News Reporter

The latest trends in mobility focus on the unique driving experiences the latest cars can provide. This comes down to consumers valuing the journey more as an important part of their daily lifestyle. In 2022, building a vehicle that provides comfort and new driving experiences contributes to its competitiveness in the market. One such technology that provides new experiences is the in-vehicle infotainment (IVI) system.

In-vehicle infotainment (IVI) system combines the words ‘information’ (navigation, speedometer, etc.) and ‘entertainment’ (movies, music, games and social media). The best IVI systems introduce fun and interesting ways to enhance the driving experience that go way beyond notifications.

Considering that the user experience (UX) and user interface (UI) are primary contact points between the product and customer, their ease of use, speed and intuitiveness are more important than ever. With this in mind, LG Electronics is developing infotainment technology that brings new value to drivers and passengers.

Photo credit: Autobest website

In 2020, the Pivi Pro IVI system, jointly developed by LG and Jaguar Land Rover (JLR), was awarded SMARTBEST 2020 award by Autobest, a renowned European non-profit automobile reviewer.

Photo credit: Land Rover

Since then, LG has been constantly improving its IVI systems which, in partnership with JLR, are the most intuitive and seamless to date. To get a better idea of just how exceptional they are, let’s discuss the five main benefits of the LG IVI system featured in the iconic Land Rover Defender.

Multi-device connection

Unlike AVNs (Audio, Video, Navigation), which only support a single connection, LG’s infotainment technology supports two connections at once so passengers can connect their smartphone using a hotspot to perform two separate actions on the vehicle’s AVN screen and smartphone screen simultaneously.

After connecting a device to the Defender’s AVN, passengers can stream music from their device via the AVN while watching YouTube on their portable screen. Basically, the driver can play music while the passenger watches YouTube with one smartphone. AVN supports other multitasking operations such as running a car software update as the navigation app works on the smartphone.

Personalized screen per user

On the road, we often find ourselves sharing the cabin with family members or work colleagues with different interface preferences. That’s why the LG IVI system lets you create multiple user accounts on the AVN so that everyone’s ideal screen layout is just a few presses away.

Land Rover Defender’s AVN UI for selecting and adding user profiles

After selecting an account, the user’s personal wallpaper, playlist and recent destinations are displayed on screen. This feature is ideal for cars driven by more than one person.

As easy as a smartphone

On the screen, users can even launch apps as they would on a smartphone, making it much easier to access online media stored on the Cloud. What’s more, its easy-to-use UI sports unique fonts, an intuitive menu layout and optimized menu structure let them access the menu instantly. And editing apps is easier and more intuitive too, meaning the layout and order of apps can be adjusted to one’s liking with ease.

Selecting apps to display on the Land Rover Defender’s AVN home screen

Single Sign-In eliminates the hassle of logging in multiple times for different apps as it permits users to log into their account once for complete app access. It’s the perfect example of the seamless experience, where the seamless smartphone experience is extended to the car.

Safe and secure

When leaving your car with a valet attendant, being logged into a profile on the AVN gives that person access to sensitive information, including home addresses and contacts – a serious security risk.

To protect consumers’ personal information, Valet Mode password-protects the screen to prevent any unwanted access, perfect for when hiring a driver or lending a car to a friend.

Customizable cluster screen

The vehicle’s cluster provides key information like the speedometer, warning indicators, maps and other driving-related information. The driver can even enlarge one of these indicators to enhance its visibility or even display something in its full screen mode.

The IVI system developed by LG Electronics for Jaguar Land Rover can be found in various models, both internal combustion models and electric vehicles. LG’s goal is to provide more consumers around the world with the benefits of its IVI systems by bringing them to more premium automakers.

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Whether it’s a secluded, picturesque mountain cabin or a trendy downtown coffee shop, it goes without saying that the most appealing and immersive environments inspire the most creative works. With that in mind, LG Thailand recently supplied Bangkok’s new True Digital Park West, one of the largest providers of coworking spaces and services for tech companies in Southeast Asia, with its high-quality commercial displays and business solutions.

Boasting more than 230,000 square meters, startups, entrepreneurs, tech giants, investors and even government agencies coexist in the connected ecosystem of True Digital Park, offering differentiated experiences to users. Under the theme of Open Innovation, it serves as a hub of the tech innovation in Thailand.

True Digital Park is divided into East and West, the former opening in 2019 and the latter more recently in 2022. As part of this partnership, LG will transform a section of the West zone’s newly opened co-working space into a lifestyle destination for tech and startup enthusiasts across the region, delivering incredibly immersive experiences through scalable designs and premium picture quality with LG LED signage to elevate the building’s “One Roof, All Possibilities” concept.

Specially curated to complete the ultimate immersive experience, LG’s commercial displays come in all kinds of shapes and sizes, such as large, curved, ceiling and interactive floor screens, with a total of 50 digital signages spread across the space to give every visitor a glimpse into the future. With each display adept at elevating HD content via vivid colors and outstanding clarity, guests can now receive endless inspiration as they work thanks to the breathtaking nature of their surroundings.

(From left to right) Jeerapa Kongswangwongsa, vice president of Business Solutions LG Electronics Indochina and head of Enterprise & IT at LG Electronics Thailand, Jung Sung-hun, managing director of LG Electronics Thailand, Thanasorn Jaidee, president of True Digital Park and Dr. Tarit Nimmanwudipong, general manager of True Digital Park

In addition to stimulating the minds of those working in this multi-purpose space through the power of its display technologies, the company is confident that LG SuperSign CMS, content management software optimized for LG webOS, will help unlock effortless content management throughout the building so that its valued partners can work more productively.

As a pioneer of LED signage solutions, LG and its leading technologies can transform any space into a state-of-the-art innovation center. Through a shared vision of True Digital Park as one of Thailand’s most successful innovation and startup hubs, LG Thailand is proud to present the company’s portfolio of unique, cutting-edge commercial displays and business solutions to customers who will truly appreciate it.

Contributed by LG Thailand

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Company’s New Cinema Screen Brand, LG Miraclass Leverages LED Technology to
Take the Big Screen Viewing Experience to New Heights

SEOUL, Feb. 9, 2023 — LG Electronics (LG) announced the launch of its new LED screen brand for cinemas, LG Miraclass. Ideal for theater operators eager to present moviegoers with new, premium services and immersive viewing experiences, LG’s latest lineup of LED screens delivers realistic images with natural colors and deep blacks.

The name ‘Miraclass’ – a combination of the words Miracle and Class – means incredible image quality that can enhance audiences’ sense of immersion. Thanks to their advanced LED technology, LG Miraclass displays help bring movies to life, improving the theater-going experience and offering new value to venue owners and operators.

LG Miraclass currently consists of four product lineups offering different sizes (from 14 to 101 square meters) and screen resolutions (4K/2K) to choose from. At five meters-wide, models LDAA025-1 and LDAA012 are good options for small-capacity theaters, which have become increasingly popular with audiences in recent years. All Miraclass displays provide compatibility with Dolby’s Integrated Media Server, IMS3000, meaning theater owners can deliver premium image and sound to elevate the customer experience.

Employing self-emissive LED pixels, each LG Miraclass model delivers 24-bit color processing and outstanding contrast to give on-screen images depth and vibrancy. They also boast strong, consistent brightness with no corner dimming and produce clear, distortion-free pictures. What’s more, LG Miraclass is capable of displaying 68.7 billion color variations, enabling viewers to experience movies just as their creators intended them to be seen.

LG Miraclass also provides easy management for movie theater operators thanks to its intuitive software and facilitates greater space efficiency through eliminating the need for projection rooms. Additionally, the screen brightness of LG Miraclass can be adjusted across five stages, from 48 to 300 nits, offering suitability for various use scenarios – from playing 2D/3D movies to delivering content for company presentations or special ceremonies.

“LG is confident that LG Miraclass will satisfy the needs of operators and meet the expectations of moviegoers seeking memorable cinematic experiences,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “To accommodate rising demand and the diverse requirements of movie theater companies, more lineups and models will be introduced in the future.”

Despite the relative newness of LED movie screens, LG’s LED based displays can already be found in several major theater chains around the world, with more installations on the way throughout Asia, Europe and North America. In Spain, LG Miraclass screen was recently installed in the Odeon Multicines theater in Vilanova, with more displays arriving soon in Odeon Multicines theaters in the cities of Madrid and Barcelona. To learn more about LG Miraclass, visit www.lg.com/global/business/lg-miraclass.

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CEO William Cho Discusses Current B2B Businesses and Underscores Providing
Outstanding Customer Experiences via Advanced Integrated Solutions

SEOUL, Feb. 8, 2023 — LG Electronics’ (LG) CEO William Cho highlighted strategies to strengthen the company’s presence in the global B2B market during his recent visits to the USA and Europe. While meeting with the heads of local subsidiaries, CEO Cho underlined the need to deliver outstanding customer experiences through advanced, integrated solutions that seamlessly combine software and services with differentiated hardware products.

Beginning in Las Vegas, Nevada, USA at the start of the year, where the CEO attended CES 2023 and discussed the electric vehicle component business with strategic partners, including GM and Magna, CEO Cho visited Barcelona, Spain this month, where he attended ISE 2023, Europe’s largest display exhibition. After witnessing the latest industry and technology trends first-hand, Mr. Cho met with the CEO of Odeon Group, Europe’s largest cinema operator. CEO Cho toured local Odeon theaters equipped with LG Cinema LED screens and held discussions around mid- to long-term strategies, potential partnerships and future challenges in the information display (ID) business.

“The exceptional customer experience provided by LG’s ID business is based on in-depth research into what customers in each market value,” said CEO William Cho. “We will continue to improve our capability to deliver customized, integrated solutions that further anticipate customer needs.”

LG plans to further grow its global ID business by strengthening software and service capabilities. To increase sales of its integrated solutions, the company aims to provide highly profitable services that utilize the company’s Pro:Cloud platform.

CEO Cho then traveled back to the USA, stopping in Atlanta, Georgia, to attend AHR Expo 2023, one of the world’s largest heating, ventilation and air conditioning (HVAC) industry events. The CEO stated that LG will continue to bolster its cutting-edge HVAC technologies, which include AI-powered, high-efficiency solutions that save energy as well as smart home platforms that can be controlled and monitored remotely.

“To become a top player in the global HVAC market, we must provide excellent customer experiences by leveraging our advanced home appliance technology,” emphasized CEO Cho. LG is expanding its number one position in the system air conditioner sector to new and growing markets.

In rapidly growing system air conditioner markets in Latin America and Central Asia, the company is also seeking to reinforce its strong position by securing cost competitiveness and strengthening its product lineup and after-sales service infrastructure. In Europe, the company will pursue growth by aggressively investing in the development of optimized heating systems.

Additionally, LG is diversifying its profit structure by expanding its B2B business areas through continuous investment, mergers and strategic cooperation. The company currently offers a wide range of B2B solutions including ID, information technology (IT), robotic and electric vehicle charging solutions (Business Solutions Company); infotainment, electric vehicle powertrain and vehicle lighting systems (Vehicle component Solutions Company); system air conditioners and building management systems, built-in home appliances and component solutions including compressors and motors (Home Appliance & Air Solution Company); and the webOS platform (Home Entertainment Company).

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Equipped With Advanced AI Software, Company’s New, High-Efficiency
VRF Solution Delivers a Smarter, More Comfortable Indoor Environment

SEOUL, Feb. 8, 2023 — LG Electronics (LG) has announced the launch of the new Multi V i, a Variable Refrigerant Flow (VRF) solution equipped with the company’s highly evolved AI engine, in key global markets starting from Europe. Suitable for mid- to high-rise buildings, such as offices, schools, shopping malls, apartment buildings and hotels, the energy efficient Multi V i comes with a range of differentiated, smart features that help reduce energy consumption and deliver a more comfortable indoor environment – and a quieter outdoor environment – all-year-round.

AI Smart Care

The Multi V i’s sophisticated AI engine enables AI Smart Care, which leverages spatial and situational learning to optimize operation such as adjusting cooling or heating power according to several variables, including the number of people in the room, humidity levels as well as indoor and outside ambient temperature. This enables the product to improve energy savings by up to 24.7 percent.¹ Meanwhile, AI Indoor Space Care helps maintain a steady temperature and reduce energy consumption by automatically turning on indoor units in occupied areas and turning them off in unoccupied areas.

AI Energy Management

Another efficiency-focused feature, AI Energy Management allows users to set energy consumption targets, which can help to lower the overall power usage of the Multi V i.

Noise Target Control

The Multi V i also helps to enhance the comfort of those living in neighboring buildings or houses. Users can set an operational noise limit (from 50 to 70 decibels²) in advance to ensure that the sound produced by the outdoor unit does not exceed the level of volume they’ve specified.

Weather Information Interlocking Control

Providing smart performance and convenience, the Weather Information Interlocking Control feature of LG’s VRF solution automatically selects custom operation modes – including Automatic Pre-heating and Automatic Snow Removal – based on the weather conditions.³ Automatic Pre-heating allows users to enjoy a warm indoor environment even on the coldest days of the year by automatically heating the room in advance, while Automatic Snow Removal prevents snow from accumulating and freezing on the outdoor unit.

Powerful Performance

Boasting powerful, dependable performance even in extreme weather conditions, the Multi V i has surpassed its predecessor, the Multi V 5, to become the most energy efficient LG VRF solution yet.⁴ The unit’s newly designed biomimetic fan and an enhanced air-flow path combine to reduce fan-motor power consumption,⁵ resulting in improved energy savings. LG’s outstanding, new model can provide fresh, comfortable indoor air in any season, working at full cooling capacity up to 43 degrees Celsius,⁶ and full heating capacity in temperatures as low as negative 10 degrees Celsius.⁷

AI Smart Up

The Multi V i’s AI engine powers a variety of smart features, such as Auto Tuning and Remote Upgrade, which help to improve convenience and the overall user experience. The Auto Tuning system automatically tunes the compressor and motor during initial installation or when they need replacing, allowing for faster and easier setup and servicing. Meanwhile, with the Remote Upgrade system, LG’s VRF solution can be automatically updated to the latest software version without an on-site service visit. Furthermore, the Multi V i offers AI Smart Diagnosis, which provides automated system analysis and easy-to-read status reports to help reduce service times and boost reliability.

“Boasting our outstanding AI engine, the new Multi V i offers enhanced energy-savings, a more pleasant indoor environment and exceptional convenience,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “LG will continue to deliver complete air solutions leveraging its cutting-edge AI and industry-leading HVAC technologies.”

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¹ Tested internally following KS Test Standard (KS B ISO 15042:2006) using 24 horsepower (HP) model Multi V i. Results may vary depending on the applied model, local temperature and actual environment.
² Available settings are 50, 55, 60, 65 and 70 decibels.
³ The Weather Information Locking Control can be used by connecting the AccuWeather app to the ThinQ server. Results may vary depending on the applied model, local temperature and actual environment.
⁴ 15 percent increase in energy efficiency compared to LG Multi V 5 (8HP) according to Energy Efficiency Rating (EER). Tested by Eurovent using testing models ARUM080LTE6 (Multi V i) and ARUM080LTE5 (Multi V 5). Results may vary depending on usage environment.
⁵ Power consumption of model RPUX202X9E (Multi V i) reduced by 12 percent compared to model RPUW20GX9E (Multi V 5).
⁶ The Multi V i can provide reliable cooling operation in temperatures (outdoor) ranging from negative 15 to 52 degrees Celsius (dry-bulb) and can operate at the full capacity in temperatures as high as 43 degrees Celsius (dry-bulb). Based on LG Multi V i performance data in LG’s Product Data Book (PDB).
⁷ The Multi V i can provide reliable heating operation in temperatures (outdoor) ranging from negative 30 to 18 degrees Celsius (wet-bulb) and can operate at the full capacity in temperatures as low as negative 10 degrees Celsius (wet-bulb). Based on LG Multi V i performance data in LG’s PDB. Results may vary depending on the applied model, local temperature and actual environment.    

                                                                                                                              

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LG’s Higher Energy Efficient Heat Pumps, State-of-the-Art Inverter Compressor Technologies and Intuitive Control and Management Solutions Impress at Annual HVAC Conference

 

SEOUL, Feb. 7, 2023 — LG Electronics (LG) is showcasing its latest heating, ventilation and air conditioning (HVAC) solutions at AHR Expo 2023, the U.S.’s largest HVAC event, taking place in Atlanta, from February 6-8. The company’s higher efficiency, customized solutions for commercial and residential applications are on display across two exhibition booths: the HVAC Solution booth and the Component Solutions booth.

In the HVAC Solution booth, LG is presenting a number of new-for-2023 solutions, including Variable Refrigerant Flow (VRF) systems, higher energy-efficient heat pumps, indoor air quality solutions and flexible building automation and connectivity products.

One of the highlights of the HVAC booth is the LG Multi V i, an all-electric VRF cooling and heating solution equipped with the company’s AI Engine. The latest Multi V also boasts Edge computing architecture, intelligent operation based on real-time weather conditions as well as remote software and firmware upgradability. A next-generation VRF system, the Multi V i has a single refrigerant circuit that makes it possible to connect multiple indoor units to a single outdoor unit. Additionally, it provides options that help maximize energy efficiency and minimize operational costs, and is suitable for a wide range of commercial applications. Offering engineers and building owners outstanding flexibility in terms of performance and design, the Multi V i is available in capacities from 6 to 44 tons and can be used in single or dual-frame modular configurations.

LG’s Inverter Scroll Heat Pump Chiller raises the standard for solutions in the air-cooled chiller category. The LG Inverter Scroll Heat Pump Chiller is designed for cooling and heating. With an impressive integrated part load value (IPLV)¹ of 19.46, LG’s chiller can be used in many sectors for many types of use scenarios, providing a reliable mechanical solution for both large- and small-capacity applications. The Inverter Scroll Heat Pump Chiller’s performance and versatility can be attributed to several key components, including LG’s inverter technology, which enables a precise and efficient response to load demand and industry-leading low-ambient, high-efficiency heating. What’s more, a modular design allows system engineers to install the chiller using a two- or four-pipe configuration to provide simultaneous cooling and heating functionality without sacrificing efficiency or performance.

An AHR 2022 Innovation Award winner in the ventilation category, the LG Dedicated Outdoor Air System (DOAS) is a commercial ventilation system that also delivers effective dehumidification, cooling and heating. Able to control the temperature and humidity of the air inside a building or facility, DOAS comes equipped with a dual heat recovery system that minimizes energy loss. Meanwhile, the LG Therma V Air to Water Heat Pump (AWHP) solution provides efficient, dependable heating, cooling and hot water supply, and is an excellent replacement for a domestic-use gas boiler.

Using the company’s smart home platform, the LG ThinQ app, customers can remotely control and monitor their LG HVAC residential solutions and LG home appliances. And through LG ThinQ Smart Diagnosis, they can maintain the performance of their LG products and make direct inquiries to LG system experts should the need arise.

At AHR 2023, LG is also demonstrating its differentiated core product components in the Component Solutions booth. All of the company’s new Inverter compressors utilize low-GWP refrigerants, R454B and R32, meaning they already comply with new U.S. regulations on refrigerant use that will come into force in 2025.² Additionally, the Component Solutions booth hosts LG’s large-capacity scroll compressors for the commercial system air conditioning market.

“Heat pumps will continue to gain momentum in the global HVAC market in 2023 and our advanced VRF technology will enable us to take full advantage of this,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “The ‘electrification’ trend is moving America away from fossil fuels and towards cleaner heating and cooling solutions, such as those from the extensive line of efficient, high-performance LG innovations on display at AHR 2023. We will continue to introduce advanced HVAC solutions designed to maximize customer value and expand our presence to the global air conditioning market.”

Visitors to LG’s booth (#6509, Georgia World Congress Center) at AHR Expo 2023 can experience the full portfolio of LG HVAC solutions.

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¹ Industry-standard way of measuring the overall average efficiency of chillers.
² The state of California has passed legislation that will ban the use of refrigerants with a GWP over 750 from the year 2025.

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CASACOR, which celebrated its 35th anniversary in 2022, is the largest integrated exhibition of architecture, interior design and landscaping in Latin America. Held in the city of São Paulo, Brazil, between July and September last year, the wide-ranging event featured more than 60 architect- and designer-led projects and attracted more than 115,000 in-person visitors.

The official technology partner of CASACOR for four consecutive years, LG Brazil hosted a stylish lifestyle exhibit at the show, pairing modernist interior design with cutting-edge home innovations from the 2022 LG product lineup.

Called LG Magenta House and designed by architect Otto Felix, the 415 square-meter exhibition space was transformed into a stunning indoor environment complete with gorgeous, understated furnishings and LG’s premium lifestyle solutions. Among these were the LG G2 Gallery Series OLED TV, OLED Objet Collection Posé, side-by-side refrigerator, Styler, WashTower, PuriCare 360° Air Purifier and ARTCOOL Gallery air conditioner. The company’s state-of-the-art appliances blended in perfectly with the curated selection of vintage furniture pieces and interior objects to create a space of effortless comfort, convenience and aesthetic beauty.

The layout of LG Magenta House was centered around a central island that divided the space into a living room, kitchen, bathroom, bedroom and clothing area. The façade of the project featured walls made entirely of transparent glass bricks, a distinctly modernist touch that lets in natural light and warmth while still maintaining the privacy of those inside.

Drawing inspiration from the Conjunto Nacional – which was completed in the 1950s and has the distinction of being one of São Paulo’s first modern multi-use buildings – the LG Magenta House was awarded the VEJA SP Award for Best CASACOR Environment in the category of “Best Suite.” LG Magenta House was also recognized with the “Best of 2022” award from Archello, a global platform that connects professionals such as architects, sculptors, painters and engineers.

(From left to right) LG Magenta ambassadors at CASACOR 2022: Amanda Ferber, Fernando Forte and Renata Pocztaruk

During CASACOR 2022, LG also announced the next phase of “LG Magenta” – a relationship program designed especially for architects and interior designers – with the launch of a new platform that offers dedicated content, special discounts and exclusive benefits as well as training from industry professionals.

Stay tuned to LG Newsroom to learn more about LG’s inspiring projects and collaborations, and to check out the many ways that the company’s smart, innovative products continue to enhance the lives of consumers worldwide.

Contributed by LG Brazil 

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Apple TV App, Apple Music, AirPlay and HomeKit to Be Available in
Over 100 Countries and Regions via webOS Hub

SEOUL, Feb. 3, 2023 — LG Electronics (LG) has today announced the availability of the Apple TV app, Apple Music, AirPlay and HomeKit on its webOS Hub in over 100 countries and regions. Through this move, compatible TVs now offer an easier, more versatile smart TV experience thanks to a diverse selection of content and innovative features that help bring the ultimate in viewing convenience and pleasure to even more audiences worldwide.

With the Apple TV app, Apple Music, AirPlay and HomeKit all coming to the webOS Hub ecosystem, LG is constantly refining and expanding its webOS smart TV platform while enhancing its accessibility so that more consumers can benefit from the most convenient user experience.

By offering a greater range of customization options to smart TV manufacturers and giving more convenience and choice of content to customers, 10 times as many brands are now available on webOS Hub than in early 2021, with LG now working with 200 partners in total including Seiki, Eko, Stream System, Konka, Aiwa and Hyundai. Through these efforts, LG is now primely positioned to deliver on its promise of pioneering streamlined content viewing experiences for millions of people around the globe.

Apple TV+ is the home of award-winning Apple Originals and is accessed via the webOS Hub Home Screen’s dedicated Apple TV app. In addition, users can subscribe to popular third-party streaming subscription services on the Apple TV app, as well as explore over 100,000 films and shows to buy or rent.

Apple Music subscribers enjoy a vast, ad-free library comprised of over 100 million songs, 30,000 expertly-curated playlists, countless 4K music videos and the critically-acclaimed Apple Music Radio, which streams all the hits and classics from across all genres. Apple Music via webOS Hub is great for home parties too, as it comes with millions of songs with time-synced lyrics to make listening even more enjoyable. And it goes without saying that subscribers can instantly access their personal music library via webOS Hub.

webOS Hub will also be compatible with AirPlay, so users can stream movies, music, games and photos to their smart TV right from their iPhone, iPad or Mac. What’s more, webOS Hub-powered TVs are also Apple Home-enabled, giving users control of their TV in the Apple Home app and Siri using Apple HomeKit technology.

The Apple TV app and Apple Music are now available in over 100 countries, which is where owners of webOS-enabled TVs from 200 partner brands will benefit from a growing list of content and life-enriching features. The latest OLED TVs and UHD TVs powered by webOS Hub* support AirPlay and HomeKit, allowing more audiences to experience the enhanced usability and convenience these advanced TVs provide.

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^* AirPlay and HomeKit only available on OLED TVs and UHD TVs with webOS Hub 2.0

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In this installment of On the Job, we go inside LG’s System Integrated Circuit (SIC) Center to learn how LG is leveraging the latest AI to help deliver new customer experiences.

Imagine if there was a refrigerator that could play music and change color to match your current mood or spice up your kitchen décor. Well, as it happens, such a fridge actually exists – the newly introduced refrigerator with MoodUP from LG. The unique capabilities and customer experiences offered by LG’s latest kitchen innovation owe much to the LG8111, an on-device AI system-on-chip (SoC) developed by LG’s SIC Center.

Even before it was known as LG Electronics, the company began producing chips for consumer electronics as far back as 1992, at the ASIC Center under Goldstar’s Central Research Institute. Now, LG’s SIC Center is responsible for developing all of the AI chips used in LG products. These technologies have evolved over time to become the AI-based integrated circuits now used in cutting-edge appliances and home entertainment solutions such as LG OLED TV, and now, the fridge with MoodUP.

(From left to right) Chang Woon-suk, lead of Smart Solution TP, LG SIC Center, and Lee Jin-jong, LG SIC Center professional

Greatly expanding the customer experience, the company’s latest AI chips can process innumerable data points and enable LG appliances to communicate with one another – and with other smart devices as well. LG8111, the new AI chip used in the MoodUP, features an acceleration engine that processes information gathered from the refrigerator’s built-in cameras, microphones and sensors in real time. This allows the MoodUP to quickly recognize changes in its immediate environment and adjust performance accordingly, facilitate more convenient interactions with users and accurately assess if all of its features are functioning optimally.

Recognizing the importance that AI will play in consumer electronics and wanting to find a solution to differentiate LG products, engineers at the LG SIC Center began to develop the LG8111 in 2017 and created the first prototype in 2018. The LG8111, a highly integrated AI chip that is equipped with an LG-specific AI processor, is perfectly designed for LG products. While the chip performs and functions better online, its AI functions can also be utilized offline as well.

Impressively, the LG8111 can provide three types of AI: vision intelligence (the ability to recognize and distinguish between different spaces, locations, objects and users), voice intelligence (the ability to recognize users’ voices or specific noises associated with a certain type of space) and control intelligence (the ability to adjust and optimize performance according to physical or chemical changes in the environment). Also, when connected to Wi-Fi, any product equipped with the LG8111 can transmit information to nearby devices or to cloud servers.

“We spent a considerable amount of time deciding which device would be the first to apply our new on-device AI chip,” said Chang Woon-suk, lead of Smart Solution TP, LG SIC Center.

Various appliances were in contention, but ultimately, the SIC team decided to go with a refrigerator, a choice made because the household fridge has the distinction of being the only home appliance to operate 24/7. The first recipient of the state-of-the-art chip, the color-changing LG refrigerator with MoodUP boasts a seamless voice recognition feature that allows for convenient, remote control and monitoring via the LG ThinQ app.

“All of our top-notch researchers at the LG SIC Center are dedicated to developing chip solutions based on the core goal of maximizing customer value,” said Chang. “While we’re pleased with the success of the LG8111, we will continue to push the envelope as a team to take the customer experience to the next level.”

The successful implementation of the LG8111 in the new LG refrigerator with MoodUP opens the way for the chip’s use in a wide range of LG solutions, from other smart home appliances to electric vehicle components.

Stay tuned to Beyond News to learn more about the innovative technologies LG is using to drive the customer experience forward.

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Headlined by the Ultra-Premium ‘Signature Kitchen Suite’ Built-in Lineup,
Latest Premium Appliances Offer New Options for a More Personalized Home

SEOUL, Feb. 1, 2023 — LG Electronics (LG) is presenting its state-of-the-art kitchen and living appliance lineups at the 2023 Kitchen & Bath Industry Show (KBIS), taking place at the Las Vegas Convention Center in Las Vegas, Nevada, USA, from January 31 to February 2.

Under the theme of ‘Life on the UP,’ LG’s exhibit showcases the modern design and advanced technology of the company’s latest appliances while highlighting the personalized convenience they provide through the addition of ThinQ UP and ThinQ Care features – now available on LG’s premium built-in lineups for the very first time. Featuring eight unique zones, LG’s booth explores diverse consumer lifestyles and aesthetics with each zone representing a different, well-known American city, location or landmark, and each displaying a selection of new, cutting-edge LG appliances.

Visitors to KBIS 2023 can discover the latest premium kitchen solutions from luxury built-in brands, Signature Kitchen Suite and LG STUDIO, both of which offer the refined design and personalization options that today’s consumers want for their homes. The new Signature Kitchen Suite 48-inch built-in refrigerator comes in stainless steel or panel-ready option and boasts Signature Fit Integrated Design; enabling a seamless match with any interior décor and giving customers the choice of proud or flush installation.

Also on show at KBIS is LG’s new Signature Kitchen Suite 36-inch gas cooktop. The impressive appliance features five, powerful brass burners totaling 67,500 BTUs – including a 24,000-BTU^* Ultra-High dual burner with a convertible wok grate – which is the most of any cooktop in the luxury kitchen category. Additionally, the new cooktop is available with an easy-to-clean porcelain-coated cooking surface, while the LG STUDIO kitchen package now offers customers an elegant, new handle color – rose gold – to choose from.

For hassle-free cleanup, the Signature Kitchen Suite’s PowerSteam^® dishwasher can complete a full cycle in less than one hour thanks to LG’s QuadWash Pro and Dynamic Heat Dry technologies, the latter of which circulates hot air throughout the appliance’s interior. The sleek, stainless steel dishwasher, which has ‘hidden’ controls located on top of its door, uses TrueSteam^® to help remove caked-on food and reduce water spots, while QuadWash Pro uses high-pressure jets of water to clean dishware from multiple angles.

LG is also exhibiting its personalized living solutions at this year’s show, with ThinQ UP appliances such as the latest washer and dryer pair, a new minimalism concept kitchen appliances lineup, and lastly, the new MoodUP by LG STUDIO – a fridge with color-changing door panels (23 colors available for the upper panel and 19 for the lower) that can be easily controlled via the LG ThinQ app. ThinQ UP, which enables users to continuously upgrade their appliances with additional features, will soon be coming to LG’s built-in appliances – including the Signature Kitchen Suite and LG STUDIO lineup – as will ThinQ Care features designed to help users protect and get the most out of their LG solutions.

What’s more, LG is presenting entertaining events at the show to allow visitors to experience its products and brand values first-hand. In the Las Vegas-themed zone of the company’s booth, Signature Kitchen Suite chefs, Nick Ritchie from Napa Valley and Austin Kang from Seoul, are giving cooking demonstrations using Signature Kitchen Suite appliances to prepare delectable treats for attendees. LG is also hosting an exclusive party in its booth’s New York-themed zone on the evening before KBIS 2023 opens. Along with music and a colorful LED lighting display provided by the customizable MoodUP by LG STUDIO, guests will be able to enjoy delicious desserts made using the ultra-convenient Scan to Cook feature on LG STUDIO cooking appliances.

“At KBIS 2023, we will introduce the exceptional, personalized experience offered by our ultra-premium built-in appliances and ThinQ UP,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to deliver smart, stylish kitchen and living solutions designed to enhance consumers’ homes and daily lives.”

Visitors to LG’s booth (West Hall #3045, Las Vegas Convention Center) at KBIS 2023 will have the opportunity to experience the full portfolio of LG kitchen and living appliances.

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^* British Thermal Unit (BTU) is a unit of heat.

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LG’s Advanced Display Innovations, Including 8K Micro LED, Feature in Interactive
Exhibit Along With Immersive Media Art and Digitalized Spaces for Diverse Industries

SEOUL, Jan. 31, 2023 — LG Electronics (LG) is presenting its cutting-edge digital signage solutions at Integrated Systems Europe (ISE) 2023, which opens today in Barcelona, Spain. The company’s full range of display solutions – including Micro LED displays, Transparent OLED Signage and LED displays – is exhibited across a number of digitalized spaces demonstrating use cases and applications for different industries, including retail, corporate, education and hospitality.

Adopting the theme of Life, Be Bloomed for this year’s ISE, LG is presenting innovative display solutions that offer a world of possibilities and the power to make life better, each and every day. Visitors to the company’s booth will be able to experience solutions created to foster better business communications, solutions that deliver clear visibility and integrate seamlessly in various commercial environments as well as solutions that can convey the emotion and dynamism of stunning digital artworks in a whole new way.

The massive 272-inch LG MAGNIT 8K Micro LED (model LSAB007) is making its debut at ISE with a truly jaw-dropping display, both in scale and in picture quality. The enormous Micro LED leverages millions of self-emissive micrometer-scale pixels to create images of exceptional vibrancy and depth, while its 8K resolution (7,680 x 4,320) delivers razor-sharp detail.

LG MAGNIT 8K offers impressive color consistency and a wide viewing angle. This remarkable display solution will mesmerize visitors to the company’s booth, enthralling them with exclusive 8K footage that captures the beauty and majesty of the natural world. With its huge size and superb picture quality, LG MAGNIT is an excellent solution for showcasing media art in public spaces, and for use in building control rooms, boardrooms as well as corporate and hotel lobbies.

Another spectacular sight for visitors, LG’s 8K Micro LED synchronizes with 56 Transparent OLED Signage (model 55EW5G-V) displays, covering both sides of the LG exhibition hall’s entrance to create an incredibly immersive media art experience. The captivating display setup transports visitors into a world of color and wonder – a world brought to life by the company’s cutting-edge display technologies.

At ISE 2023, LG is also showcasing its solutions for virtual production studios for the very first time. A virtual production studio allows content creators to shoot live-action footage against a fully digital backdrop, which is made by displaying virtual scenery on a series of seamlessly connected LED screens. LG and its professional partners, including Mo-Sys and ARRI, will be showing visitors how a virtual production studio works – and how it can be used for entertainment applications, such as film and TV, and for corporate in-house broadcasting – and introducing LG’s LED displays and related solutions.

At the center of LG’s booth is the eye-catching Floating CUBE LED, an LED sculpture that creatively combines four 2K LED displays (model LSCB012). Based on Tensegrity, a structural principle of tensional integrity, the CUBE presents strikingly three-dimensional anamorphic digital art that moves and flows across the displays’ surfaces. LG’s fine-pitch LED displays provide lifelike picture quality, while the seamless 90-degree corner design of the CUBE installation enhances the sense that one is looking at real, 3D objects inside an actual, physical space.

Additionally, LG is introducing its new digital learning solution, LG CreateBoard (model TR3DK), at ISE 2023. An Interactive Digital Board designed to engage, inform and inspire students, and encourage greater collaboration, the new model provides LG CreateBoard Lab for content creating and writing as well as LG CreateBoard Share for wireless content and screen sharing. Also on show is LG ConnectedCare DMS, a cloud-based device management solution for schools and other learning environments that enables the remote management of multiple displays.

As part of its comprehensive exhibit, LG is presenting convenient cloud-based management solutions tailored to the needs of diverse industries; including retail, corporate, education and hospitality. LG Pro:Cloud is a cloud platform for accessing LG’s content management solutions (CMS) including Pro:Centric Cloud (hospitality) and SuperSign Cloud, while LG ConnectedCare is a remote management solution that makes it possible to monitor signages, check energy usage and adjust display brightness via the integrated Energy Dashboard.¹

Also on full display at ISE 2023 is LG’s ongoing commitment to sustainability. Embracing the company’s Better Life for All vision, the latest B2B solutions from LG offer energy efficiency, reduced resource consumption, increased recyclability and enhanced accessibility.² In the ESG zone, visitors can explore innovations such as cloud-based smart energy management solutions that help reduce power consumption and 4K UHD signage (model UL3J-EP), featuring components partially made from recycled plastic, and check out the LG Kiosk, which promotes digital inclusion with a tactile keypad for the visually impaired.

“At ISE 2023, LG is demonstrating how its display solutions can add value in practically any commercial sector or area of your life you care to name,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Far more than just screens for presenting content, our display solutions can help you connect, create, communicate and collaborate – expanding and digitalizing your daily experience in a host of convenient, new ways.”

Visitors to ISE 2023 can find LG’s booth in Hall 3 (Stand 3K 200) of Fira Barcelona’s Gran Via conference center. To learn more about LG’s digital signage solutions at ISE 2023, please visit www.lg-informationdisplay.com/ise2023.

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¹ Energy Dashboard will be released in 2023.
² www.lg-informationdisplay.com/support/esg.

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Last year was a particularly harsh one for many families in Thailand, as severe floods devastated large areas of the northeast and central regions repeatedly over a prolonged four-month period. Phra Nakhon Si Ayutthaya, a central Thailand province steeped in ancient history, was one territory that was hit particularly hard by this unprecedented catastrophe.

To restore and preserve the city’s infrastructure, historical locations and private homes damaged by this unforgiving natural disaster, LG Thailand initiated a range of activities that took full advantage of the company’s expertise and kind-hearted employees as it extended a helping hand to those in need.

LG recruited a team of over 30 volunteers who worked diligently throughout the day to clear up as many of the smudges created by the flooding as possible and repaint buildings from schools to temples, returning their old, dilapidated walls to their former glory.

Fully understanding that flood-damaged electrical appliances, which are considered daily essentials, must be repaired as a matter of urgency within the affected communities, LG created a registration system where households could sign up to receive inspections and maintenance services as fast as possible. Thanks to this effort, people could bring their devices to a service center or request LG technicians pay a visit to their houses for repairs.

(From left to right) Mr. Prapan Treebubpha, deputy governor of Phra Nakhon Si Ayutthaya and Mr. Sunghun Jung, managing director of LG Electronics Thailand

The company’s endeavor to care for locals continues to change lives with a donation of LG appliances and cash totaling over USD 10,600. “Through this and other activities, LG has joined hands with the local government to help accelerate the restoration of the province and improve the well-being of our inhabitants,” said Prapan Treebubpha, deputy governor of Phra Nakhon Si Ayutthaya.

(From left to right) Ms. Arpusara Songkavijit, senior marketing communication manager at LG Electronics Thailand, Dr. Petch Alisanant, assistant director of supporting services at King Chulalongkorn Memorial Hospital and Mr. Amnaj Singhachan, senior marketing manager at LG Electronics Thailand

The flood relief project is yet another embodiment of LG’s long-held commitment to improving the overall quality of life and well-being of people across the world, as it strives to promote its Life’s Good vision. In July 2022, LG also donated electrical appliances worth over USD 11,500 to the Chulalongkorn Hospital, Thai Red Cross Society and Princess Mother’s Medical Volunteer (PMMV) Foundation to support the heroes working in Thailand’s medical sector, believing that this donation would benefit the healthcare and livelihoods of all Thai people in time.

Keep following LG Newsroom to see how LG continues its efforts around the world to ensure that Life’s Good for all!

Contributed by LG Thailand

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Highest Full-Year Revenue in LG Electronics’ History With
 Continuous Growth Based on Strong Fundamentals

SEOUL, Jan. 27, 2023 — LG Electronics Inc. (LG) today announced full-year 2022 consolidated revenue of KRW 83.5 trillion with operating profit of KRW 3.6 trillion.

In 2022, LG achieved its highest annual revenue ever – surpassing KRW 80 trillion for the first time in its history – increasing 12.9 percent over 2021, when sales exceeded KRW 70 trillion for the first time. The record sales reflect continuous growth based on strong fundamentals, although full-year profitability was impacted by challenging global economic conditions.

The company’s revenue growth in 2022 was driven by strong demand for premium home appliances and automotive parts. For the seventh consecutive year, the appliance business unit saw significant year-over-year growth. The turnaround of LG’s Vehicle components Solutions business in 2022 reflected steady improvements in the automotive industry, and this business exceeded 10 percent of LG’s total revenue for the first time.

The LG Home Appliance & Air Solution Company saw another record-setting year with 2022 revenue of KRW 29.9 trillion, an increase of 10.3 percent from the previous year, as a result of company’s premium-focused strategy that includes unique appliances such as LG Styler clothing care systems, all-in-one WashTower laundry centers, and LG InstaView refrigerators with Craft Ice. Full-year 2022 operating profit was KRW 1.1 trillion lower than in the previous year caused by increased marketing investments and higher logistics costs. The business unit plans to consistently pursue its premium-centered strategy by improving competitiveness of premium products as well as strengthening its mass-tier lineup, along with cost structure management to enhance profitability. In addition, the company will accelerate the expansion of smart home ecosystems by expanding upgradable appliance lineups in the overseas markets.

The LG Home Entertainment Company reported 2022 revenue of KRW 15.7 trillion and operating profit of KRW 5.4 billion. Although lower global TV demand impacted revenue and operating profit versus 2021, the company’s content and services business based on LG’s smart TV platform has grown ten-fold since 2018. As challenging business conditions persist, the company will focus on expanding LG’s smart TV platform to diversify its overall business portfolio and secure future growth engines. Furthermore, the company will maintain its competitive edge by growing the premium TV segment, such as OLED TV and QNED TV, as well as effectively managing marketing expenses.

The LG Vehicle component Solutions Company increased revenue by 29.1 percent in 2022 from 2021 to KRW 8.6 trillion with a full-year operating profit of KRW 169.6 billion. The business unit’s profitable growth was driven by proactively responding to higher demand from automakers. By year-end 2022, the total value of accumulated orders for auto parts is around KRW 80 trillion, reflecting the company’s position as a leading supplier to the worldwide automotive industry. The company will continue its momentum by strengthening its global supply chain and will work to further increase profitability through efficient cost structure management.

The LG Business Solutions Company’s 2022 revenue of KRW 6.1 trillion increased 11.2 percent over the previous year driven by continuous recovery of information displays. Full-year operating profit declined, primarily due to lower post-pandemic demand for PCs and monitors. Looking ahead, the company plans to improve competitiveness of PCs and monitors, while driving stable growth in the B2B segment by developing more customized solutions.

Earnings Conference and Conference Call

LG Electronics will hold a Korean / English conference call on January 27, 2023 at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to pre-register online to receive a private PIN. To participate in the conference call, dial +82 31 810 3130, enter passcode 6418# and then the PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call.

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New Video Camera Solution With LG webOS Facilitates Convenient
Medical Staff-Patient Interactions, Day and Night

SEOUL, Jan. 26, 2023 — LG Electronics (LG) is unveiling its Smart Cam Pro (model AN-VC22PR), a 4K video camera designed for use in hospitals and healthcare centers. LG Smart Cam Pro delivers sharp, clear image quality with or without the lights on, allowing seamless video communications at any time of day or night. The new model also presents healthcare solution providers with customizability through the integration of LG’s versatile webOS platform.

LG Smart Cam Pro incorporates a 4K RGB main camera and a 4K night vision camera, each offering crisp, ultra-high definition (3,840 x 2,160) images¹ and 4x digital zoom. The device also implements LG’s HDR effect, which adjusts color and contrast to make the subject easier to see, even when they are backlit by strong, natural or artificial light. When paired with a TV/display² in the patient rooms, LG Smart Cam Pro with customized solution makes it possible for medical staff to complete their rounds virtually and ascertain if a patient needs specific support before physically attending to them. Also, after accepting a call placed through LG Smart Cam Pro, the screen of the recipient’s TV³ switches from the content being viewed to the camera feed, then switches back once the call has ended.

Featuring a compact, space-saving design with a foldable mount, LG Smart Cam Pro can be placed on or near a TV or display. The device has a subtle, dark silver casing and a gloss-black front featuring a manual privacy cover that can be moved over the main lens at the user’s discretion. To provide clear communications between patients and medical staff, LG Smart Cam Pro is equipped with a built-in 4-way microphone system with echo cancellation and noise reduction.

Additionally, LG’s 4K smart camera leverages the LG webOS platform, which provides a convenient user experience with the ability to add new and customized services in the future, and a Qualcomm Technologies, Inc. high-performance system on chip (SoC) for the Internet of Things (IoT) – capable of providing an excellent video experience and intensive Edge AI applications – to deliver seamless software services⁴ for healthcare solutions.

“Utilizing both Qualcomm Technologies’ system-on-chip innovations and the LG webOS platform will allow the LG Smart Cam Pro to transform the way that medical services are performed across the globe,” said Jeffery Torrance, senior vice president and general manager of Connected Smart Systems (CSS), Qualcomm Technologies, Inc. “LG and Qualcomm Technologies are continuing to advance IoT camera technology for consumers and businesses alike.”

“Based on the LG webOS platform and Qualcomm’s advanced SoC, the new LG Smart Cam Pro is a 4K video camera solution intended to provide a convenient means of medical staff-patient communication in busy healthcare settings,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “A reliable innovation partner, LG will continue to provide a wide range of product lineups designed to meet the specific needs of diverse business sectors.”

The LG Smart Cam Pro will be introduced at ISE 2023, which will be held in Barcelona, Spain from January 31 to February 3. To learn more about the innovation, visit www.lg.com/global/business/commercial-tv/lg-an-vc22pr.

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¹ Image definition may vary depending on the network environment.
² Available on a TV/display connected via HDMI.
³ Available on compatible LG commercial TVs when connected via MPI port.
⁴ Performance may vary depending on the network environment.

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For LG, 2022 was a defining year for its unwavering journey towards sustainability after the company successfully redirected its focus to collaborations for a greater collective impact through its global innovation challenge, the LIFE’S GOOD AWARD.

Innovators hailing from all four corners of the globe answered LG’s call with creativity, passion and a drive to make sure Life’s Good, with novel solutions that bring much-needed hope of a brighter future for people and the planet. Among the countless game-changing ideas submitted, the best four were selected to be presented at the LIFE’S GOOD AWARD Conference held in January, in what would be the grand finale.

(From left to right) Lee Jeong-seok, head of LG Electronics’ Global Marketing Center, CTO Dr. Kim Byoung-hoon and CSO Lee Sam-soo

With innovation at its core, it was only fitting that LG Sciencepark, the company’s immense innovation hub based in Magok (South Korea), was chosen to host the conference. The four finalists joined the judging panel of respected scholars and LG executives to give their final pitches that would determine which award they would be taking home. But this was by no means a closed event, as the public was warmly invited to tune into the conference’s afternoon events.

Lee Jeong-seok, head of LG Electronics’ Global Marketing Center

The day kicked off with a presentation from each team and the judging panel gave valuable feedback and asked questions based on the solution’s impact, innovation and sustainability. And finally, the moment everyone had waited for; the announcement of who would be receiving what prize at the awards ceremony held later that day.

Public attendees interested in LG’s latest sustainability efforts were greeted to the park by a special exhibition booth providing an interesting overview of each top-four solution, as well as a look into LG’s most notable products promoting environmental sustainability and accessibility.

The ‘Dot pad,’ Dot Incorporation’s tactile graphic display, was one of them. Featuring 2,400 braille pins/dots which move up and down to convert information, this device gave visitors the opportunity to experience how the visually impaired ‘see’ the world through their fingertips.

Next up was Day1Lab’s alternative plastic solution which promotes its vision of a green Earth devoid of all harmful microplastic waste. This exhibit was set up to clearly demonstrate how carbohydrate complex materials degrade naturally in freshwater and earth, as to not harm the planet’s beautiful and diverse ecosystems.

Similarly, SOLUTUM presented an alternative plastic solution which degrades naturally in freshwater without toxic residue. Attendees were eager to see the eco-friendly material close up, especially as it’s expected to be featured in consumer products soon in partnership with a leading beverage brand.

Water desalination was the key initiative outlined in NONA Technologies’ exhibit. It’s here where onlookers could discover how a desalination solution that removes minerals from raw water completely changes the outlook of agriculture and water-deprived communities over the world.

Professor Christopher Marquis, a professor at Cambridge Judge Business School

Following this exclusive tour of the winning solutions, everyone gathered for the long-awaited awards ceremony. But before the awards were handed out, a welcoming address by LG, special lectures from presiding professors and speeches from the winning teams were conducted, a perfect example of how businesses, scholars and innovators can come together as one for a better world.

(From left to right) Dot Inc.’s Ki Kwang Sung, CSO Lee Sam-soo and Dot Inc.’s Ju Yoon Kim

The curtains closed on the ceremony with a big round of applause for the winners, with Dot Inc. (South Korea), SOLUTUM (Israel), Day1Lab (South Korea) and NONA Technologies (the United States) claiming the Grand Prix, Gold, Silver and Bronze awards, respectively. The jury lauded the four winners’ amazing dedication and visionary solutions.

Through a relentless drive for innovation and an unwavering commitment to connecting with some of the brightest minds in the world, LG will continue to foster a Better Life for All. Stay tuned to Beyond News to learn how LG’s latest efforts are putting the world on a more sustainable path.

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Award’s Final Four Teams Joined by Renowned ESG Scholars and Company’s
Executives at LIFE’S GOOD AWARD Conference in South Korea

SEOUL, Jan. 17, 2023 — LG Electronics (LG) has announced the final winner of its LIFE’S GOOD AWARD, supporting global innovators taking on challenges to help create a Better Life for All. The Grand Prix was awarded to Dot Inc. from South Korea.

The jury ranked the final four teams after each of the teams pitched their innovative solutions in the award’s final round, held during the LIFE’S GOOD AWARD Conference at LG Sciencepark in Seoul, Korea, on January 16. LG’s own executives leading the company’s ESG management, CSO Lee Sam-soo and CTO Dr. Kim Byoung-hoon, were present as well.

The award embodies LG’s ESG vision of a Better Life for All, aiming to foster a brighter future for the planet and people. The company aimed to solicit ideas for environmental sustainability and accessibility, two key focuses of its long-term ESG initiative, the Better Life Plan 2030. The ingenious solutions presented by the four winners illustrate the power and potential of tech-for-good to spread positive impact on the world.

The winning teams are: Dot Inc. of South Korea (Grand Prix/USD 700,000 in prize money); SOLUTUM of Israel (Gold/USD 200,000); Day1Lab of South Korea (Silver/USD 100,000); and NONA Technologies of the United States (Bronze/USD 50,000).

LIFE’S GOOD AWARD Winning Solutions

• Dot Inc.: developed an assistive information display device for the visually impaired composed of 2,400 braille pins – or ‘dots’ – which move up and down. ­­The novel device converts images, maps and other diverse digital information from connected devices such as computers and mobile phones into a display for visually impaired users to comprehend.
• SOLUTUM: developed a novel plastic material that dissolves in water at ambient temperature and then biodegrades leaving no microplastic or toxin residue.
• Day1Lab: created an organic polymer plastic which completely biodegrades in freshwater after about two weeks, and in the earth after about two months.
• NONA Technologies: developed a desalination solution leveraging Ion Concentration Polarization (ICP) to remove viruses, bacteria, salt and debris from water.

Along with the final four teams, the LIFE’S GOOD AWARD Conference was graced by the esteemed members of the award’s jury, the LG’s Life’s Good Committee, consisting of the company’s executives and respected scholars in the area of responsible business management; Alex Edmans, a professor at London Business School, Christopher Marquis, a professor at Cambridge Judge Business School and Hyun S. Shin, a professor at Hanyang Business School and a director of the Collective Impact Center at Hanyang University.

The conference saw various attendees – including members of the public and local university students as well as LG employees and partners – and was livestreamed so that audiences from all around the globe could tune into the proceedings. During the morning, all four teams gave a final presentation and participated in a Q&A session, while the jury provided feedback based on the impact, innovation and sustainability of each solution. The afternoon featured an awards ceremony honoring the four teams and announcing their final placings, as well as special lectures delivered by Professor Edmans, Professor Marquis and Professor Shin.

“We will continue to pursue solutions assisting the visually impaired, and thanks to LG’s support, we will be able to achieve this at a greater scale and in less time than we otherwise would have,” said Ahrum Choi of Dot Inc., Grand Prix winner of the LIFE’S GOOD AWARD. “We are so grateful for this experience and are looking forward to collaborating with LG in the future, a company that really shares our desire to make the world a better place.”

“We will continue to collaborate with like-minded innovators as we forge ahead on a shared journey to create a sustainable future for all, embracing the company’s Life’s Good vision,” said Lee Sam-soo, Chief Strategy Officer at LG Electronics.

Meanwhile, LG will carry out ESG efforts spearheaded by the Better Life Plan 2030 and continue to share the initiative with internal employees and external stakeholders in order to bolster the company’s sustainable business practices.

For all the latest on LG’s ongoing efforts to realize a Better Life for All, stay tuned to LG Newsroom.

 

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Boasting a 360Hz Refresh Rate and NVIDIA Reflex Response Time,
the 25GR75FG Will be Unveiled at Major EMEA Esports Event Held in January

SEOUL, Jan. 16, 2022 — LG Electronics’ (LG) latest UltraGear gaming monitor (model 25GR75FG) has been named the official display of the League of Legends EMEA Championship (LEC) 2023. The new monitor will make its debut during the upcoming LEC season, which begins this weekend, supporting players from the region’s top teams as they battle it out for tournament honors. LG UltraGear is proud to continue its strong partnership with LEC, one of the world’s most popular esports leagues, and remains committed to fostering the growth of esports internationally.

Designed for competitive esports, the latest LG UltraGear gaming monitor delivers outstanding picture quality and speed thanks to a 24.5-inch Full-HD (1,920 x 1,080) IPS display with a 360Hz refresh rate and 1 millisecond Gray-to-Gray (GTG) response time. The performance of LG’s new gaming display is further boosted by the integration of NVIDIA G-SYNC technology, which minimizes screen-tearing for seamless visuals, and NVIDIA Reflex, which helps to reduce click-to-display latency for more precise control of the onscreen action. VESA Display HDR 400 certified, the 25GR75FG also ensures bright, clear images and has a 3-sided borderless design that helps increase players’ sense of immersion, making it easier to focus during fierce competition.

As part of its ongoing partnership with LEC, LG has been providing the professional league with its world-class UltraGear gaming monitors since 2022. The 25GR75FG is being adopted by LEC for the 2023 season, which is being held in a brand-new format by merging Europe, Türkiye and CIS with the Middle East and North Africa (MENA) to create EMEA, a united competitive League of Legends Esports region. Optimized for esports, the 25GR75FG has been upgraded from its predecessor with the help of feedback from LEC players. The design, features and capabilities of the new UltraGear model make it an ideal choice not only for pro-players, but for anyone who loves the thrill of competitive gaming.

“We are delighted to announce the continuation of our partnership with LG for the upcoming LEC 2023 Season,” said Eva Suarez, head of partnerships for EMEA at Riot Games. “We’re dedicated to providing our competitors with the best gaming experience possible and the new LG UltraGear gaming monitor will go a long way in offering our League of Legends pros outstanding picture quality every time they step onto the LEC stage.”

“LG is very excited to introduce the 25GR75FG at the upcoming LEC 2023,” said Seo Young-jae, head of the IT business unit of LG Electronics Business Solutions Company. “Super-fast gear fine-tuned for the demands of professional esports, our incredible high-performance display will be in the thick of the action as the best teams in the EMEA region play for victory. LG UltraGear will continue to support LEC and help foster the growth of esports worldwide.”

To learn more about LEC 2023, check out and follow LG UltraGear (@UltraGearGaming) and LEC (@LEC) on Twitter.

Specifications:

	LG UltraGear Gaming Monitor (25GR75FG)
Display Type	IPS
Screen Size	24.5-inch
Resolution	FHD (1,920 x 1,080)
Color Gamut	sRGB 97%
Refresh Rate	360Hz
Response Time	1ms GTG
HDR	VESA DisplayHDR 400
Connectivity	HDMI 2.0 x2 DisplayPort 1.4 x1 USB 3.0 x1 Upstream, x2 Downstream H/P out
Adaptive Sync	NVIDIA® G-SYNC with Reflex
Stand	Tilt: -5º to +15º (Manual) Height: 110mm (Manual) Swivel: ±30º Pivot: Yes (Clockwise) Wall Mountable (100 x 100mm)

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LG Electronics Tennessee Plant is Selected as Industry’s First U.S.
Home Appliance Lighthouse Factory by World Economic Forum

SEOUL, Jan. 16, 2023 — LG Electronics’ (LG) home appliance manufacturing plant in the United States has been selected as a world-leading Lighthouse Factory by the World Economic Forum (WEF).

The million-square-foot factory in Clarksville, Tennessee – the U.S. production base for LG’s award-winning washers and dryers – is the industry’s first home appliance plant in the United States to join the WEF’s global network. Also, it is the company’s second Lighthouse Factory, following on the heels of the LG Smart Park in Changwon, South Korea, which was selected by the WEF last year.

A “Lighthouse Factory” is recognized by the WEF for its role in shaping the future of manufacturing through the integration of Internet of Things (IoT), big data, artificial intelligence (AI), robots and other Fourth Industrial Revolution technologies. Since 2018, the WEF has selected and added global factories to its network twice a year.

LG’s world-class autonomous factory in Tennessee utilizes advanced digital technologies from AI and big data to IoT and robots. Completed at the end of 2018, the facility now operates three production lines for front-load and top-load washing machines and dryers. With an annual production capacity of 1.2 million washers and 600,000 dryers, the plant proactively responds to changing North American demand through local production. More than 900 people work at the LG home appliance factory in Montgomery County, Tenn.

Featuring a complete integrated production system streamlined process to supply impeccable products to customers on time, each line carries out the entire manufacturing process of new models from making the parts to assembly and packaging. In addition, strict quality conditions are applied to all the assembly lines to heighten quality across the board, from parts to finished products.

The LG Tennessee factory boasts a fully autonomous logistics system with 166 automated guided vehicles (AGVs) that transport parts around the plant. With three times more AGVs than the LG Smart Park, these robots improve overall productivity by freeing up people for other tasks.

With the integration of parts production such as metal press processing, plastic injection molding, and painting – including LG’s own intelligent injection molding system – the company has increased component productivity by 21 percent.¹ In addition, the plant recognizes and responds in advance to potential productivity issues through an advanced detection system. By applying data-based AI technology that accurately predicts washing machine performance, the number of tests and energy consumed during testing are reduced by 22 percent, while the defect rate has been reduced by more than 61 percent via quality optimization.²

The plant is also maximizing workplace safety and operational efficiency by using robots for complicated, potentially dangerous tasks, such as assembling and lifting heavy parts and welding.

To further improve efficiency, LG plans to establish a 5G connectivity network across the facility in the second half of this year, creating an environment where its many AGVs can transport materials faster and more accurately based on stable, uninterrupted communication. LG will also introduce Autonomous Mobile Robots that navigate the expansive facility with ease to enhance its logistics system.

LG’s commitment to sustainability can be seen throughout the Tennessee factory, which transitioned to renewable energy completely already in 2022. The plant also uses a high-efficiency utility infrastructure, which supplies the power, steam and heat necessary to produce LG’s home appliance products with the help of the company’s advanced Building Energy Control (BECON) solution.

“Along with the LG Smart Park, LG’s Tennessee factory represents our unmatched leadership in transforming manufacturing facilities into advanced, futuristic hubs utilizing the most revolutionary technologies,” said Lyu Jae-cheol, president of the LG Electronics Home Appliance & Air Solution Company. “Lighthouse Factory status exemplifies how LG continues to strive for providing differentiated customer experiences through customized manufacturing innovations.”

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¹ Comparing the overall equipment effectiveness rate from the year 2020 to 2022 according to the lighthouse site visit report by World Economic Forum.
² Comparing the number of the test conduction and the field defect rate from the year 2020 to 2022 according to the lighthouse site visit report by World Economic Forum.

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LG’s business practices and technological innovations reflect a deep-held desire to help improve people’s lives and make a positive impact on the planet. LG always believes that Life’s Good and aims to create innovative technologies and products that present exceptional values, contributing to a smarter, more convenient way of living and ultimately leading to a Better Life for All. This belief led LG to establish the LIFE’S GOOD AWARD, an innovation challenge that was held for the very first time in 2022.

 

LIFE’S GOOD AWARD

First announced at CES 2022, the LIFE’S GOOD AWARD gave innovators from all around the world the opportunity to share their novel ideas for technology-driven solutions targeting environmental sustainability – Innovation for the Planet – or accessibility – Innovation for People.

A total of 334 entrants – individuals and groups – from 61 countries participated in LG’s inaugural innovation challenge, with four finalists chosen among them by an expert jury comprised of renowned ESG scholars, LG’s own executives and the head of LG Technology Ventures. Revealed at CES 2023, Dot Inc. and Day1Lab of South Korea, SOLUTUM of Israel and NONA Technologies of the United States will compete in a final pitching session to decide the ultimate winner.

Read on to learn about the four finalists’ innovative solutions that could help solve global challenges and how those solutions align with LG’s vision for a Better Life for All.

Innovations Creating a Better Life for All

Dot Inc.: Bridging the Information Divide for People With Visual Impairments

“We want to build bridges that connect the visually impaired to their families, and to society.”

Since 2015, South Korea’s Dot Inc. has been working on creating assistive technology for the visually impaired, such as the highly inventive Dot Braille Smartwatch. Dot Inc. has more than 120 technology patents to its name and was the winner of Titanium Lion at the Cannes Lions International Festival of Creativity 2022. The company also won Best of Innovation in the Accessibility category at CES 2023.

Dot Inc.’s entry for the LIFE’S GOOD AWARD is ‘Dot pad’, a display solution designed to bridge the information gap for the visually impaired. With 2,400 braille pins – or ‘dots’ – which move up and down, the novel device converts images, maps and other diverse digital information from connected devices such as computers and mobile phones into tactile graphics for visually impaired users to feel and comprehend. Thanks to Dot Inc.’s innovative ‘Dot Cell’ electromagnet actuator technology, the game-changing device is twenty times smaller and ten times lighter than similar types of displays currently on the market, providing a far more convenient way for sight-impaired users to find and access information.

Day1Lab: Reducing Microplastics With Biodegradable Plastic Technology

“We want to see the dawn of a plastic-free world.”

Starting life in 2021 as a research team at Korea’s Seoul National University College of Engineering, Day1Lab strives to develop alternative plastic materials to solve the global problem of microplastic waste. The environmentally focused startup has been honored with various awards, including the K-Startup Award (Prime Minister of State Award), the Environmental Entrepreneurship Idea Award (Minister of Environment Award) and the SK hynix Startup Idea Award.

For the LIFE’S GOOD AWARD, Day1Lab presented a carbohydrate complex alternative plastic solution that, according to the startup’s internal test results, completely degrades naturally in freshwater after about two weeks, and in the earth after about two months. The jury lauded Day1Lab’s waste-fighting invention, noting its superiority over petroleum-based solutions which are the current status quo for biodegradable plastic solutions. With ongoing research in biodegradable plastics for a microplastic-free world, there’s much more to come in Day1Lab’s future.

SOLUTUM: Bioplastic That Dissolves Without Toxic Residue

“What would you like to leave behind for future generations?”

SOLUTUM is an innovative clean-tech startup that, like Day1Lab, is targeting the monumental challenge of ending plastic pollution. The company has successfully developed a novel plastic material and biodegradable technologies and has been selected as a sustainability innovator by Mass Challenge, the Coller Startup Competition and Seagate.

For the LIFE’S GOOD AWARD, SOLUTUM proposed a new plastic solution that degrades naturally without leaving behind any toxins. The material decomposes almost completely (90.2 percent) when put in freshwater for 56 days, and can be produced on existing plastic assembly lines – factors that have helped SOLUTUM secure a partnership with a leading beverage company.

NONA Technologies: Desalination Solution for Combating the Climate Crisis and Water Scarcity

“Make your own purified water anywhere.”

Made up of MIT School of Engineering and Sloan School of Management graduates, NONA Technologies develops water treatment technology that converts seawater to freshwater for industrial and domestic use.

NONA Technologies submitted a creative desalination solution for the LIFE’S GOOD AWARD. Devised in response to climate change and grounded on Ion Concentration Polarization (ICP) technologies, the solution is able to remove viruses, bacteria, salt and debris from water. The new innovation can be applied at a smaller scale than existing desalination technologies and offers the added benefits of higher energy efficiency, lower costs and lighter weight. As such, NONA Technologies’ creation could prove immensely useful in natural disasters or water shortages, providing affected communities with a reliable supply of drinkable water.

The four finalists of the LIFE’S GOOD AWARD were selected based on the huge potential of their innovations to contribute to a Better Life for All. To find out more about how these warm-hearted, technology-driven solutions can create positive changes for people and the planet, check out the LIFE’S GOOD AWARD Conference, taking place at LG Sciencepark in Magok, South Korea, on January 16.

Tune into the LIFE’S GOOD AWARD Conference YouTube Livestream, and keep up to date with the latest news at LG Newsroom.

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LG Continues Long-Standing History of Honors at World’s Preeminent
Consumer Technology Show With More Than 220 Awards & Accolades

SEOUL, Jan. 13, 2023 — Making a triumphant return at this year’s CES®, LG Electronics (LG) took home its most awards ever compared to previous years – with more than 220 recognitions honoring top innovations across its home appliance and home entertainment categories.

Among the top honors received by LG at CES 2023 was the coveted, Engadget Best of CES Award in the Best Home Theater Tech category for its groundbreaking LG SIGNATURE OLED M (model M3) – the world’s first wireless OLED TV with Zero Connect technology.

With 2023 marking the 10th anniversary of LG’s revolutionary OLED TV, the global leader in OLED technology continued its dominance at CES, taking home the industry’s top awards and honors for its latest OLED TV lineup including the aforementioned LG OLED M3 and LG OLED evo G3 and C3. The LG OLED evo G3 features up to a 70 percent increase in brightness versus last year’s models. The 97-inch LG SIGNATURE OLED M3 (the M3 model also available in 83- and 77-inch screen sizes) is considered the next step in the evolution of OLED TV technology and was honored by major tech publications including CNET, Digital Trends, TechRadar, Tom’s Guide, WIRED, The Verge, USA Today, PCMag and Mashable. The new LG G3 series OLED TV featuring “evo” technology was also applauded by TechCrunch, CNET, Tom’s Guide, Reviewed and BGR. PCMag additionally highlighted the innovative LG gram Ultraslim in its Best of CES 2023 noting the laptop’s lightweight mobility.

LG also garnered accolades from top publications such as The Wall Street Journal, CNET, The Washington Post, WIRED, Good Housekeeping, Tom’s Guide and PCMag for its new refrigerator with MoodUP technology. The cutting-edge home appliance was widely recognized for being one of the most exciting products of CES 2023 due to its tech-forward customization with LED door panels that offer 190,000 color options along with an integrated Bluetooth speaker.

LG’s newest ARTCOOL Gallery residential air conditioner also received significant attention for its sleek design with LCD panel and took home a Best of CES award from TechRadar and Best Innovative Products from CES 2023 from Business Insider. LG’s PuriCare Aero Furniture, which combines the benefits of sleek home furnishing and advanced air purification, was honored by PC Mag (Best Smart Home Tech of CES) and Reviewed (CES 2023 Editors’ Choice Award) for its ability to conceal high-end air purification tech with futuristic, colorful end tables that include mood lighting and a wireless charger surface.

From the Consumer Technology Association’s (CTA) CES Innovation Award program alone, LG won 25 CES Innovation Awards including three Best of Innovation Awards given to LG Transparent OLED Screen, LG OLED Flex and LG’s 65-inch UltraFine Display OLED Pro.

Highlights from LG’s 220 awards and recognitions earned at CES 2023 include:

 

LG SIGNATURE OLED M (97-inch M3) Wireless OLED TV with Zero Connect Technology

• CNET: Best of CES 2023 – Best of Show
• Digital Trends: Top Tech of CES 2023 Awards
• Engadget: Best of CES 2023 – Best Home Theater
• PCMag: Best of CES 2023
• Reviewed: CES Editors’ Choice Awards 2023
• TechRadar: Best Gadgets of CES 2023 – Best TV Innovation
• The Washington Post: Best and Strangest Tech of CES 2023
• Tom’s Guide: Best of CES 2023 Awards – Best in Show

 

LG gram Laptops

• CNET: Best Laptops CES 2023 Has to Offer
• Laptop Mag: Best of CES 2023
• PCMag: Best of CES 2023
• PCWorld: Best Laptops from CES 2023
• TechRadar: Best Laptops at CES 2023
• Tom’s Guide: Best Laptops of CES 2023
• WIRED: Best of CES 2023

 

LG OLED Flex

• Digital Trends: Best Gaming Monitors of CES 2023
• PC World: Best Monitors of CES 2023
• TWICE: TWICE 2023 Picks Awards – CES 2023

 

LG UltraGear OLED Gaming Monitor

• PC World: Best Monitors of CES 2023
• Wirecutter: Best of CES 2023
• TWICE: TWICE CES 2023 Picks Awards

 

LG Refrigerator with MoodUP Technology

• CNET: The Wildest Tech at CES 2023, 9 Weirdest Gadgets at CES 2023, Best Smart Kitchen Tech
• Good Housekeeping: Editor’s Choice – CES 2023, CES 2023 Top Picks
• Now This News: Some of the Best Products from CES 2023
• PCMag: Best of CES 2023
• Reviewed: CES Editors’ Choice Awards 2023
• The Wall Street Journal: Cool, Crazy and Cute Tech – CES 2023
• The Washington Post: Best and Strangest Tech of CES 2023, Best of CES 2023
• Tom’s Guide: Best of CES 2023 Awards – Best Appliance
• The National News: Best, Quirkiest Innovations at CES 2023
• Gear Patrol: Best Home Gadgets of CES 2023

 

LG InstaView ® Counter-Depth French Door Refrigerator

• BestProducts.com: Best of CES Home Appliances – Best Large Appliance

 

LG PuriCare Aero Furniture

• Reviewed: CES Editors’ Choice Awards 2023
• TWICE: TWICE Picks Awards – CES 2023
• PCMag: Best Smart Home Tech of CES 2023

 

LG ARTCOOL Gallery Residential Air Conditioner

• TechRadar: Best of CES 2023
• Business Insider: Best Innovative Products from CES 2023
• Gadget Flow: CES 2023 Favorites
• Yanko Design: Best of CES 2023

 

LG Styler ShoeCase

• Digital Trends: The Most Curious Gadgets at CES 2023

 

LG Styler ShoeCare

• CNET: 9 Weirdest Gadgets at CES 2023
• Digital Trends: The Most Curious Gadgets at CES 2023

 

For more information on LG’s CES 2023 awards and honors and additional information about LG’s products announced at CES, please visit LG Newsroom.

 

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Starting off the new year with the world’s most exciting, influential tech show, CES returned to an in-person affair with a bang after two years of coming to you in online and hybrid formats. And by gathering companies from around the world under one roof to present their most innovative products and solutions to date, it turned out to be the biggest and best edition of the trade show where we can get a first glimpse at the future of technology.

This year, based on the idea that the answer is always with the customer, LG presented the meaning behind its ‘Life’s Good’ vision by demonstrating how its latest and greatest products and technologies enhance their quality of life and take the user experience to unimaginable levels.

Upon entering the LG booth, visitors passed through the company’s latest gigantic OLED installation, which has become the must-see attraction at every CES event of the last decade.

To celebrate the 10th anniversary of LG OLED, this year’s OLED attractor, OLED Horizon, comprised 260 flexible and open-frame 55-inch OLED displays which enabled it to take on a new, completely captivating shape inspired by revolutionary OLED’s historic legacy as much as its expansive future.

Greeting visitors inside the booth were four ultra-large LG SIGNATURE OLED M (model M3) TVs seamlessly put together to display the most mesmerizing images as they appeared to float in mid-air, untethered by wires or cables. The world’s first 4K 120Hz TV with a wireless AV connection, M3 employs a separate Zero Connect box that enables the wireless transmitting of video and audio signals as well as connections to external devices, affording users a simpler installation process and even more freedom when designing the interior of their dream home.

Another great new OLED innovation on display at CES this year, the LG OLED T is just as much a work of art as it is a display, thanks to a beautiful combination of glass, wood and revolutionary transparent screen technology.

Featuring a wireless AV connection and the ability to see through its high-resolution screen, even when in use, the LG OLED T provides a multi-mix of reality and fantasy that harmonizes on-screen content with physical objects or spaces to create the content of the future.

The LG space was also home to other new OLED TVs, like the LG Micro LED model that delivers unprecedented cinematic viewing experiences courtesy of its massive 136-inch 4K resolution screen and rapid 120Hz refresh rate. With a modular design that makes installation and set-up quick and easy, each tile connects wirelessly to eliminate the hassle of arranging multiple cables. Just a few meters away, the ultra-premium LG SIGNATURE OLED 8K TV (model 88Z3) delivered CES attendees the realistic visuals that must be seen to be believed through the detailed, razor-sharp image quality that its giant 88-inch display supports.

Visitors could also discover how LG OLED TVs synchronize with people’s unique lifestyles and tastes, with a special room that utilized the company’s 97-inch LG OLED M, LG Soundbar (model S95QR) and projection displays to illustrate a new, incredibly immersive multi-screen experience as well as a look into the multi-sensory possibilities of today and tomorrow.

The power of OLED was not limited to the company’s TVs either. Equipped with the world’s first 240Hz OLED panel, LG’s latest premium UltraGear gaming monitors – in new 27- and 45-inch sizes – deliver a record-breaking response time of 0.03 milliseconds (Gray-to-Gray). With an immersion-enhancing 800R curvature, the show-stopping 45-inch model harnesses the immense potential of OLED with a 240Hz refresh rate that guarantees total gaming immersion every time.

Also celebrating 10 years since the first gram was introduced to the world, LG marked the occasion by revealing two 2023 LG gram models at CES. The thinnest gram ever made, LG gram Ultraslim weighs just 998 grams and boasts a depth of 10.99 millimeters. Also, LG gram Style laptops, which come in 14 and 16 inches, boast an elegant glass design that makes it easier to express their unique style at home, in the office and on the go.

Introducing new products that provide extraordinary brand experiences based on experimental ideas and bold designs, LG Labs made its debut at CES 2023. As a new product within LG, the zone featured fresh new products and prototypes – pluspot, Monshoecl, brid.zzz, hover gym and excicle – that visitors could all experience in-person.

The Better Life for All zone highlighted the company’s continuing commitment and efforts to achieve sustainability. This includes the eco-friendly practices it has applied from product design to disposal, as well as the multiple design innovations it has made to ensure everyone, no matter their ability, can easily enjoy the endless benefits and convenience provided by cutting-edge LG products.

Not only is LG striving to be the most sustainable company, but also the most accessible. This is why visitors could listen to their way around the large LG booth as well as all the major content that was created exclusively for this occasion. Every zone even provided braille inscriptions for the visually impaired.

Embarking on a new era of premium appliances with leading-edge performance and exquisitely refined designs, LG introduced its second generation of LG SIGNATURE products including OLED R, Dual InstaView refrigerator, a washer and dryer pair, air conditioner, air purifier and the Wine Cellar.

Another eye-catching zone was dedicated to its LG MoodUP refrigerators, which exuded an array of vivid colors that captivated CES attendees. First unveiled at IFA 2022, this unique refrigerator can express the user’s unique personality, mood or style by transforming the kitchen’s ambiance by switching through a wide palette of door colors and providing music streaming to “turn your MoodUP.”

Finally, the Lifestyle Zone was divided into three different sections based on the household’s distinct persona: creator, big family as well as the newlyweds and pet lover. Especially the Creator’s Room, designed with the famous New York-based designer Jeff Staple, presented the perfect space for trendsetters and creators, with LG ARTCOOL Gallery air conditioner, WashTower, Styler and the advantages of LG ThinQ more than enough to satisfy their individual tastes and preferences.

Within the family zone, LG created a smart home fully equipped with advanced, large-capacity appliances supporting LG ThinQ Care Service and ThinQ UP. Meanwhile, the zone for newlyweds and pet lovers utilized diverse products such as LG WashTower, PuriCare Aero Furniture and tiiun which all boast trendy yet minimalist designs, are made from recycled materials and show off incredible features that make them easy to use by people of all abilities.

Stay tuned to see how the innovations showcased at CES 2023 better the lives of all customers by subscribing to the LG Newsroom, and make sure you’re the first to know what’s coming up next for LG!

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Trees are vital. There is no denying how trillions of trees around the world are central to all life on Earth. Not only do Mother Nature’s skyscrapers provide clean, fresh air and cozy habitats to thousands of living species, but they also help us combat climate change and preserve biodiversity for many decades to come.

In ensuring that this legacy can be passed onto future generations, LG Indonesia signed a Memorandum of Understanding (MoU) with the Conservation of Natural Resources Jakarta to celebrate their 32 years of operation in Indonesia. For this purpose, the company pledged to plant 32,000 trees across Jakarta, Kalimantan and Sumatra by April 2023.

Jay Jang, director of marketing and relations at LG Electronics Indonesia,
shaking hands with Abdul Kodir, head of the Conservation of Natural Resources Jakarta

This initiative sheds light on LG’s commitment to environmental sustainability in Indonesia in the same fashion as the company’s eco-friendly solutions, products and technologies, including their energy-saving inverter technology, which helps customers achieve a more eco-conscious lifestyle by improving energy efficiency. Incorporated into a wide range of household appliances, such as refrigerators, washing machines and air conditioners, this cutting-edge inverter provides users with peace of mind as they are able to easily manage their ecological footprints.

However, LG’s efforts toward environmental sustainability extend well beyond the tree-planting initiative. The company’s technological interventions also complement its commitment to reach carbon neutrality by 2030, through the minimization of carbon emissions and footprints across the overall process, from production to disposal.

LG is endlessly passionate about raising global awareness of environmental sustainability, not only through its technological innovation and world-leading products but also by implementing various environmental interventions designed in order to make life better for people of all backgrounds and localities.

Contributed by LG Indonesia

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Last week, the CES floor was packed to capacity with thousands of visitors excited to see the latest innovations in consumer electronics.

As LG is constantly challenging itself to go the extra mile to make its vision for a Better Life for All as reality, under the theme of Life’s Good, it was able to introduce its newest customer-centered technologies and products at its CES booth for every single visitor, regardless of inherited abilities, to experience and enjoy.

Staying true to the company’s commitment and vision to boost accessibility for all, the company has actively started incorporating measures to increase accessibility this year. This commitment was on full display during LG’s press conference, which was streamed live on January 4, with a sign language interpreter displayed in the bottom right corner to allow its hearing-impaired viewers to follow along at home or wherever they may have been.

Edward Tory Jarmailo, a sign language interpreter

Not only that, LG’s accessibility efforts stood out above and beyond at the on-site booth as well, with the company inviting Edward Tory Jarmailo, a sign language interpreter, on site to provide ASL interpretation for attendees with hearing problems in person.

Moreover, in the Better Life for All zone, informational materials were provided in braille for those with visual impairments and placed at a height that enables easy reading for people using wheelchairs.

Visitors with visual and hearing impairments weren’t shy about expressing their appreciation for the various accessibility features LG provided at its expansive booth. “It was amazing to see so many positive reactions during my time working in LG’s CES booth. I remember one visitor coming to our booth for a second time, but this time with a friend,” said Mr. Jarmailo. “I’m always delighted to play my part in promoting a new level of accessibility with LG, a brand that puts equal importance on every individual’s experience at large trade shows like CES, and we can see these efforts reflected in their products and services too.”

LG CLOi GuideBot, which is programmed to deliver digital-human sign language service

The company successfully demonstrated how warmth and positivity can be spread through the power of technology, as it continues to put a smile on the faces of customers of all abilities. And there’s a lot more to come, so stay tuned to LG Newsroom to follow LG’s journey to creating a Better Life for All.

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