) solution. With its high-efficiency direct-to-chip (D2C) cooling technologies and integrated AI-powered control software, LG aims to make significant inroads into North America’s rapidly growing data center market.
AI data centers generate more heat and consume more electricity than conventional data centers due to higher server-rack density and the increased usage of resource-intensive computer chips, such as graphics processing units and high-bandwidth memory. LG’s hybrid solution, which combines chip cooling and room cooling, is designed to meet the thermal management needs of these next-gen facilities, delivering outstanding performance and top-tier energy efficiency. Visitors to the LG booth at DCW can learn all about the company’s tailored cooling solutions for AI data centers and witness the commitment to innovation that has propelled LG to the forefront of the global HVAC industry.
Innovative, Energy-efficient D2C Technology
LG’s exhibition highlights the company’s liquid server cooling solutions featuring D2C technology; a remarkable innovation that applies cooling directly to the servers’ chips. Leveraging the company’s high-efficiency inverter pump and heat exchanger, the LG Coolant Distribution Unit (CDU) controls coolant temperature and flow to improve energy efficiency and reduce electricity consumption. Thanks to its compact size and modular design, LG’s CDU provides installation flexibility, enabling a variety of configurations consisting of up to eight units. The CDU has a 10.4-inch touch screen that offers convenient control and supports easy maintenance. Equipped with the company’s fully redundant sensor system, which features both physical and virtual sensor technology, the CDU ensures continuous operation through the provision of backup operation and sensor-fault prediction diagnosis. Furthermore, the CDU uses LG’s Active Load Sharing technology to track the optimal efficiency point for each load, thus elevating overall system efficiency.
Another LG innovation being introduced at this year’s DCW is the Cold Plate: a liquid cooling solution designed to be directly applied to the high-powered chips used in AI data servers. The solution is able to manage the high thermal design power (TDP) of these next-generation chips thanks to the low thermal resistance of its advanced design. The LG Cold Plate utilizes a manifold with a parallel coolant supply structure to deliver upgraded cooling performance. The company’s impressive solution also employs a bottom-mounted Skived Fin to maximize the heat exchange area and boasts a “two-way” configuration that optimizes the coolant flow path. Moreover, the Cold Plate can be customized according to site- and usage-specific requirements through an AI-powered optimization process that includes a state-of-the-art performance simulator. To minimize the risk of coolant-liquid leakage, LG uses brazing to create the strongest possible bond between key elements, and also subjects each Cold Plate produced to a “threefold” leak inspection.
Optimized Cooling with LG’s Powerful Chillers and Computer Room Air Handler
Used in a variety of industries and known for their powerful cooling capabilities, chillers have emerged as important infrastructure components for AI data centers. LG’s Water-Cooled Oil-Free Centrifugal Chiller provides exceptional energy efficiency via a lubricant-free structure and LG’s proprietary magnetic bearing technology, LeviTech. These innovations, along with a machine learning-based feature that protects against chiller surges, help to reduce energy loss, improve operational reliability, and facilitate fast recovery from unexpected power outages. Designed with sustainability in mind, LG’s water-cooled oil free inverter centrifugal chiller use refrigerants with a low Global Warming Potential.
Available in both inverter screw and oil-free centrifugal types, LG’s Air-Cooled Chiller (ACC) incorporates high-quality core components, such as the company’s inverter screw compressor, to set new standards for performance and efficiency. Enhancing both cooling capability and system dependability, the innovative “free-cooling” mode allows the ACC to switch seamlessly between mechanical cooling (with the refrigerant cycle) and free cooling (without the refrigerant cycle). LG’s next-gen ACC also has a backup cycle that prevents interruptions to operation, and comes equipped with a three-stage oil recovery system that further boosts reliability and safety.
A solution that pairs perfectly with the ACC, LG’s Computer Room Air Handler (CRAH) utilizes electronically commutated (EC) fans and oval coils to minimize electricity usage. The fans use high-efficiency 3D blades along with EC motors that leverage power factor correction to reduce total harmonic distortion in the current. In addition, the CRAH has a compact, modular fan wall unit structure that makes installation and maintenance more convenient, saving customers time and cost. To drive the development of future cooling solutions, the recently established LG HVAC Solution Lab has created a sophisticated testbed that can accurately simulate various usage scenarios and environmental conditions.
Integrated Energy Management Control for Diverse Cooling Solutions
LG’s data center cooling solutions, from chiller plants to D2C and room cooling systems, can all be easily controlled through the BECON system. A single, unified solution for managing and monitoring server cooling and chiller systems, BECON can intelligently coordinate each connected cooling solution to achieve and maintain the required temperature and level of humidity. The BECON solution, which can be applied to multiple interfaces within a facility, can also carry out data analysis to maximize the energy efficiency of LG’s cooling solutions, helping reduce the financial burden of the round-the-clock cooling operation that data centers need.
“The exceptional LG thermal management solutions on show at Data Center World 2025 leverage our latest AI technologies and the considerable insight gained from our partnerships with AI data centers worldwide,” said James Lee, president of the LG ES Company. “As a leading provider of innovative HVAC solutions, LG will continue pushing forward to deliver efficient cooling infrastructure for North America’s fast-growing AI data center market.”
LG invites DCW attendees to experience its latest AI data center cooling solutions at booth #633 in the Walter E. Washington Convention Center.
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By News Reporter
Company Redefines In-Vehicle Experience With Smart Home Solutions Delivering
Tailored Mobility Experiences
SEOUL, April 3, 2025 — LG Electronics (LG) is presenting the Spielraum concept car in collaboration with Kia at the 2025 Seoul Mobility Show, taking place at KINTEX in Ilsan, Korea, from April 3-13. This partnership, formalized through a Memorandum of Understanding, aims to seamlessly combine LG’s AI-driven smart life solutions with Kia’s Platform Beyond Vehicle (PBV) technology, creating a distinctive mobility space experience.
Through this partnership, LG and Kia seek to enhance the PBV experience, transforming everyday mobility into a seamless and convenient lifestyle extension. Integrated LG appliances – such as a refrigerator, air conditioner and Styler – allow users to transform their vehicle into a mobile office or studio.
Debuting at the 2025 Seoul Mobility Show, the Spielraum Studio and Spielraum Glow cabin concepts demonstrate how users can customize their vehicle space to fit their unique lifestyles. Spielraum Studio, designed for entrepreneurs who travel frequently and need both workspace and storage, features LG’s modular Styler, smart mirror and a coffee machine – all optimized for the interior of the PV5, Kia’s first dedicated PBV. AI-powered personalized assistance further enhances convenience, offering optimized clothing care settings based on the user’s schedule.
Catering to a different lifestyle, the Spielraum Glow cabin targets the rising trend of car picnics and camping. Equipped with LG’s refrigerator, Lightwave oven and wine cellar, it elevates outdoor experiences with next-level convenience. Additionally, all integrated appliances feature MoodUP panels, allowing users to customize their space with dynamic color options that match their preferences.
At the heart of the Spielraum concept is the LG ThinQ ON, an AI-powered home hub that provides highly personalized experiences. By leveraging generative AI, it enables interactive conversations, optimal control of in-vehicle appliances and efficient schedule management. Beyond providing useful information such as weather and traffic updates, the system can connect to external services, including food delivery, laundry and restaurant reservations.
Expanding the boundaries of AI-driven living based on the company’s vision of Affectionate Intelligence, LG introduced the LG Mobility Experience (MX) platform at CES 2025. This approach extends AI’s role beyond residential spaces into everyday environments such as commercial and mobility spaces, creating personalized spaces for work, relaxation and entertainment. By seamlessly connecting mobility with AI home solutions, LG is redefining how people interact with their surroundings, offering multifunctional and adaptive living spaces.
“We are excited and proud to bring our advanced AI space solutions to the PBV mobility market through this collaboration with Kia,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “This collaboration provides an important opportunity to expand LG Electronics’ ‘AI Space Solution,’ serving as a stepping stone to create new AI-powered lifestyle experiences beyond the home, across mobility and other everyday spaces”.
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By News Reporter
Company Showcases Future of AI-Powered Customer Experiences
Through CEO Keynote and Immersive Storytelling
LAS VEGAS, Jan. 6, 2025 — LG Electronics (LG) unveiled its vision for AI-powered customer experiences themed “Life’s Good 24/7 with Affectionate Intelligence” at the LG World Premiere event in Las Vegas on January 6, the eve of CES 2025, widely regarded as the world’s most influential tech event.
Over 1,000 attendees, including global media and partners, were present at the press conference, which was also livestreamed online. To showcase the full scope of LG’s Affectionate Intelligence-powered customer experience, the event stage was divided into three areas representing the various spaces in people’s lives, from the home to mobility and commercial spaces. The company, through engaging demonstrations highlighting real-life scenarios, made clear how its advanced AI will transform daily life for the better.
LG “Affectionate Intelligence” is redefining the conventional, technical understanding of AI by focusing on its potential to revolutionize the customer experience paradigm. This concept leverages AI technology to better understand and empathize with customers, delivering more personalized and differentiated experiences.
The LG World Premiere kicked off with a video titled “Less Artificial, More Human,” followed by a keynote speech delivered by LG CEO William Cho.
“At LG, we’re seamlessly integrating AI into physical living spaces around us. We see space not merely as a physical location but as an environment where holistic experiences come to life – across the Home, Mobility, Commercial and even Virtual spaces,” said CEO Cho. “In these spaces, devices and services will harmonize to create entirely new customer value. This is where our Affectionate Intelligence truly shines, clearly standing out from the others.”
Cho then highlighted three fundamental elements to realize this vision: connected devices, capable AI agents and integrated services.
Connected devices, which serve as the customer touchpoint for AI, are one of LG’s greatest assets. Not only are there hundreds of millions of LG smart products already in use worldwide, but with last year’s acquisition of smart home solutions provider Athom, LG now offers seamless connectivity with IoT devices from over 170 global brands.
As for AI agents, LG is set to advance its AI agent, LG FURON, which combines the power of generative AI built on large language models with real-time spatial sensing and insights into customer lifestyle patterns. This innovative AI agent can understand customer situations and contexts in real-time, effortlessly coordinating devices and services to provide a more tailored and responsive user experience, all while protecting personal data.
Empowering AI-Based Integrated Services with Microsoft
To support his vision of providing compelling integrated services, CEO Cho announced a strategic partnership with Microsoft. The plan is to lead innovation by combining LG’s products and customer insights from various spaces, such as the home, mobility and commercial areas, with Microsoft’s AI technology to implement empathetic AI integrated services.
Judson Althoff, executive vice president and chief commercial officer at Microsoft, shared, “At Microsoft, we believe AI will fundamentally change the way we live and work, and we could not be more excited to partner with LG Electronics – the pioneers of smart, connected spaces – to integrate AI into life’s everyday experiences.”
The two companies are working on enhancing AI agents for various spaces, including homes, vehicles, hotels and offices. LG has been applying Microsoft’s voice recognition and speech synthesis technologies to its Self-Driving AI Home Hub, enabling it to understand diverse accents, pronunciations and colloquial expressions. Plans also include developing AI agents that not only understand and interact with customers but also predict their needs and preferences.
Althoff also announced further Microsoft collaboration with LG in the rapidly growing field of AI data centers. With LG’s thermal management systems and advanced chiller technologies optimized for AI data centers, the partnership aims to enhance energy efficiency in these critical backbones of AI infrastructure. Together, the companies plan to create next-generation data centers that are more efficient and sustainable.
Bringing AI Vision to Life
Illustrating Cho’s Affectionate Intelligence vision, LG captivated the audience with a short play about a family’s day from morning to night. Departing from the traditional product presentation speech format, this vivid portrayal demonstrated how LG’s AI innovations unveiled at CES 2025 and driven by the vision of “Better Life for All,” seamlessly enhance everyday life across various spaces.
In the morning scene, LG’s AI agent, FURON, highlights its personalized capabilities: “I noticed some coughing last night, so I adjusted the room temperature for your comfort.” Beyond environmental adjustments, FURON demonstrates thoughtful assistance, suggesting, “You don’t have any plans this afternoon – why not accompany your mother to her scheduled health check-up?”
The morning commute further highlights the convenience of AI integration. In the car, LG’s AI-powered in-cabin sensing solution detects when the driver forgets their coffee tumbler, asking, “Would you like to stop by a café two minutes away for coffee?” It also monitors biometric signals, responding to an elevated heart rate before an afternoon meeting by playing soothing music to help the driver relax. The system also proactively suggests rerouting to avoid accidents and recommends holding a video conference inside the vehicle if traffic delays risk causing the driver to miss an important meeting. Upon arriving at the office, the AI adds a personal touch, such as displaying previously recorded family vacation footage on the car’s internal and external cameras.
After work, the living room TV equipped with AI technology enhances the home entertainment experience. It analyzes the viewing environment, patterns and history to recommend tailored content. If the customer mentions difficulty hearing dialogue in a video, the AI adjusts the audio, enhancing voice clarity by isolating it from background noise and making it sound as though it’s coming naturally from the center of the TV screen.
Seamless and Holistic Customer Experiences Anytime, Anywhere, Seen or Unseen
Concluding his keynote address, CEO Cho emphasized AI’s role in driving transformative change across both B2C (business-to-consumer) and B2B (business-to-business) sectors.
He highlighted innovative initiatives like the LG Smart Cottage, a compact modular home that integrates AI-powered appliances, HVAC systems and other advanced technologies to redefine residential living. Similarly, LG envisions the automobile as a “personalized digital cave,” featuring software-defined vehicle solutions and AI technologies that understand and adapt to both the internal and external vehicle environment, delivering groundbreaking mobility experiences.
In smart factory solutions, LG leverages over 60 years of world-class manufacturing expertise, offering next-generation manufacturing systems powered by AI and robotics. Additionally, LG’s AI-based thermal management systems and advanced chiller technologies are optimizing energy efficiency in AI data centers worldwide.
“Our ultimate goal is simple yet profound: to leverage AI as a means to create holistic customer value, in which ever space you are you are,” said CEO Cho. “Irrespective of how AI transforms our lives, one thing will never change: our promise of Life’s Good. With this unwavering commitment, we will continue to strive for industry-leading experiences for our customers – seen or unseen – to everyone, everywhere, every time.”
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By News Reporter
Consolidating IVI and ADAS Systems in a Single Chip, LG’s Next-gen Controller
Sets a New Standard for the Mobility Experience
SEOUL, Jan. 3, 2024 — LG Electronics (LG), working with Qualcomm Technologies, Inc., will introduce the groundbreaking Cross Domain Controller (xDC) platform for vehicles at CES 2025. Based on Qualcomm Technologies’ Snapdragon Ride Flex System-on-Chip (SoC),* which pre-integrates Snapdragon Ride automated driving stack and computer vision, this cutting-edge solution incorporates LG’s In-Vehicle Infotainment (IVI) System and Advanced Driver Assistance System (ADAS) into a single controller. The xDC platform is set to redefine vehicle performance and elevate the mobility experience.
Due to the increasing complexity of modern vehicles, the need for a central computer that can efficiently manage diverse functionalities has become paramount. The Flex SoC addresses this need, presenting a single SoC with pre-integrated ADAS, automated driving capabilities and an open platform offering support for digital cockpit and IVI. By utilizing Qualcomm Technologies’ flexible, multifunctional chipset, LG’s xDC platform is able to rapidly process data from IVI and ADAS systems concurrently, enhancing the overall driving experience. Along with providing a more efficient mobility experience, this single-SoC innovation reduces component costs. The xDC platform also delivers the proactive assistance of “ADAS confidence view,” which combines 3D and 2D graphics to help drivers maintain focus on the road.
The platform enables drivers and front seat passengers to easily and intuitively access a wide range of information through the vehicle’s main display. This includes critical ADAS alerts, such as distance to the vehicle ahead and lane departure warnings, as well as alternative routes based on real-time traffic conditions. The system can even provide useful lifestyle information, such as promotions from frequently visited stores, to make each journey more enjoyable.
A highly-capable “all-in-one” system that can simultaneously handle multiple vehicle functions, such as navigation, safety systems and ADAS features, the new xDC is the result of close cooperation between LG and Qualcomm Technologies. The Flex SoC, which has obtained Automotive Safety Integrity Level (ASIL)-D certification – an international safety standard – contributes significantly to xDC’s ability to deliver reliable support for critical in-vehicle functions.
At CES 2025, taking place in Las Vegas from January 7-10, LG and Qualcomm Technologies will demonstrate the xDC platform in their respective private showcases. Establishing a new standard for integrated IVI and ADAS systems, the xDC platform efficiently manages and controls complex system functions and is expected to play a pivotal role in the coming software-defined vehicle era.
Looking ahead, the two companies aim to strengthen their leadership in the IVI and ADAS sectors by developing tailored solutions that meet the diverse needs of auto manufacturers. Through component integration and design optimization, LG and Qualcomm Technologies plan to deliver competitive, high-performance technologies that will help define future mobility.
“The xDC platform, which leverages the cutting-edge Snapdragon Ride Flex SoC, offers automakers a flexible solution that simplifies complex systems while enhancing the driving experience,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “Our collaboration with Qualcomm Technologies sets a new benchmark for the industry, redefining the driving experience.”
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* Snapdragon and Snapdragon Ride are trademarks or registered trademarks of Qualcomm Incorporated. Snapdragon Ride and Snapdragon Ride Flex are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
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